What explains subscription conversion success? A new formula and study seek to find an answer
The B2B publication, Press Gazette, recently published a ranking of the best newsbrands at converting readers into paying subscribers, slightly modifying the benchmarking metric shared in my last article. Instead… (more)
From content strategy to growth: A 6-step plan for local news email newsletters
With website revenues failing to replace falling print income, many local news publishers are turning to email newsletters as a way to diversify revenue. For local newsrooms considering taking this route,… (more)
The concept of Engagement Economics: Connecting engagement to commercial outcomes
This article is a summary of Manifesto Growth Architects' Engagement Economics report, which is based on research involving 50+ media organizations. Engagement is widely recognized as a good thing, but… (more)
5 simple hacks for publishers to increase paywall conversion rates
Thanks to our work with publishers from around the world, we’ve uncovered so many little tricks that, despite being simple to implement, will significantly increase paywall conversion rates. There are… (more)
Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits
Let’s talk about benchmarks… If two publishers have the same number of digital subscribers, it’s far from clear that both titles can talk about comparable success in digital sales. For… (more)
7 lessons for publishers, from 7 different subscription businesses
Whether it’s bicycles, movies, music, software or newspapers: We use all of these on a subscription basis nowadays. The subscription economy is probably one of the most important economic trends… (more)
For creative publishers, micropayments are an invitation, not a cautionary tale
Micropayments, macro problems After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls. When they used to complain about having to… (more)
Le Monde in English, 6 months later
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and manager of Le Monde in English, tells us about how and why they took on this project, the… (more)
