Bellwether Report: Internet marketing growing strongest as firms target digital and social media
According to the latest IPA Bellwether Report, internet marketing is growing strongest as firms target digital and social media, and adspend is rising modestly, with bigger improvements forecast for 2020… (more)
Ecom ad spending is growing “much faster” than total digital advertising: GroupM
According to the latest report on E-commerce trends by GroupM, e-commerce related spending on advertising is growing much faster than total digital advertising, and holds implications for both marketers and… (more)
The must-read publishing stories you may have missed this week
Firefox is building an “ad-free internet,” Google Chrome’s built-in ad blocker rolls out globally, and more The battle for an ad-free internet begins Both Google and Firefox have taken firm… (more)
Q&A: Ogury, uncovering unique insights into the mobile user’s journey
Ogury was co-founded in 2014 by Thomas Pasquet and Jean Canzoneri after realizing that signals contained in user journeys on mobile, combined with technology, could be turned into data that… (more)
Q&A: Sourcefabric, co-creating journalism’s open-source newsroom CMS
Founded in April 2010, Sourcefabric has grown to become Europe’s largest developer of open-source software for the news industry. WNIP recently caught up with Sourcefabric’s Karel Petrák to learn about… (more)
2 out of 3 consumers don’t trust information from social media, and social ad revenue growth has halved
Advertising revenues among key social and messaging companies has halved over the last year as consumer trust becomes a growing issue. As advertising revenue growth cools, social media companies are… (more)
Q&A: Trackonomics, PPA Industry Partner of the Year 2019
At June's PPA Awards held in London's Grosvenor House Hotel, the winner of the 'Industry Partner of the Year' was Trackonomics, the affiliate marketing specialist helping publishers find the right… (more)
The must-read publishing stories you may have missed this week
Apple News+ to make 'tweaks' after a disappointing performance, online advertising to reach $650bn in 5 years, and more Back to the drawing board already? In news that will shock… (more)
78% of journalists fear for the future of the profession
78% of journalists fear for the future of the profession, according to latest research by technology company Cxense. The report - featuring insight from 153 journalists across the US, UK… (more)
“Consumer appetite for online media shows no signs of abating”: Publisher confidence increased by 33% despite revenue decline, says AOP/Deloitte
DPRI report sees a significant boost in publisher confidence despite a fall in Q1 revenue Digital publishing revenues declined by 11.2% in Q1 2019 compared to Q1 2018, but publisher… (more)
Q&A: Megaphone, podcast technology for publishers and advertisers
Founded in 2015, Megaphone is headquartered in DC with offices in Brooklyn, Chicago, San Francisco, and Los Angeles. The company helps publishers and advertisers make the most out of podcasting… (more)
Opinion: Why digitally native brands are turning to print
What do Netflix, Dollar Shave Club, Bumble and Airbnb all have in common? “They’re all digitally native brands who have used clever tech innovations to go direct to audiences and… (more)
Q&A: WowYow, monetizing publisher videos using AI search
With its headquarters in California and sales office in New York, WowYow sits at the intersection of media, advertising and technology. The company’s AI tech identifies, indexes, searches and monetizes… (more)
The must-read publishing stories you may have missed this week
How the WSJ is building a community around its comments, why bundled subscriptions won't save news, and more Is there any hope for news bundles? Earlier this month, Mogul News… (more)
Q&A: WoodWing, combining multichannel publishing with digital asset management
WoodWing Software is a global market leader in the workflows and processes behind multichannel publishing and digital asset management. A long-established company that is well known to many in the… (more)
The Media Podcast Awards: Coming to London in 2020
Media Voices has today announced the launch of the Media Podcast Awards, taking place at Proud Cabaret City in London early next year. The awards are designed to celebrate the… (more)
Q&A: Content Galaxy, helping publishers create subscription video-on-demand channels
Content Galaxy is a new web hosting platform that gives authors and publishers a better way to earn money from their digital content, especially instructional, news, event, and special interest… (more)
Q&A: Airtory, next-generation ad creation tools
Airtory was founded in 2016 by Julian Frachtman, CEO, and Aswhin Krishnakumar, CTO in Austin, Texas. Their aim? To build a next generation ad creation tool that leveraged a template-centric… (more)
50 Ways to Make Media Pay: Report Download
What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe. From… (more)
The must-read publishing stories you may have missed this week
65% of publishers see Snapchat as a 'significant' revenue driver, a blank newspaper wins the Publishing Grand Prix at Cannes, and more Snapchat emerges as an unexpected driver of publisher… (more)