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Catch up on Newsrewired
Newsrewired, the digital publishing conference for media execs, journalists, academics and industry experts, took place in London yesterday. Adam Tinworth has live-blogged some of the sessions:
- Building resilient newsrooms: From gruesome images on social media to war reporting and pandemics — journalists are under more stress than ever. How do we help keep our newsrooms productive, and our staff healthy?
- How to respect local journalists in crisis zones: The contrast between the coverage of war in Syria and Ukraine is shocking and stark, argues Zaina Erhaim. Here’s how we can do better.
- Can news tackle polarisation and mend democracy? Polarisation has been on the rise in many societies for the past decade. Is news stoking the conflict — and can better reporting be part of the solution?
- The future of newsletters: The newsletter boom of the last few years shows no sign of abating. What’s next for this critical audience tool?
The Atlantic attempts to expand ROI of its reporting with books
The Atlantic is moving into book publishing. It has partnered with Zando to create a new imprint, Atlantic Editions, which will publish between six and 12 nonfiction titles per year. Jacob Donnelly does a brilliant job of setting out why this will benefit both publishers and staff who could potentially get book deals, and why it makes so much sense.
Six essential strategies you need to know about retention
The efforts and strategies behind retention efforts have become a crucial focal point for many organisations lately. Here are six things that Richard Brown thinks are essential to the immediate and future sustainability of advertiser and subscriber retention.
Podcasters are pitching longer, more lucrative ads, but ad buyers prefer shorter, cheaper spots
Publishers, podcast production companies and creative studios are pitching longer-form podcast ads. But when speaking to ad buyers, it seems only advertisers with big budgets can afford to spend on custom, integrated, longer-form segments in their mix of podcasting advertising. Otherwise, advertisers are sticking to the 30- to 60-second ad length.
This content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:
