6 ways to increase the public’s trust in journalism
By now it has become common knowledge: Most Americans simply don’t trust the news media. It’s a sentiment that journalists have become all too familiar…
Whitepaper: We need to move beyond dwell time when measuring audience engagement
WNIP sponsored post The longer ads are in front of people the more effective they are. The percentage of people who recall seeing a brand…
Sovrn releases OneTag to help publishers grow their business
Sovrn, which offers products and services to more than 25,000 independent online publishers, has announced the official release of OneTag, a unified mechanism to simplify…
Rebuilding trust in journalism: The Conversation model
With the rapid evolution of technology and the consequent shift to digital, journalism has been forced to evolve and thus the reliable business structure that…
Google’s mobile shifts driving traffic boost to publishers
In the past year, while the dialogue around platform traffic focused on the decline from Facebook, Google was quietly executing on a tectonic shift towards mobile.…
Reuters launches a new ‘news wire’ app: A switch in consumer strategy
Whenever the name ‘Reuters’ is mentioned, a well respected international news agency is what springs to mind. Since 1850, Reuters has experimented, invented, and created…
Facebook to publishers: We are not interested in your traffic and referrals
The publishing world went into a tizzy when reports surfaced about a story in The Australian, a newspaper based in Sydney, containing some explosive commentary from Facebook’s CEO,…
Three opportunities for publishers, using more relevant data
Every day we’re reminded about the limited resources facing our industry, from the time people have to produce stories to the lack of insights we…
How publishers are using Instagram’s IGTV
2018 might have been a challenging year for its parent company Facebook, but for Instagram, it has largely been business as usual. The image/video based…
Google rolls out core algorithm update, benefiting pages previously under-rewarded
A few days ago, Google started rolling out a broad core algorithm update for search results. The company has now confirmed that the algo update—dubbed…
The decline of community newspapers: can digital media startups fill the void?
The decline of local journalism is a “threat to democracy and is fuelling the rise in fake news”, Theresa May said earlier this year while discussing…
Meredith’s Shape magazine: A year-long brand evolution
Meredith’s Shape magazine spent the last year thinking over and creating its own evolution. Shape, which is published 10 times a year, reaches a rate…
Q&A: How Exact Editions is pioneering the archiving of magazines for the profit of publishers
Headquartered in London, Exact Editions was founded in the first wave of digital magazine apps that appeared circa 2005. The company was an early pioneer…
New York Times Reports $24 Million Profit – Thanks to Digital Subscriptions
Last month we reported how the New York Times made more than $1 billion in overall subscription revenue last year, with a total of more than 2.6…
With a Little Help – and a Little Weirdness – Readers Understand Why it’s Important to Help Local Startup Newsrooms pay the bills
Reporters have a lot of fun. They get to call remarkable people every day. Editors don’t do that quite as much, so Thursday was exciting…
News Publishers Should Tell More Stories
The story format is a dominant force in social media because stories-style content facilitates user interaction, which drives engagement. The proof is in the numbers…
BoSacks Speaks Out: Ad Spending Disappearing as Most Magazines Continue to Fumble
I just spent a few days in Florida speaking to a group of below-the-radar publishers from The Coastal Angler. These are a collection of local…
Picture Perfect: New AI Tool to Help Publishers Find the Right Pictures, from Getty Images
Getty Images has launched a new artificial intelligence-powered research assistant, to help publishers find the best choice of images to accompany a news story. Panels by…
How brand magazines are becoming more sophisticated – and successful
The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage…
Opinion: Welcoming a New Era – The Trusted Web
Imagine accessing the web knowing that every piece of content is real, never having to second guess the details or source. Picture your browser without…