Publishers, this is where your traffic is going to come from in 2019
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes… (more)
Churn paradox: Frequency (not extent/depth) is the best predictor for retention
The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of subscriber… (more)
Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics
On this week’s episode of Media Voices, Digiday editor-in-chief Brian Morrissey talks about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change In the… (more)
Bo Sacks: The fear of inevitable change and getting paid for our words
BoSacks Speaks Out: I found the following article somewhere buried deep in my files while looking for something else. It is undated but I believe it was written in 2008-2009… (more)
Regulation, revenue diversification, and values top of mind at DCN Next: Summit
In 2019, top media challenges include consolidation, regulation, and “fighting the pervasive mentality that all content needs to be free and the ever-spawning attacks on the independent press, even from… (more)
Advertising opportunities for publishers, as CPGs come under threat
Packaged goods are typically the biggest spenders in advertising. Not only is a CPG (FMCG in the UK) company’s brand and product mix massive, but the competitive threats from e-commerce… (more)
Why leading publishers invest more in engagement than acquisition
A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers… (more)
Top 5 China Digital Marketing Trends in 2019
The new year is well underway, and with that we’d like to share our opinions on what we think the biggest trends for digital marketing in China in 2019. Chinese… (more)
Fines are fine. But they’re not enough to shake the duopoly’s dominance
Armed with consent decrees, new laws and new hooks into old laws, regulators around the world appear to be fed up with Google and Facebook. With good reason. The Google… (more)
Bo Sacks: No, there isn’t a media malaise
There isn't a week that goes by when I'm not asked about my substrate preferences. A long-time reader and publisher from England yesterday asked me for an electronic subscription to… (more)
The Business Case for Audio
We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year we… (more)
Trust in traditional media at highest ever historical levels
Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data practices is more important than… (more)
Google’s European monopoly (& shrinking click-through opportunities)
In Europe, Google dominates the search landscape even more so than in the United States. In spite of the EU’s regulatory and hefty penalties on the search giant, and despite… (more)
The 6 psychological secrets of website conversions and sales
In this opinion piece, Robert Elding, previously Head of Digital at The Times of London (as well as holding senior consultancy roles for BBC Worldwide, BSkyB, Centaur Media, and Haymarket… (more)
AI is the new printing press. Here’s what that means for online publishers
Ever wonder why web pages look the way they do? To answer that question, we need to look to the past—1440 A.D., to be exact. When Gutenberg created the printing… (more)
Publishers, Facebook isn’t really your problem
Is Facebook a friend or foe? Publishers, agencies and vendors spend a lot of time debating the point. We’re acutely anxious about the long term effects of an all-in Facebook… (more)
Threats and opportunities for news publishers in 2019
Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next year. This year’s report is full of… (more)
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. Those facing these challenges are looking to offset losses by broadening their revenue diversification through… (more)
A new hybrid revenue model for publishers (OTT)
New times call for new hybrids. In the fragmented, highly competitive, and fast-paced world of content, publishers cannot rely on a single source for anything. Social media and network monetization… (more)
6 Lessons for publishers in early 2019
As we begin the new year in earnest, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue “With reader… (more)
