“We must be ruthlessly focused on our readership”: How publishers are growing subscribers with audience-focused strategies
Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable subscription growth since the start… (more)
“We are witnessing the emergence of a new media economy”: Newsletters are opening new avenues of growth for publishers
Journalism is witnessing the rise of a new business model. Some journalists who launched their own newsletters in recent years have found that they can generate significant revenues through subscriptions. … (more)
“We can sell infinite tickets to a global audience”: How publishers can create engagement, build brands and generate revenue through virtual events
Live events – a trillion-dollar industry – were one of the first casualties of COVID related lockdowns, according to FIPP’s latest report on virtual events. However, businesses and individuals rapidly… (more)
“Fight tirelessly to get high-quality journalism to as many people as possible”: How publishers are collaborating to combat disinformation
The prevalence of fake news continues to be an important concern for 56% of people worldwide, according to the Reuters Institute Digital News Report 2020. Source: Reuters Institute Digital News… (more)
“Not only an altruistic endeavor but also a commercial one”: How publishers are tackling climate change, driven by growing readers’ concerns
Climate change is a growing concern for readers across the world. Almost seven in ten (69%) people consider it to be a very, or extremely serious problem, according to the… (more)
Publishers are seeing revenue bumps of up to 103% from email newsletters: “It is the new homepage”
A new study by marketing platform LiveIntent shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered the highest bumps include shopping… (more)
“A finite number of items”: Flipboard launches new tool for publishers, to reduce news fatigue and keep readers coming back
"Storyboards more closely parallel magazines in their dead-tree form than Flipboard’s digital magazines ever have" New fatigue continues to be an ongoing concern for publishers. A Pew Research published earlier… (more)
“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis
"The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience." FIPP’s first Covid-19 report, ‘Publishing during a pandemic:… (more)
“Subscription, membership, and donations will move center stage”: Reuters Institute Digital News Report 2020
There has been “significant increases in payment for online news in a number of countries including the US 20% (+4) and Norway 42% (+8),” according to the Reuters Institute Digital… (more)
The “silent majority” want news to be neutral: Insights from Reuters Institute’s Digital News Report 2020
Global concern about misinformation continues to be high, according to the Reuters Institute Digital News Report 2020. The report, based on surveys of 80,000 people across six continents and 40… (more)
“Habits continue to become more distributed”: Gateways to news that matter most to publishers, from Reuters Institute
“In terms of access points for online news, habits continue to become more distributed,” notes the Reuters Institute Digital News Report 2020, “as more and more people embrace various digital… (more)
“More relevant and important than ever”: Flipboard, with 145M users, doubles down on local news
Popular content aggregator Flipboard has expanded its local news coverage feature to 15 new cities in the US and Canada. These include Kansas City, Mo.; Hartford, Conn.; Columbus, Ohio; and… (more)
Digital news and media subscriptions grow 110% in 3 months: What’s next for publishers
Businesses relying on subscription revenues continue to show resilience through the pandemic. 50% are growing as fast as they were before the pandemic, and 18% have shown accelerated growth (greater… (more)
“Compelling way to invite readers to return often to publishers’ websites”: Why puzzles are increasingly featuring in reader retention strategies
The New York Times added a record 468,000 new subscribers to its core news product in Q1 2020. An additional 119,000 subscribers also signed up for its crossword, cooking and… (more)
“Get as much money as we can to pay for serious journalism”: 5K+ newsrooms worldwide to receive funding from Google
Google recently announced that it has selected over 5,300 newsrooms from across the world for its Journalism Emergency Relief Fund. The selected newsrooms “will receive funding ranging from $5,000 to… (more)
“Subscribers who convert during the pandemic are likely to remain”: Publishers continue to see a surge in subscriptions, with low rates of churn
People all over the world are consuming more content as they stay indoors. And they are not limiting themselves to free content but are paying for subscriptions in record numbers,… (more)
“Digital publishing could well reshape for the better”: How COVID-19 is accelerating the transition to alternative revenue models
Increase in digital subscriptions and decline in ad revenues—trends seen prominently in the current crisis—were actually already underway, indicating a deeper and likely, permanent transformation of the publishing business. COVID-19… (more)
“Give the customer many reasons to come back”: Insights from FIPP’s report on paywall strategy
The magazine media industry has historically made around 70% of their revenues through print advertising, according to FIPP’s updated edition of Paywalls: How to start your subscription strategy report. This… (more)
How COVID-19 is accelerating innovation in publishing: Insights from FIPP
COVID-19 has affected the world in an extraordinary manner, and many of its after-effects are going to be permanent. According to FIPP President and CEO James Hewes, it “represents the… (more)
From news to eCommerce, how publishers are rising up to the challenge of COVID-19
The Atlantic grew its audience by nearly 125% in March 2020, compared to the same month last year. Other magazines that registered impressive gains include Architectural Digest (74.3%) and Wired… (more)
