How publishers can prepare for a no-deal Brexit: Highlights from PPA’s guidebook
The nature of the UK’s future relationship with the European Union is still unclear, and there are chances of a “no-deal” departure. The Professional Publishers Association’s (PPA) member survey from… (more)
A study of 600 top media brands identifies 4 key strategies publishers can use to boost audience engagement
Audience engagement is singularly important for publishers today. Consumers have instant access to a variety of media and would not hesitate to click or tap away if they are not… (more)
“Surveys can drive engagement and revenue” for publishers, study finds
Publishers use a variety of tools to drive engagement, including personalization, newsletters, and apps among others, but few make use of surveys. Krautreporter, a member-funded magazine in Berlin, has found… (more)
78% millennials choose to spend on “desirable experiences,” making events an important revenue source for publishers: FIPP
Publishers are now looking at events as a serious source of revenue, according to a new FIPP report. The report, “Events in magazine media: How to convert them into a… (more)
How publishers are growing their audience on TikTok, the app with over half a billion users
Tiktok, the short video app, has over half a billion active users worldwide, with two-thirds of them being under 30. Additionally, 60% of its US users are between 16 and… (more)
How publishers are using first-party data to drive engagement, conversions and better ad targeting
Forbes will soon have a registration wall on its site offering readers an ad-light experience in exchange for their email addresses, reports Digiday. The move is designed to help the… (more)
“Ad investment is shifting heavily into internet formats”: Insights from WARC’s Global Advertising Trends report
Publishers take note: ad investment is steadily shifting to digital formats across most product categories, according to a new WARC report. However, marketers are frustrated as millions of ad dollars… (more)
“Slow sites have a negative impact on revenue”: Publishers opt for leaner websites to attract and keep users on site
Publishers looking to deliver more value to their readers, may inadvertently do so at the cost of user experience. “In our shared pursuit to push the web to do more,… (more)
“A watershed moment for podcasting”: Podcasts show explosive growth, drive subscriptions, and ad revenue to cross $1B in 2021
“Podcasting shows explosive year-over-year growth,” according to the 2019 Infinite Dial Study by Edison Research and Triton Digital. Among US users, the number of individuals (12 years and older) who… (more)
95% subscriber growth in less than 3 years: How a news startup is driving reader revenue with its own CRM
Denník N is a Slovak digital and print newspaper, founded in January 2015 by journalists who were earlier working for the national newspaper, Denník SME. A reader-funded newspaper, Denník N… (more)
“People click on ads without reading the content,” and other unexpected findings from PR Newswire’s APAC survey
PR Newswire’s largest survey of APAC journalists has uncovered some unusual revelations. For example, the majority of journalists in the survey said they rate content quality as their #1 key… (more)
Branded content shows the most potential for growth, as mobile usage shoots up: Publisher insights from the WARC study
Mobile usage continues to record substantial growth with data from earlier this year showing that mobile devices accounted for 48% of web page views worldwide. Global mobile data traffic is… (more)
Evergreen content drives up to 40% of publisher traffic: “20 in 20” and other strategies to create consistent traffic drivers
Steadier traffic, better advertising prospects, and e-commerce revenue — evergreen content promises all three. Evergreen content has long-term value, and leads to more organic traffic to the site. Organic traffic,… (more)
89% of Americans get news online, and other key findings from Pew Research
An overwhelming majority of Americans (89%) get at least some of their news online, according to the Pew Research Center. The Center has noted a growing preference for online news… (more)
70% of FT readers are outside UK: Here’s how it’s driving global growth
The Financial Times topped 1M subscribers this year, a goal it had aimed to reach in 2020. When asked about the challenge of reaching the next million, as other publishers… (more)
How to effectively transition from print to digital: API report
Over the last decade or so, many newspapers have slowly reduced print publishing. Between 2004 and 2018, at least 104 US newspapers reduced publishing frequency enough to change from “daily”… (more)
Turning fake news against itself: AI tool can detect disinformation with 92% accuracy
Fake news is already a massive problem worldwide and with continuing improvements in content generation tools powered by artificial intelligence we are not far from the era of neural fake… (more)
Now publishers are becoming news aggregators. This is why.
In trying to wrestle back traffic (and ad revenues) from the duopoly, publishers have been experimenting with diverse services. News aggregation is one area where few publishers have ventured on… (more)
Insights for publishers from the latest Reuters study
Reuters has published a new report, “How young people consume news and the implications for mainstream media” in collaboration with strategic consultancy Flamingo. It is based on insights gained from… (more)
“No Negative Monday” and other ideas from South Asian newsrooms addressing local challenges: A WAN-IFRA study
WAN-IFRA’s “State of Newsrooms in South Asia” report published earlier this month, is the first comprehensive study of the issues faced by newsrooms in the South Asian region. The report… (more)