“Potential for becoming a business revenue model”: How publishers can use automation to build loyalty and generate revenues
A new INMA report shows how publishers are using robots to expand coverage as well as generate revenue. It also features tips for publishers who are interested in introducing automation… (more)
How to generate “more sales and a greater return on investment”: Publisher insights from 2022 Magazine Media Factbook
Advertisers increased ad placement on magazine websites by 23% Magazines are valued as trusted sources of high-quality journalism and provide a brand-safe environment for advertisers. Latest research offers insights into… (more)
“Growth has persisted”: Continued increase in digital content consumption indicates potential for greater ad revenues
“The accelerated growth in digital consumption continues to open up new advertising avenues and new audiences.” The digital habits people worldwide picked during the pandemic have persisted. A new report… (more)
How publishers are using newsletters to build engagement and grow revenue: WAN-IFRA report
Newsletters are an old tool that continue to be relevant. Many publishers across the world are using innovative newsletter strategies to drive traffic, grow subscribers, as well as generate ad… (more)
“One-stop shop for content”: Opportunities grow for publishers as people increasingly use TikTok for a wide range of purposes
Recent studies show that people are increasingly using TikTok for both news and as a search engine. These emerging habits open up new possibilities for publishers on the platform. Of… (more)
“The heart of every perfectly executed paywall plan”: Customer focus is key to growing subscriptions
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
53M installs, 2254% jump in monthly active users: BeReal could be a powerful new tool for building engagement with readers
Photo-sharing app BeReal has caught the fancy of Gen-Z and is registering consistent, rapid growth. Its focus on authenticity attracts a younger audience and makes it potentially useful for publishers… (more)
How dynamic paywalls help publishers connect potential subscribers with the right offer at the right time
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
How publishers can maximize ad revenues in Q4, despite global economic uncertainty: New report
Economic uncertainty and inflation have affected digital advertising demand. A new report shares how EPC and CPM rates stand in comparison to previous years, and suggests strategies for publishers to… (more)
“One of the biggest drivers of publisher growth”: How to ace A/B testing
A/B testing can yield valuable insights for publishers to improve their offerings incrementally. A new report guides them on how to effectively implement A/B testing in their organization. Publishers are… (more)
How digital platforms impact trust in news: Key findings from Reuters Institute
Trust in news on digital platforms is influenced by multiple factors including the nature of the platforms themselves, the demographic accessing them, as well as the general discourse. New Reuters… (more)
“You don’t want to put things that are commodity content behind a paywall”: How publishers are growing subscribers via free content
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
“You need more than one string to your bow to survive”: How paywalls can boost publishers’ revenue
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
“Robots are part of the strategy to grow the business”: How publishers are using AI to build engagement and increase revenue
Highlights from the latest FIPP Innovation in Media 2022-23 World Report looking into how publishers across the globe are using artificial intelligence to expand coverage and build more engaging products.… (more)
Paywalls’ impact on SEO: How publishers can minimize risk and maximize value
SEO is vital for audience acquisition and paywalls help generate revenue. However, paywalls can also impact SEO. New report offers tips on how publishers can minimize the impact of paywalls… (more)
By 2032, Gen Z will be the primary demographic for news publishers: How to engage them, starting today
Gen Z is projected to be news publishers’ largest future paying audience. A new INMA report examines their habits and provides tips to help publishers nurture this demographic into future… (more)
Is sports betting emerging as the new revenue and reader engagement opportunity for publishers?
A number of publishers are partnering with sports betting businesses. These relationships open up new revenue opportunities and also give them exposure to a fast-growing industry. Although a tricky area… (more)
“Content is king, but product is queen”: How publishers are engaging audiences in the era of personal news cycles
Publishers are serving readers with a wide range of digital formats or products. Product thinking is now important for successfully engaging readers. Here are highlights from FIPP’s latest Innovation in… (more)
“Catering to your most engaged readers is worth the investment”: How publishers are doubling down on engagement
TL;DR: Engagement metrics are considerably more valuable for publishers compared to page views and bounce rates. A new whitepaper by Poool looks into the most useful engagement metrics and also… (more)
“Making sure that we are reaching new audiences”: How publishers are innovating with audio
TL;DR: Audio is evolving rapidly. Going beyond podcasts, publishers are experimenting with audio articles, live/social audio, flash briefings, and so on. FIPP’s Innovation in Media report rounds up the exciting… (more)
