Unexpected wins for publishers facing prolonged work from home
It is not often that the global news industry faces the same challenge as it does today with the Coronavirus pandemic. In our latest webinar in our Future of News series,… (more)
Good news for publishers: Ad blocking is on the decline
Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising dollars replaced by digital dimes.… (more)
How to keep reading habits when cutting print newspaper days
This week departing New York Times CEO Mark Thompson made headlines when he said he believes there will not be a print newspaper within the next 20 years. It’s not the first time that… (more)
How publishers are monetising the 95% of readers that won’t subscribe
Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things would go wrong, such as… (more)
The evolution of push notification strategies, for publishers
The recent Reuters Digital News Report found that the use of push notifications for news has been growing in recent years. With more and more alerts on readers’ lockscreens, how are publishers… (more)
Knowing your readers in a world with privacy regulations
Today publishers are faced with two conflicting tasks: on one hand, they need to know their readers in order to build strong relationships while on the other hand publishers need… (more)
How digital editions are helping to create reader habits
We know digital editions are having their moment in the sun right now, or as Rick Edmonds recently wrote for Poynter, “replica editions, the ugly ducklings of digital news, have suddenly… (more)
Updates on the publisher relationship with Facebook, Apple, and Google
The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the… (more)
How puzzles play an essential role in reader engagement
Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views… (more)
Good news for subscription strategies, and other insights from Reuters Digital News Report 2020
Hot off the presses is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets,… (more)
Rise of the ‘timewall’: How publishers are playing with time in their paywall strategies
Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content… (more)
3 lessons from the latest news media innovation winners
While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important… (more)
How legacy news organisations can innovate through partnerships
While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have… (more)
How L’Edition du Soir became the most read digital-only edition in Europe
Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. https://twitter.com/ereiscarona/status/1257295108732567557 Twipe collaborated… (more)
“Cut through the babble”: Readers are ready for a slow down of the news
European media organisations recently reported some very impressive figures. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital… (more)
5 guiding principles for your newsletter strategy
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain… (more)
3 “think big” news innovation ideas to inspire you in tough times
We don’t know what the future holds for news media, but we know we won’t be going back to normal. The publishers that will succeed are not the ones who… (more)
Will publishers be able to retain all their new subscribers from the corona crisis?
For many publishers, March broke all previous subscriber records. With the increased news consumption due to the covid-19 crisis, readers were turning more and more to trusted news organisations for… (more)
“It’s a wild, wild world at the moment”: Honest insights from your peers during the corona crisis
Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join… (more)
Coronavirus: 6 ways to get your journalism in front of readers during this crisis
There’s no way you’ve missed the many discussions on the impact of the coronavirus crisis on news media, it is the topic of every industry newsletter (including this one!). Coverage… (more)
