Ai-Lite is the newsroom’s friend: 5 tools for being more creative with less
Opinion Artificial intelligence is so 2018. We’re over it now. Here’s living proof: UK interest in the subject has plateaued according to Google search trends,…
Hearst MD of Men’s Lifestyle Alun Williams on Esquire and the importance of brand
This week, Hearst’s Managing Director of Men’s Lifestyle and Health & Fitness Alun Williams treats us to a look inside the Esquire Townhouse, and takes…
Japan’s Nordot is building a common publishing platform to unite media outlets, and lower their costs
Common plumbing is exactly what the media industry needs. This Japanese startup thinks it has the right solution. Social media remains a dominant source of…
WhatsApp, calendars, conference calls… Innovative ways publishers are finding success with side platforms
Unexpected ways publishers engage readers When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social.…
Micropayments in publishing: where are we at?
It’s not something that exactly fills you with confidence when the CEO of one of the more high-profile micropayment sites says, “I have to be…
How to innovate in a fast-changing publishing world
In the fast-changing publishing world, every business is looking to innovate. But getting it wrong can cost money and leave you trailing behind the competition.…
10 startups helping simplify the world of media
Solving key issues for media companies and magazine publishers The last few years have witnessed a renaissance in media-focused startups. Powered by initiatives like Artificial…
How publishers can effectively manage technology and transformation: Insights from Aller Media
In this week’s episode, we talk to Christoph Schmitz, Aller Media’s Product Owner for paywalls, login, subscriptions and CRM (and recent interim CTO). He discusses…
Low-friction models gaining traction to supplement magazine subscription strategies
While magazine media has shifted to focus on reader revenue streams over the last 18 months or so, the landscape is still fraught with questions…
How AI can benefit resource-challenged newsrooms: WAN-IFRA report
From creating news stories automatically to optimizing content delivery, an increasing number of newsrooms are making use of AI to automate and augment their reporting…
Using data as content: The publishers’ “secret weapon” to break through the noise
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging…
How publishers are using first-party data to drive engagement, conversions and better ad targeting
Forbes will soon have a registration wall on its site offering readers an ad-light experience in exchange for their email addresses, reports Digiday. The move…
How BuzzFeed is solving native advertising’s scale problem
There was a time, earlier this decade, when it seemed that native advertising — the kind embraced by web native publishers like Buzzfeed and Vice…
The must-read publishing stories you may have missed this week
Google excluding French publishers from search results, why publishers need to commit more to subscription initiatives, and more… There’s no happy ending for French publishers’…
Publishers, please stop “pivoting”: Why we need to stop obsessing about the latest news delivery vehicle
Journalism, in its vulnerable state, has been massively susceptible to the latest promise of salvation. One year it was subscriptions. The next AI. Another time…
What’s new in adtech this September
September is a busy time for the advertising tech sector with the Digital Marketing Exposition and Conference (DMEXCO) in Germany on 11th-12th a highlight for…
Why aren’t most publishers succeeding with subscriptions? Research suggests they may not be trying (hard enough)
“Journalism will continue to be hollowed out by structural shifts that have already led to significant falls in advertising revenue. Publishers are looking to subscriptions…
The must-read publishing stories you may have missed this week
Denník N drives 95% subscriber growth in under 3 years, podcast listeners cross the 50% mark in the US, and more… Metrics that matter Here…
With “mind-reading” and quantum computing on the horizon, should publishers prepare for a world without screens?
The move to digital was a drastic change the publishing world is still coming to terms with. The upcoming shifts in technology will make the…
How publishers are innovating with podcasts
Publishers are in a unique position to take advantage of the rise in podcasting thanks to their storytelling expertise and ready-made audiences. With listener numbers…