Microsoft News app: “Supporting publishing ecosystem and quality journalism”
Microsoft has launched a rebranded Microsoft News app for iOS and Android. Its news engine will also power news across a variety of Microsoft products,…
Can Instagram’s YouTube rival IGTV become an alternative for publishers?
When Instagram was born in 2010, it was simply a mobile photo sharing app. But fast forward three years and in 2013, it began moving…
Content conundrum: Criteria to determine content value
With the plethora of media choices, how do consumers choose their content? There are several opinions as to how we determine if a piece of…
Robot-generated stories: The next wave in publishing?
The ongoing decline of newspaper readership since the digital revolution has led publishers to seek new alternatives to the publishing model which had worked so…
View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020
The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and…
With $2.5 billion in sales, audio publishers continue trend of double-digit growth
The good news continues for audio publishers. Google just launched its AI-based podcasts app, aiming to double worldwide listenership. And now the Audio Publishers Association…
Google launches AI-based podcasts app, aims to double worldwide listenership.
After ceding the podcasting space to Apple for ages, Google has finally launched a podcast app for Android, called Google Podcasts. Most regular podcast listeners…
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks…
View From The Buy Side: The shift towards context-based advertising
The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience…
Digital publishers see boost in revenue growth as confidence increases
Digital publishers saw year-on-year revenues increase to £89.7m in Q1 2018, up 3.8% compared to Q1 2017, according to findings from the latest Digital Publishers…
Facebook’s first print magazine – will it ‘Grow’ (or go up in smoke?)
Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most…
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry.…
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means…
Flipboard continues its growth with European publishers
Ever since the digital trend list of 2015 by the Search Engine Journal forecasted a continuing shift to mobile for digital media consumption, many mobile-first…
How Publishers Can Succeed In The Social Video Space
It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social – which continues…
New Condé Nast study reveals 79 percent of consumers make brand decisions pre-search
Condé Nast has released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which…
7 pivotal trends in content marketing for publishers
The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on…
Bauer set to prove podcasting can be sustainable for publishers
In an age where many print publishers are struggling to remain viable as they navigate the transition from a print to digital-based economy, podcasting has…
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for…
View From The Buy Side: Mobile Advertising
In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour…