WNIP, Author at What’s New in Publishing

WNIP

TechCrunch launches premium offering: “Repository of all things that no one tells you”

Digital publisher TechCrunch—which specializes in tech news, reviews and profiling startups—recently launched its first premium offering, Extra Crunch, “an additional layer of content, coverage, product…

The must-read publishing stories you may have missed this week

Learning from the magazine market sectors that pay, why we should hold off judgement on the 50% Apple subscription deal, and more… It’s too early…

Publishers are out of sync with buyer priorities, could 2019 ad revenues be at risk?

A new report by Integral Ad Science has found a significant gap between this year’s buy and sell-side priorities: most brands (83.3%) and over half…

2019 Top revenue opportunities for your website: Breakfast event, London

Sovrn, Centaur Media, and What’s New in Publishing invite you to join us on Wednesday, February 27th 2019, for a breakfast discussion of this year’s…

AI in the newsroom: Robots are now helping drive up subscriptions

Artificial intelligence tools for journalism are frequently in the news. From serving as super efficient and untiring assistants that help journalists identify compelling stories, to…

Opinion: Digital transformation isn’t just a tech project, it’s an organisational culture project

According to IBM, “Any digital transformation project is going to take around four years, and 85% of them fail.” It’s a statistic that’s been doing…

3M+ registered users: How The Telegraph acquires and retains readers

The Telegraph had earlier set a goal of reaching 3 million registered users by the end of 2018; it beat the target by half a million…

5 key steps to effective content marketing for publishers, from The Economist

The Economist has released a new white paper, “Cracking the Content Code” that offers insights to publishers and brands looking to maximize their content marketing…

The must-read publishing stories you may have missed this week

Why a reader revenue strategy would have been perfect for The Pool, how publishers can get on board with podcasts, and more… Why The Pool’s…

$15 million to strengthen journalism ethics: Craigslist founder tackles disinformation menace

Craigslist founder Craig Newmark will be donating $15 million to support journalism ethics. The donation will be divided between Columbia University’s journalism school ($10 million)…

Magnetic launches campaign highlighting the importance of quality attention to advertisers

Magnetic, the marketing body for consumer magazines, has today launched “Pay Attention”, a new industry-wide campaign and report that highlights the benefits of quality attention…

Reinvigorating “news deserts”: Data journalism tools for newsrooms

The decline of local journalism in recent years has been alarming. Some communities have become “news deserts” as their local papers have either disappeared or…

Glamour redesigns website to focus on 85% of its audience

Glamour, a Condé Nast magazine which ceased regular print publication last year, recently unveiled a redesigned website. The new website prioritizes the mobile audience and…

2020Publishing Conference, London: Full details and prize draw

WNIP has five free tickets (each worth £170 + VAT) for this month’s 2020Publishing Conference taking place in London on Wed, 27th Feb. The new event…

“Magazines are alive and well”: Publishers refresh their strategies for the print format

There is a lot of talk about print publications being in decline, but some publishers have been using their strengths to adapt their print publications…

The must-read publishing stories you may have missed this week

How Le Monde achieved a 46% increase in subscriptions, why spend more on engagement than acquisition, and more… Wooing readers should be a full-time focus…

“Not a dirty word anymore”: E-commerce becomes a major revenue source for publishers

E-commerce has emerged as one the most important alternative revenue streams for many publishers in recent years. As consumer habits shift to digital, there are…

YouTube makes “hundreds of changes” to reduce extreme content recommendations

YouTube is altering its video recommendation algorithm to prevent promotion of conspiracies and false information, according to a post on its official blog. “We’ve made…

46% increase in subscriber conversions: Lessons from a French publisher

Reuters’ Journalism, Media and Technology Trends and Predictions 2019 survey has found that 52% of news executives intend to focus on subscriptions as their main…

Film Stories founder Simon Brew on crowdfunding an independent magazine

On this week’s episode of Media Voices, the founder of Film Stories magazine Simon Brew talks the dos and don’ts of a crowdfunding campaign, the…

Opinion: Digital transformation isn’t just a tech project, it’s an organisational culture project
According to IBM, “Any digital transformation project is going to take around four years, and 85% of them fail.” It’s a statistic that’s been doing the rounds since 2016 but many publishers are still scratching their heads looking for ways to increase their chances of success. Why is it so hard? Having existing legacy businesses …
No haters: Publishers should make like Facebook
The only time to panic is when people stop reading, said Bo Sacks on this site last month. Go Bo! This is exactly what we need to hear right now. My guess is that he’s right. Social media can’t kill the real media, no matter what ‘Faceb0rg’ says. The only time to panic is when the content …
Bo Sacks: No, there isn’t a media malaise
There isn’t a week that goes by when I’m not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me for an electronic subscription to Magazine Media Quarterly “or is digital against your principles?” A pretty funny question to ask the guy who publishes the world’s oldest e-newsletter. For the …