Finding the Rosetta Stone for publisher-platform communications
Confirmation bias is a hell of a drug. If you’re told something that confirms a pre-existing belief, you’re more likely to accept it uncritically. That’s what happened last week, as… (more)
Beset on all sides, news publishers are hang-gliding over the hell of a public trust crisis
In the middle of a monetisation crisis, publishers are rediscovering that trust is a catalyst for payment — but the enemies of the free press are marshalling against them. 'Trust’… (more)
Advertising’s journey of self-discovery has found it a new place in publisher strategies
The advertising landscape is dominated by a few huge players. 2018 saw publishers reappraising the role advertising can play in their overall revenue model. This is an extract from our… (more)
Publishers are waking up to the potential of Reddit for engagement
Engagement is the watchword for publishers - you can see it in every new memo from BuzzFeed and every financial statement from News UK. Engaged audiences are more likely to… (more)
Lessons in reducing churn from some of the world’s biggest publishers
The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT and The Washington Post among… (more)
How Bauer’s magazines outperform the industry on the newsstand
The fiercer the competition, the more you have to do to stand out. That’s an adage that’s as true in publishing as anywhere - and the competition is only becoming… (more)
Twitch, Facebook, YouTube and the future of Interactive Video
With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the… (more)
How publishers became lean, mean ecommerce machines
The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money, publishers are having to scale… (more)
Lessons from Three Publishers: Effective Use of Newsletters
Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms found that consumers were less… (more)
The good, the bad and the ugly of launching a paywall in 2018
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The New Statesman was the latest… (more)