No peak in sight: 82% of publishers still looking to launch more newsletters
Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be central to publishers’ future plans.… (more)
How to increase digital engagement, with Sunday editions
No matter what your offering, there is clearly a Sunday demand for reading. Sunday editions get special attention from many publishers. They offer in-depth analysis,enriched offerings, more light-hearted stories and opinion of… (more)
Successful tactics for turning print readers into digital readers
Rising paper and print prices are accelerating publishers’ need for digital transformation. In this context, bridging print subscribers to new digital habits is more important than ever. We have taken… (more)
Engaging news outsiders: A case study from Schibsted’s IN/LAB
According to Reuters’ 2022 Digital News Report 38% of people actively avoid the news. What opportunities do new technologies offer to address news avoiders, and how are publishers looking at reaching these unrepresented… (more)
“The future of media is not about digital transformation, but about transformation of digital”
Over 100 media innovators and 18 speakers joined us in London and online to discuss key technology trends impacting the news industry today, tomorrow and in the longer term. We’ve… (more)
5 revenue generation lessons from the Future of News Media Technology Conference
Over 200 media figures descended upon London at Press Gazette’s latest conference. A key topic of discussion was around the future of revenue generation. We present 5 lessons on revenue generation… (more)
Publishers: 5 takeaways from INMA Media Innovation Conference
Recently 300 news executives gathered in Copenhagen for the INMA Media Innovation Conference. Held in the historic printing facility of JP/Politikens, this event has been a refreshing in-person celebration of our industry and… (more)
Consumers are turning away from news: How can technology help?
These are uncertain and unpredictable times – for ordinary people but also for journalists. Russia’s invasion of Ukraine, the cost-of-living crisis – not to mention climate change are all examples… (more)
5 evergreen tips from 18 news media leaders
Over the past editions of the Digital Growth Summit, over 50 of the most innovative figures from the media industry and beyond have taken the stage. Looking back at their keynotes, panels… (more)
Publishers: Focus on digital ads and subscription growth to make up for rising costs
At a time of soaring costs across the world, industries are feeling the pinch. News publishers remain stuck in the middle of this crisis. Print production costs are going up… (more)
What do Gen Z want from news publishers?
With 40% of 18-24-year-olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the… (more)
Metaverse for publishers: What’s the long-term potential with AR and VR?
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to appreciate… (more)
Web3 for news publishers: What’s the long-term potential?
The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new… (more)
Digital users in Europe are up 100 million from 2019: How can publishers capitalise on this?
Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population… (more)
Publishing’s print predicament
Print is the original heartbeat of news. For centuries we have seen news distributed in physical format. In the Egyptian era we had papyrus, we saw the invention of the printing… (more)
Publishers: 3 findings from experiments with triggers via push notification, website and email
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments have found that… (more)
Local news in 2022: How are publishers adapting?
Growing up in Knutsford, UK, I used to go out to buy my local newspaper every week. I was proud to see my name next to my weekly match report… (more)
Mobile is reshaping the news publishing industry: Here’s how
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers… (more)
Publishers: The changing face of big tech in 2022
There could be a shift in dynamic amongst tech giants for digital ad revenue The relationship between publishers and big tech is a widely debated topic. Recently, we have seen… (more)
INMA Global Media Awards: Recognising AI, ePaper and Gen Z focused initiatives
Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from… (more)
