Peter Houston, Author at What’s New in Publishing

Peter Houston

Events and e-commerce lead the alternative revenue field, with publishers leveraging audience insights

Increased focus on reader relationships has created opportunities to deliver unique audience experiences and recommend products that audiences will love. Readers have been the biggest…

Publishers rediscover their oldest revenue line in subscriptions, memberships and donations

As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the…

Why a revenue mix matters

Once upon a time, not so very long ago, the regular income statement for most publishers had just two or three lines on it… advertising…

Have you started thinking about voice search yet?

Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated…

To podcast or not to podcast?

So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are…

Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context of content. Nobody wants to see brands caught out by inadvertently advertising against embarrassing or unsafe content, such as hate speech or a story that is critical of the business …
GDPR one year on: The rising importance of first-party data
Opinion Earlier this month, Google announced they would allow Chrome browser users to block third-party cookies in a privacy-motivated attempt to grant control back to consumers. In the short term, this could mean trouble for the publishing and advertising ecosystem, who have traditionally relied heavily on the duopoly for data. But in a post-GDPR world, …
Opinion: The revolutionary promise of blockchain and video-on-demand
Revenue sharing with blockchain is a key to profitability Video channels that pay content owners based on metered viewing and transparent, fair division of revenues can foster a more vibrant information economy. The success of such systems depends upon trust among all the parties involved, including publishers, content providers, editors, and affiliates. But as the …