What publishers need to know before implementing a paywall: FIPP report on subscription strategies
FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls - How to start your subscription strategy, provides an overview of the strategies that… (more)
Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement
Pinterest recently introduced new video features for content creators and businesses. The features include an improved uploader, video tab, lifetime analytics, and Pin scheduling. This is noteworthy for publishers, as… (more)
Readers seeking “more reputable” news sources: How news rating tools can help publishers
The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing concerns over fake news negatively… (more)
Online advertising to reach $160B in 5 years, and other insights from PwC’s media outlook report
This month, PWC released its Global Entertainment & Media Outlook 2019–2023, a 5-year projection of consumer and advertiser spending. It provides revenue data and forecasts for 14 entertainment and media… (more)
“Engagement is the highest it’s ever been”: How AI helped the Times reduce subscriber churn by 50%
The Times UK is using artificial intelligence to boost engagement and reduce churn. The technology is internally referred to as JAMES (Journey Automated Messaging for Higher Engagement). The publisher presents… (more)
Key insights from FIPP’s “Innovation in Publishing” whitepaper
FIPP and UPM Communication Papers recently published a whitepaper, “Innovation in Publishing” which looks into how publishers are innovating to counter the challenges faced by the industry. The whitepaper states… (more)
“News thrives when it lives amid a conversation”: WSJ experiments to create a vibrant community around its content
The comments section can serve as a powerful engagement and community building tool. But the high levels of toxicity and the sheer volume of commenting have forced many publishers to… (more)