How publishers can engage and convert casual readers: Key insights from INMA report
The demand for trustworthy information during the pandemic drove record subscriptions growth for many publishers. 128 news publishers across the world gained an average of 58% new subscribers in a… (more)
“The heart of every perfectly executed paywall plan”: Customer focus is key to growing subscriptions
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
How dynamic paywalls help publishers connect potential subscribers with the right offer at the right time
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
“Trust—a vital lifeline in a commercially turbulent world for news publishers”: Insights from Knight Foundation report
A line can be drawn between trust and monetization. At a time when mainstream media is looking to protect, diversify and digitize its revenue streams, trust matters more than ever… (more)
“You don’t want to put things that are commodity content behind a paywall”: How publishers are growing subscribers via free content
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
How solutions journalism can help publishers serve the “growing reader and business interest in environmental issues”: Reuters report
Publishers including the BBC, the Economist, Bloomberg Media and the Guardian, among others, have expanded their climate coverage in recent years by launching sub-brands, newsletters, dedicated print editions and hosting… (more)
“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
How publishers are using robot journalism to drive engagement, subscriptions and ad revenue
Robots are making the impossible possible in many newsrooms. Dutch regional publisher NDC said earlier this year that it plans to cover every single local match for the whole season.… (more)
“Do more of the meaningful work”: How publishers can create more impact by doing less
Many publishers have had to work with fewer resources in recent years due to challenges like declining ad revenues and the coronavirus pandemic. An American Press Institute (API) guide looks… (more)
Building trust in a “sizable, disengaged, and indifferent audience”: Publisher insights from Reuters Institute
“Indifference, not hostility is the primary challenge for journalists when faced with the task of increasing trust in news,” according to a new report from the Reuters Institute for the… (more)
“More than 60% of those readers that leave your site will not return”: How publishers can overcome churn to build engagement and loyalty
“45% of the readers who land on your site will be gone in less than 15 seconds,” according to a new report by analytics platform Chartbeat. “More than 60% of… (more)
“Publishers finally are cracking it,” and using data to transform their businesses: INMA report
Data is the fuel that’s going to power publishers’ revenues and overall growth in the coming years. It’s importance has increased with the decline in advertising and shift to reader… (more)
“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused the news industry on pricing,… (more)
Tools that can “supercharge the modern news media”: How publishers are using AI in emerging markets
“These new technologies are the new printing press” “Machine learning, automation, personalisation, data analysis and natural language processing tools can supercharge the modern news media,” says Charlie Beckett, Head of… (more)
Publishers are prioritising social media as a growth strategy: Here’s how
Creating quality content and improving user experience is the top priority for the majority (58%) of publishers this year, ahead of growing traffic (55%), subscriptions (41%), and social followers/engagement (40%),… (more)
The growing importance of product thinking for publishers: INMA report
Product is the youngest department at news media companies but also one of the fastest growing, according to a new INMA report. “Product continues to play a vital role in… (more)
“We’ve increased subscription conversion, registration – and, paradoxically, also loyalty and engagement”: How The Globe and Mail is growing with AI
An artificial intelligence system has helped Canadian publisher The Globe and Mail generate millions of dollars in incremental revenue, increased subscription conversion by 51% bringing in 170,000 subscribers, and more… (more)
“Gen Z remains an enigma for many media companies”: What publishers need to know
Why media companies need to put social media at the center of their content and distribution strategies The attention and support of younger readers is critical for the survival and… (more)
66% of the audience use social networks to access news: Publishers need to “adapt to these more informal spaces”
“One of the most striking findings in this year’s data,” according to Reuters Institute’s Digital News Report 2021, is that GenZ (the under-25s) are less likely to visit a news… (more)
How impartial news reporting helps publishers build trust: Insights from Reuters Institute
“The bedrock of why people come to us” “Overall trust in the news (44%) has rebounded strongly (+6) over the last year in almost all countries,” according to Reuters Institute’s… (more)
