Why publishers need to seek conversations rather than clicks: Q&A with Cavai
Cavai describes itself as a 'global conversational advertising cloud', working closely with publishers, brands and agencies to enable conversational experiences using ad cloud technology. The company recently announced that it is… (more)
The must-read publishing stories you may have missed this week
231 ways publishers can make media pay, growth in gardening and sustainability titles, and more How do I monetize thee? Let me count the ways As COVID shutters once-reliable revenue… (more)
Seechum App, ‘The Netflix of Social Connections’: Q&A
Social Connection, Inc. is the holding company of Seechum Limited, the developer and operator of the Seechum App, the world’s first on-demand, video-based social connection mobile app launched in July… (more)
Marie Claire launches free beauty sampling service to drive audience engagement
Marie Claire UK, the UK’s number one beauty and fashion media brand, has launched Marie Claire Beauty Drawer, a new membership club for its readers. Using the strapline, ‘Discover personalized… (more)
TCF 2.0: What publishers need to know
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the IAB’s Transparency and Consent Framework… (more)
News UK launches The Times Social Studio to target ‘off-platform’ audience
News UK’s commercial division has launched The Times Social Studio to target the title's off-platform digital audiences on Facebook, Instagram, and YouTube which have a combined reach of 2.5 million individuals,… (more)
The must-read publishing stories you may have missed this week
Digital Spy launches first magazine exclusively with Apple News+, Hearst opens new product testing facility, and more Back to the future for digital magazines One news story we were not expecting to… (more)
What was new in adtech this July
July kicked off with the California Consumer Privacy Act (CCPA) officially being enforced. The act relates to the selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally,… (more)
Hearst UK’s Digital Spy launches its very first digital magazine, exclusively available on Apple News+
The #1 entertainment website in the UK unveils interactive magazine custom-designed for Apple News+ Digital Spy, the UK’s biggest TV and movies website with up to 28 million unique visitors every… (more)
How publishers can harness Connected TV: Q&A with EMX
ENGINE Media Exchange (EMX) is an end-to-end tech and programmatic solution that creates both open and closed-loop solutions designed to unify advertisers, platforms and publishers across digital media channels —… (more)
Publisher subscription platforms’ best-kept secret: Global audiences
Since the onset of the COVID-19 pandemic, publisher 'all you can consume' subscription platforms like Cafeyn, Readly and Magzter, have seen a dramatic increase in consumer uptake. App downloads have… (more)
Revue, the ESP made solely for publishers, not e-commerce: Q&A
Revue is an editorial newsletter tool created exclusively for writers and publishers. Headquartered in Amsterdam, Netherlands, and with clients based worldwide, the solution offers an easy-to-use authoring interface surrounded by… (more)
What CMP should I use for GDPR and CCPA?
TCF v2.0 is the second iteration of The IAB’s Transparency and Consent Framework (TCF), and ensures GDPR-compliance for the digital advertising industry. This newest version goes into effect on August… (more)
The must-read publishing stories you may have missed this week
Google launches new News tab traffic filter, digital ad spend rebounds, and more Every little helps An update this week which will bring joy to anyone in audience development or… (more)
First News School Newspaper of the Year Awards: Publishing has a bright future
First News, the widest-read children's publication in the UK with a weekly readership of 2.2M 7-14-year-old’s, has announced the winners of the First News School Newspaper of the Year Awards… (more)
Ogury’s Video Chooser, a new way of delivering full-screen mobile video ads: Q&A
Ogury works with 3,500 publisher partners and is the creator of the world's first mobile advertising engine driven by user choice. The company has recently launched Video Chooser, an interactive… (more)
The must-read publishing stories you may have missed this week
8 lessons for running successful virtual events, COVID's impact on subscription strategies, and more Getting into the stride of virtual events Many of you who run your own events will… (more)
Zephr, helping publishers drive digital subscriptions post-pandemic: Q&A
Founded in 2017 and VC-backed, Zephr is a leading dynamic paywall and customer journey solution for publishers. Headquartered in London, the company already works with dozens of major clients globally… (more)
Bellwether Q2: Covid-19 brings marketing to its knees, but is there light ahead?
More than half of companies cut marketing budgets in the second quarter of this year, as the devastating impact of the Coronavirus outbreak took hold. UK marketing budgets were slashed… (more)
Q&A: Lickd, democratizing music licensing for social content producers
Lickd is the world’s leading, claims-free, commercial music licensing platform for social video content. The company is headquartered in London and was founded in 2016, before launching in 2018 with… (more)
