Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks in on-demand video. Till now,… (more)
91% of content gets no traffic from Google. How to be in the 9% that does.
91% of online content receives no organic traffic from Google search, according to recent research by Ahrefs, one of the largest data companies in the search marketing industry. Ahrefs undertook a massive study… (more)
Google’s “mobile-first” indexing change: A quick guide for publishers
After a year and a half of experimentation, earlier this year Google started rolling out its mobile-first indexing to more sites globally. Mobile-first indexing means that the mobile version of… (more)
7 pivotal trends in content marketing for publishers
The Content Marketing Association (CMA) — the UK industry association for marketing, publishing, advertising and social agencies — has just released a comprehensive report on the Key Content Marketing Trends… (more)
After Facebook, what’s next? Publishers grapple with traffic fragmentation
Just last year, Parse.ly—a technology company that partners with digital publishers to provide web analytics and audience insights— reported on where audiences came from for publishers. It highlighted the quick… (more)
“Trending” no more… Facebook removes news feature, but it’s not all bad news for publishers
Facebook users around the world have started receiving notifications that the company is removing the "Trending” news feature from readers’ News Feeds. While this appears to be consistent with Facebook’s… (more)
With Facebook usage declining, what next for publishers?
With more than 2.2 billion monthly active users Facebook is the world’s largest online community. And it's been a major source of traffic for publishers. Of late, however, Facebook has… (more)
Apple’s WWDC 2018 – Key Takeaways for Publishers
The Apple Worldwide Developers Conference (WWDC) 2018 is taking place this week in San Jose, California. Although the annual conference is primarily focused on developers, it offers insights into Apple's… (more)
Google News App: What Publishers Need to Know
“Publishers are front and center. Follow them. Get more stories from them. And support them.” You would think that was a rallying crying by a publishing house, or a group of publishers. You… (more)
Digital Publishing Trends: Mary Meeker’s 2018 Report
Legendary venture capitalist and tech industry sage Mary Meeker has finally released the 2018 version of her famous annual Internet Trends report. Meeker was involved with the IPOs of Google, Netscape… (more)
