Nieman Lab’s predictions for 2021: Our top picks
With 2020 firmly in our rear view mirrors and a strong belief that 2021 holds a lot of potential for news innovation, we are looking forward to a year full… (more)
6 mistakes to avoid with your digital edition strategy in 2021
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement… (more)
“Working in crisis mode is an incredible chance to learn”: 5 ways the news industry changed in 2020
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted… (more)
Why it must always be Day One for newspapers
This week we had the final webinar for the year in our Future of News series. With attendees coming from 25 different countries, we were able to have a truly international… (more)
Changing hearts and minds: Advice for cultural change in legacy news organisations
For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital… (more)
Publishers, texting should be part of your mobile strategy
As readers increasingly consume news on mobile, the importance of SMS and WhatsApp will continue to grow Publishers today know the importance of meeting their readers where they are, which… (more)
“It’s been a 10-fold growth project for us”: Publishers see business impact with Digital News Innovation projects
With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring 3 news innovation projects where publishers already reported positive business… (more)
What newspapers can learn from Amazon
With news that Jeff Bezos is allegedly in talks to buy CNN, after buying The Washington Post in 2013, it seems the Amazon founder is expanding his media empire. What lessons does the… (more)
How Aftenposten is using Twipe’s Habit Formation Canvas
Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas was… (more)
3 ways publishers are experimenting with hyperlocal news
Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. This is true in the case of the US, where The… (more)
“It’s definitely a resilient media”: News audio and the impact of the pandemic
Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news audio listening… (more)
European publishers seeing success with subscription strategies
This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies. This report serves as a… (more)
TikTok, Instagram, YouTube: How publishers are reaching new audiences on social media
With the news this week that Facebook has re-created the original Facebook, going back to their .edu roots, it is perhaps time to check back in on how publishers are reaching… (more)
ePaper readers are a younger, more profitable group than print readers: A case study from Germany
Aa new report on the state of ePaper readership in Germany has been released by Die Zeitungen. German-speakers can find the full report here. To bring this information to a wider… (more)
Unexpected wins for publishers facing prolonged work from home
It is not often that the global news industry faces the same challenge as it does today with the Coronavirus pandemic. In our latest webinar in our Future of News series,… (more)
Good news for publishers: Ad blocking is on the decline
Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising dollars replaced by digital dimes.… (more)
How to keep reading habits when cutting print newspaper days
This week departing New York Times CEO Mark Thompson made headlines when he said he believes there will not be a print newspaper within the next 20 years. It’s not the first time that… (more)
How publishers are monetising the 95% of readers that won’t subscribe
Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things would go wrong, such as… (more)
The evolution of push notification strategies, for publishers
The recent Reuters Digital News Report found that the use of push notifications for news has been growing in recent years. With more and more alerts on readers’ lockscreens, how are publishers… (more)
Knowing your readers in a world with privacy regulations
Today publishers are faced with two conflicting tasks: on one hand, they need to know their readers in order to build strong relationships while on the other hand publishers need… (more)