“Most of Google’s public statements are false or misleading”: Field report on what actually works
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions of the ranking elements used… (more)
Insights on increasing circulation, from Vanity Fair and Tatler
This week, Kate Slesinger, the Publishing Director of luxury Condé Nast titles Vanity Fair and Tatler talks to us about what’s behind a rise in print circulation. She also discusses how… (more)
How to start your own media newsletter
You’re a journalist or a social media manager or a comms business lead or a media distribution analyst or a media startup. Or whatever — but you have a point… (more)
Using data as content: The publishers’ “secret weapon” to break through the noise
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise,… (more)
Slow Journalism… the importance of explaining the news, not just breaking it
Time well spent. Less is more. Slow but steady wins the race. Digital wellness. Slow down, wise up. Can these catchy taglines also work in the ad-driven world of digital… (more)
Be mindful of personalization: Yoga International’s John Daskovsky
In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International's Chief Technology Officer, John Daskovsky. Trusted as the "authentic voice of yoga" since 1991, US-based Yoga International… (more)
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often placed on similar areas, there… (more)
Insights on “stories that power communities” from the Engaged Journalism Accelerator
What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists, editors and media organizations should… (more)
Top 6 publisher subscription benchmarks, from Google News Initiative
Digital media subscriptions are predicted to continue strong growth of 20 per cent year over year, with digital news subscriptions specifically reaching twenty million subscribers, according to research by Deloitte Global.… (more)
A publication’s evolution into a fully-funded business: Insights from gal-dem
This week, gal-dem’s Head of Editorial Charlie Brinkhurst-Cuff talks about the publication’s evolution into a fully-fledged and funded publishing business, why they decided to have a print magazine alongside the… (more)
How to start a newsletter: Lessons from the launch of Dutch newsletter platform Revue’s own newsletter
This article was originally published by Revue, the editorial newsletter tool for writers and publishers. Revue has helped many authors and publishers launch new newsletter products. But until now, we… (more)
Content Recommendations: How to drive revenue by increasing relevance and avoiding clickbait
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next… (more)
Publishers, please stop “pivoting”: Why we need to stop obsessing about the latest news delivery vehicle
Journalism, in its vulnerable state, has been massively susceptible to the latest promise of salvation. One year it was subscriptions. The next AI. Another time it was audio, then video,… (more)
Creating Tomorrow: Why the middle ground is killing magazines
It was appropriate that I heard the news about the UK edition of Marie Claire closing via Instagram. A friend I’d met when we both worked at the title ten… (more)
To capture reader revenue and engagement, some Indian newsrooms are going back to the once-scorned comments section
“All publications want interactions on site… Facebook traffic is not coming back.” Some news organizations in India are taking a second look at their comment sections on their websites after… (more)
How tags add value for content creators, and 6 best practices for applying them
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with are numbers that have no context. As a content analytics company, our… (more)
“Interactive real-time news feed curated by the best in the world”: Why journalists love Twitter
Shhh! Listen! Did you hear that? If you close your eyes and concentrate you may well hear the whoosh of tiny blue birds. Each second 6,000 tweets get chirped into the ether (though, admittedly,… (more)
How publishers are innovating with podcasts
Publishers are in a unique position to take advantage of the rise in podcasting thanks to their storytelling expertise and ready-made audiences. With listener numbers growing and discoverability improving, there… (more)
Turning a blind eye to bots to protect ad revenue? Think again.
OPINION There is a widely recognized, yet rarely discussed issue quite literally infiltrating the publishing industry: bots. Bots that mimic real users are constantly filtering through the flow of traffic… (more)
Alongside content, experiential is a huge opportunity: Fatherly’s Mike Rothman
Fatherly, the digital media brand for male parenting, is a popular lifestyle platform that provides news, expert advice, product recommendations and hard-won insights into a challenging, but profoundly rewarding stage… (more)