Reading time jumped 21% in the second half of 2020: US report
Among men, time spent reading rose 30% Total reading time went up by more than 21% in May–December 2020, compared to the same period in 2019, according to a survey… (more)
Sovrn acquires Monetizer101 to expand affiliate marketing tools for publishers
Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping… (more)
Taboola acquires Connexity to create ‘personalized eCommerce recommendations’
Taboola, the content recommendation engine used by thousands of publishers, has acquired Connexity for $800 million. Connexity is one of the world's largest independent eComm media platforms serving over 1,600… (more)
Sajeeda Merali appointed CEO of UK’s PPA
The Professional Publishers Association (PPA) has announced that Sajeeda Merali will become its new Chief Executive Officer. Merali’s key responsibilities will involve developing and implementing a transformational agenda for the… (more)
Independent Publishers Alliance: 1st event review
The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading - dozens of independent publishers gathered together to discuss how they can… (more)
The next arms race: Video tech, AVOD, and publishers
A publisher recognizing the value of its own in-house technology and spinning it off to the wider market is not unusual. The most high-profile example of recent years being the… (more)
Travel and recreation soar post-pandemic: Digital readership trends
Travel and recreation publications have seen the biggest jumps in readership, closely followed by home renovation and lifestyle. Readly, the digital subscription service that lets customers have unlimited access to… (more)
Three ways translation services can help publishers
According to a feature in The Guardian, “English now represents just one language in an online linguistic elite.” The top 10 languages of English, Chinese, Spanish, Arabic, Portuguese, Japanese, Russian,… (more)
Advertisers are proactively requesting publishers’ first-party data
Google has pushed back the timeline for Chrome's depreciation of third-party cookies but it doesn't affect the size of the challenge that publishers are facing. Over 50% of traffic in… (more)
The non-English web: Can Majarra bridge the Arabic content gap?
Arabic is the fifth most spoken language in the world but only 1.1% of the world’s top 10M websites use it. That’s the glaring deficiency faced by media consumers in… (more)
Permutive repositions itself to become a privacy-safe audience platform
Ad tech company Permutive has announced it has evolved from a publisher-only data management platform (DMP) to an Audience Platform that enables premium advertisers and publishers to plan, build and… (more)
Positivity is in the air: Industry reaction to the Q2 IPA Bellwether report
Renewed optimism from marketers, as shown by the latest IPA Bellwether report, bodes well for publishers and the ad tech industry. After showing resilience, flexibility, and innovation during a deeply challenging… (more)
UK marketing budgets increase for first time in 18 months: Q2 2021 IPA Bellwether
Today's Q2 2021 IPA Bellwether Report shows that UK companies have revised their total marketing budgets up for the first time in a year and a half (since Q4 2019) and to… (more)
Sovrn Holdings, Inc. acquires Proper Media to expand solutions for publishers
Sovrn Holdings, Inc, the publisher-focused technology company, has today announced the acquisition of San Diego-based Proper Media. Proper Media combines industry-leading advertising technology with personalized managed services. The result is… (more)
“The strongest rise in over a decade”: Global ad spend to reach $665 bn this year
Global economic recovery accelerates: New WARC report shows Q1 2021 growth at 12.5% and Q2 2021 at 23.6% Global advertising spend is on course for 12.6% growth this year to… (more)
Hidden treasure in back issues, how to grow with AI, and more: This week in publishing
The must-read publishing stories you may have missed this week Are you sitting on a treasure trove? If you're a magazine publisher, the answer is likely to be 'yes'. Magazine… (more)
Industry reacts to Google cookie extension, Facebook launches independent publishing platform, and more: This week in publishing
The must-read publishing stories you may have missed this week Industry reactions to Google's cookie-pocalypse postponement Late last week, Google announced that it would be delaying the phase-out of third… (more)
Digital advertising across Europe grew 6.3% in 2020: IAB Europe
Despite the most challenging year on record for anyone in publishing or digital advertising (and other sectors, of course), the European digital advertising market still managed to grow an astonishing… (more)
Industry reacts to Google cookie extension
Last Thursday, 26th June, Google announced in a blog post that it will be delaying the phase-out of the third-party cookie in Chrome to 2023 to allow more time for… (more)
New research reveals Facebook click-through rates for publishers
What is the Facebook click-through rate for publishers? 2.5%. That's according to Echobox, the AI-powered social publishing platform, who undertook an industry-wide survey taking in 6.5 million organic shares from… (more)
