Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
Independent publishers call for public support to tackle ‘unequal’ relationship with platforms
Opinion Feature We are at a turning point for journalism in the UK. The digital revolution has allowed new publishers to enter the market, but…
How to manage iOS 12 updates and ensure your notifications get seen
When iOS 12 was officially released on the 17th of September, among the most significant enhancements was how Apple allows users to manage notifications. While…
Opinion: How to create engaging content in the attention-deficit era
Let’s be honest: when you open a certain article in your browser, do you actually read it, top to bottom, or do you skim through…
Opinion: The ‘great advertising deal graveyard’ and how to avoid it
There is a place where many great advertising deals go to die. Once they were pipeline diamonds. Target busters. They were commission earners. They were…
Instagram 101: How publishers can better harness the platform
The mobile-focused social media platform recently passed one billion monthly active users (as of June 2018) and is incredibly popular with millennials and teens: 41%…
View from the buy-side: Video
Online video continues to be the fastest growing advertising sector in the UK with brands spending more on video ads than digital banner ads, according…
Publisher direct and programmatic are aligning; what does this mean for digital?
Over recent years, the allocation of digital ad dollars has largely been targeted towards programmatic trading – now accounting for almost four-fifths of all UK…
Opinion: Why publishers need to place the customer at the centre of the online experience
In the fiercely competitive space that is digital publishing, never has more emphasis been placed on the customer experience. With the increasingly vast number of…
Opinion: Can adblockers help grow publisher subscriptions?
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27%…
6 considerations when auditing your ad tech partners
In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused on creating transparency through strategies…
It’s not your ad tech partner, it’s your partner’s partner
Listen, we know you’re a good publisher. We know you do your best to make good decisions and to partner only with the best technology vendors. But you…
Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of…
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…
Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t…
Ad Tech, GDPR & Data Protection – The future’s bright, but not as we know it..
It’s generally understood that if you’re putting the data subject at the heart of your design, policy and risk management then you can’t go far…
Rebuilding Trust In Programmatic Advertising
The Programmatic Advisory is a market-leading, independent consultancy that specialises in helping advertisers and publishers understand where the gaps are in their programmatic media-buying or…
How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues…
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour…
Top 5 Programmatic Problems For Brands
Programmatic advertising accounts for 79% of all UK digital display ad spending (£3.39 billion out of £4.29 billion), and that share will reach 85% by…
