“Astronomical growth over the last 2 years”: Publishers prioritizing digital transformation
“Digital revenue is the biggest source of income growth” The majority of the publishers surveyed by WAN-IFRA for its World Press Trends Outlook 2021-2022 report are “decisively upbeat about their… (more)
Digital subscription economy to grow to 1.5T by 2025: Key trends for publishers
The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider. It’s expected to reach $1.5T… (more)
“Building a path to audience loyalty”: Why publishers need to focus on increasing engaged time
Engagement is on the rise, according to Chartbeat’s global audience insights from the first quarter of 2022. “The first quarter of 2022 saw reader engagement improve despite decreases in pageviews… (more)
How “transformation as a data-centric digital platform” helped the publisher of Reader’s Digest record 110% growth
TMB (formerly known as Trusted Media Brands) the publisher of Reader’s Digest closed out 2021 on an upward trajectory, recording 110% YoY growth in EBITDA for US operations. Its US… (more)
“You’ve got to bring mobile front and center”: Powerful new targeting and measurement solutions for publishers in a post-cookie world
97% of Americans own mobile devices, a Pew Research Center study found. Also, according to an eMarketer report, they spent an average of 4.4 hours per day on these devices.… (more)
Maintaining subscriber acquisition and retention momentum post-Covid: Insights from WaPo and Arc XP
Covid and other world events drove subscriptions to unprecedented heights in the last two years. Many publishers launched and expanded their online subscription models. This has also created “customer acquisition… (more)
“There is no slowing down”: Exponential growth in digital advertising, IAB report shows
Increasing consumption of digital media and significant growth of eCommerce are the chief trends driving the increase in U.S. digital ad revenues Total U.S. digital ad revenue for 2021 came… (more)
“The technology is ripe”: How publishers are using Extended Reality (XR) to boost engagement and revenue
The next phase of the Internet is coming. And news media companies need to prepare. “The future of journalism is immersive, interactive, and 3D,” says Raymond Soto, Senior Director of… (more)
“Podcasts are commanding higher levels of attention”: Key insights from the Guardian study
Why podcasts are an “essential addition to any media plan” Podcasts are growing faster than any other media format. 52% of Guardian podcasts listeners are consuming more of the format… (more)
“There needs to be a mindset shift”: The publishers’ guide to building effective data strategies
More publishers than ever before are using data to grow traffic and revenue. However, more data does not equal better results. A new report by paywall solutions company Piano explores… (more)
“Any story’s a good story if you can get me to read it”: How publishers are using wire stories to engage readers
“Wire-service and syndicated content can help to develop reading habits and retain subscribers among light and very light readers,” according to the latest research from Northwestern University’s The Medill Local… (more)
“Win/win/win for our newsroom”: How merchandise is helping publishers generate revenue, build engagement and grow subscriptions
Block Club Chicago, a non-profit, subscription-based news publisher generated more than $100,000 in revenue by selling T-shirts connected to a news story, according to a new API report. This was… (more)
How local publishers are using innovative formats and distribution strategies to serve readers
A new report from the International Press Institute (IPI) takes an in-depth look into how local news publishers outside the US and Western Europe are innovating to serve their readers,… (more)
Publishers’ business priorities and “readiness to meet the future”: Key AOP survey findings
55% of publishers see subscriptions as the biggest area for revenue growth in the next three years, according to a new AOP study. Other important opportunities cited by publishers include… (more)
Publishers’ “huge leverage” for reader revenue growth: WAN-IFRA report
“What is refreshing is this is not relegated to just publishers with deep pockets” 77% of publishers say AI will play a crucial role in the success of their business… (more)
66% of content marketers ramped up production in 2021: Key opportunities and challenges
66% of the respondents to a Parse.ly survey say that they have increased content creation over the past year and nearly 8 in 10 would like to create more content. … (more)
“Tremendous benefits to news media companies”: How publishers are placing data at the center of their decisions
“While every publisher is drowning in data, only half have a roadmap — and I’ve yet to find a publisher who is totally happy with their strategy,” writes Earl J.… (more)
How publishers are growing subscriptions with newsletters: Insights from WAN-IFRA
“One-size-fits-all products don’t spark much desire any longer” in the new world of journalism, suggests WAN-IFRA’s new report, Understanding your audiences in a deeper way. The report, based on the… (more)
How publishers are growing subscribers by serving specific audience segments: Lessons from WAN-IFRA
WAN-IFRA has published a new report sharing insights from newsrooms working on creating robust digital businesses. The report, “Understanding your audiences in a deeper way,” is based on learnings from… (more)
“Better opportunities for both engagement and monetization”: Publishers prioritizing audio/video innovation in 2022
67% of publishers plan to focus on iterating and improving existing products this year, according to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 report. In comparison, 32%… (more)
