The must-read publishing stories you may have missed this week
Twitter’s rise as a source of video revenue, lessons in sustainability from historic titles, and more … Twitter… an unexpected source of video revenue The…
Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for publishers
Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San…
Is blog publishing still a way to more visibility & credibility? (Yes, for the top 5%)
In the last handful of years, I’ve had a creeping sense that blog readership is dropping across the web, even as the quantity of organizations…
Native Ads: Still a powerful format for publishers?
Oath, the digital tech firm owned by Verizon, has revealed findings from a recent research project that explored consumer behavior with respect to native advertising.…
Amazon’s ad dominance and rise of the “triopoly”
Move over duopoly because the time has come to furrow your brow about the “triopoly.” Many marketers and publishers have grown tired of the dominance…
Podcast: AOP MD Richard Reeves on supporting publishers online
This week, Richard Reeves, the Managing Director of the UK’s Association of Online Publishers (AOP) talks to us about the progress on their Ad Quality…
AI: An invaluable sixth sense for journalists?
When China showcased the world’s first news anchor created with Artificial Intelligence at its annual World Internet Conference, the publishing world hardly responded positively. The…
How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”
Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since…
Pareto does publishing. Can less be more?
In an industry where we need to count in ‘thousands or millions’, (think CPM, RPM, eCPM), an industry in which we navigate gigabytes, terabytes and petabytes and more,…
Twitter’s winning streak for publishers continues with Reuters’ “revenue bump”
It looks like Twitter may be the go-to platform for publishers looking to generate revenues from video in 2019. Reuters recent announcement that it is…
Television’s last hurrah? Digital is the future’s choice, but TV still rules the news
According to a recent Pew Research Center survey, Americans prefer watching the news rather than reading or listening to it. And among watchers, television is…
In 2019, these 4 shifts offer opportunities for trusted media brands
Successful media companies have always relied upon having a direct, trusted relationship with consumers and advertisers. Consumers want to know the brand and the experiences…
Publishers muscle in on ad agency turf: Condé Nast unveils its Creative Studio Network
Mired in losses (Condé Nast Publications lost $120 million in 2017 whilst Condé Nast International lost $50 million in its last reported figures for 2016), Condé…
Why journalists need to talk about workplace burnout right now
Journalists are “overwhelmed” by the information they process in their working day and want to explore solutions with third-party providers and management to make it…
The must-read publishing stories you may have missed this week
Direct mobile traffic to publishers grows 30%, 10 essential media stats from November, and more… Crunch time for digital darlings This week saw millennial-orientated website…
Facebook: friend or foe? Navigating the social media advertising paradox
There are two opposing views on social media that are impacting digital marketing decisions: Audience attention on social platforms offers a strong advertising environment (good…
Premium publishers vindicated in latest car advertising study
A new study commissioned by digital intelligence and marketing consultancy, Sophus3, has found that targeted ads placed in premium automotive publisher sites can increase visits…
“Nutrition Labels” for news sites: A novel approach to fighting fake news?
Steven Brill, a Co-founder of American Lawyer magazine, and former Wall Street Journal Publisher Gordon Crovitz recently launched NewsGuard, a browser-based tool for curbing fake…
Podcast: WIRED UK Senior Editor Victoria Turk on building out brand extensions
This week, Victoria Turk, Senior Editor at WIRED UK talks to us about all the work they’re doing on their brand extensions, from their flagship…
Publishers continue ‘pivot to ecommerce’: TI Media launches Marie Claire Edit
Marie Claire UK, the premium fashion title published by TI Media, has ventured further into retail with a new ecommerce aggregator platform for the fashion…