Peter Houston, Author at What’s New in Publishing

Peter Houston

Events and e-commerce lead the alternative revenue field, with publishers leveraging audience insights

Increased focus on reader relationships has created opportunities to deliver unique audience experiences and recommend products that audiences will love. Readers have been the biggest…

Publishers rediscover their oldest revenue line in subscriptions, memberships and donations

As dreams of Facebook-fuelled riches turned to nightmares, the publishing industry went back to its roots this year, asking digital audiences to pay for the…

Why a revenue mix matters

Once upon a time, not so very long ago, the regular income statement for most publishers had just two or three lines on it… advertising…

Have you started thinking about voice search yet?

Search is back. Ever since Facebook put down publishers in favour of friends and family, social traffic has been on the decline. Publishers, already frustrated…

To podcast or not to podcast?

So you want to start a podcast? The market for podcasts is growing and it seems like everyone else is doing it. That said, there are…

Opinion: The fight for quality content must continue
EMarketer’s report showing that the duopoly’s dominance of the digital ad market is still rising is a blow to online publishers. With Google and Facebook taking an ever-greater portion of ad revenues – expected to reach over 63% in the UK this year – there’s precious little left in the pot for everyone else to …
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual value being added.Although high amounts of click-throughs or ‘tap-throughs’ may result in short-term bursts of traffic and ad revenue, without a way to measure long-term push notification value, publishers walk …
Opinion: Design thinking in Publishing and Media
Ask an author who they write for, and you’re likely to get as many answers as there are authors. But when we’re planning campaigns and strategies, we really need to keep one person in mind: the eventual customer or consumer. In reality, this isn’t always the case. Strategies and creative approaches, look, feel and content …