Why every magazine should embrace paid newsletters: Insights from Substack
Substack UK Head of Writer Partnerships Farrah Storr on why media businesses should focus on paid newsletters This week we hear from Substack UK’s Head of Writer Partnerships Farrah Storr.… (more)
Standing out in the crowded market of gaming publishers: Insights from Dexerto
On this week’s episode, Dexerto CEO Josh Nino tells us about how the esports-focused publication went about carving a foothold in a competitive market that is often unfriendly to newcomers. He… (more)
For many emerging technologies, the bubble has burst: Where are publishers now looking for innovation?
Publishers hibernate during the crypto winter – but a few brave souls continue experimenting The FTX crypto exchange went kaput in November, taking billions in real-world money down with it.… (more)
“More interesting, more effective, and more relevant”: The evolution of climate coverage
Raising the calibre of climate coverage with the help of journalism collectives Amidst the backdrop of record heat across Europe and ecosystem destruction globally, newspapers and broadcasters are gradually ratcheting… (more)
Podcasts: It’s been a boom year (again)
Podcast measurement attracts investment, but content risks becoming stale If 2021 was the year in which podcasting was taken seriously by publishers, this year has seen audio platforms double down… (more)
As streaming takes the crown, the fight is underway for subscription and advertising revenue
Streaming has overtaken traditional means of consuming TV, both in hours watched and interest from audiences. But as streaming services hunt for advertising revenue, the lines between TV and streaming… (more)
Publishers should invest in newsgames: Here’s why
Gaming is mainstream, and there are billions of people who chose to consume stories through the medium of video games. But even with some very high-profile newsgames and a demonstrable… (more)
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to… (more)
Publishers tested NFTs as a revenue source in 2021, but will it last?
As the cryptocurrency market matures, publishers have leapt feet-first into the world of NFTs. But is there any sustainable revenue to be found in these shiny new opportunities? Chris Sutcliffe… (more)
Media companies riding the eCommerce wave seek to consolidate their successes
Last year supercharged eCommerce, with lockdowns ensuring that both the total number of online shoppers and frequency of purchases increased fivefold. So which publishers are taking advantage of that? Chris… (more)
Facebook fights fires while Google placates publishers with cash payouts: Platforms in 2021
To say that it’s been a bad year for Facebook would be an understatement. But the overall relationship between publishers and platforms has shifted dramatically over the course of the… (more)
Beyond news: New opportunities for publishers to connect with audiences
Technology is catching up with publishers' ambitions, enabling new opportunities around payments, apps, and new content types. As part of our Media Moments 2019 report, Chris Sutcliffe looks at what… (more)
Welcoming the calm after the storm in multimedia investment from publishers
After years of hyperbole and overinflation, 2019 was a year of course correction for publishers looking to move into audio and video, with the green shoots of success starting to… (more)
Publishers begin the hard climb to earn back widespread public trust
Newspapers have retained the trust of their existing readers, even as overall trust in the news media has utterly buckled. As everyone mans their own lifeboats, is it still possible… (more)
Mergers and acquisitions are shaping the media landscape of the future
2019 has seen an unprecedented number of companies acquiring or merging with other businesses. In the first chapter of this year's Media Moments 2019 report, Chris Sutcliffe explores whether this… (more)
Finding the Rosetta Stone for publisher-platform communications
Confirmation bias is a hell of a drug. If you’re told something that confirms a pre-existing belief, you’re more likely to accept it uncritically. That’s what happened last week, as… (more)
Beset on all sides, news publishers are hang-gliding over the hell of a public trust crisis
In the middle of a monetisation crisis, publishers are rediscovering that trust is a catalyst for payment — but the enemies of the free press are marshalling against them. 'Trust’… (more)
Advertising’s journey of self-discovery has found it a new place in publisher strategies
The advertising landscape is dominated by a few huge players. 2018 saw publishers reappraising the role advertising can play in their overall revenue model. This is an extract from our… (more)
Publishers are waking up to the potential of Reddit for engagement
Engagement is the watchword for publishers - you can see it in every new memo from BuzzFeed and every financial statement from News UK. Engaged audiences are more likely to… (more)
Lessons in reducing churn from some of the world’s biggest publishers
The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT and The Washington Post among… (more)
