“It’s a wild, wild world at the moment”: Honest insights from your peers during the corona crisis
Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join… (more)
Coronavirus: 6 ways to get your journalism in front of readers during this crisis
There’s no way you’ve missed the many discussions on the impact of the coronavirus crisis on news media, it is the topic of every industry newsletter (including this one!). Coverage… (more)
US media decline: What we can learn from Europe
On either side of the Atlantic, it comes as no surprise that the newspaper industry is in trouble. With most news content available for free on websites and with declining advertising… (more)
3 key ways to reduce news product friction
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration… (more)
6 key learnings from INMA’s Subscription Summit 2020
Each week Twipe deep dives into different topics on the future of news. Subscribe to their newsletter here to never miss a story, or join the conversation on LinkedIn. Re-published with kind… (more)
Monetising password sharing: What publishers can learn from Netflix
Password sharing is something digital media companies such as Netflix have had to deal with for a long-time. That’s why it is surprising to see that a study of publishers… (more)
What the end of newsstand sales will mean for publishers
2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with Air New Zealand removing print newspapers from… (more)
Why publishers are adding registration walls to their subscription journeys
Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a certain… (more)
The Publisher’s Guide to TikTok
While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still… (more)
“The future of digital news is print-like”: Return of the Edition?
Recently, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting… (more)
How to optimise onboarding for net subscription growth
As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey… (more)
Three lessons to keep in mind for digital growth in 2020
Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted three key lessons that publishers… (more)
6 trends from this year that publishers can capitalize on in 2020
2020 will be here in just a few weeks, so we’re taking a minute to look back at how the news media industry has changed in 2019 and what this… (more)
News podcasts, and the opportunities for publishers
The latest report from Retuers on news podcasts and the opportunities for publishers looks at the 15-year-old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas… (more)
Reducing churn, growing subscriptions, monetising audio: Learnings from 2019’s best news industry conferences
As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events to help inform your strategy. #1. Growing subscriptions at #DigtalSubsParis (March, Paris) Matthew Skibinski, consultant from… (more)
News habits: Getting readers hooked in the digital age
Recently, we gathered the leading minds in our industry for the third “Digital Growth Summit” in Berlin. Through candid conversations and thought-provoking debates, we were able to advance our understanding… (more)
How local news organisations can fight for their slice of the subscription pie
The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news… (more)
Why publishers are creating vertical subscription products
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers… (more)
Where US publishers see potential for innovation
Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers… (more)
“There’s literally no patience”: Young people and the news
One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older,… (more)