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Paywall strategies: What publishers can learn from The Times, Mittmedia, and Le Monde

It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles…

Sovrn raises $25M to broaden its range of publisher solutions

Sovrn, which offers products and services to more than 25,000 independent online publishers, has raised upwards of $25M to accelerate its move towards a more diverse range…

How India’s Worldwide Media went digital in only three years

Miraculous growth in reach and income characterised the transformation of Worldwide Media in India from a print magazine publisher to a multi-platform, multi-income stream, media…

Publishers who are redefining what it means to be a media brand: Adweek rolls out its annual “Hot List”

Who’s pushing the publishing envelope? The New York Times, Time, Bustle, Vogue, Axios are among those named in this year’s list. This week, Adweek— the…

Magazines and the attention economy: Why billionaires are buying up magazines and newspapers

Billionaires are not buying prestigious book publishers or TV channels. What is so special about magazines or newspaper periodicals? There has been some surprising acquisitions…

Nobody likes ‘More from around the web’ links: so what can publishers do about it?

A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the…

SSPs join forces to clean up programmatic for advertisers and publishers

Sovrn, which offers products and services to more than 25,000 independent online publishers, and OpenX the world’s leading independent advertising technology provider, have issued a rallying cry to industry…

The Facebook effect: What real-time marketing means for online publishers in the digital age

Earlier in my career, about 10-15 years ago, digital experiences (at that time, just webpages) had what was known as the “eight-second rule,” meaning an…

Every word counts: the science of perfect native copy

Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…

TokenPost launches PUBLISH Alliance to help media industry fight fake news using blockchain technology

Hot on the heels of the launch of the PUBLISH Protocol, TokenPost, a leading blockchain and cryptocurrency media outlet, has announced a new initiative to bring…

Whitepaper: Fewer ads doesn’t mean less publisher revenue

WNIP Sponsored Post To an industry focused on generating as much revenue as possible, it may seem counter-intuitive to say that fewer ads per page…

Foul Play’s Grace Harrison on what mainstream titles can learn from indies

True crime has enjoyed a resurgence in recent years, helped along by seminal real-life TV dramas such as Netflix’s outstanding The Staircase and the somewhat…

Q&A: Sublime looks to create rich branded experiences

WNIP first met Sublime, formerly Sublime Skinz, in central London more than five years ago. At the time, the French company was pioneering non–intrusive ad…

Publishers and online privacy: In search of a Goldilocks solution

For years, large tech companies have spent millions on lobbying in Washington to make sure that they escape tough regulation. And until recently, they have…

How De Telegraaf turned around declining subscriptions revenues in less than 6 months

During the recent INMA Innovation Study Tour in Amsterdam, we visited De Telegraaf. Marc Van Geel (CEO) and Xavier Van Leeuwe (Director Consumers) gave us an inside look…

How The New Yorker, NBA, and Apartment Therapy create personalized content experiences

Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the name of driving readership to…

Strategies to drive audience recirculation on your news site

Newsrooms think about the content journey and the strategies needed to keep readers moving throughout their sites. Content elements should never lead to a dead-end…

World Media Awards 2019: Open for entry

Entry for the World Media Awards 2019 – the only awards that celebrate the effectiveness of cross platform, cross border, content-driven advertising – has opened,…

Q&A: Readly, the digital magazine subscription service

Headquartered in Sweden, Readly is the world’s best known global magazine subscription platform – it offers readers unlimited access to more than 3,200 titles in…

Nobody likes ‘More from around the web’ links: so what can publishers do about it?
A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the web’ links. It shouldn’t be a surprise to discover that 79% of people surveyed dislike the widgets, or that 73% are aware that these links are often paid for. It …
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience with the other. UK digital revenues rose almost 6% last year, spread over an increasing number of channels and platforms. And as media consumption fragments, consumers have a virtually limitless …
Independent publishers call for public support to tackle ‘unequal’ relationship with platforms
Opinion Feature We are at a turning point for journalism in the UK. The digital revolution has allowed new publishers to enter the market, but they will struggle to grow without public support. The Cairncross Review was set up by the Government to report on the sustainability of high-quality journalism in the UK by examining …