‘All-time highs on the paying subscriber front’: Newsletter publishers buoyed by victories in a difficult media market
Newsletter publishers are closing out 2021 buoyed by the victories they have won in a difficult media market. From all-time highs on the paying subscriber front to an ever-expanding local… (more)
How publishers can use blockchain technology
A new report from the International News Media Association (INMA) says that while blockchain technology has the potential to disrupt the news media industry, it’s not clear what that means.… (more)
Platforms hold on to overwhelming share of US digital ad revenue
Publishers may be celebrating the recovery in the advertising market, but they won’t be the biggest winners. Digital ad revenue earned by what has become known as The Triopoly – Google, Facebook… (more)
How to reinvent your print publishing business for digital
The transition from print to digital publishing has been underway for decades, but the pandemic pressed the fast-forward button on many digital transformation projects. Looking back over the last 18… (more)
Ad loading times allegedly throttled by Google to boost AMP
New court documents allege Google has deliberately throttled ad loading times to promote its AMP (Accelerated Mobile) pages. The antitrust action, originally brought by several US States against Google in December… (more)
Publishers: How to monetise communities
Publishers have sat at the centre of communities of interest for as long as there has been a publishing industry. Print publications drew like-minded readers to their mastheads and now… (more)
Publishers: How to use Reddit to build brand awareness and engagement
Social media network Reddit announced a new funding round last quarter, in which it plans to raise up to $700 million. The company is thought to be taking advantage of a… (more)
Publishers: How to write title tags that Google likes
The title tag generates the clickable text that appears in search results pages; the ‘headline’ for the search listing and the first thing someone conducting a search sees. But since… (more)
Will Facebook’s plans for the metaverse impact publishers?
Facebook is changing its name to Meta and with it, the future focus of the company. Meta’s long-term mission will be to bring the metaverse to life and help people connect, find… (more)
Publishers shouldn’t ignore conversion metrics in building reader revenue
The percentage of the population willing to pay for content online varies wildly around the world. In news, it’s as high as 45% in some Scandinavian countries, where in the UK… (more)
How to leverage user-generated audio for greater audience engagement
The ubiquity of smartphones, powered by a range of popular social media apps, has made user-generated content broadly available to publishers. Until recently, people have mostly submitted photographs or videos… (more)
Dynamic paywall technology supports targeted reader revenue strategies
Dynamic paywall technology, increasingly available as a SaaS solution, is letting publishers ditch the blunt instrument of metered access. Rather than cut non-subscribers off once they reach broadly assigned limits,… (more)
Google updated its structured data requirements for review content
Affiliate ecommerce is becoming an increasingly important revenue area for publishers and changes Google made recently to the structured data requirements it applies to product review content could hurt publishers… (more)
How search-engine indexing is evolving to speed content discovery
Microsoft has announced a ‘major evolution’ in search-engine indexing. IndexNow lets website owners notify search engines about new content or updates. A simple ‘ping’ from a specific URL lets participating search engines… (more)
Publishers tweak email newsletter strategies to find the sweet spot
A firm fixture in modern publishing lineups, email newsletters have become a key driver for audience engagement and reader-revenue development. Publishers are now starting to move beyond simple brand-extension initiatives and… (more)
Podcasts: Rising interest in audio will deliver ROI
Podcast revenue growth is lagging growth in time spent with the medium, but now is the time to stake your claim to your community’s listening time. Audience numbers are increasing… (more)
Email newsletters: Establish direct relationships, build habit and loyalty
Old-school email has been reborn in the tsunami of newsletters sent out by publishers and individual journalists. If you are eager to reconnect regularly with your audiences away from third-party… (more)
Affiliate eCommerce: COVID-19 has created a long-term opportunity for publishers
‘Stay at home’ orders throughout the pandemic have driven record Internet sales and accelerated broad acceptance of online shopping alternatives. Smart publishers can leverage brand loyalty to generate affiliate commissions… (more)
Paywalls: Protect the investment in your content
Content-for-free was probably digital publishing’s biggest mistake, but smart publishers are now making amends by gating access to their most valuable information assets. Many are earning real returns on their… (more)
First-party data: How publishers can reclaim their audience relationships
First-party data is publishing’s ace in the hole. When third-party cookies finally go away in 2022, marketers will be looking longingly at the audience data collected directly by publishers to… (more)
