Google pauses third-party cookie phaseout until next year
The deadline for deprecating third-party cookies in Google’s Chrome browser has been moved again There were rumors at the Cannes Lions Festival this year that maybe the third-party cookie phase out wouldn’t… (more)
Which ad optimization factors are impacting CPM rates?
Report highlights advertising performance insights from 6,000 publishers across 60,000 sites The new Advertising Performance Benchmark report from Sovrn, a Colorado-based ad-tech firm, delivers a ‘snapshot’ of advertising performance through the last… (more)
How publishers are using personalization
There is more than one way for publishers to personalize their digital products for users Personalization has been a buzzword in publishing for several years, but there isn’t one, correct… (more)
What does mobile-first mean for publishers?
The evolution of mobile tech can make developing a mobile-first strategy a challenge Deciding which year was the year of mobile is a tricky task; commentators have claimed pretty much every… (more)
Programmatic ad spend wasted on made-for-advertising sites
Made-for-advertising sites deliver inflated viewability figures on poor content with little audience Advertisers are spending millions of dollars on made-for-advertising sites (MFA) designed to trick them by delivering above-average viewability figures, but… (more)
Medium’s evolution and vision for the future: Insights from Scott Lamb, VP of Content
In our final episode of the season, we hear from Medium’s VP of Content Scott Lamb. Scott leads the content and creator relations teams at the platform, so we talked… (more)
Smaller publishers risk missing out on the benefits of AI
Investment in AI doubled in 2021, but the technologies are not a priority for smaller publishers Faced with the day-to-day challenges of revenue generation and content creation, it is understandable… (more)
Why publishers are investing in their archive content
American news and culture weekly The Atlantic has just launched 165 years of historic archive content Fresh content is crucial to keeping your most engaged audience members happy. But, as… (more)
Pressure builds for publishers and agencies to act on climate crisis
The climate crisis is making headlines in the publishing trade media as well as mainstream news With temperatures soaring in many parts of the world this summer, the climate crisis is very… (more)
Publishers: 4 strategies to grow and retain digital audiences
Rolling Stone UK’s digital director offers four strategies on finding and keeping audiences Strategies to discover and retain digital audiences are one of the biggest focuses for today’s digital publishers.… (more)
Playbook highlights opportunity in third-party cookie loss
Report says publishers can leverage their own data to build more robust digital advertising, subscription and e-commerce businesses Despite the uncertainty surrounding the future of the third-party cookie and, with it, advertisers’… (more)
Publishers: Understanding the opportunities in email newsletters
This year, for the first time in its 10-year history, The Digital News Report (DNR) from the Reuters Institute for the Study of Journalism features a full chapter exploring the opportunities in… (more)
Global advertising market continues to deliver steady growth
Despite fears of a recession, the global advertising market is still on track to grow 8% in 2022 Despite fears that the global economy is heading into recession, the international… (more)
Publishing technology on the agenda at the Cannes Lions festival
Once all about the creative talent, the week-long event now features as many ad-tech players as agencies Originally inspired by the Cannes Film Festival, the annual Cannes Lions International Festival of Creativity… (more)
Digital News Report 2022: Publisher challenges, and solutions
More publishers are recognizing that subscription on its own will not be enough; developing multiple revenue streams will provide resilience Every year for the last decade, the Reuters Institute for… (more)
The increasing value of standalone newsletters
Publishers are seeing newsletters as distinct products, driving engagement and revenue Newsletter strategy used to be focused exclusively on driving traffic to publishers’ websites with click-through rates the all-important metric.… (more)
‘Positivity and progress’ at the FIPP World Media Congress
"There’s never been a more exciting time to be a publisher." It would be easy to be negative after the last couple of years. But opening the first in-person FIPP… (more)
As revenues grow 500%, publishers eye audio investment
Publisher podcast revenue growth across all sectors is prompting increased audio investment Challenged in many other areas of their business, publishers are finding comfort in the robust revenue increases being… (more)
Publishing’s first-party data challenge impacts the whole ad ecosystem
Getting to grips with first-party data is raising problems for advertisers in the final stages of their post-cookie preparations It’s generally acknowledged that there will be no silver-bullet solution to… (more)
Condé Nast is “no longer a magazine company”: Twisted logic?
Condé’s comparison of magazine readers to web and social audiences makes no sense. One of these things is not like the others. I get it. I really do. It’s tough… (more)
