67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control
Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement… (more)
“Sell more than a product or a cause”: How memberships can help publishers build a sustainable future
Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening,… (more)
How The Atlantic amassed over 300,000 paying subscribers in a year, “by bearing down on quality, quality, quality”
The Atlantic launched a new paywall last September. A year down the line, it has more than 300,000 paying subscribers. The publisher’s goal was to cross 100,000 subscribers in the… (more)
“News is evolving in exciting ways”: How publishers are using Instagram to hook young audiences and grow subscribers
Instagram is opened a “staggering 35 times per day” by The Economist’s followers, according to Kevin Young, the publisher’s Head of Audience. The photo and video sharing platform “has become… (more)
“The business model that was broken is being re-made through technology”: How digital is helping publishers find new revenue streams
More people are consuming news more frequently, Australian media report finds Global paid digital circulation volumes of newspapers increased by 307% to reach 31.5M paying subscribers between 2013 and 2018.… (more)
“Subscriptions and other diverse revenue sources only set to grow”: How publishers are carving out opportunities from a crisis
Quartz has nearly doubled the number of its subscribers in less than a year. The publisher had 11,000 paying members in November 2019 and recently reached 21,000, The Drum reports. … (more)
“111% more article clicks”: How Facebook’s new feature can help publishers build engagement
Facebook is testing a new feature that allows paying news subscribers to link their Facebook accounts to their subscriptions. Once they have done that, such users will not be required… (more)
“Contextual is the future”: Extinction of the third-party cookie opens up new revenue opportunities for publishers
Dutch public broadcaster Nederlandse Publieke Omroep (NPO) stopped using third party cookies and switched to contextual targeting in January. It has seen its revenue increase in the following months. Revenue… (more)
Predominance of toxic comments can damage publishers’ credibility: How to identify and deal with trolls effectively
Trolls can ruin the way consumers relate to a brand. A 2019 study found that almost 50% of the people would remove themselves from a situation where they have experienced… (more)
“Elevated levels of growth…likely to persist beyond the duration of the pandemic”: Why betting on eCommerce is a good idea for publishers
eCommerce continues to expand rapidly. It rose by 54% in the UK in July and accounted for 28% of sales, according to a recent GroupM report. “Growth was similar to… (more)
“We’re in fighting shape and going strong”: Resilient publishers continue to embrace new opportunities at an unprecedented rate
Publishing has been resilient through the pandemic and Q4 “is expected to be mammoth,” according to Keywee’s latest The State of Publishing in 2020 report. The report presents an optimistic… (more)
“Once you come to rely on it, you won’t unsubscribe”: How publishers are using audio stories to fuel engagement and generate revenue
The increasing popularity of podcasts has encouraged publishers to expand their audio offerings. Many have introduced audio versions of articles. These are generally embedded above the text and allow readers… (more)
3 in 4 publishers have responded to the pandemic with new content products, “from brand-building to securing a lucrative new revenue stream”
Nearly 3 in 4 publishers say they have created new content products in response to COVID-19, according to a survey by BRAND United and Publishing Executive. These include new e-newsletters,… (more)
“Opportunity to own the entire user journey”: What publishers can learn from BuzzFeed’s efforts to deepen engagement and multiply eCommerce revenues
BuzzFeed readers will now be able to buy the products recommended in its reviews and listicles within the website itself, the way they do from other eCommerce websites like Amazon. … (more)
“Digital subscriptions are suddenly the prime driver of growth”: Fundamentals of building a reader revenue business model
Publishers across the world have been increasingly favoring direct reader revenue models because of the continued decline in ad revenues. The COVID-19 pandemic has accelerated this process. Now many publishers… (more)
“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies
Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable subscription growth since the start… (more)
“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers
Journalism is witnessing the rise of a new business model. Some journalists who launched their own newsletters in recent years have found that they can generate significant revenues through subscriptions. … (more)
“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events
Live events – a trillion-dollar industry – were one of the first casualties of COVID related lockdowns, according to FIPP’s latest report on virtual events. However, businesses and individuals rapidly… (more)
“Fight tirelessly to get high-quality journalism to as many people as possible”: How publishers are collaborating to combat disinformation
The prevalence of fake news continues to be an important concern for 56% of people worldwide, according to the Reuters Institute Digital News Report 2020. Source: Reuters Institute Digital News… (more)
“Not only an altruistic endeavor but also a commercial one”: How publishers are tackling climate change, driven by growing readers’ concerns
Climate change is a growing concern for readers across the world. Almost seven in ten (69%) people consider it to be a very, or extremely serious problem, according to the… (more)
