Diversity Pledge Institute launches pilot program with News Revenue Hub to increase diversity within newsrooms
News Revenue Hub, a 501(c)(3) nonprofit that helps news organizations build financial sustainability, has announced the launch of a pilot program partnership with the Diversity Pledge Institute (DPI), an organization helping… (more)
“Our infographic content is 1155% more likely to become evergreen”: How the South China Morning Post leverages infographics
Founded in 1903 and headquartered in Hong Kong, the South China Morning Post is one of Asia's most respected news organizations. It is also one of the most progressive with… (more)
UK adspend continues recovery in Q1 but 2023 forward guidance looks choppy
Following last week's IPA Bellwether results - which indicated less than favourable conditions for marketing spend in the UK - today sees the release of AA/WARC's expenditure report. The report… (more)
Sovrn raises $36M in Series C Funding driven by consistent revenue growth
Sovrn, the publisher technology platform used by thousands of publishers and content creators worldwide, has announced it has raised $36 million in a new round of equity financing. Investors include Foundry… (more)
“Empower readers to become ambassadors for their city”: SoGlos’ model to rescue local media
Fifteen years old this year, SoGlos - covering Gloucestershire - claims to be the county's leading regional media brand. Such has been its success, with 2020/21 being a record year,… (more)
“40% of our page-view growth this year”: Reach launches AI audience engagement tool to wider market
Following in the footsteps of Canada's Globe & Mail who launched their in-house Sophi AI optimization and prediction engine to strong acclaim a few years ago, Reach plc, one of… (more)
UK budgets continue to grow despite economic uncertainty: IPA Bellwether Q2 Report
UK marketing budgets continue to grow, despite sharply deteriorating financial prospects as inflation skyrockets and the cost of living spirals, according to the latest IPA Bellwether Report. According to the… (more)
“Only free and independent journalism can meet the challenge of the moment”: 2022 IPI World Congress, Sept 8-10, NYC
The world’s leading editors, publishers, and journalists will be coming together at the 2022 IPI World Congress in New York City – Sept. 8-10 – to work on how publishers… (more)
“Our content teams must pivot to meet changing consumer behavior”: Future plc announces Prime Day results
Future plc, the LSE listed publisher (FUTR) with a portfolio of 250 brands and a global audience of 400M, has announced it drove £2.7M in eCommerce sales on Amazon Prime… (more)
How SHE Media extends the use of first-party data to eCommerce and branded content
TL;DR: SHE Media explains how it uses first-party data to build cohorts based on purchase intent, deliver insights to advertisers from its branded content and build its community of publishers. … (more)
Vogue Scandinavia launches next-gen Content Commerce tech by Spotin
In the far reaches of Northern Europe, 40 miles south of the Arctic Circle, lies an innovation in eCommerce being launched by some of the most famous names in publishing.… (more)
How the Nevada Independent engaged and informed readers about the State Primary, using SMS
Using the strapline "Your state. Your news. Your voice", The Nevada Independent is a nonpartisan, nonprofit news website founded in 2017 by respected political journalist Jon Ralston. The site has 22 full-time… (more)
“Net-zero by 2025”: Pressure builds on publishers to prove sustainability or lose ad buyers
Whilst over 130 governments worldwide have agreed to meet Net Zero carbon emissions targets by 2050, as well as employ a Net Zero Workforce, publishers are starting to heed the… (more)
Publishing industry gathers to celebrate achievements at the 42nd PPA Awards 2022
The publishing industry gathered this week at The Grosvenor House Hotel for the annual Professional Publishers Association (PPA) Awards. Hosted by TV presenter Tess Daly, the industry celebrated the achievements of… (more)
The Economist Group: Digital drives double-digit growth
55% of the Group’s revenue is now digital The Economist Group published its results for the year to March 31st 2022, reporting strong financial results above expectations. The financial year… (more)
How Immediate Media dramatically increased returns while broadening its revenue stream: A case study
At last night’s Association of Online Publishers (AOP) Awards held in Old Billingsgate, London, one of the finalists for ‘best media technology partner’ was Sovrn, the publisher technology platform, for… (more)
AOP announces Winners of the Digital Publishing Awards 2022
The UK Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now… (more)
Readly launches podcasts, further expands into the U.S.
Digital magazine and newspaper app, Readly, is launching podcasts on its platform. The first phase will be in collaboration with three leading British publishers, Future plc, Immediate Media, and Guardian… (more)
Younger audiences are increasingly accessing the news via platforms such as TikTok: Digital News Report 2022
People under 25 have been switching allegiance away from Facebook towards visual networks like Instagram and TikTok, where entertainment and influencers play a bigger role This year’s Reuters Institute Digital… (more)
Is Cannes LIONS still relevant? A publisher lowdown
Next week the French Riviera hosts Cannes LIONS 2022, the international festival of creativity widely considered to be the largest worldwide gathering of the advertising and creative comms industry with… (more)
