Peter Houston, Author at What’s New in Publishing

Peter Houston

Have you started thinking about voice search yet?

Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated…

To podcast or not to podcast?

So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are…

Nobody likes ‘More from around the web’ links: so what can publishers do about it?
A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the web’ links. It shouldn’t be a surprise to discover that 79% of people surveyed dislike the widgets, or that 73% are aware that these links are often paid for. It …
Every word counts: the science of perfect native copy
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience with the other. UK digital revenues rose almost 6% last year, spread over an increasing number of channels and platforms. And as media consumption fragments, consumers have a virtually limitless …
Independent publishers call for public support to tackle ‘unequal’ relationship with platforms
Opinion Feature We are at a turning point for journalism in the UK. The digital revolution has allowed new publishers to enter the market, but they will struggle to grow without public support. The Cairncross Review was set up by the Government to report on the sustainability of high-quality journalism in the UK by examining …