Why character-driven stories strike a chord: Insights for publishers
In March 2009 Euna Lee’s life changed in a heartbeat. While shooting a human trafficking documentary at the border between China and North Korea, the filmmaker was captured by North… (more)
155 years of innovation at The Nation
Amid the screaming headlines and provocative tweets that accompany American politics at the moment, The Nation has remained a publication that steadfastly refuses to sensationalise. It’s an approach that’s clearly… (more)
Making change happen: Diversity and inclusion at Meredith Corporation
Like millions around the world, Shona Pinnock was shocked to the core by the killing of George Floyd. “It was just traumatic. In the days after the killing I was… (more)
What’s new with email newsletters? Insights from The Economist
Sunnie Huang, Newsletters Editor at The Economist UK explores the role that newsletters play and shares the lessons she has learnt… Newsletters date back as far as Roman times and,… (more)
Key trends in media membership and subscriptions: Dan Heffernan of Advantage CS
"People, especially now, want to feel that they “belong” to a community. The trick is to get the members of that community talking with one another." If you have been… (more)
What publishers can learn from the rapid digital transformation of an iconic brand
When Weight Watchers rebranded as WW in 2018 to focus more on overall health and wellness it caused an almighty stir. Two years down the line the company is midway… (more)
Advertising and revenue diversification during Covid-19
Advertising remains one of the media industry’s biggest revenue sources but, like everything else, it has been thoroughly disrupted by Covid-19. During two sessions at the FIPP World Media Congress… (more)
Trends driving digital platforms and media: Medium’s Scott Lamb
Whether it’s launching a podcast for Salon or growing traffic at BuzzFeed, Scott Lamb has been a driving force at some of the world’s most successful digital publishers. Next on his agenda… (more)
Using data to drive revenue: The future of adtech
One of the most fascinating sessions of the FIPP World Media Congress 2020 was a panel debate about how data can be used to drive publisher revenue. Dan Gilbert, Director of Data and Bedir… (more)
“Digital subscriptions and paywalls are rapidly emerging as the primary revenue driver for many media businesses”: FIPP Report
Amid the dark, Covid-19 clouds hanging over the media industry, digital subscriptions have been a real ray of light. As consumers go in search for well-researched stories on the pandemic,… (more)
The principles behind NatGeo stories, from Editor-in-Chief Susan Goldberg
At the heart of journalism, in whatever form, lies one core concept: storytelling. Curating vital content in interesting, compelling ways is the engine around which the wheels of the media… (more)
Women changing the world: From magazine stylist to personal brand and diversified business
Fifty years ago, it was only Hollywood stars and pop-star footballers that talked about personal branding. But new technologies and social media have changed all of that, and that in… (more)
“We have embraced the chaos”: Lessons for the future from FIPP World Congress
The 43rd FIPP World Congress is over. A month of interviews, presentations, seminars, and virtual networking has yielded a wealth of key learnings which, for some delegates, are already crystallising into actionable… (more)
Lessons learnt from Week #4 of FIPP’s World Media Congress
The spectre of Covid-19 loomed large over the fourth week of FIPP’s World Media Congress 2020 as speakers explored the pandemic’s effects on the industry. Another busy week also covered… (more)
Bridging the monetisation gap between ads and subscriptions
The Covid pandemic has inspired entrepreneurs around the globe to look at the world’s problems from a fresh perspective. It could be that some of the companies that dominate the… (more)
Moving the dial on gender equality in newsrooms
Gender equality in newsrooms will not come about without systematic changes in the culture, leadership and systems within the publishing industry. This was the warning from a panel of experts… (more)
Innovation in affiliate marketing
Former Hearst staffer, Richard Bean, is working with affiliate marketing technology business Monetizer101. In this interview he talks about some of the issues facing publishers and why he believes affiliate marketing is… (more)
“The value of a story well told won’t ever go away”: Why branded content is here to stay
It wasn’t long ago that branded content was the shining star in many publishers’ portfolios. Other approaches to diversifying revenue have since entered the scene, but whilst it isn’t the… (more)
Over 82% of internet traffic will be online videos by 2022: How publishers can scale their content production
Cisco recently declared that by 2022, online videos will make up more than 82 per cent of all consumer internet traffic — 15 times higher than it was in 2017.… (more)
“Without technology content is nothing”: What is a media company nowadays?
“It’s about helping people find their way in a life that’s become complicated.” Marc Walder is living proof that fortune favours the brave. Over the last 13 years the CEO… (more)
