How publishers became lean, mean ecommerce machines
The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money,…
Lessons from three publishers in effective use of newsletters
Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms…
The good, the bad and the ugly of launching a paywall in 2018
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The…