“Condé Nast identified a new source of revenue”: Vogue Business now launches on WeChat in China
The internet and digitization have made international expansion easier for publishers. The New York Times, the Guardian and The Financial Times among others, already have sizable and paying international audiences. … (more)
79% media professionals predict growth in content-led campaigns, and other findings from global WMG survey
79% of the respondents in a recent global survey expect content-led marketing campaigns to grow over the next two years. Further, 57% said they preferred working with media owners who… (more)
From 170k to 200k subscribers in 2019: How Gazeta Wyborcza, one of Poland’s leading newspapers, did it
Gazeta Wyborcza, one of Poland’s leading newspapers grew from 170,000 digital subscribers at the end of 2018, to 200,000 nine months later. It’s publisher Jerzy Wójcik said, “Having over 200,000… (more)
“Increasing the value of membership until it’s a bargain”: Quartz’s secret sauce
Quartz, the business news site founded in 2012 with an ad-supported model, introduced memberships last year. The move was followed by the addition of a metered paywall early this year.… (more)
Digital advertising growing by double digits, and the uptick will continue: GroupM’s UK Media Forecasts
Digital advertising will continue to grow by double digits this year and next, according to GroupM’s latest This Year Next Year: UK Media Forecasts report. It predicts a 14.9% growth… (more)
“It’s just, the bottom fell out”: Publishers are reframing their relationship with platforms
Publishers have moved on from the idea that the massive audiences on platforms would translate into meaningful revenues, according to a new report from the Tow Center for Digital Journalism… (more)
“Paper, pixels or – more preferably – both”: Building engagement in the mobile era
Every now and then there is news about print publications moving to digital-only versions. Some of the recent ones include newspapers like La Presse in Canada and Taloussanomat in Finland,… (more)
“A few key deals can completely reshape our industry”: M&A increasingly important to publishers looking for growth
Jonah Peretti, founder of BuzzFeed, had floated the idea of a mega-merger of publishers last year. He mused that if Vice, Vox Media, Group Nine and Refinery joined hands to… (more)
“Tech behemoths are smelling potential” as digital subscriptions grow from 10M to 20M: FIPP report
Digital only subscriptions for news and magazine media have doubled from 10M to 20M in a year and a half, according to the latest Global Digital Subscription Snapshot report from… (more)
Instagram adds new features for publishers. Watch out TikTok.
Instagram has rolled out a new Stories format called Reels in Brazil. It lets users record 15-second videos, adjust their speed, set them to music, or borrow audio from other… (more)
“Browsers are now blocking 40% of publisher traffic”: First-party data is the new currency as publishers prepare for a cookie-less future
Publishers are looking beyond third-party cookies as regulations and anti-tracking measures by browsers get more stringent. “Browsers are now blocking 40% of publisher traffic, and the privacy-driven anti-tracking movement isn’t… (more)
208% growth in digital news subscribers over five years: Readers are “more willing to pay for content,” reports WAN-IFRA
Here’s some good news for publishers focusing on generating direct reader revenue. WAN-IFRA’s recently published World Press Trends 2019 report notes steady growth in digital revenues globally. Digital news subscriber… (more)
A new revenue stream, brand building and more: How publishers can benefit from diversifying into training and development
Many publishers are looking into education as a way to diversify their revenue streams. According to the market research firm Research and Markets, the global e-learning market is projected to… (more)
How publishers can adapt to the digital acceleration: Key findings from global ICFJ survey
There has been a marked increase in the adoption of digital technology by the media industry over the past two years, notes a new survey from the International Center for… (more)
“The impact will be immense”: How AI is reshaping the publishing industry
“There is no doubt that AI will become the essential key to success for the publishing industry,” says Colin Lovrinovic, MD of Gould Finch a management consultancy. Gould Finch and… (more)
“Opportunity to engage with a new generation”: TikTok’s long term potential for publishers
More publishers are experimenting with TikTok even though its monetization potential is not clear yet. The platform is building its ad capabilities but these are early days, and it will… (more)
How publishers are driving deeper engagement
“The subscriber journey doesn’t end with the purchase (of subscription).” It's the beginning, says INMA’s Researcher-in-Residence, Grzegorz Piechota. Piechota conducted a mystery shopper study of 10 nationwide news sites in… (more)
How publishers can prepare for a no-deal Brexit: Highlights from PPA’s guidebook
The nature of the UK’s future relationship with the European Union is still unclear, and there are chances of a “no-deal” departure. The Professional Publishers Association’s (PPA) member survey from… (more)
A study of 600 top media brands identifies 4 key strategies publishers can use to boost audience engagement
Audience engagement is singularly important for publishers today. Consumers have instant access to a variety of media and would not hesitate to click or tap away if they are not… (more)
“Surveys can drive engagement and revenue” for publishers, study finds
Publishers use a variety of tools to drive engagement, including personalization, newsletters, and apps among others, but few make use of surveys. Krautreporter, a member-funded magazine in Berlin, has found… (more)