WNIP, Author at What’s New in Publishing

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“Building on a relationship”: How publishers are generating revenues and deepening reader relationships through events

Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media…

The must-read publishing stories you may have missed this week

How QR codes are helping reinvent print magazines in South Africa, ad-blocking rates at a 3 year low, and more Learning the limits of A/B…

Q&A with Readly’s new CEO, Maria Hedengren

With over 20 years’ experience leading both private and public technology companies, Maria Hedengren has a solid track record of scaling companies internationally, including the…

50 Ways to Make Media Pay: Report Download

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…

Ad blocking rates at a 3-year low to almost single-digits, AOP audit reveals

The Association for Online Publishing (AOP) has announced the results of its three-year ad blocking audit among its members, highlighting ad blocking rates and the…

The must-read publishing stories you may have missed this week

Amazon in talks to fund publishers’ international expansion, branded content revenue grows by 40%, and more Looking to a bright future for publishing Hello from…

“People willing to pay for news is growing”: Key findings from Reuters’ study on pay models

The Reuters Institute for the Study of Journalism has released a new report today on trends in adoption of paywalls by news organizations. The report,…

Amazon in talks to fund publishers’ international expansion, sees significant growth opportunity

Amazon is in discussions with some top publishers—it intends to pay them to expand internationally, reports Vox. This is unusual because while publishers already make…

Mobile commerce to reach $319B by 2020: Publishers experiment for their slice of the pie

E-commerce is a fast-growing segment of consumer spending. According to eMarketer, e-retail sales accounted for 10.2% of global retail sales and was set to reach…

Q&A: Insticator, enhancing ad viewability through interactive content

Insticator aims to increase engagement and ad revenue for publishers via interactive content. The company’s network of publisher partners, which includes Ancestry.com, Intermarkets and Evolve…

Micropayments can unlock “an entire economy” between ads and subscriptions

As more publishers put up paywalls and ask readers to subscribe, they are also staring at the possibility of countering “subscription fatigue.” The recurring monthly…

Publisher branded content revenue grew 40% YoY, and other content marketing insights

The global content marketing industry will grow at an annual rate of 16% per year through 2021. It’s set to reach $412 billion by the…

The must-read publishing stories you may have missed this week

The Guardian turns a profit for the first time in 20 years, Twitter payments to publishers are up 60%, and more The Guardian milestone should…

“People pay for habits”: How publishers are innovating with content to entice and retain subscribers

Publishers focused on generating reader revenue are innovating in the ways they produce and package their content. These strategies are helping them acquire as well…

Intelligent paywall: the “hottest new tool” helping publishers secure sustainable reader revenue

The 2019-2020 Innovation in Media World Report from FIPP and Innovation Media Consulting looks into how publishers have innovated to establish multiple revenue streams. Several…

Ad spend on podcasts to reach $1.6B, and other highlights from WARC’s Global Ad Trends report

WARC’s latest Global Ad Trends – Podcasts report forecasts that global audio advertising spend on podcasts will reach $1.6B by 2022. That is nearly double…

Q&A: SmartyAds, reshaping the future of B2B programmatic advertising

Headquartered in New York and with offices worldwide, SmartyAds is a full stack package of complex ad tech solutions for B2B digital advertisers, publishers, and…

Browser offers 70% of ad revenue to users; profit share with publishers in the works

Brave, an ad-blocking browser launched in 2016 rolled out an update yesterday called Brave Ads that allows users to opt-in to view ads. Techcrunch reported…

The must-read publishing stories you may have missed this week

63% of digital publishers saw business growth in 2018, how Bloomberg increased social shares by 200%, and more The numbers are there…now we just need…

Opinion: Monetise with metrics

2018 was a challenging year for publishers, and Q1 of 2019 has proved to be no different. With the closure of further high profile publications,…

Opinion: How can publishers accelerate subscription growth through telco licensing?
Licensing and syndication fees are a notable source of revenue for digital publishers, especially for those with English-language content and a globally known brand. For example, NiemanLab estimates licensing and affiliates now account for roughly 10% of revenue for The New York Times. Syndication has recently been a hot topic thanks to Apple News+ and …
Opinion: Publishers can use real-time data to help their bottom line, here’s how
Advertisers are keenly aware of the power of personalisation, an especially important issue in the time of consent. Not only have consumers expressed the desire for personalisation for years (who wants their time wasted with irrelevant content) but personalised digital ads deliver up to 3x the consumer engagement of non-personalized ads. But just as marketers can craft …
Opinion: Monetise with metrics
2018 was a challenging year for publishers, and Q1 of 2019 has proved to be no different. With the closure of further high profile publications, and former trailblazers Buzzfeed and HuffPost forced to lay off staff, this has thrown publisher monetisation firmly into the limelight. If publishers want to keep revenue strong in the year …