How puzzles play an essential role in reader engagement
Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views… (more)
Good news for subscription strategies, and other insights from Reuters Digital News Report 2020
Hot off the presses is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets,… (more)
Rise of the ‘timewall’: How publishers are playing with time in their paywall strategies
Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content… (more)
3 lessons from the latest news media innovation winners
While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important… (more)
How legacy news organisations can innovate through partnerships
While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have… (more)
How L’Edition du Soir became the most read digital-only edition in Europe
Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. https://twitter.com/ereiscarona/status/1257295108732567557 Twipe collaborated… (more)
“Cut through the babble”: Readers are ready for a slow down of the news
European media organisations recently reported some very impressive figures. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital… (more)
5 guiding principles for your newsletter strategy
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain… (more)
3 “think big” news innovation ideas to inspire you in tough times
We don’t know what the future holds for news media, but we know we won’t be going back to normal. The publishers that will succeed are not the ones who… (more)
Will publishers be able to retain all their new subscribers from the corona crisis?
For many publishers, March broke all previous subscriber records. With the increased news consumption due to the covid-19 crisis, readers were turning more and more to trusted news organisations for… (more)
“It’s a wild, wild world at the moment”: Honest insights from your peers during the corona crisis
Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join… (more)
Coronavirus: 6 ways to get your journalism in front of readers during this crisis
There’s no way you’ve missed the many discussions on the impact of the coronavirus crisis on news media, it is the topic of every industry newsletter (including this one!). Coverage… (more)
US media decline: What we can learn from Europe
On either side of the Atlantic, it comes as no surprise that the newspaper industry is in trouble. With most news content available for free on websites and with declining advertising… (more)
3 key ways to reduce news product friction
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration… (more)
6 key learnings from INMA’s Subscription Summit 2020
Each week Twipe deep dives into different topics on the future of news. Subscribe to their newsletter here to never miss a story, or join the conversation on LinkedIn. Re-published with kind… (more)
Monetising password sharing: What publishers can learn from Netflix
Password sharing is something digital media companies such as Netflix have had to deal with for a long-time. That’s why it is surprising to see that a study of publishers… (more)
What the end of newsstand sales will mean for publishers
2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with Air New Zealand removing print newspapers from… (more)
Why publishers are adding registration walls to their subscription journeys
Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a certain… (more)
The Publisher’s Guide to TikTok
While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still… (more)
“The future of digital news is print-like”: Return of the Edition?
Recently, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting… (more)