Web3 for news publishers: What’s the long-term potential?
The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new… (more)
Digital users in Europe are up 100 million from 2019: How can publishers capitalise on this?
Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population… (more)
Publishing’s print predicament
Print is the original heartbeat of news. For centuries we have seen news distributed in physical format. In the Egyptian era we had papyrus, we saw the invention of the printing… (more)
Publishers: 3 findings from experiments with triggers via push notification, website and email
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments have found that… (more)
Local news in 2022: How are publishers adapting?
Growing up in Knutsford, UK, I used to go out to buy my local newspaper every week. I was proud to see my name next to my weekly match report… (more)
Mobile is reshaping the news publishing industry: Here’s how
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers… (more)
Publishers: The changing face of big tech in 2022
There could be a shift in dynamic amongst tech giants for digital ad revenue The relationship between publishers and big tech is a widely debated topic. Recently, we have seen… (more)
INMA Global Media Awards: Recognising AI, ePaper and Gen Z focused initiatives
Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from… (more)
Reuters Digital Report 2022: Key publisher insights
Changes are afoot for publishers Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based… (more)
Publishers: 4 technologies to include in your 2023 plans
Publisher insights from the 2022/23 World Report on Innovation in Media This week, Juan Señor, Jayant Sriram and Inês Bravo released their 2022/23 World Report on Innovation in Media. We have… (more)
An optimistic outlook for publishers, in 7 charts
From the World Press Trends Report 2022 This month WAN-IFRA released their World Press Trends Report for 2021-2022. We have fine-combed through all 76 pages of rich content, taken from the World News… (more)
Why Gen Z pay for news
🎧 Listen to this article To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part,… (more)
Publishers solidifying subscriber bases through non-traditional means
Netflix announced that it had a mass loss of subscribers for the first time in a decade in Q1 of 2022, CNN+ collapsed and Quartz made the decision to move from a subscriber to membership model. At an eye level,… (more)
Innovation for publishers: Insights from WAN-IFRA’s Newsroom Summit
Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give… (more)
In a first-party data world, de-anonymisation gives publishers an advantage
In a world quickly becoming cookieless, first-party data is becoming a valuable currency. Having a strategy to de-anonymise readers as part of your audience engagement plans is a necessity. One… (more)
Newsletters and the quest to fit into reader’s lives
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first-party data, these relationships… (more)
News formats: What we learnt from 3 Gen Z news lovers – Part 1
Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like… (more)
Why audio articles are great for retention, conversion and attracting young readers
Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of… (more)
Why 77% of publishing execs think AI will be important for success
77% of publishing executives told WAN-IFRA that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had not yet explored any AI… (more)
INMA Subscription Summit: 9 cases that surprised us most
This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us… (more)
