Publishers should invest in newsgames: Here’s why
Gaming is mainstream, and there are billions of people who chose to consume stories through the medium of video games. But even with some very high-profile newsgames and a demonstrable… (more)
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to… (more)
Publishers tested NFTs as a revenue source in 2021, but will it last?
As the cryptocurrency market matures, publishers have leapt feet-first into the world of NFTs. But is there any sustainable revenue to be found in these shiny new opportunities? Chris Sutcliffe… (more)
Media companies riding the eCommerce wave seek to consolidate their successes
Last year supercharged eCommerce, with lockdowns ensuring that both the total number of online shoppers and frequency of purchases increased fivefold. So which publishers are taking advantage of that? Chris… (more)
Facebook fights fires while Google placates publishers with cash payouts: Platforms in 2021
To say that it’s been a bad year for Facebook would be an understatement. But the overall relationship between publishers and platforms has shifted dramatically over the course of the… (more)
Beyond news: New opportunities for publishers to connect with audiences
Technology is catching up with publishers' ambitions, enabling new opportunities around payments, apps, and new content types. As part of our Media Moments 2019 report, Chris Sutcliffe looks at what… (more)
Welcoming the calm after the storm in multimedia investment from publishers
After years of hyperbole and overinflation, 2019 was a year of course correction for publishers looking to move into audio and video, with the green shoots of success starting to… (more)
Publishers begin the hard climb to earn back widespread public trust
Newspapers have retained the trust of their existing readers, even as overall trust in the news media has utterly buckled. As everyone mans their own lifeboats, is it still possible… (more)
Mergers and acquisitions are shaping the media landscape of the future
2019 has seen an unprecedented number of companies acquiring or merging with other businesses. In the first chapter of this year's Media Moments 2019 report, Chris Sutcliffe explores whether this… (more)
Finding the Rosetta Stone for publisher-platform communications
Confirmation bias is a hell of a drug. If you’re told something that confirms a pre-existing belief, you’re more likely to accept it uncritically. That’s what happened last week, as… (more)
Beset on all sides, news publishers are hang-gliding over the hell of a public trust crisis
In the middle of a monetisation crisis, publishers are rediscovering that trust is a catalyst for payment — but the enemies of the free press are marshalling against them. 'Trust’… (more)
Advertising’s journey of self-discovery has found it a new place in publisher strategies
The advertising landscape is dominated by a few huge players. 2018 saw publishers reappraising the role advertising can play in their overall revenue model. This is an extract from our… (more)
Publishers are waking up to the potential of Reddit for engagement
Engagement is the watchword for publishers - you can see it in every new memo from BuzzFeed and every financial statement from News UK. Engaged audiences are more likely to… (more)
Lessons in reducing churn from some of the world’s biggest publishers
The era of untrammelled growth in digital news subscriptions might be over before it truly began. Despite the high-profile successes of The Times, the NYT and The Washington Post among… (more)
How Bauer’s magazines outperform the industry on the newsstand
The fiercer the competition, the more you have to do to stand out. That’s an adage that’s as true in publishing as anywhere - and the competition is only becoming… (more)
Twitch, Facebook, YouTube and the future of Interactive Video
With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the… (more)
How publishers became lean, mean ecommerce machines
The days of publishers’ unchecked growth is over. Under pressure from falling ad spend to media businesses and tooth-and-claw competition from rivals for subscription money, publishers are having to scale… (more)
Lessons from Three Publishers: Effective Use of Newsletters
Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms found that consumers were less… (more)
The good, the bad and the ugly of launching a paywall in 2018
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The New Statesman was the latest… (more)
