Peter Houston, Author at What’s New in Publishing

Peter Houston

Have you started thinking about voice search yet?

Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated…

To podcast or not to podcast?

So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are…

Ads.txt errors – here’s what the data says
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of ad buys, and are adopting Ads.txt files to whitelist demand sources for individual campaigns. As implementation increases, what does the data show about management and upkeep of these seemingly simple …
How publishers can drive up traffic using Flipboard
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few solutions to that issue. Aptly termed “The Authority Report,” Parse.ly’s report analyzed 8 billion page views for 1 million articles in its network for the months of April and May 2018. While …
Magnetic – Putting Trust in Context
The first use of the term “post-truth” can be found in the late Serbian-American playwright Steve Tesich’s 1992 essay ‘The Nation’ – but it wasn’t until over two decades later that we adopted the phrase into our daily lives. Driven by a combination of the 24-hour news cycle, false balance in news reporting, the increasing …