“Every business has to be in the content business”: How brands are using content to build and foster customer loyalty
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth of “go talk to the… (more)
The ‘Acceptable Ads’ guide for digital publishers
The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit? On the one hand, the digital ad industry is ripe… (more)
Engagement lessons for publishers, from the Moon landing story
You know the story. On 20 July 1969, the Eagle module from Apollo 11 landed at Tranquility Base. Hours later, at 21:56 CT (02:56 GMT), Neil Armstrong became the first… (more)
How to reanimate ‘zombie subscribers’ and bring paying readers back to life
Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere between 5 to 25 times more than keeping… (more)
We’re doubling down on video: Digital Trends’ Bob Gruters
With more than 100 employees in New York, Portland, Chicago, and Los Angeles and 30 million global monthly unique visitors, Digital Trends—a tech and innovation publisher—is a heady mix of… (more)
Why making content on the internet free was our biggest mistake… and how to fix it
Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at how we can turn it… (more)
The true cost of social (and it’s getting more and more expensive)
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. Businesses are pouring generous budgets… (more)
Opinion: The problem with modern publishing – making money
According to a recent article, the team at LadBible were wrestling with the problem of modern publishing - making money. So what did they do? …[We] introduced a first-party data… (more)
“Thinking like a publisher means thinking big”: Lessons for content teams
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing… (more)
How the “pivot to privacy” puts a premium on first-party visitor relationships
The entire digital landscape is undergoing what might be called a pivot to privacy. Driven by consumer demand and a new crop of more stringent regulations, major digital platforms are… (more)
Opinion: Publishers should expect more data from programmatic demand partners
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account for over $84 billion in… (more)
Why publishers should own their code (and its impact on user experience)
It’s hard to remember a time before the Internet. But many would still be surprised to learn that the first online news publication was launched in 1979, on CompuServe’s dial-up service. This… (more)
7 facts publishers should know about Apple News Plus
Earlier this year, Apple launched its new subscription service called “Apple News Plus” in the US and Canada, and the company plans to roll out the service in the UK,… (more)
Facebook’s Libra reignites publisher interest in the promises of blockchain
Thanks to Facebook, Libra has brought the attention of the media industry back to the blockchain after the unfulfilled hype cycles of 2017 and 2018. The promises of blockchain have been vast… (more)
Native advertising had a great 2018 (and it shows no signs of slowing)
Native advertising has quickly become one of the most popular and effective forms of advertising, particularly for B2B brands. According to a Sharethrough and IPG Media Lab study, which surveyed 4,770… (more)
The fourth estate fights back: What the news media is doing to defend against deepfakes
Anyone who watched the doctored video of congresswoman Nancy Pelosi in which she appears drunk—a clip that quickly went viral a few months ago and which Facebook refused to delete or flag as bogus—can… (more)
“We don’t think in devices anymore, we think in users”: Germany’s leading publisher on going from print to digital
As our world has become increasingly digitized, the news industry has been forced to follow suit. Fewer people, after all, are reading the news in print, instead choosing to do… (more)
We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then… (more)
How to win in the fight against ad-blockers
Advertising is an enormous industry. Every day, companies of all sizes and from all corners of the world spend billions of dollars to promote their brands, services, and products through… (more)
How a publisher used organic search to boost on-site recirculation by 300%
Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes,… (more)
