Interesting and Timeless Archives | Page 2 of 3 | What’s New in Publishing

Interesting and TimelessJez Walters

How The Economist built a successful global reader acquisition channel by bringing its content to life

What started out as a brief tactical test with global brand experience agency Sense in the UK has now delivered over 150,000 subscriptions across eight…

How a 72-year-old magazine beat the pandemic, re-hired staffers, and bounced back to business

It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown…

Sustainable publishing: How media companies are tackling climate change head on

With coronavirus lockdowns around the world beginning to ease, the global public health conversation looks set to turn back towards climate change. Here, we look…

World Media Group editors’ perspectives: How global leaders are responding to Covid-19

Five months after the first cases of Covid-19 were reported, there is hope that much of Europe, along with Asia, has passed the peak of…

How one indie US publisher is navigating the current crisis

East End Taste was born at home in 2014, just three months after my first child came into the world. As a digital publication that…

Digital detox offers new perspectives on our relationship with technology

OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information.…

Screen time: Conclusions about the effects of digital media are often incomplete, irrelevant or wrong

There’s a lot of talk about digital media. Increasing screen time has created worries about media’s impacts on democracy, addiction, depression, relationships, learning, health, privacy and much more. The effects are frequently assumed to…

6 trends that will change communication

Venezuelan philosopher, Antonio Pasquali, who wrote extensively about how media and society affected each other, passed away on Oct. 5, 2019, in Spain. In 1984, Pasquali…

“Membership is an attitude, an emotion”: How publishers can find their super users, master the forever transaction, and build recurring revenue

Publishers investing in generating recurring revenues from their readers would find a useful manual in the book The Membership Economy by Robbie Kellman Baxter. Those…

Q&A: IAA UK Chapter, the industry leaders nurturing advertising and media talent

Established in 1938, the IAA is the international trade body for the advertising industry, with chapters all over the world run by experts who volunteer…

The perils of whiplash journalism: Lessons from the Amazon

In chasing the news, there’s always the danger of missing the story, and the recent Amazon rainforest fires prove an unwelcome reminder that it’s all…

The evolution of yellow journalism (and why it matters)

Let’s talk about human nature for a moment. In November 1849, a well known English writer and social critic wrote a letter to the British…

Publishing myths: 10 misconceptions to be cautious of

We’re at a point in publishing where so much has happened, and so much is happening that we’re in danger of being both in a blur and…

Solutions Journalism: Highlights from Trusting News’ work in the U.S.

Founded in 2016, Trusting News is a project of the Reynolds Journalism Institute (RJI) in Missouri and the American Press Institute (API). Set up by…

Fake or not? Decoding the authenticity of online news

If you are in any doubt about what a disruptive force fake news has become, consider this: for the past three years, different dictionaries have…

“We all need to choose, Planet or Plastic?”: Magazines look into sustainable alternatives to polybagging

Over the last months, it’s become a noticeable trend among publishers to invest in compostable or sustainable wrapping. Some do it to cut costs, some…

How content creators can leverage humor: A comic’s advice

If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at the beginning of the song, Under the…

“It took us about 5 seconds”: A blank newspaper wins the Publishing Grand Prix at Cannes

A blank piece of paper, albeit one that sparked an international conversation, was awarded the Grand Prix in Print and Publishing at the Cannes Lions…

Publishers with “innovation role models” 4x likely to be profitable, and other insights from WAN-IFRA

“I don’t have innovation in my title, because innovation is everyone’s job,” said Gordon Edall, Director of Globe Labs, The Globe and Mail in Canada,…

A magazine ad that blooms into real flowers?

Interactive magazine inserts and ads are apparently quite a trend in Sweden. Now hardware chain Clas Ohlson has taken the theme one step further to…

How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would have played it safe and said that emerging platforms like TikTok and Twitch would play a role in meeting new audiences where they are, if media companies could remove the …
Local publisher co-operative 1XL is using data enrichment to succeed during the pandemic
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of people are accessing news about the pandemic at least once a day, and traditional sources such as broadcasters, newspapers and radio remain the most-used sources of information among adult internet …
Publishers need to pivot to digital adoption before it’s too late
Consumer spending data recently released from Barclays bank showed that just before the second national lockdown hit, consumer spending in October fell by 0.1 percent year on year. Digital content and subscriptions bucked the trend – with sales jumping by 32.3%. This evidence highlights the necessity for publishers to have a digital strategy and diversified …