“Burn the ships”: WAN-IFRA’s guide to igniting cultural change, for publishers
The internet has profoundly transformed publishing in the last two decades. Digital is now seen as the future of the industry. However, “digital transformation demands much more than mere wagers… (more)
What “trust in news” means to users: Insights for publishers, from Reuters Institute
“Trust often revolves around ill-defined impressions of brand identities,” according to a new Reuters Institute report, “and is rarely rooted in details concerning news organisations’ reporting practices or editorial standards… (more)
“It’s much more common to succeed with subscriptions”: Publisher insights from Piano’s Performance Benchmark Report
Piano, one of the world’s leading providers of subscription services, has just published its inaugural Subscription Performance Benchmark Report. It's based on data from the hundreds of organizations that the… (more)
63% users willing to accept light, non-intrusive ads: How publishers can reconfigure their advertising strategies
User adoption of Acceptable Ads is growing fast. It reached 218M users in 2020, with 435% growth on mobile over the last two years, according to the 2021 PageFair Adblock… (more)
“More innovative the company… the higher the profit”: Top tech trends for publishers, from WAN-IFRA
The pandemic has “highlighted the critical nature of an innovation culture,” states WAN-IFRA’s World Press Trends 2020-2021 report. Majority of the publishers surveyed for the report (90+ executives globally) were… (more)
44% publishers cite accelerating digital transformation an “overwhelming top priority”: WAN-IFRA reports
65% of publishers believe their business will fully recover from the pandemic, according to WAN-IFRA’s World Press Trends 2020-2021 Outlook report. And accelerating digital transformation is the “overwhelming top priority”… (more)
Most effective subscriber retention strategies, according to publishers: API report
90% of publishers use email newsletters as a subscriber retention strategy. A similar percentage employ analytics to track what subscribers are reading. And 86% find studying subscribers’ interests and behaviors… (more)
“Size of the shift was almost beyond belief”: The ecommerce boom, and what publishers need to know
Ecommerce exploded during the pandemic. A decade’s worth of retail sales across the industry was made on US digital channels in eight weeks, according to NYU Professor Scott Galloway. “The… (more)
Memberships and partnerships—the revenue models opening up new opportunities for publishers
“Memberships have been booming lately,” writes John Wilpers, US Director and Senior Consultant, Innovation Media Consulting Group in FIPP’s Innovation in Media 2021 World Report. He refers to The Guardian… (more)
“The glue that keeps customers engaged”: How publishers are using data to fuel subscription growth
The French daily newspaper, Le Parisien, doubled its digital subscriptions in 2020 by putting its best content behind a paywall. In just one year, it had 90% subscribers coming via… (more)
“Creator economy” gets a Facebook-sized hamper: New opportunities for publishers
Facebook will introduce a new publishing platform in the coming months to “empower independent writers, helping them reach new audiences and grow their businesses.” As writers, experts and journalists publish… (more)
“We got in better fighting shape”: Industry insiders on the impact of the pandemic
The impact of the pandemic (on the media industry) may be smaller than expected, according to Tim Peterson, Senior Reporter, Digiday. Petersen talked with several media executives to understand how… (more)
“Discovering new ways to bring readers into the fold”: Texting shows potential to build engagement, trust, as well as revenue for publishers
A number of publishers are experimenting with texting readers. They are looking into how they can use the opportunity of the highly personalized interaction it allows, to build engagement, revenue… (more)
A Swiss army knife for publishers: Newsletters help grow subscriptions, generate ad revenue, and gear up for a cookie-less world
The New York Times’ flagship morning newsletter The Morning, launched in May 2020, hit over 1B unique opens in January 2021. Overall, readers opened the publisher’s various newsletters (over 71)… (more)
Young readers willing to pay: “Finding the right pricing and model is crucial for news organisations” to entice them
Nearly a quarter of young readers are willing to pay for news, according to a new survey by WAN-IFRA’s Elizabeth Benítez. The survey, which had 355 participants between 18 and… (more)
The Subscription Economy has grown over 435% in 9 years (and the uptick is expected to continue)
The Subscription Economy has grown nearly 6x (more than 435%) over the last 9 years, according to Zuora. The subscription management platform provider has published two reports which examine the… (more)
“A vital handrail for us all to guide our priorities”: How AI powers editorial decision-making at The Globe and Mail
How do you take a 175-year-old newsroom and successfully launch it into the digital era? “Paywall is not really a technology project,” says Greg Piechota, Researcher-In-Residence, INMA. “It’s about realigning… (more)
eCommerce livestreaming to generate $25B in sales in the US by 2023: What publishers need to know
“This is where shopping is going,” says Nancy Berger, SVP/Publishing Director and CRO, Hearst Media, as Cosmopolitan gears up to host its second, bi-annual shopping event, “Hauliday by Cosmo x… (more)
“The industry is actually in better shape than many others:” How COVID-19 influenced publishing revenue trends
Publishing industry insiders and commentators have often used the word acceleration to describe the effects of the pandemic on various business trends. The latest mediafutures Europe report published by Wessenden… (more)
“The new era in experience will be born digital”: Lessons for publishers from Adobe’s 2021 trends report
“As business leaders look towards the new year and scan the horizon for a return to normal, it’s apparent that the new era in experience will be born digital,” writes… (more)