“Users who visit three times a week are 8x more likely to subscribe”: Lessons in building habit-forming news products
People who read 10 times a month are 50% less likely to churn, according to research by Twipe. The company, which specializes in products for publishers, has taken the latest… (more)
“A watershed moment for the business”: Instagram sees 20x more interactions than Facebook, and a bigger audience
The total audience on Instagram has surpassed that on Facebook globally for the first time, according to a new report. The Social Media Trends Report for Q4 2019 by Socialbakers,… (more)
“Clearly too big a space for publishers to ignore”: How Bonnier is leveraging its brands for licensing and eCommerce
Bonnier Corp., one of the largest special-interest publishing groups in America, is set to launch a line of Popular Science-branded STEM toys. The publisher has partnered with UK-based toy-maker Wow!… (more)
Google to help publishers in Europe grow revenue, through their Subscriptions Labs program
The GNI Subscriptions Labs program will be expanded to Europe, building on the success of similar Labs in North America and Latin America, according to Richard Gingras VP, News at… (more)
“Only 10% of news publishers report a thriving digital revenue model”: Viafoura’s paywall strategy report lays out a roadmap for the rest
More and more publishers are putting up paywalls because ad revenues continue to reduce. According to a new report, “roughly 76% of publishers have a paywall in place, however, only… (more)
“Publishing is dying and everything sucks is a false narrative”: Charting the rise and rise of Dotdash
Dotdash is an anomaly in the current business landscape where publishers facing dwindling ad revenues are increasingly looking at other sources to supplement their income. The publisher, which makes lion’s… (more)
90% of Gen Z willing to pay for content, and other key insights from the VICE survey
90% of Gen Z are willing to pay for content they desire, according to a report by VICE Media and Ontario Creates, a Canadian provincial agency. The report, Gen Z:… (more)
How a country, a major publisher and top global brands are upping the ante on fake news
CNN recently reported that Finland is winning the war on fake news. It is doing so by training children in critical thinking skills that help them spot fake news. This… (more)
As Big Tech diversifies, what are the implications for publishers? Insights from WARC’s new report
WARC has published a new report, Carat's ten trends for 2020: The year of all-conquering ecosystems. It features ten consumer, media and technology trends, and their implications in 2020. “Try… (more)
How Scroll intends to supplement publisher revenues with a better user experience
Scroll, a new service that promises a clutter-free and faster news consumption experience, launched publicly this week after being in development for years. It is led by Tony Haile, the… (more)
Enhanced privacy, advanced publisher friendly features and steady growth make Telegram the messaging app to watch out for
There is a notable rise in the use of messaging apps for sharing news in the last few years. Antonis Kalogeropoulos, Research Fellow at Reuters Institute, wrote in a 2019… (more)
Backed by Hollywood A-listers and top news publishers, Quibi aims to transform mobile storytelling
A new subscription-based mobile video streaming service is rolling out, with exclusive shows from Hollywood A-listers including directors like Steven Spielberg, Guillermo del Toro, Sam Raimi and actors like Reese… (more)
TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers
TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs in Q4 of 2019 (a… (more)
“A trend no publisher—large or small—can afford to overlook”: Social commerce set to be the most important digital channel by 2029
Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow up. In The Publisher’s Guide… (more)
“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond
“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers a comprehensive overview of the… (more)
“Membership is an attitude, an emotion”: How publishers can find their super users, master the forever transaction, and build recurring revenue
Publishers investing in generating recurring revenues from their readers would find a useful manual in the book The Membership Economy by Robbie Kellman Baxter. Those who plan to, or are… (more)
How to gain 10,000+ followers a day, and other Instagram insights from the BBC, Economist and Bloomberg
BBC News’ Instagram account went from 4.4M to 10M followers in less than a year and a half, becoming one of the world’s largest breaking news accounts on Instagram. On… (more)
“Tap into this chunk of search and reach new audiences”: Google Discover driving over 75% of traffic to Vogue’s international editions
Google Discover drove more traffic to Vogue’s international editions than Google Search in October, Vogue International’s Head of Audience Growth, Sarah Marshall told Digiday. The traffic spike was most pronounced… (more)
320M people, 200B ideas: Pinterest’s new tool offers insights from the “world’s largest focus group”
Pinterest has released a new tool called Pinterest Trends that provides users with year-round, real-time trends data. According to the company, it will give “a view of the top US… (more)
“Condé Nast identified a new source of revenue”: Vogue Business now launches on WeChat in China
The internet and digitization have made international expansion easier for publishers. The New York Times, the Guardian and The Financial Times among others, already have sizable and paying international audiences. … (more)