“Opportunity for reach on social media is larger than ever”: How can publishers make the most of it?
“Facebook is a particularly effective platform for all manner of content verticals to generate click-throughs.” Highlights from a new report that compiles benchmarking data from the major social platforms. The… (more)
Newsletters offer publishers “their best chance for attracting and retaining paid subscribers”: INMA report
“The difference is remarkable in people clicking through to the site.” The newsletter is an old tool that continues to be relevant even as new technologies and platforms create disruptions.… (more)
“Evidence of growth everywhere”: Publishers of all sizes, from global to local, continue adding new digital subscribers
“Publishers will continue to see growth in 2023 despite economic headwinds.” Publishers across the world are growing subscriptions despite economic challenges. New report from FIPP highlights how various companies are… (more)
“Getting more value more regularly brings people closer to the point of monetization”: Lessons from WAN-IFRA
“Numbers show just how powerful an audiences-targeted approach to content publishing can be.” New WAN-IFRA report shows, via multiple case studies, how publishers are growing readership as well as subscriptions… (more)
“You must change your organizational mindset”: FT Strategies on how publishers can achieve their North Star goals
Latest FT Strategies report guides publishers on the key areas they need to focus on to build a solid governance structure that helps them achieve their North Star goals. “Wherever… (more)
Generative AI tools can fetch up to 5,700% ROI: Key insights for publishers from INMA
New INMA report takes a deep dive into Generative AI technology and the latest tools being used. The report shows via research and experiments how publishers can use these tools… (more)
“Cautious optimism is peeking through”: Many publishers not looking at using discounts despite recession fears
A series of surveys conducted by Digiday, of which What's New in Publishing was a participant, reveal that a significant chunk of publishers are not looking at using discounting as… (more)
Retention is top strategic priority for 68% of subscription businesses: Publisher insights from FT Strategies
New report presents key macro trends and predictions about the subscription economy. It underlines that retention is a top priority and shares the most effective strategies being used by subscription… (more)
Brace for “an explosion of automated or semi-automated media”: Publisher insights from Reuters Institute
80% of publishers are banking on subscriptions and memberships in 2023 The majority of publishers plan to focus on generating revenues from subscriptions and memberships, according to the latest report… (more)
Succeeding with subscriptions: 73% of US consumers haven’t subscribed to any digital product (yet)
Growth opportunities for publishers New report explores the current state of subscriptions in the space of digital publications. It shares the latest subscriber behavior data and insights on how publishers… (more)
“It’s got huge reach. It’s got huge engagement.”: The latest publisher strategies on TikTok, from Reuters Institute
“News publishers have begun to take TikTok seriously.” More and more publishers are experimenting with TikTok in order to engage young audiences. The platform has added new features which make… (more)
Climate change and publishing: How can we best address readers’ needs?
A significant percentage of people across the world are concerned about climate change and consume related news and information. The latest Reuters study on the topic sheds light on how… (more)
“The momentum is clearly with digital”: How publishers can successfully manage the shift from print
“What’s abundantly clear today is that the industry stands at one of the strongest points we have found it in, since the birth of Google in 1998.” Although print still… (more)
“Potential for becoming a business revenue model”: How publishers can use automation to build loyalty and generate revenues
A new INMA report shows how publishers are using robots to expand coverage as well as generate revenue. It also features tips for publishers who are interested in introducing automation… (more)
How to generate “more sales and a greater return on investment”: Publisher insights from 2022 Magazine Media Factbook
Advertisers increased ad placement on magazine websites by 23% Magazines are valued as trusted sources of high-quality journalism and provide a brand-safe environment for advertisers. Latest research offers insights into… (more)
“Growth has persisted”: Continued increase in digital content consumption indicates potential for greater ad revenues
“The accelerated growth in digital consumption continues to open up new advertising avenues and new audiences.” The digital habits people worldwide picked during the pandemic have persisted. A new report… (more)
How publishers are using newsletters to build engagement and grow revenue: WAN-IFRA report
Newsletters are an old tool that continue to be relevant. Many publishers across the world are using innovative newsletter strategies to drive traffic, grow subscribers, as well as generate ad… (more)
“One-stop shop for content”: Opportunities grow for publishers as people increasingly use TikTok for a wide range of purposes
Recent studies show that people are increasingly using TikTok for both news and as a search engine. These emerging habits open up new possibilities for publishers on the platform. Of… (more)
“The heart of every perfectly executed paywall plan”: Customer focus is key to growing subscriptions
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that… (more)
53M installs, 2254% jump in monthly active users: BeReal could be a powerful new tool for building engagement with readers
Photo-sharing app BeReal has caught the fancy of Gen-Z and is registering consistent, rapid growth. Its focus on authenticity attracts a younger audience and makes it potentially useful for publishers… (more)
