Messaging apps: The next frontier for publishers after social media?
As messaging apps amass huge audiences and are on track to becoming the next big digital platform for news consumption, an increasing number of news…
A tool to INJECT creativity in journalism
INJECT is a free digital tool that can help stimulate journalists’ creativity by providing them with a variety of perspectives on a specified topic. Journalists…
Podcast: The role of product in publishing, with Immediate Media Product Director Laura Jenner
This week we hear from Laura Jenner, Product Director, Immediate Media. She talks to us about drawing together the needs of different teams across a…
Q&A: Flourish’s free data visualization tools for publishers
Flourish is a data visualization tool launched in early 2018 by Duncan Clark and Robin Houston. The pair started working on data visualizations in 2012…
Content resurfacing: A powerful growth strategy for publishers
The New York Times’ Innovation Report of 2014—the publisher’s clarion call to “crack the code” in the digital era—indicated the need for a specialized role…
3 ways blockchain technology can benefit news publishers
Blockchain has been hailed as a solution to a variety of problems across different industries. Blockchain’s advocates hold that it is a revolutionary technology. But…
The must-read publishing stories you may have missed this week
Six trends that will define media in 2019, which media will weather the winter, and more… There’s a lot we can learn from the little…
Further insights on reader willingness to pay for online news
The funding crisis in journalism has dominated industry conversations over recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in…
Is the solution to fake news within our grasp?
In the closing days of 2018, New York Magazine published an article on its website entitled How Much of the Internet Is Fake? Turns Out,…
Q&A: PublishCheck’s ‘article -first’ analytics platform
Founded in 2016, PublishCheck is an analytics platform that works with News UK (Times of London, The Sun), Condé Nast (Vogue) and a number of other…
Podcast: What does 2019 hold for media?
In the latest episode, Chris and Esther are joined by Damian Radcliffe, Carolyn S. Chambers Professor in Journalism at the University of Oregon, to discuss…
Top 10 (mostly free) digital tools for journalists
Some of the new digital tools available to journalists are outstanding, with many more coming on stream each and every month. Yet, that in itself…
Engagement metrics still viewed as less important than traditional brand measures
A new survey from the World Media Group (a strategic alliance of world-leading media brands and publishers*) shows that marketers are still not using engagement metrics…
Q&A: Prezi discusses how publishers can tackle evolving attention spans
A study by Microsoft famously claimed that the “human attention span is shorter than that of a goldfish.” This revelation caught on – it’s catchy,…
Implementing Artificial Intelligence for your readership
There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses…
Forbes doubles monthly visitors with Bertie, an AI-driven CMS
Forbes’ new tools take content creation to an entirely new level. Recently we covered how artificial intelligence tools were transforming the way journalists worked, by…
Opinion: Magazines in 2035
Despite magazines facing strong headwinds throughout 2018, publishers should remain confident about the long-term future of the format. Indeed, I would like to propose three…
The must-read publishing stories you may have missed this week
How Jeff Bezos is taking on the ad duopoly, the top platform moments of 2018, and more… Happy New Year! All the team at WNIP…
Unions or not? Digital publishers on the horns of a dilemma
Back in 2015, BuzzFeed’s founder and CEO Jonah Peretti told his staff that he didn’t think unionization was a good idea for BuzzFeed. Cut to…
Top 7 media trends in 2019
2018 truly brought a sea change on a number of fronts in digital publishing. Facebook and other tech giants stumbled mightily from one PR disaster…