The (mostly) bright future of email newsletters
Apple’s updates endanger the industry’s key metric, but it’s a minor hiccup In the booming newsletter business, there are few metrics as important for publishers and advertisers as open rate.… (more)
Video can help publishers’ subscription strategy (but it’s not for everyone)
Examples from around Europe show there is a viable path towards using video to drive subscriptions TV deals between broadcasters and sports organisations make for good stories. There’s useful information… (more)
Is ‘solutions journalism’ a solution for publishers?
Main questions and answers on the new rising trend Media often get stuck focusing on negative news and reporting problems. “If it bleeds, it leads.” This approach can make audiences… (more)
Future-proofing your media business: Lessons from bookstores and Netflix
Lessons for news managers are everywhere. But book publishing especially has made it through similar struggles. One thing I look for in a successful publishing house are its long-term goals.… (more)
How AI and data boost sustainability for publishers
How new technologies advance the work of newsrooms Big databases help news organizations predict who might subscribe or donate If it seems like this blog is turning into a book… (more)
How Telegram is enabling member-only community spaces
It’s part of a trend democratising membership on social media Telegram, an increasingly popular messaging app turned media ecosystem, has emerged as one of the most productive spaces for developing… (more)
Non-profit media and the donor darling paradox
Trying to avoid funding “donor darlings” can help spread resources among a broader pool of recipients. But it also creates a systemic problem that may be holding back media from… (more)
What if the future of media is only newsletters and podcasts? Axios seems to think that’s right.
Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow. The recipe for starting a new media venture in 2021 seems… (more)
Let’s get back to talking about editorial analytics
Building data news dashboards got much easier in 2021 and there are new issues that need to be addressed. In 2016, the Reuters Institute for the Study of Journalism concluded that with… (more)
Working with Instagram: Insights from The Economist’s head of audience
According to Digital Report 2021 young people aged 18-34 make the majority of Instagram’s audience. We are republishing an article by Nataliia Kondrativ looking into The Economist’s strategy and tools… (more)
What money can’t buy in media
The marketplace of ideas is a better place for determining credibility Money talks. Put your money where your mouth is. Show me the money. We have lots of expressions that… (more)
Publishers ranking: Europe’s top 15 news media on TikTok
The trio of Daily Mail, Tagesschau and BBC dominate the ranking. But publishers from across Europe are joining the trend TikTok was the most downloaded non-game app in April, effectively maintaining the… (more)
Building a modern and sustainable media outlet is easier than ever
“Easier than ever”, of course, does not mean easy. Here are the tools to make sure the hard work you put toward launching a successful news media brand pays off… (more)
Bursting the information bubble: A philosophical take on media’s existential crisis
Today’s journalist battles not with rivals at crosstown newspapers, but with the algorithms of Facebook, Twitter and Google. With clickbait and disinformation crowding the limited information space, there is a… (more)
‘Content with Zero Ads’ is Twitter’s new approach to push subscriptions
Twitter is betting on a “cleaner” Internet. Twitter is promising wider distribution of “clean content” for readers to jump-start its subscription model. The company is pinning its hopes on Scroll,… (more)
5 lessons from indie publishers on better serving audiences
The rise and professionalization of independent publishers brings useful insights for news publication in general. It’s not a surprise to see so many independent, subscriber- or member-supported publishers riding the… (more)
The long game vs. the short gain: Everyday struggle at newsrooms
How much time should your newsroom spend on creating lasting value and how much on peak news events? The answer is less straightforward than this author thought. I believe each… (more)
Paid podcasts are here: What publishers need to know
As it becomes easier than ever for independent creators to put their podcasts behind a paywall, expect more and more listeners to hit podcast paywalls. There have been paid podcasts… (more)
7 potent insights, ideas and resources for your newsroom newsletter
Email is a more powerful tool than we think. Here are a few important ideas to help you make the most of it. Here are 7 tips and suggestions from… (more)
7 media TikTok accounts worth following
The fast-growing platform presents a unique opportunity for media to reach new audiences – if they figure out how. It has been a while since TikTok went from being just… (more)
