Publisher apps: What you need to know about push notifications
Pushwoosh, the push notification specialist, has released its findings into how media companies are using its push notification platform and, importantly, what works in terms of benchmarks and app performance.… (more)
US Media Consumption trends: Tectonic shifts emerge
Attest, a consumer research platform, has released its third annual US Media Consumption Report and the findings show further seismic shifts in the way Americans are consuming media in 2021.… (more)
Paywalls for Publishers: Report Download
What’s New in Publishing is proud to present Paywalls for Publishers, a special insight report sponsored by Sovrn and written by respected media journalist, Faisal Kalim. This free report aims… (more)
“We’ll send readers directly to publishers’ web pages”: Google News
The Google News app will improve its support for web content, displaying both AMP and non-AMP web content. Google News will no longer render article text provided via RSS feeds.… (more)
Digital subscription fatigue? Not according to Readly
This year’s Reuters Institute Digital News Report showed that 21% of US adults pay for at least one news subscription, with most of these paying for two. What was once… (more)
UK AOP launches Publishing Tech Talk event focusing on best-in-class publisher tools
The Association of Online Publishers (AOP), together with Google and Xandr, have launched an initiative to help publishers learn about new tech solutions, with an agenda set by AOP’s publisher… (more)
How Plant Based News increased its revenue 80% in one year
TLDR: In just six years, London-based Plant Based News has grown to become one of the most influential media brands in the healthy lifestyle sector. Its success, and challenges, have… (more)
How to overcome churn to build loyalty, Maxim launches NFT marketplace, and more: This week in publishing
The must-read publishing stories you may have missed this week Do NFTs feature in your future? This week saw men's magazine brand Maxim launch its own NFT marketplace in partnership with blockchain… (more)
Maxim launches its own NFT marketplace
Maxim, the NY-based international mens' media brand, will launch its own NFT marketplace in partnership with blockchain R&D Lab, xSigma. NFT's, short for non-fungible tokens, are pieces of digital multimedia… (more)
“The evidence is clear”: Headline testing continues to drive higher engagement for publishers
The average publisher drives more than 5x the engagement with headline testing after two years Headline experimentation has become an increasingly popular tool among publishers. Editorial teams often test several… (more)
Digital publishing revenues up by 31.9% in the UK: AOP and Deloitte report
"To see growth of 49% in subscription revenue in the first quarter of 2021 is staggering" Total digital revenues for publishers in Q1 2021 hit £152m with growth across almost… (more)
Sovrn becomes the first SSP to support IAB Tech Lab’s Seller Defined Audiences specification
Publisher-focused tech company, Sovrn, has become the first SSP to support IAB Tech Lab’s Seller Defined Audiences (SDA) specification in Prebid.org, with the goal of providing publishers a standardized and… (more)
Can DAOs narrow the gap between publishers and their audiences?
If you don't subscribe to Brian Morrissey's newsletter, can we recommend you do? Morrissey is the President/EIC at Digiday Media and his Substack newsletter (The Rebooting) picks out trends months… (more)
Which way now? Publisher options for the ending of third-party cookies
What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written by media specialist, Hazel Broadley.… (more)
Can FLoC be rescued with publisher input? Google thinks so but many remain unconvinced
According to Rob Beeler, Founder and CEO of Beeler.Tech which specializes in digital publisher ad monetization, Google is regularly meeting with representatives from approximately 20 larger publishers in a bid… (more)
Third-party cookies: Google’s latest reprieve is not a time for complacency
With Google delaying its decision to sunset third-party cookies until late 2023, publishers have more time to investigate the identity and data solutions available to them – but the countdown… (more)
Future plc buys Dennis Publishing for £300m
Future plc, the UK’s largest magazine group (and one of the fastest-growing publishers in the U.S.) has announced the acquisition of Dennis Publishing. The purchase price of approximately £300m sees… (more)
How many readers actually scroll once they load an article?
“We live in the age of skimming.” A key indicator of engagement and loyalty is whether a reader scrolled at all during the visit, or bounced after viewing only the… (more)
“More than simply a pandemic bounce-back”: Global social media ad spend up 50% YoY
Global ad spend on Facebook and Instagram increased almost 50% year-over-year, demonstrating more than simply a “pandemic bounce-back”, according to CX platform Emplifi’s “State of Social Media and CX” report… (more)
The Washington Post to launch “Next Generation” initiative
The Washington Post announced the creation of Next Generation, a new initiative to accelerate the acquisition of younger and more diverse audiences through new products, practices and partnerships. “Over the… (more)
