Events and e-commerce lead the alternative revenue field, with publishers leveraging audience insights
Increased focus on reader relationships has created opportunities to deliver unique audience experiences and recommend products that audiences will love. Readers have been the biggest revenue focus in 2018. Digital… (more)
Publishers rediscover their oldest revenue line in subscriptions, memberships and donations
As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the content they’ve become used to… (more)
Why a revenue mix matters
Once upon a time, not so very long ago, the regular income statement for most publishers had just two or three lines on it… advertising income, single copy sales and… (more)
Have you started thinking about voice search yet?
Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated by the lack of revenue… (more)
To podcast or not to podcast?
So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are a few things you probably… (more)