7 ways publishers benefit from white-label ad platform deployment
For smaller publishers looking to harness programmatic advertising, the challenges of creating their own tech stack can be insurmountable. White-Label solutions offer a powerful alternative. The digital ad market is… (more)
Subscribing to the year of retention
Focus on the three Ps and the subscriptions won't just come. They'll stay. It will come as a surprise to precisely no one that economic conditions are tough and consumers… (more)
Beyond the paywall: Why now is the time to reimagine earning from digital content
This is a series of articles that explores where creators and publishers are today - and where the media as we know it needs to go in the short term.… (more)
How publishers can turn to tech to combat fake news
As audience trust and attention spans decline, technological solutions can step in to mitigate the adverse effects of misinformation and, crucially, restore trust. Naomi Owusu, CEO of live blogging platform… (more)
Publishers: 2023 will belong to the optimist who sees opportunity everywhere
A short publishing state of the union address, by Bo Sacks I am now back on the keynote lecture circuit after a three-year COVID hiatus and looking forward to some… (more)
Cookie walls: Collect compliant consent and monetize your content
Goal: Comply with data privacy regulations, collect compliant consent and monetize your audience simultaneously with a cookie wall Cookies are a pretty hot topic at the moment, and with companies… (more)
Now is a testing time for a post-cookie world
While the sunsetting of third-party cookies has been pushed back (yet again) to the tail end of 2024, publishers must use this opportunity to test strategies that leverage their first-party… (more)
Time for publishers to surf the privacy-first wave
In Q3 2024, Chrome will phase out its support for third-party cookies over a two-month period. Now is the time for publishers to test out new technologies – while they… (more)
What are Private Marketplace (PMP) deals and how do they benefit publishers?
The world of programmatic advertising is booming. According to eMarketer, companies are expected to spend $123.22 billion on programmatic advertising by the end of 2022. In years past, the majority of… (more)
AI’s threat to Google is more about advertising income than being the #1 search engine
Google’s dominance as the most visited website has been undisputed since it rose to prominence as the leading search engine in the early 2000s. However, that position could now be… (more)
A 22-year-old minimalist newsletter with 300,000 subscribers: Popbitch (case study)
The case study today is a successful plain text newsletter that shuns pictures, graphics and emojis. Yet this 22-year-old weekly has 300,000 free subscribers, and advertisers queueing up for the… (more)
How publishers can put first-party data to work using newsletters
An email newsletter program not only helps with distributing content. It's also a valuable means of gathering first-party data, which can then be used for new revenue-generating opportunities. Adam Berkowitz,… (more)
Cookie pop-up without a disagree button and compliant with EU regulations? Some publishers found a way
Consent messages, the so-called cookie banners, had been around for several years before they became mandatory for all publishers offering services to visitors from the European Union. Even if the… (more)
Qualitative Monitoring: Improving your website’s Core Web Vitals through performance monitoring
In a previous article, Bohdan Kladkovyi shared tips on improving a publisher's Google Core Web Vitals using news.amomama.com as an example. In this feature, he discusses the importance of these… (more)
As urgency to find post-cookie solutions surges, how are UK publishers shuffling their tech stacks?
Lotame's recent ‘Beyond the Cookie' report examined how marketers and publishers are addressing customer acquisition and retention in the run-up to a post-third-party cookie landscape. The report polled over 1,400… (more)
ChatGPT, Deep Learning, Visuals: Top Dos and Don’ts of AI in 2023
The launch of ChatGPT has shaken publishing to its foundations, with naysayers predicting a dystopic literary future. Yet if harnessed in the right way, artificial intelligence can be the co-pilot… (more)
Should publishers embrace affiliate partnerships with online sports betting firms?
Last year U.S. online sports betting broke all records. 2022 also saw five states launch online sports betting, including New York, bringing the number of States who have legalized its… (more)
YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to… (more)
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG's Chief Executive, Belinda Barker, offers a post-Davos wrap-up from… (more)
The Future of Publishing: AI, digital transformation and the biggest challenge ahead
In thinking about the future of publishing, AI provides many opportunities beyond ChatGPT. Here are some of the best strategies and tactics that are driving growth in audiences, revenue and innovation… (more)
