WNIP, Author at What’s New in Publishing

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Q&A – Sovrn //Signal, boosting publisher earnings through improved ad viewability

Sovrn describes itself as more than an advertising technology company—it’s a publisher advocate. The company provides tools, technologies, and services to unique publishers, helping them…

50 Ways to Make Media Pay: Report Download

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of…

Q&A: The launch of the International Magazine Centre

Founded by ex-PPA Scotland employee and magazine enthusiast Nikki Simpson, The International Magazine Centre is a hub for the international magazine community and its affiliated…

Podcasts are booming. So, what are the revenue models?

If someone asked you five years ago which type of digital media would be seeing its renewed heyday, the podcast might not have been on the top…

The must-read publishing stories you may have missed this week

A sneak peek into Apple’s magazine subscription app With less than two weeks to go until Apple’s March 25 media event, speculation about what its…

Over 600% growth in video views: Inside Bloomberg’s Instagram strategy

Bloomberg’s Instagram account Bloomberg Business (@bloombergbusiness) achieved significant growth in audience and video views in 2018. It saw a 391% increase in followers and 617%…

World Media Awards 2019 shortlist announced

The World Media Group* has unveiled its 2019 shortlist for the World Media Awards, revealing the best content-driven, cross-border advertising campaigns worldwide. This year’s awards…

Q&A: DBS, helping publishers develop better distribution and editorial strategies

Dowling, Best and Smith (DBS) was founded in 2018 by a group of marketing, advertising and publishing professionals. Based in the UK, the consultancy has…

“Pushing podcasts to a cinematic level of storytelling”: Luminary aims to become the Netflix of podcasts

The New York Times recently reported that Luminary Media has raised a $100 million in venture funding and tied up with top content creators to…

The must-read publishing stories you may have missed this week

Medium’s ‘pivot from advertising’ two years on, why publishers are focusing on more evergreen content, and more… The ‘new Medium’ turns two. It’s been just…

With 100 newsrooms on board, Civil launches blockchain-based publishing platform

Civil—a community-owned journalism network based on transparency and trust—aims to make journalism sustainable through an alternative business model based on blockchain and cryptocurrency. Yesterday the…

Readers consume content differently now, say neuroscientists: Here’s how publishers can benefit

A series of studies over the past year have found that news readers are increasingly looking for easy and quick ways to stay updated on…

Malware and redirects: Publishers need to protect customers now more than ever

As the programmatic revolution reaches its potential, bad actors continue to find innovative ways to exploit the system. The technological advances to increase advertising efficiency…

Opinion: Design thinking in Publishing and Media

Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and…

Q&A: Trustworthy Accountability Group (TAG) – increasing trust in digital advertising

The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory organisation – established in the US in 2014 by the Interactive Advertising Bureau (IAB), the…

The must-read publishing stories you may have missed this week

Google accused of ‘stealing publisher traffic’, why China is the world’s largest contributor to new ad dollars, and more… How UK publishers are making media…

Q&A: Asana, simplifying team-based work for creatives and marketers

Founded by a Facebook co-founder and ex-Google-and-Facebook engineer—who both worked on improving the productivity of employees at Facebook—Asana is a work management platform teams use…

“You can’t fight alone”: 10 top French publishers get behind a unified login system

French media companies have formed an alliance to collaborate on a common tech platform that will allow users to access their websites through a unified…

As video revenues grow, Hearst looks to capitalize with Clevver Media acquisition

As publishers maneuver through the challenges posed by digitization, many are building on their strengths and brand value to evolve in new directions. A little…

Q&A: Lotame, pioneering data solutions for publishers

Founded in 2006 by CEO Andy Monfried, Lotame is a privately-owned data solutions company that helps customers maximize the value of their data at each touchpoint. Its…

Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.Although high amounts of click-throughs or ‘tap-throughs’ may result in short-term bursts of traffic and ad revenue, without a way to measure long-term push notification value, publishers walk …
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and strategies, we really need to keep one person in mind: the eventual customer or consumer. In reality, this isn’t always the case. Strategies and creative approaches, look, feel and content …
Opinion: Could a new breed of media alliances be publishers’ answer to the tech giants?
Will 2019 be the year when we see publishers fight back against the rise of the big four – Google, Amazon, Facebook and Apple (GAFA)? Even though, with the tech giants investing more in creating their own content in addition to aggregating content created by others, they could seem a daunting and relentless threat… A …