Over the last few months, big players across the industry have been publicly embracing the email newsletter. Facebook announced newsletter tools for independent journalists called the Journalism…
With sustainability high on the agenda for many businesses, particularly in light of COP26, the United Nations Climate Change Conference in November, the World Media…
Publisher ad performance is generally defined by CPM—cost per mille—or how much advertisers are willing to pay for one thousand impressions in a given ad zone.…
The concept of ‘what is new in publishing’ ordinarily involves the excitement of a Pulitzer Prize nominee, a merger between successful media independents, or news…
Newly launched, The Independent Publisher Alliance has been founded to give mid-size UK publishers a larger voice and to use its collective strength to educate,…
Today, the word ‘publisher’ encompasses a wide group of publications. From traditional print publications such as The Financial Times to digital-first publications like Wired and…
Digital companies are consistently tasked with innovating—from tracking traffic changes, to keeping up with platform trends, to understanding the dynamic ad tech landscape. What was…
The upcoming death of the 3rd-party cookies, the ads.txt failure, and twisty supply paths can be considered the ‘horsemen of the apocalypse’ staring down the ad…
Data, and transparent access to it, is key to improving collaboration between stakeholders in the ad ecosystem and increasing the value that everyone – from…
Consumer trust. If there’s one thing that 2020 has taught this industry, marketers and publishers alike, it’s that consumer trust is the virtue we must…
On the surface, the ongoing COVID-19 pandemic should be giving local news publishers a boost. Ofcom statistics from the beginning of October reveal 88% of…
Consumer spending data recently released from Barclays bank showed that just before the second national lockdown hit, consumer spending in October fell by 0.1 percent…
Welcome to the digital age: where TikTok stars are the new celebrities and “Zoom Fatigue” is a health condition. The evolution of technology has changed…