Publishers’ most trusted engagement tools: Newsletters, podcasts and mobile apps
Innovation is a constant, but publishers can still rely on traditional audience engagement tools Publishers are suckers for bright shiny things. But while innovation is essential in the rapidly changing… (more)
Advertising vs Subscriptions debate: You don’t have to choose sides
The great refocusing on reader revenues shunted advertising sales down the priority list for many publishers over the last few years. Post-pandemic growth has seen advertising sales rise back to the top… (more)
A bad advertising experience is bad publishing strategy
We have all visited websites where the advertising looks decidedly suspicious – promising miracles cures or unbelievable investment offers. Chasing ad dollars might appear to make financial sense in the short… (more)
Trusted Media Brands recorded 110% growth in 2021: Here’s how
One of the most iconic publishing brands in history, the Reader’s Digest has seen more than its fair share of media market turbulence. Founded in 1922, it was once the… (more)
Publisher paywall options are getting more sophisticated
After years of positive press, it looks like the shine is finally coming off publishing’s digital subscriptions revolution. From concerns around peak subscriptions to falling subscriber numbers at Netflix and the lightning… (more)
TikTok has over 1 billion active users: Time for publishers to get serious on the platform?
TikTok is adding 650,000 new users every single day, and increasingly longer-form analysis is engaging audiences Growing 45% since July 2020, TikTok reported over a billion monthly active users at the end… (more)
“Surprised at the degree of acceleration”: Report spotlights exponential growth in digital advertising
According to the latest full year Internet Advertising Revenue Report by IAB and PWC, total US digital advertising revenue for 2021 came to almost $190 billion. Although a strong increase was expected post-pandemic,… (more)
CNN+ collapsed just 1 month after launch: Lessons for publishers
The race is on to become ‘the one consumers won’t dare cut’ ... now it means bundling different subscriptions together CNN+, a streaming service launched by Discovery Warner, has closed… (more)
Publishers: The best posting times for key social media channels
Social media success can sometimes seem like a dark art. Going viral is the dream, but solid consistent posting is the secret. A recent report from social media management platform… (more)
For publishers, subscriptions evolution meets commercial concerns
The subscriptions revolution has been underway for a few years now. But the reader revenue landscape is not as simple as publishers might wish it to be. In a subscriptions… (more)
UK publisher alliance looks to support global advertising growth
The Ozone Project, an advertising and audience platform owned and operated by an alliance of leading UK news publishers, has ambitions to be a ‘safe haven’ for premium publishers of… (more)
Leading lifestyle magazine invests in short-form video
The audience appetite for video continues to grow Marie Claire, the leading womens-lifestyle magazine from Future Publishing, has launched a short-form true-crime video series. The series, called “On the Record… (more)
Google announces next stage of privacy sandbox testing
Google is setting up the next stage of Privacy Sandbox testing, including the Topics API, its proposed replacement for third-party cookies. It hopes successful tests will convince the publishing industry… (more)
Delivering digital magazine subscription growth
The latest UK publishing industry subscription figures showed digital magazine subscription growth increasing for publishers. Overall digital edition sales grew by 20% in 2021, up from about 1.5 million in 2020 to… (more)
How publishers can build effective data strategies
The value of data has been clear in our digital economy for a long time. UK mathematician Clive Humby described it as the new oil back in 2006. But he qualified his… (more)
Publishers and personal brands: The pros and cons
Before social media, the majority of journalists were known only by the publications they worked for. But as publishers came to rely on social networks to distribute their content, and… (more)
How much publisher revenue is lost to ad-tech fees?
It’s no secret that ad-tech vendors take a lot of money out of the digital advertising ecosystem. In 2018, a report by global accounting firm PWC found that half of the… (more)
Metrics show how poor digital experience impacts revenue
Common sense says your customers’ digital experiences are closely tied to overall customer satisfaction. But new metrics can now show the effect of a substandard digital experience on the bottom… (more)
Substack’s newsletter app: One step closer to becoming a publishing platform?
For some, it’s a convenient way to organise and discover newsletter content, for others, it turns Substack into just another walled garden. Newsletter company Substack has released a newsletter app on… (more)
Print publishers continue their steady transition to digital
UK newspaper and magazine publisher Archant is asking subscribers to its regional Life series of magazines to sign up for their digital editions rather than receive the publications in print.… (more)
