Many publishers today struggle with how to sell and value the numerous advertising opportunities provided by their digital editions. While publishers know they need to…
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to…
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues…
Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For…
Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent. Not only have consumers expressed the desire…
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook…
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual…
There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses…
Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.…