Q&A: MainAd, using machine learning to deliver dynamic ads
Founded in 2007, MainAd has grown from its HQ in Pescara, Italy, to become a globally successful ad tech company. It focuses on performance in display ads and retargeting, and… (more)
The must-read publishing stories you may have missed this week
What Google's latest search changes mean for publishers, inside Buzzfeed's eCommerce expansion, and more Imagining the revenue lines of the future For many publishers, diversification will be essential to ensure… (more)
Q&A: Improve Digital, helping publishers optimize their ad strategy and maximize inventory revenue
Azerion is a tech company in the media and entertainment business. Improve Digital is one of Azerion’s products. It is a leading European programmatic advertising platform, working with over 250… (more)
The Publisher’s Guide to eCommerce: Report Download
What’s New in Publishing is proud to present The Publisher's Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe. Selling products related… (more)
Damon Reeve speaks about The Ozone Project: the UK’s leading digital advertising marketplace
The Ozone Project - formed by The Guardian, News UK, The Telegraph and Reach in 2018 - is the UK’s leading fully transparent and brand-safe digital marketplace, offering advertisers direct… (more)
Q&A: Re-imagining privacy and consent with BEACON and Crownpeak
With Europe’s GDPR already in place and the California Consumer Privacy Act (CCPA) going into effect January 1, 2020, privacy and consent are very much center stage for many publishers.… (more)
FT Future of News Europe 2019: Tech, transparency and trust – the news industry fights back
Fake news, Facebook News, Brexit, WhatsApp hacks, and “enemy of the people”. These are just some of the fast-changing stories that journalists across Europe are striving to cover - at… (more)
Q&A: Teads, empowering publishers to offer industry-leading ad experiences
Teads was founded in 2011, by Pierre Chappaz and Bertrand Quesada. Through its end-to-end platform, Teads provides demand-side, sell-side and creative technology and now has a team of 800+ in… (more)
Readly launches ‘Articles’ on its platform – a new way to read digital magazine content
Readly, the European leader in digital magazine subscriptions, is launching a new service to bring curated articles from publishers directly to its readers. ‘Readly Articles’ will provide readers with an… (more)
UK ad spend reaches record level of £6.0bn, marking 24th consecutive quarter of growth: WARC
UK advertising expenditure during the first six months of 2019 was 5.2% higher than a year earlier, at £12.0bn, according to the latest Advertising Association/WARC Expenditure Report, which predicts full… (more)
What’s new in adtech this October
October jumped to a start, with what Digiday dubbed as “the Ross and Rachel online advertising story of our times”. That’s right, native advertising company Taboola acquired its biggest competitor… (more)
Q&A: Echobox, using AI to help publishers optimize their social media posting
Echobox is a research-focused tech company founded in 2013 to help online publishers optimize their digital strategies. Using AI, the company helps publishers choose when and where on social media… (more)
Global ad investment set to grow 6% with spend rising across all sectors: WARC
Global advertising investment forecast to grow 6.0% to $656bn in 2020, with spend rising across all product sectors An uptick in growth is expected next year, buoyed by rising adspend.… (more)
What if scale breaks community? How 3 news organisations are rebooting audience engagement to fight online toxicity
Digital-born news organisations in the Global South are retreating from engaging audiences at-scale through open social media channels, and they are focusing instead on building “narrower, stronger, and deeper” relationships… (more)
Q&A: Xandr Monetize, enabling publishers to unlock the full value of their premium content
Xandr is AT&T’s advertising company, developing solutions for advertisers and media companies, and a leader in addressable TV. The company has 30 offices around the world – including North America,… (more)
IPA Bellwether Q3 2019: The ad industry reacts
The latest IPA Bellwether report released last week marks the first time in seven years that total marketing budgets have taken a cut in the UK. Born out of uncertainty… (more)
The must-read publishing stories you may have missed this week
The Economist grows reader revenues by 50%, magazine market underinvested by more than £220 million, and more... Mind the (ad spend) gap As digital advertising has matured, brands have abandoned… (more)
Q&A: FreeWheel’s new digital integrated ad management platform
FreeWheel is a provider of comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and cutting edge tech, the company is empowering the… (more)
UK digital advertising spend increases 13% to £7.3bn
UK digital advertising spend increases to £7.3bn in H1 2019 Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to… (more)
World Media Awards 2020: Open for entry
Entry for theWorld Media Awards 2020, the only awards to celebrate the collaboration between brands, agencies and media partners to create effective international content campaigns, is now open. Now in… (more)