“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay
“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused the news industry on pricing,… (more)
Tools that can “supercharge the modern news media”: How publishers are using AI in emerging markets
“These new technologies are the new printing press” “Machine learning, automation, personalisation, data analysis and natural language processing tools can supercharge the modern news media,” says Charlie Beckett, Head of… (more)
Publishers are prioritising social media as a growth strategy: Here’s how
Creating quality content and improving user experience is the top priority for the majority (58%) of publishers this year, ahead of growing traffic (55%), subscriptions (41%), and social followers/engagement (40%),… (more)
The growing importance of product thinking for publishers: INMA report
Product is the youngest department at news media companies but also one of the fastest growing, according to a new INMA report. “Product continues to play a vital role in… (more)
“We’ve increased subscription conversion, registration – and, paradoxically, also loyalty and engagement”: How The Globe and Mail is growing with AI
An artificial intelligence system has helped Canadian publisher The Globe and Mail generate millions of dollars in incremental revenue, increased subscription conversion by 51% bringing in 170,000 subscribers, and more… (more)
“Gen Z remains an enigma for many media companies”: What publishers need to know
Why media companies need to put social media at the center of their content and distribution strategies The attention and support of younger readers is critical for the survival and… (more)
66% of the audience use social networks to access news: Publishers need to “adapt to these more informal spaces”
“One of the most striking findings in this year’s data,” according to Reuters Institute’s Digital News Report 2021, is that GenZ (the under-25s) are less likely to visit a news… (more)
How impartial news reporting helps publishers build trust: Insights from Reuters Institute
“The bedrock of why people come to us” “Overall trust in the news (44%) has rebounded strongly (+6) over the last year in almost all countries,” according to Reuters Institute’s… (more)
From brand to gut instinct—the triggers of trust: Key insights for publishers from Pew Research, Reuters Institute and Knight Foundation
“Trust often revolves around ill-defined impressions of brand identities.” The news organization that publishes a story is a very important factor when determining its trustworthiness for half of US adults,… (more)
“The fastest, most flexible way for publishers to diversify their revenue”: Strategies that make affiliate marketing work
Global eCommerce sales hit $4T in 2020 and are expected to reach nearly $5T in 2021, according to eMarketer. The affiliate market alone is worth over $12B, and a “growing… (more)
“News organisations have become even more central to how people stay informed”: How the pandemic helped publishers build trust
News publishers have played a stellar role in helping the world navigate through an extraordinarily complex and scary pandemic. “In almost all countries, news organisations are the single most widely… (more)
B2B Subscriptions: Strategies publishers are using to conquer the market
Subscription revenue has become increasingly more important to publishers as advertising revenue has declined. Publishers, especially those with general interest publications, have traditionally pursued individual consumers. Now many are exploring… (more)
How customer service offers “critical trust-building opportunities” for publishers: API report
Customer service has become more important now as publishers are increasingly focusing on generating revenues directly from readers. However, “scant attention has been paid to revitalizing approaches to customer service,”… (more)
“Amid the chaos, there are opportunities”: Insights for publishers on first-party data monetization strategies
38% publishers think that increasing privacy measures have created a new opportunity for monetizing their own first-party data, according to a new report by data management provider Permutive. Further, 50%… (more)
How publishers can become more audience-focused: Key learnings from WAN-IFRA and Google News Initiative
“A full commitment to growing subscription revenues means realigning editorial, marketing and technical operations with a new focus on trust, loyalty, data, and understanding core audiences,” says Vincent Peyrègne, CEO,… (more)
“Stop whining and start fighting”: How publishers can build sustainable businesses in the era of platforms
Google and Facebook are blamed for many of the problems plaguing publishing today. However, “the truth is that, for most publishers, Google and Facebook are probably the two businesses that… (more)
“Burn the ships”: WAN-IFRA’s guide to igniting cultural change, for publishers
The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers… (more)
What “trust in news” means to users: Insights for publishers, from Reuters Institute
“Trust often revolves around ill-defined impressions of brand identities,” according to a new Reuters Institute report, “and is rarely rooted in details concerning news organisations’ reporting practices or editorial standards… (more)
“It’s much more common to succeed with subscriptions”: Publisher insights from Piano’s Performance Benchmark Report
Piano, one of the world’s leading providers of subscription services, has just published its inaugural Subscription Performance Benchmark Report. It's based on data from the hundreds of organizations that the… (more)
63% users willing to accept light, non-intrusive ads: How publishers can reconfigure their advertising strategies
User adoption of Acceptable Ads is growing fast. It reached 218M users in 2020, with 435% growth on mobile over the last two years, according to the 2021 PageFair Adblock… (more)
