Social media influencers come under fire amidst widespread distrust
New research from Emplifi, the customer (CX) experience platform, reveals widespread UK consumer distrust in mega influencers, amid record-high inflation and the UK government’s clampdown on undeclared advertisements. The survey -… (more)
“Over £812k in eCommerce sales”: How Future plc’s PetsRadar defied the pandemic
Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher's most successful new launches of recent years and now comfortably sits in the top 50 brands… (more)
BuzzFeed UK and HuffPost UK join The Ozone Project in latest premium partnership
UK news publisher ad alliance, The Ozone Project, which enables brands to reach trusted premium environments from a single buying point, has announced BuzzFeed UK and HuffPost UK as the… (more)
Local News Field Guide: Insights from one of the most successful local news outlets
The Local News Field Guide was established through Chalkbeat’s partnership with the Google News Initiative Google News Initiative and Chalkbeat have launched the Local News Field Guide, an online resource… (more)
Print newspapers lead the publisher cost crunch
In the latest wessendenbriefing distributed to senior publishing executives, the challenges confronting print newspapers is laid bare, with surging commodity inflation a clear and present danger. This is overlaid with… (more)
Google to start paying news publishers in the EU for displaying their articles
In a major industry development, Google has reluctantly agreed to demands from both the EU Commission and news publishers to pay to display snippets of news stories on search results.… (more)
Azerion tops IPA Digital Media Owners Spring Survey
UK agencies have named Azerion as the best media owner to work in the IPA Digital Media Owners Spring 2022 Survey. The survey shows 90% of respondents agree that the… (more)
News Media Alliance and MPA – The Association of Magazine Media announce merger
The News Media Alliance and MPA – The Association of Magazine Media have announced their agreement to merge. The newly combined association will be called the News/Media Alliance and, according to a spokesperson, will… (more)
73% cite increased traffic as the major priority: Publisher Trends Report 2022
83% say Instagram will occupy a more important place in their strategy, and 40% will increase the number of newsletters In the newly released Publisher Trends Report 2022 from Echobox,… (more)
“Engaged time trumps every other metric”: Why traditional viewability metrics pale beside engaged time
How reader attention can drive more revenue In a new ebook from publisher technology platform, Sovrn, a clear challenge is laid down to publishers to reconsider their approach to viewability… (more)
Publisher Quartz sold to G/O Media, owner of Gizmodo and Deadspin
In an undisclosed deal, business news site Quartz has been sold to G/O Media, the publisher of Gizmodo, AV Club, Jezebel, The Root, Deadspin, and several other media brands. It… (more)
Winners of 2022’s Publisher Podcast Awards announced
The winners of the 2022 Publisher Podcast Awards were announced last night at a packed awards ceremony at Proud Cabaret City, London. The awards, sponsored by Spotify and Affino, are… (more)
2022 Digital Publishing Awards: AOP announces shortlist
The UK Association of Online Publishers (AOP) has announced the shortlist for the 2022 Digital Publishing Awards – a celebration of the individuals and teams working to create, deliver, and… (more)
8 European publishers selected for Google News Initiative Subscriptions Academy 2022
The International News Media Association (INMA), Google, and FT Strategies have announced the eight publishers selected for the third edition of the Google News Initiative (GNI) Subscriptions Academy for Europe… (more)
PPA Awards 2022 – shortlist revealed
The PPA has announced the shortlist for its highly anticipated PPA Awards 2022. Now in its 42nd year, the PPA Awards recognise and celebrate the achievements made by the UK… (more)
“We’re always trying to find new ways”: How NOLA.com and The Advocate increased engagement and subscriptions
Using a customer data platform (CDP) and push technology Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the… (more)
FIPP launches Rising Stars in Media Awards 2022
FIPP, The Global Media Network, has launched its 2022 Rising Stars in Media awards, designed to find the brightest talent from around the global industry across both journalism and business. Held in partnership… (more)
Marketing budgets revised up to almost 8-year high: IPA Bellwether Report
This is the highest since Q2 2014, and marks the 4th successive quarter in which marketing budgets were upwardly revised Total UK marketing budgets were revised up to an almost… (more)
“A new dimension to our brand”: How BBC Gardeners’ World Magazine achieved 1M podcast downloads
BBC Gardeners’ World Magazine achieved a major milestone last month when its podcast was downloaded more than 1 million times. In some ways, the feat is nothing remarkable - Joe… (more)
“First step towards industry standardization of carbon calculation”: AOP partners with SeenThis to reduce website data usage by 65%
The Association of Online Publishers (AOP) has partnered with adaptive streaming technology company, SeenThis, to become the first trade body to stream images on its website and cut its internet carbon emissions,… (more)
