Why publishers are adding registration walls to their subscription journeys
Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a certain… (more)
The Publisher’s Guide to TikTok
While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still… (more)
“The future of digital news is print-like”: Return of the Edition?
Recently, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting… (more)
How to optimise onboarding for net subscription growth
As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey… (more)
Three lessons to keep in mind for digital growth in 2020
Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted three key lessons that publishers… (more)
6 trends from this year that publishers can capitalize on in 2020
2020 will be here in just a few weeks, so we’re taking a minute to look back at how the news media industry has changed in 2019 and what this… (more)
News podcasts, and the opportunities for publishers
The latest report from Retuers on news podcasts and the opportunities for publishers looks at the 15-year-old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas… (more)
Reducing churn, growing subscriptions, monetising audio: Learnings from 2019’s best news industry conferences
As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events to help inform your strategy. #1. Growing subscriptions at #DigtalSubsParis (March, Paris) Matthew Skibinski, consultant from… (more)
News habits: Getting readers hooked in the digital age
Recently, we gathered the leading minds in our industry for the third “Digital Growth Summit” in Berlin. Through candid conversations and thought-provoking debates, we were able to advance our understanding… (more)
How local news organisations can fight for their slice of the subscription pie
The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news… (more)
Why publishers are creating vertical subscription products
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers… (more)
Where US publishers see potential for innovation
Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers… (more)
“There’s literally no patience”: Young people and the news
One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older,… (more)
WhatsApp, calendars, conference calls… Innovative ways publishers are finding success with side platforms
Unexpected ways publishers engage readers When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have… (more)
What we learned about habit-forming news products, at Digital Growth Summit
For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit-forming news products. Joined by industry peers and academia, we… (more)
What publishers can learn from adblockers
Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35… (more)
Apple News+ is coming to Europe. Who’s joining?
When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we… (more)
The newspaper edition has endured over 400 years: How has it evolved in today’s digital age?
Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is… (more)
The importance of product thinking for news
In the past decade or so, the number of platforms that news needs to be on has exploded. Gone are the days of focusing only on print and digital. Now… (more)
Why habit formation is key for all news media
Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed a longstanding belief: habit formation is key for sustainable news products. Through analysis of subscriber data… (more)