“Put mobile at the heart of your engagement strategy”: Key findings from Pugpig’s State of the Digital Publishing Market report
Publishers saw significant increases in users from February (induced by Covid) with daily news media performing much better than weeklies and monthlies. Majority of the publishers have maintained most of… (more)
Daily news podcasts are “critical brand ambassadors for the next generation of listeners”: Reuters Institute reports
“Daily news podcasts make up less than 1% of all those produced but account for more than 10% of the overall downloads in the US and 9% in France and… (more)
How smaller newsrooms have taken the pandemic head-on: Key findings from Reuters Institute
While the pandemic has been tough on most publishers, a “significant minority” have continued to do well, according to a new report from the Reuters Institute for the Study of… (more)
“It is worth a try, clearly”: How publishers are seeing significant gains in traffic, engagement and revenue via Instant Articles
Brazilian publishing company CARAS went from managing one site with 4M monthly unique users to 20 sites with 81M users in three years. Facebook’s Instant Articles (IA) played an important… (more)
Which publishers are seeing “the strongest performance in subscriptions”? Key indicators from FT Strategies’ North Star report
In February 2020, Google, INMA and FT Strategies launched the European edition of the GNI Subscriptions Lab. The goal of the program was to help news publishers strengthen their digital… (more)
“This is a reset moment”: How publishers can seize opportunities in the pandemic to renew and find growth
Lucy Kueng, Senior Research Associate at Reuters and internationally renowned expert on digital disruption, has published a new book. It looks into how publishers can transform in the aftermath of… (more)
Publishers could be “missing out on valuable reach and traffic”: Links posts outperform photo posts on Facebook, study finds
“Sharing a mix of link posts and photo posts has a negative effect on performance for publishers, compared to exclusively sharing link posts,” according to a new study by social… (more)
“A reckoning is underway”: Publishers are addressing diversity to remain relevant in changing times
“A reckoning on diversity is underway, both in terms of internal social inequality and how to better represent audiences through greater diversity in the news coverage,” Federica Cherubini, Head of… (more)
“Lasting legacy of the coronavirus crisis”: How COVID-19 is reshaping the publishing industry
The pandemic has created deep disruption in the publishing industry. “Lockdowns and safety restrictions have changed the way news is produced, with long hours and extensive remote working making communication… (more)
How leading Canadian publisher, The Globe and Mail, is building the “newsroom of the future”
Sophi, a suite of artificial intelligence tools developed by The Globe and Mail, Canada has won this year’s Online Journalism Award for Technical Innovation in the Service of Digital Journalism.… (more)
“We’re trying to reiterate the value we provide”: How publishers are wooing new readers through innovative ad campaigns
Publishers—including The Guardian, The Economist and Bloomberg—have recently launched striking ad campaigns to connect with new readers. They are using varied and innovative strategies to grow their readership, and also… (more)
Trust in news publishers extends to advertising brands, IAB survey finds
Advertising on news content can be beneficial to a brand's image, according to a new IAB report, The News Trust Halo: How Advertising in News Benefits Brands. 84% of consumers… (more)
“Key to reimagining post-pandemic journalism”: Challenges unleashed by the pandemic have also unveiled real opportunities
The pandemic has been tough on journalism, to say the least. Journalists have had to endure financial instability, deteriorating mental health and threats to physical safety among other challenges, according… (more)
Publishers are building their own podcasting apps to capture the “next frontier of media”
“In the US, one quarter of adults, or 60M people, listen to a podcast a few times a week, and 91M listen to one at least once a week,” according… (more)
“The best year since the 1990s”: Swedish daily Dagens Nyheter looks at 50% increase in operating profit
Swedish daily Dagens Nyheter is on its way to increasing operating profit by about 50% to nearly SKr180M ($20M) this year. This marks the publisher’s best performance since the 1990s,… (more)
“There is not a country on Earth where this model is not working”: How digital subscriptions are helping publishers build a stronger future
The latest edition of FIPP’s quarterly Global Digital Subscriptions Snapshot (Q3 2020) reflects the “full impact of the crisis in the figures for the first time,” says James Hewes, President… (more)
“Convert subscribers from print to pixels”: Publisher reduces churn to a “phenomenal” 1% after replacing print edition with digital replica on iPad
The Arkansas Democrat-Gazette was able to achieve three important goals with one bold strategy. The publisher dramatically reduced cost by cutting down on print, got readers habituated to reading the… (more)
“We’re seeing the shift of traditional to over the top”: How Bloomberg is appealing to the next generation and expanding its presence
Bloomberg Media is relaunching QuickTake, its short-form video content channel, globally as an OTT streaming product in November. It was originally launched in 2017 as TicToc (rebranded in December 2019… (more)
Publishing’s next big trend: “monetizing the individual”
Substack has been in the news lately as many journalists have left full-time positions to start their own newsletter on the platform. The most recent high profile transition being that… (more)
67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control
Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement… (more)
