Publishing a successful newsletter: Best practices
The benefits of newsletter publishing are clear, but what about the best ways to do it? There has been a lot written about the recent resurgence of newsletters and the value they… (more)
Micropayments might help publishers sell subscriptions
Users that pay for individual articles could be the best bet for long-term subscription sales Probably the key success factor for any reader-revenue strategy is subscriber acquisition. Retention is important once you… (more)
Podcasts and newsletters: 5 similarities and 1 huge difference
In the ‘Newsletters’ episode of our Media Moments 2022 podcast series, we touched on the similarities between newsletter publishing and podcasting. We all agreed, for once, that both have played… (more)
Direct deals and onsite display grow video advertising revenue for publishers
Insider is bucking the short-form video trend, making 71% more money YoY with longer videos on its own site Digital advertising revenues grew ‘exponentially’ in 2021. The IAB reported the… (more)
How topical authority helps publishers win at search
Becoming the ‘go-to authority’ on one or more topics can push publisher sites up the search rankings SEO’s Holy Grail is to rank highly for every keyword related to your… (more)
The Week Junior, keeping children reading with magazines they want to read
I see so many news stories about publishers' trying to recruit younger audiences, mostly by jumping into TikTok like it's the fountain of youth for their aging subscriber base. Anna… (more)
How should publishers measure time spent?
Time spent is a key engagement metric, but there is a lack of clarity on how to calculate it Knowing how long your audience spends with your content is a… (more)
One of the biggest drivers of incremental growth for publishers: How to use A/B testing effectively
Publishers are increasingly using A/B testing to increase engagement and grow revenue A new report says A/B testing is one of the biggest drivers of incremental growth for publishers. Produced… (more)
AI tools that save publishers time and money
Rather than experimenting, these AI tools can make publishing operations more efficient There have been concerns that, under the pressure of the day-to-day challenges of revenue generation and content creation,… (more)
In the age of first-party data, publishers are rethinking their approach to optimal ad space
There are signs that publishers are cutting ad counts to protect reader data In print, more advertisements generally mean more money. That legacy thinking has dominated digital publishing for a… (more)
How NYT grew revenue, by switching strategy from Social to Search
The New York Times now gets 35% of new subscriptions from SEO and just 12% from social media According to VP of newsroom strategy at the Athletic, Claudio Cabrera, SEO… (more)
Publishers unmoved by the end of Facebook Instant Articles
Meta is ending support for the Instant Articles mobile format, but publishers don’t seem to be concerned Meta is turning off support for Instant Articles, introduced in 2015 to speed up user access… (more)
Google’s “helpful content” update: Good news for quality publishers?
The search giant’s Helpful Content algorithm update will reward publishers for producing good content In August, Google introduced its ‘Helpful Content’ Search update. On releasing the update, the search giant… (more)
Top podcasting tips, from leading publishers
Advice from some of the UK’s biggest publishers on how to make a success of podcasting The inaugural Publisher Podcast Summit in London this month featured podcasting tips from some… (more)
Publishers: How to identify your real SEO competitors
An effective search optimization strategy means knowing who is targeting the same keywords and audiences Effective SEO is all about getting as close to the top of the search engine… (more)
Publishers: How to recycle your evergreen content
Publishers are resurfacing evergreen content for readers who missed it the first time around There is sometimes a sense in publishing that content creation is a one-and-done deal; publish, share… (more)
What is commerce media?
The growing ‘commerce media’ sector encompasses brands, retailers and publishers Both ecommerce and the associated media offerings around the retail sector have grown exponentially over the last two years. Now… (more)
Is consulting revenue a possibility for publishers?
With its new sustainability division, Time is the latest publisher to look to develop consulting revenue Iconic magazine brand Time is the latest in a line of publishing companies that… (more)
TikTok search growing in key influencer verticals
Younger users look to video content for discovery and recommendations instead of traditional search apps TikTok’s internal search is never going to replace Google as the most effective way to… (more)
Publishers need a dedicated YouTube strategy: Here’s why
Uploading video content to YouTube is not enough; publishers need to give the platform the attention it deserves. YouTube is the second most popular social network in the world. With… (more)
