“Making sure that we are reaching new audiences”: How publishers are innovating with audio
TL;DR: Audio is evolving rapidly. Going beyond podcasts, publishers are experimenting with audio articles, live/social audio, flash briefings, and so on. FIPP’s Innovation in Media report rounds up the exciting… (more)
82% of users prefer lighter ad experience: How publishers can recover revenues lost through adblocking
Adblocking on desktop is on the rise again. It has rebounded close to the earlier, all-time-high 2018 levels, according to the 2022 PageFair Adblock Report from adblock revenue recovery company… (more)
Publisher insights for optimizing ad strategies: Factors that “consistently have an outsized impact on CPM rates”
Highlights from Sovrn’s new Advertising Performance Benchmark Report, based on data from 6,000 publishers generating 25B daily page views across 60,000+ global sites. “CPM seems to have returned to the… (more)
“We have recorded about 80% growth”: How publishers are building reader revenue streams by doubling down on engagement
Key insights from WAN-IFRA's reader revenue bootcamp for Indian publishers India is a challenging market for growing reader revenues. It’s still at a nascent stage, and as much as 80%… (more)
“A brand new revenue stream”: How publishers are using automated reporting to fuel growth
Norwegian regional publisher Bergens Tidende is growing subscriptions with automated content. ”We achieve about 1,000 new subscriptions per year making the automated real estate content our most popular reader service,”… (more)
66% are implementing AI to drive personalization: Key publisher insights from WARC
65% of media owners rely on display advertising and 59% on video advertising, to monetize their audiences, according to the State of the Industry 2022: Modern Marketing in EMEA report… (more)
“Swiss army knife that keeps adding blades”: How publishers are using newsletters to multiply audience and revenues
Newsletters are “the old medium that never quite went away, the publisher’s swiss army knife that keeps adding blades,” states the latest edition of FIPP’s annual Innovation in Media Report.… (more)
Up to 33% of subscribers are lost in the first 24 hours: How publishers can reduce churn
Counter-intuitive insights from Piano’s Subscription Performance Benchmark Report Think loyal users drive conversion? The data indicates a more nuanced reality. According to Piano’s latest Subscription Performance Benchmark Report, nearly 30%… (more)
“It could be a far better world for publishers”: How first-party data helps publishers grow revenue
Nearly $10B in publisher revenue is at risk, according to a McKinsey analysis, as Google prepares to phase out third-party cookies by the end of 2023. It will be the… (more)
“The digital advertising market has truly bounced back”: Fastest growth since 2008, IAB Europe reports
“Significant headroom for growth remains available” The European digital advertising market grew by 30.5% in 2021 to €92B, marking its strongest YoY growth since 2008, according to IAB Europe’s latest… (more)
“Perfect storm for media companies”: How publishers are preparing for the Cookiepocalypse
The impending ‘Cookiepocalypse’, scheduled for the end of 2023, “could bring with it a new era of growth in digital media,” notes James Hewes, President & CEO, FIPP in the… (more)
How to continue growing subscribers post-pandemic: Publisher strategies
The total market for digital subscriptions will grow to $1.5T by 2025 from the current $650B, according to a report from subscription management solutions provider Lineup. The report predicts that… (more)
“Creativity is an extremely valuable competitive advantage”: Publisher insights from Cannes Lions
“Creativity directly affects the bottom line of business” Creativity is in focus with the Cannes Lions event going on this week. The event is highly relevant for publishers as advertising… (more)
“TikTok news consumption up 5x”: How young people are consuming news
Visually focused platforms like Instagram, TikTok, and YouTube have become increasingly popular for news among social natives The latest Digital News Report from Reuters Institute goes beyond broad narratives about… (more)
“More than 60% of readers do not return”: What publishers can do to stem the tide and boost engagement
45% of readers who load an article will leave within the first 15 seconds and more than 60% will not return, according to a new Chartbeat whitepaper. “The Essential Engagement… (more)
“Astronomical growth over the last 2 years”: Publishers prioritizing digital transformation
“Digital revenue is the biggest source of income growth” The majority of the publishers surveyed by WAN-IFRA for its World Press Trends Outlook 2021-2022 report are “decisively upbeat about their… (more)
Digital subscription economy to grow to 1.5T by 2025: Key trends for publishers
The market for digital subscriptions is currently valued at $650B, according to a new report, 2022 Subscription Trends, from Lineup, a subscription management solutions provider. It’s expected to reach $1.5T… (more)
“Building a path to audience loyalty”: Why publishers need to focus on increasing engaged time
Engagement is on the rise, according to Chartbeat’s global audience insights from the first quarter of 2022. “The first quarter of 2022 saw reader engagement improve despite decreases in pageviews… (more)
How “transformation as a data-centric digital platform” helped the publisher of Reader’s Digest record 110% growth
TMB (formerly known as Trusted Media Brands) the publisher of Reader’s Digest closed out 2021 on an upward trajectory, recording 110% YoY growth in EBITDA for US operations. Its US… (more)
“You’ve got to bring mobile front and center”: Powerful new targeting and measurement solutions for publishers in a post-cookie world
97% of Americans own mobile devices, a Pew Research Center study found. Also, according to an eMarketer report, they spent an average of 4.4 hours per day on these devices.… (more)
