An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The…
2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain’s and Latin America’s leading publishing consultants, explains how…
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation’s Yakir…
A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option,…
As YouTube launches its music library, virtual influencers sign NFT deals, and platforms battle to offer the best monetization options, 2023 is set to be…
The term ‘Premium Publishing’ is ubiquitous but can mean different things to different people. Seedtag’s David McConachie examines what the term really means, and why…
Many publishers have apocalyptic tales to tell with regard to Google’s Search Updates, especially those with a heavy dependence on organic search. In this guest…
To address the challenges around publisher-seller transparency, the team at video discovery platform Primis has created Sellers.guide, a free tool for publishers. The intention? To make…
While still in its early days, virtual production is set to revolutionize content production for publishers by dramatically lowering costs to entry as well as…
Ezoic, the AI-driven tech platform for digital publishers, recently received a 2022 Tech Cares Award for its work which (in part) involved serving over 4,000,000,000 charity…
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every…
A number of publishers are harnessing first-party data in new, innovative ways, especially using look-alike modeling. The result? Increased revenue streams. BlueConic’s Sam Ngo explains…
Following the release of Equativ’s latest Identity Indicator report, Marine Desoutter argues that amidst a deeply fragmented and uncertain landscape, the industry is at last…
Geoff Wolinetz, SVP of Demand Partnerships, OpenX, explains how the ad tech landscape is evolving. Publishers and brands will select partners not for their legacy DSP…
The World Media Group hosted a lively LinkedIn Live debate recently about whether Content, Creative or Context is the winning factor in delivering a successful…
In May 2020, Google introduced its Core Web Vitals, a set of metrics designed to measure website page ‘health’ in terms of a seamless user experience. Made up…