Predictive AI helps Foxtel drive double-digit growth: Insights for publishers
How can publishers convince audiences to pay for content that is available elsewhere for free? They can look at what Australian pay-TV brand Foxtel did to wrestle eyeballs from its… (more)
“A digital subscription renaissance”: Highlights from Shorenstein Center’s Digital Pay-Meter Playbook
The Shorenstein Center and Lenfest Institute recently published a whitepaper, Digital Pay-Meter Playbook. The paper presents best practices for increasing and sustaining digital subscriptions culled from surveys of over 500… (more)
How The Economist grows revenue by experimenting with the digital experience
The Economist has more than doubled the amount of web traffic it receives via newsletters over the past year. This was achieved with the help of redesigns and content changes.… (more)
Print ads that address readers by name: Hearst’s innovations in ad targeting…
Hearst's new ad products enable advertisers to reach interested consumers directly, even when they are away from their digital devices. The publisher recently announced MagMatch, an ad product that uses… (more)
The “remarkable transformation” of a print publisher: Highlights from WAN-IFRA report
WAN-IFRA just released a report—Digital Transformation at Aller Media Finland—that looks into the successful transformation of a legacy print publisher into a diversified business group. The publisher, Aller Media Finland,… (more)
77.5% of shares are on “dark social” (only 7.5% on Facebook) and other trends publishers are in the dark about
People are increasingly sharing content through messaging apps, email, and other platforms that cannot be tracked by regular analytics software. The traffic generated through these shares show up as ‘direct’… (more)
“The tide is turning on Facebook as a news platform”: How publishers are using messaging apps to engage readers
The use of messaging apps for news has been growing steadily over the past few years. Reuters Institute has noted this trend in its annual reports for 2017, 2018 and… (more)
Where 73% of newsrooms are going wrong: Insights from The Atlantic
Atlantic 57, The Atlantic magazine’s consulting service has released a new report, The Four Visitors to Your Site (And How to Hook Them). The report is based on the study… (more)
Amazon Polly’s neural text-to-speech allows publishers to turn articles into realistic audio
Amazon has added two new features to Polly, its cloud service that converts text into speech. The features are Neural Text-To-Speech (NTTS), and Newscaster Style. NTTS is an enhanced and… (more)
SmartNews, growing 145% yearly, drives more traffic to publishers than Apple News
SmartNews is a leading Japanese news aggregator app which launched in the US in 2014. It has quadrupled its US audience over the past two years, according to Parse.ly, and… (more)
Publishers see significant increase in engagement on new social media
Photo and video-sharing social networks like Instagram and Snapchat have notched up notable growth, according to recent reports. Instagram is being seen as the fastest growing social platform for magazine… (more)
WAN-IFRA: How publishers can build resilient business models in developing nations
WAN-IFRA has released a new report, Unlocking Journalism Resilience: Adapting a Digital Business Model to Promote Press Freedom. It examines how news publishers in politically and financially challenging environments are… (more)
“Faster bandwidth unlocks new ways to tell stories”: Publishers get ready for 5G
Opensignal, a mobile analytics company, recently released its analysis of 5G performance in eight countries. According to the report, “5G boosts the maximum real-world download speed by up to 2.7… (more)
Fighting fake news: 5 free (but powerful) tools for journalists
A Pew Research Center study, released last month, found that most U.S. adults (63%) think that altered videos and images create a great deal of confusion about the facts of… (more)
What publishers need to know before implementing a paywall: FIPP report on subscription strategies
FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls - How to start your subscription strategy, provides an overview of the strategies that… (more)
Pinterest doubles down on video: Publishers benefiting from increased referral traffic and engagement
Pinterest recently introduced new video features for content creators and businesses. The features include an improved uploader, video tab, lifetime analytics, and Pin scheduling. This is noteworthy for publishers, as… (more)
Readers seeking “more reputable” news sources: How news rating tools can help publishers
The past few years have seen the launch of several news rating services that measure the trustworthiness of news organizations. They have grown amidst increasing concerns over fake news negatively… (more)
Online advertising to reach $160B in 5 years, and other insights from PwC’s media outlook report
This month, PWC released its Global Entertainment & Media Outlook 2019–2023, a 5-year projection of consumer and advertiser spending. It provides revenue data and forecasts for 14 entertainment and media… (more)
“Engagement is the highest it’s ever been”: How AI helped the Times reduce subscriber churn by 50%
The Times UK is using artificial intelligence to boost engagement and reduce churn. The technology is internally referred to as JAMES (Journey Automated Messaging for Higher Engagement). The publisher presents… (more)
Key insights from FIPP’s “Innovation in Publishing” whitepaper
FIPP and UPM Communication Papers recently published a whitepaper, “Innovation in Publishing” which looks into how publishers are innovating to counter the challenges faced by the industry. The whitepaper states… (more)