Digital Innovation Archives | What’s New in Publishing

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What publishers can do now to drive revenue continuity: Key takeaways from a roundtable of top publishers

On March 26th, Admiral and the Local Media Consortium hosted a webinar featuring a roundtable of top publishers, revenue leaders, marketers, and ad operations experts…

The must-read publishing stories you may have missed this week

Inside Trusted Media Brands’ turnaround to profitability, local news traffic surges 89%, and more… Hear ye, hear ye! The rise in podcasts is well-documented, but…

How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners

Daily news podcasts may be an obvious choice for news publishers looking to get into podcasting, but the field is crowded and resource costs can…

“The most important thing … is to keep delivering”: Hearst UK pivots to an online event in under a week

To ensure fitness fans everywhere are still able to get their dose of energy and endorphins this weekend, Women’s Health Live 2020 has been creatively reimagined for…

What was new in adtech this March

The coronavirus crisis has changed the landscape of our ecosystem, and at this moment it’s unclear as to what the lasting effects will be. As…

“Subscription Economy has grown its revenue by 321%”: Highlights for publishers from ‘The Forever Transaction’

“The Membership Economy is my name for the massive trend among organizations to tap into the value of long-term, formal relationships through subscriptions,” writes Robbie…

How to avoid the “unexpected” pitfalls of remote publishing: FIPP webinar

Remote publishing workflows are, for obvious reasons, not the same as in-office workflows. Yet, says Kilian Schalk, founder of Purple Gray Consulting, many a team flounder…

Coronavirus: 6 ways to get your journalism in front of readers during this crisis

There’s no way you’ve missed the many discussions on the impact of the coronavirus crisis on news media, it is the topic of every industry…

The next decade in media: FIPP Insider Podcast

After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years.…

How can publishers drive more revenue, besides ads? Firefox and Scroll team up to test a new model

A cleaner web experience for users, yet one that is profitable for publishers… that’s the idea behind a new initiative launched by Mozilla and Scroll,…

“There’s more attention online than ever before”: The future contains 3 big waves of shifting activity

Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and…

How to set up a remote work process: Expert Q&A

Over the past couple of weeks, magazine media offices and newsrooms around the world have followed public health guidelines and sent their staff home to…

Monetising password sharing: What publishers can learn from Netflix

Password sharing is something digital media companies such as Netflix have had to deal with for a long-time. That’s why it is surprising to see…

AI’s role in content strategy: Insights from Cedar Communications

Brand-based publishers have a reputation for taking a lead in harnessing innovations to garner insights for their clients. So it is not surprising then that…

“A long-overdue technological shift toward online privacy”: Firefox encrypts domain names. Google to follow.

Mozilla’s Firefox browser has begun to encrypt domain names by default. This will ensure that a user’s website browsing history cannot be accessed by third…

Programmatic accounts for 85% of US digital ad spending: IAB

Data growth leads to higher programmatic investment, enabling automated buying According to IAB’s Brand Disruption 2020 report released this week, US programmatic ad spend has…

No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning

It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls…

Deepfakes: 5 ways in which they are brilliant business opportunities

While we have extensively covered the dangers of deepfakes and how they can affect news organizations, there are always two sides to a coin. Here’s…

What the content industry can learn from the phenomenon of binge-watching

The increasing popularity of global media content like American TV series has been considered as one notable factor associated with binge-watching practices, or continuously consuming media content…

“Buy applause and show support”: YouTube rolls out a new monetization tool for creators

Within days of Google revealing—for the first time—how much revenue YouTube generates ($15 billion-a-year), it’s rolling out more ways publishers can make money off the…

Time is money: Why publishers can’t afford slow native advertising partners
OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call …
Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information. We facetime each other and use social media to ensure that our nearest and dearest are well. In calmer times (and even in crisis) many feel invaded by media and …
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital advertising that publishers have known since the mid-2000s. Chrome’s announcement is the death knell of third-party cookies. It’s also another sign that the future of …