eCommerce livestreaming to generate $25B in sales in the US by 2023: What publishers need to know
“This is where shopping is going,” says Nancy Berger, SVP/Publishing Director and CRO, Hearst Media, as Cosmopolitan gears up to host its second, bi-annual shopping event, “Hauliday by Cosmo x… (more)
“The industry is actually in better shape than many others:” How COVID-19 influenced publishing revenue trends
Publishing industry insiders and commentators have often used the word acceleration to describe the effects of the pandemic on various business trends. The latest mediafutures Europe report published by Wessenden… (more)
“The new era in experience will be born digital”: Lessons for publishers from Adobe’s 2021 trends report
“As business leaders look towards the new year and scan the horizon for a return to normal, it’s apparent that the new era in experience will be born digital,” writes… (more)
“More diverse media plans have never been so important”: How publishers can effectively navigate an increasingly fragmented media landscape
“79% of commercial media time for 16-34s is now spent with digital media,” according to Simon Frazier, Senior Research and Marketing Manager, IPA (The Institute of Practitioners in Advertising). This… (more)
“Future resilience of the world’s media lies in focusing on niche audiences”: Lessons from Allrecipes’ success story
Several industry insiders have predicted the rise of niche publications. “The era in which every news site covers more or less the same set of topics and stories is over,”… (more)
“New secret weapon in the monetization battle”: How publishers can benefit from embedded eCommerce
“Even before the pandemic struck, consumers were increasingly shopping from the comfort on their couches,” says FIPP’s Pierre de Villiers. “Covid has not only accelerated that trend but introduced a… (more)
Covid-19 has driven journalists to “reinvent decades of working practices in days”: Why this is important for publishing’s future
“Doing good journalism in the era of Covid-19 has been likened to war reporting,” says Antonio Zappulla, CEO, Thomson Reuters Foundation (TRF). “Journalists have been risking their lives to document… (more)
“Beginning of a newsletter arms race:” How publishers are set to benefit as platforms vie for premium content
Twitter’s acquisition of Revue, is the “latest piece of evidence that we are in the beginning of a newsletter arms race,” says Max Willens, Senior Reporter, Digiday. The announcement comes… (more)
“Better prepared than many of the big media houses”: Dennik N looks at a profit of €1M for 2020-2021
Slovakian news publisher Denník N expects a profit of €1M for 2020-2021, reports WAN-IFRA. That’s remarkable considering it was founded in 2014 by a group of journalists after the newspaper… (more)
How Forbes is harnessing the “Substackization of media” with a new paid newsletter platform
Forbes announced its new paid newsletters platform last week, and industry insiders are already calling it "a big deal." The platform, “Journalist Entrepreneurs,” will allow writers to launch their own… (more)
“Make our journalism that much more essential”: What publishers need to know about keeping readers engaged in 2021
2020 was an extraordinary year for publishers beginning with the pandemic and ending with the presidential election. It was extraordinarily challenging and required quick shifts in strategies to adapt to… (more)
Combating misinformation in 2021: Insights for publishers from NiemanLab
“Americans consumed twice as much dubious news in 2020 as they did in 2019,” reports Emily Stewart, Journalist, Vox.com. It was the pandemic coupled with a presidential election that made… (more)
76% of publishers have “accelerated their plans for digital transition”: Here’s how (A Reuters Institute report)
Promising new revenue streams include eCommerce (spending to reach $7T in four years) and podcasts ($3.3B by 2025) Reuters Institute for the Study of Journalism has published a new report… (more)
“We’re going full throttle”: How publishers are adapting to the pandemic
The pandemic has been tough on publishers worldwide. Despite the enormity of challenges, quite a few have reported growth. A new research report by M&A firm Media Advisory Partners and… (more)
“Be digitally sustainable so that print revenue is like an add-on”: Key strategies publishers are using to grow subscriptions
Nearly 60% of publishers are anticipating more than 30% subscription growth this year, 28% of that are expecting 50%, according to polls conducted during the Digital Media Europe 2020 virtual… (more)
“Demand for audio shows no signs of slowing down”: Strategies publishers are using to maximize its potential
The BBC has launched an AI-powered synthetic voice called Project Songbird which can read out its online articles, The Drum reports. “Project Songbird offers a ‘third way’ to consume BBC… (more)
Covid-19 will have a “lasting effect on the way consumers behave, work, relax and buy.” Here’s how it impacts publishers
“There’s no doubt that the lockdown measures introduced to combat the spread of COVID-19 have had a demonstrable and lasting effect on consumers,” according to a new whitepaper by programmatic… (more)
“Internet-related media is positioned to grow”: How digital ad revenues have softened the pandemic’s blow
“2020 will ultimately be remembered as more of a mild setback than an industry-changing economic catastrophe.” GroupM has published its This year next year: End-of-year advertising forecast reports for the… (more)
“Publishers that have served their audience well are now reaping the rewards”: Key trends in 2020 and beyond
What a year this has been. Packed with uncertainty, disruption, and innovation… a truly historic year. And how has it been for publishing? What’s New in Publishing’s latest edition of… (more)
“Put mobile at the heart of your engagement strategy”: Key findings from Pugpig’s State of the Digital Publishing Market report
Publishers saw significant increases in users from February (induced by Covid) with daily news media performing much better than weeklies and monthlies. Majority of the publishers have maintained most of… (more)