An optimistic outlook for publishers, in 7 charts
From the World Press Trends Report 2022 This month WAN-IFRA released their World Press Trends Report for 2021-2022. We have fine-combed through all 76 pages of rich content, taken from the World News… (more)
Why Gen Z pay for news
🎧 Listen to this article To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part,… (more)
Publishers solidifying subscriber bases through non-traditional means
Netflix announced that it had a mass loss of subscribers for the first time in a decade in Q1 of 2022, CNN+ collapsed and Quartz made the decision to move from a subscriber to membership model. At an eye level,… (more)
Innovation for publishers: Insights from WAN-IFRA’s Newsroom Summit
Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give… (more)
In a first-party data world, de-anonymisation gives publishers an advantage
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One… (more)
Newsletters and the quest to fit into reader’s lives
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first-party data, these relationships… (more)
News formats: What we learnt from 3 Gen Z news lovers – Part 1
Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like… (more)
Why audio articles are great for retention, conversion and attracting young readers
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of… (more)
Why 77% of publishing execs think AI will be important for success
77% of publishing executives told WAN-IFRA that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had not yet explored any AI… (more)
INMA Subscription Summit: 9 cases that surprised us most
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us… (more)
Video: Struggle or strike for news publishers?
63% of publishers told Reuters that they plan to push more resources into their video strategies. But, in a world where publishers are focusing on subscriber revenue, do videos drive subscriptions? Do they create… (more)
Publishers: Key decisions for your app strategy
From the minds of industry product experts A successful app strategy is at the core of successful subscriptions businesses for news. This week, we heard from product experts Mathias Douchet from The Telegraph, Mareike… (more)
Publishers: Game on for 2022
Will publishers bring games to the next level this year? At the start of 2022, the New York Times introduced a fellowship for crossword constructors. The aim of the fellowship is to increase… (more)
Metaverse: Opportunities for publishers
8% of publishers are already putting more resources into applications for the metaverse Today, we dig into a topic that has been discussed a lot over the last few months yet… (more)
Nieman Lab’s predictions for 2022: Our top picks
At the end of last year, Nieman Lab published a series of predictions for journalism in 2022. The fascinating collection gathered the views of more than 60 industry specialists. You… (more)
Reuters Predictions 2022: What publishers need to know
Each year following their annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. As… (more)
Nieman Lab’s predictions for 2021: Our top picks
With 2020 firmly in our rear view mirrors and a strong belief that 2021 holds a lot of potential for news innovation, we are looking forward to a year full… (more)
6 mistakes to avoid with your digital edition strategy in 2021
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement… (more)
“Working in crisis mode is an incredible chance to learn”: 5 ways the news industry changed in 2020
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted… (more)
Why it must always be Day One for newspapers
This week we had the final webinar for the year in our Future of News series. With attendees coming from 25 different countries, we were able to have a truly international… (more)
