Traditional news readers are better informed: The case against news on social media
If social media companies have any chance of dealing with the scourge of misinformation on their platforms, they have to take into account this one important fact: Consumers that get… (more)
Publishers seeing 20-50% increase in subscriptions: The importance of direct customer relationships
Bauer, Hearst, Immediate and Dennis Publishing have all seen 20-50% increases in subscriptions — print and digital — with some notable surges for individual brands Again and again, we hear… (more)
Stronger appetite for news curation leads to subscription rise at Dennis
If you ask Julian Thorne of Dennis Publishing why UK subscription revenues are up, he won’t hesitate with the answer. “Like many magazine publishers we are seeing continued growth in our… (more)
The new publishing mantra: Adapt and diversify
“Free and unencumbered by normal constraints, everyone’s realised you’ve got to double down and try new stuff as we’re in extraordinary times.” Those words from UK-based Immediate Media’s CRO Duncan Tickell… (more)
There’s never been a better time to be in publishing: Insights from Hearst
“We are an absolutely safe haven for digital advertising investment and are very proud of that.” There is it again … the idea that magazine media able to cultivate true engagement with… (more)
Digital ads: The secret sweetheart deal between Facebook and Google
Well, this is starting to get interesting. When the House Judiciary report on big tech came out last October, it was clear that a lot of information would come to light… (more)
Travel and Tourism ad market expected to rebound more quickly than most
No huge surprise here — the ad market industry will feel long-term effects of the pandemic, according to Rob Williams writing in Publishing Insider. “The researcher predicts global ad spending on… (more)
“It’s almost a miracle”: 2020 saw 60 new magazine launches, pandemic and all
“The pace of new launches accelerated in the second half of the year with food, home and fitness titles proving the most popular.” It certainly wasn’t the best year for… (more)
A “sea change for online advertising coming”: Back to the future in a cookie-free, virus-free world
Let’s imagine for a moment we are living in our post-pandemic world; cookies are a thing of the past, the majority of folks are vaccinated, and lockdowns are a thing of… (more)
The danger of anonymous content: Insights from Family Handyman
“People are looking to voices and brands that they trust." Nick Grzechowiak has some pretty strong opinions when it comes to doing things properly. The Chief Content Officer for Family… (more)
There are plenty of reasons for publishers to be grateful
It’s Thanksgiving week and it’s time to consider what we are thankful for. There are many things I can think of personally and in business … but COVID-19 has also… (more)
Ad industry bracing for a long road ahead
It starts with a keen understanding of your audience and what’s truly important to them, delivered in a way they trust and appreciate. In case you were thinking ad revenues… (more)
With California’s “Proposition 24” on the verge of approval, publishers need to be prepared
As if electing the leader of the free world next month isn’t big enough, there’s one issue on California’s ballot that could have a huge impact on privacy rules for… (more)
Most get their news on social media, and it’s affecting their mental health
Stop scrolling; it’s bad for your mental health. That’s the overriding conclusion from published research that links time spent on social media to a rise in mental health challenges like depression and… (more)
Time to hunker down and ride it out? Not now.
In times of stress and uncertainty (i.e., 2020), it’s human nature to hunker down and wait it out, until we can safely return to what we once knew. While it… (more)
Ad industry invites Apple to the table on IDFA usage
Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry. “When iOS 14… (more)
“Sales are growing and subscriptions have increased”: Insights from the humble newsstand
The corner newsstand took a series of near-fatal blows over the last several years as digital disruption upset everything from consumer reading habits to physical distribution. Yet it’s getting some… (more)
Apple hits pause on much-anticipated privacy feature
Well, this is a bit of a surprise. Apple’s IOS14 was poised to torpedo the digital ad machine with its anticipated privacy feature that would require developers to get user permission to… (more)
Cosmo, paywalls, and chicken nugget math: The shift toward paid strategies for digital content
“ … a mere fraction of your chicken nugget budget.” That’s how Cosmopolitan recently positioned their new Cosmo Unlocked subscription service to readers, according to Kathryn Hopkins in WWD. “For $20… (more)
The Big Issue goes digital, and drives over 10,000 subscriptions in 7 weeks
The Big Issue has made a name for itself in the publishing world for its commitment to helping the homeless and other vulnerable people in the UK. They do this through… (more)
