TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers
TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs in Q4 of 2019 (a… (more)
“A trend no publisher—large or small—can afford to overlook”: Social commerce set to be the most important digital channel by 2029
Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow up. In The Publisher’s Guide… (more)
“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond
“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers a comprehensive overview of the… (more)
“Membership is an attitude, an emotion”: How publishers can find their super users, master the forever transaction, and build recurring revenue
Publishers investing in generating recurring revenues from their readers would find a useful manual in the book The Membership Economy by Robbie Kellman Baxter. Those who plan to, or are… (more)
How to gain 10,000+ followers a day, and other Instagram insights from the BBC, Economist and Bloomberg
BBC News’ Instagram account went from 4.4M to 10M followers in less than a year and a half, becoming one of the world’s largest breaking news accounts on Instagram. On… (more)
“Tap into this chunk of search and reach new audiences”: Google Discover driving over 75% of traffic to Vogue’s international editions
Google Discover drove more traffic to Vogue’s international editions than Google Search in October, Vogue International’s Head of Audience Growth, Sarah Marshall told Digiday. The traffic spike was most pronounced… (more)
320M people, 200B ideas: Pinterest’s new tool offers insights from the “world’s largest focus group”
Pinterest has released a new tool called Pinterest Trends that provides users with year-round, real-time trends data. According to the company, it will give “a view of the top US… (more)
“Condé Nast identified a new source of revenue”: Vogue Business now launches on WeChat in China
The internet and digitization have made international expansion easier for publishers. The New York Times, the Guardian and The Financial Times among others, already have sizable and paying international audiences. … (more)
79% media professionals predict growth in content-led campaigns, and other findings from global WMG survey
79% of the respondents in a recent global survey expect content-led marketing campaigns to grow over the next two years. Further, 57% said they preferred working with media owners who… (more)
From 170k to 200k subscribers in 2019: How Gazeta Wyborcza, one of Poland’s leading newspapers, did it
Gazeta Wyborcza, one of Poland’s leading newspapers grew from 170,000 digital subscribers at the end of 2018, to 200,000 nine months later. It’s publisher Jerzy Wójcik said, “Having over 200,000… (more)
“Increasing the value of membership until it’s a bargain”: Quartz’s secret sauce
Quartz, the business news site founded in 2012 with an ad-supported model, introduced memberships last year. The move was followed by the addition of a metered paywall early this year.… (more)
Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media Forecasts
Digital advertising will continue to grow by double digits this year and next, according to GroupM’s latest This Year Next Year: UK Media Forecasts report. It predicts a 14.9% growth… (more)
“It’s just, the bottom fell out”: Publishers are reframing their relationship with platforms
Publishers have moved on from the idea that the massive audiences on platforms would translate into meaningful revenues, according to a new report from the Tow Center for Digital Journalism… (more)
“Paper, pixels or – more preferably – both”: Building engagement in the mobile era
Every now and then there is news about print publications moving to digital-only versions. Some of the recent ones include newspapers like La Presse in Canada and Taloussanomat in Finland,… (more)
“A few key deals can completely reshape our industry”: M&A increasingly important to publishers looking for growth
Jonah Peretti, founder of BuzzFeed, had floated the idea of a mega-merger of publishers last year. He mused that if Vice, Vox Media, Group Nine and Refinery joined hands to… (more)
“Tech behemoths are smelling potential” as digital subscriptions grow from 10M to 20M: FIPP report
Digital only subscriptions for news and magazine media have doubled from 10M to 20M in a year and a half, according to the latest Global Digital Subscription Snapshot report from… (more)
Instagram adds new features for publishers. Watch out TikTok.
Instagram has rolled out a new Stories format called Reels in Brazil. It lets users record 15-second videos, adjust their speed, set them to music, or borrow audio from other… (more)
“Browsers are now blocking 40% of publisher traffic”: First-party data is the new currency as publishers prepare for a cookie-less future
Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t… (more)
208% growth in digital news subscribers over five years: Readers are “more willing to pay for content,” reports WAN-IFRA
Here’s some good news for publishers focusing on generating direct reader revenue. WAN-IFRA’s recently published World Press Trends 2019 report notes steady growth in digital revenues globally. Digital news subscriber… (more)
A new revenue stream, brand building and more: How publishers can benefit from diversifying into training and development
Many publishers are looking into education as a way to diversify their revenue streams. According to the market research firm Research and Markets, the global e-learning market is projected to… (more)