Chris Sutcliffe, Author at What’s New in Publishing

Chris Sutcliffe

Advertising’s journey of self-discovery has found it a new place in publisher strategies

The advertising landscape is dominated by a few huge players. 2018 saw publishers reappraising the role advertising can play in their overall revenue model. This…

Publishers are waking up to the potential of Reddit for engagement

Engagement is the watchword for publishers – you can see it in every new memo from BuzzFeed and every financial statement from News UK. Engaged…

Lessons in reducing churn from some of the world’s biggest publishers

The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT…

How Bauer’s magazines outperform the industry on the newsstand

The fiercer the competition, the more you have to do to stand out. That’s an adage that’s as true in publishing as anywhere – and…

Twitch, Facebook, YouTube and the future of Interactive Video

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s…

Harness Internet Traffic Growth with eCommerce

The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money,…

Lessons from Three Publishers: Effective Use of Newsletters

Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms…

The good, the bad and the ugly of launching a paywall in 2018

Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The…

Is the solution to fake news within our grasp?
In the closing days of 2018, New York Magazine published an article on its website entitled How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually. This article is a must-read for anyone involved in digital publishing and advertising. In case you were wondering, I agree with everything the writer, Max …
Implementing Artificial Intelligence for your readership
There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses across multiple industries and the publishing world is no different. For publishers, AI has the potential to deliver more relevant and targeted content for readers and ultimately drive subscriptions and …
Netflix for news? Think again
The question of how the media can make money from the internet has been central to my career, and the answer has been obvious since very early on. As well as advertising revenue, the media needs consumer revenue to survive. But making that happen still seems like an impossible goal to many. At News International, …