Q&A: eMagazines, helping magazine publishers pivot to digital
eMagazines was founded three years ago to create mobile magazines for smartphone and desktop platforms without the need to develop a bespoke app. The company has always had a virtual… (more)
The must-read publishing stories you may have missed this week
What's 'up' for publishers? Traffic, subscriptions and commerce revenue A light at the end of the tunnel Even as the industry has taken a massive hit due to coronavirus, it's… (more)
Q&A: Xandr, supporting publishers’ ability to monetize
Xandr, the advertising division of AT&T's WarnerMedia, powers an online platform called Community which is a curated marketplace of premium publishers for buying and selling digital advertising. With one of… (more)
What was new in adtech, in May
The adtech Pac-Man gobbled up more tech companies last month as Twitter acquired mobile ad company CrossInstall. The mobile-only DSP was founded in 2012, has received no outside funding, and… (more)
GDPR: After two years of progress, now is not the time to stop
Two years ago, establishing more stringent, comprehensive, and consistent rules for safeguarding consumer data was exactly what GDPR was set up to achieve. Fast forward to 2020, and the regulation… (more)
The must-read publishing stories you may have missed this week
Using data for more effective subscription marketing, how COVID-19 is accelerating innovation, and more Charting a path to subscription success As more publishers turn to reader revenue and subscription options,… (more)
COVID-19’s impact on programmatic ad spend: The winners and losers
MediaRadar, the advertising intelligence platform, has released its US analysis of COVID-19’s impact on programmatic ad spend in April. Not surprisingly, the travel, automotive and event sectors were hit hard,… (more)
Q&A: Semasio, helping brands and publishers navigate content blacklisting
Semasio is a semantic targeting company based in Hamburg, Germany, that empowers brands to target consumers and pages with one unified strategy. Amidst the COVID-19 pandemic, the company has been working… (more)
The must-read publishing stories you may have missed this week
How publishers are rising to the challenge of COVID-19, IAB Europe's post third party cookie guide, and more Rising to the challenge As layoffs and furloughs dominate industry headlines, it… (more)
Q&A: Branded Editions empowering publishers to deliver content in new and innovative ways
Branded Editions, a division of PressReader, creates privately-labeled digital editions for publishers including The New York Times, Washington Post, Guardian, The National, and El Pais to name a few. With… (more)
Q&A: Pushly, empowering publishers to own their audiences with web push
Pushly is a push notification platform that works with publishers to generate web push strategies to distribute content, boost subscriber retention, and drive revenue growth. Based in Kansas City, Mo,… (more)
Q&A: Subtext, the platform BuzzFeed and Gannett trust for texting their audiences
Subtext is the fourth product spun out of Alpha Group, the in-house tech and media incubator for Advance Local, one of the largest media groups in the United States. The… (more)
Q&A: Disciple Media, building communities of engaged users around a single passion
Disciple Media specializes in building independent, digital communities where people can coalesce around a single passion. The company has come to the fore by creating a community for the UK… (more)
Britain’s leading automotive publisher launches £1 million #GetBritainMovingAgain campaign
Free advertising offered to car manufacturers during the month of May Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to… (more)
What was new in adtech, in April
Rounding up the stories of the month, there is no escaping the word “coronavirus” or “Covid-19”, as the pandemic continues to take hold and affect every corner of the ecosystem.… (more)
The Publisher’s Guide to eCommerce: Report Download
What’s New in Publishing is proud to present The Publisher's Guide to eCommerce, a special insight report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe. Selling products related… (more)
“In the midst of uncertainty lies opportunity”: The industry reacts to IPA’s latest Bellwether report
The IPA’s latest Bellwether report is both shocking and all too expected. Budgets are down, declining at their fastest rate since the global financial crisis a decade ago. The coronavirus… (more)
“Unprecedented levels of agility required to adapt to constant change”: Effective media strategies today, from WARC
WARC, the global authority on advertising and media effectiveness, has released its Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn… (more)
Q&A: BlueConic, liberating publisher customer data
BlueConic, one of the world’s leading customer data platforms, unifies first-party customer data into persistent, person-level profiles, allowing it to be activated across publishers' marketing ecosystems. Founded in 2010, the… (more)
Q&A: RunMags Inc., helping publishers transition to a digitized operations model
RunMags, Inc. is a privately held U.S. company that describes itself as 'the most comprehensive digital platform for magazine publishers ever offered in its price range'. Announcing an initiative to… (more)