What publishers can learn from membership programs
In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in… (more)
How publishers are building habit with short-run newsletters
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media… (more)
What American media can learn from Europe
While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology… (more)
5 case studies to inspire your retention strategy
With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s surprising… (more)
Why it’s time to slow down the news
While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO– the joy of missing out. Today we’re looking at the growing number… (more)