WhatsApp, calendars, conference calls… Innovative ways publishers are finding success with side platforms
Unexpected ways publishers engage readers When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have… (more)
What we learned about habit-forming news products, at Digital Growth Summit
For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit-forming news products. Joined by industry peers and academia, we… (more)
What publishers can learn from adblockers
Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35… (more)
Apple News+ is coming to Europe. Who’s joining?
When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we… (more)
The newspaper edition has endured over 400 years: How has it evolved in today’s digital age?
Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is… (more)
The importance of product thinking for news
In the past decade or so, the number of platforms that news needs to be on has exploded. Gone are the days of focusing only on print and digital. Now… (more)
Why habit formation is key for all news media
Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed a longstanding belief: habit formation is key for sustainable news products. Through analysis of subscriber data… (more)
The big changes for publishers in 2019 so far
As summer winds down, planning for the rest of 2019 and beyond is heating up. Here are five key changes that 2019 has brought, to keep in mind as you… (more)
What publishers can learn from membership programs
In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in… (more)
How publishers are building habit with short-run newsletters
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media… (more)
What American media can learn from Europe
While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology… (more)
5 case studies to inspire your retention strategy
With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s surprising… (more)
Why it’s time to slow down the news
While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO– the joy of missing out. Today we’re looking at the growing number… (more)