Opinion: Publishers should expect more data from programmatic demand partners
Programmatic demand has become an essential part of many EU publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth—the top 10 alone account for over $84 billion in… (more)
Why publishers should own their code (and its impact on user experience)
It’s hard to remember a time before the Internet. But many would still be surprised to learn that the first online news publication was launched in 1979, on CompuServe’s dial-up service. This… (more)
7 facts publishers should know about Apple News Plus
Earlier this year, Apple launched its new subscription service called “Apple News Plus” in the US and Canada, and the company plans to roll out the service in the UK,… (more)
Facebook’s Libra reignites publisher interest in the promises of blockchain
Thanks to Facebook, Libra has brought the attention of the media industry back to the blockchain after the unfulfilled hype cycles of 2017 and 2018. The promises of blockchain have been vast… (more)
Native advertising had a great 2018 (and it shows no signs of slowing)
Native advertising has quickly become one of the most popular and effective forms of advertising, particularly for B2B brands. According to a Sharethrough and IPG Media Lab study, which surveyed 4,770… (more)
The fourth estate fights back: What the news media is doing to defend against deepfakes
Anyone who watched the doctored video of congresswoman Nancy Pelosi in which she appears drunk—a clip that quickly went viral a few months ago and which Facebook refused to delete or flag as bogus—can… (more)
“We don’t think in devices anymore, we think in users”: Germany’s leading publisher on going from print to digital
As our world has become increasingly digitized, the news industry has been forced to follow suit. Fewer people, after all, are reading the news in print, instead choosing to do… (more)
We stopped producing content. The results weren’t good.
In media, content is king. But in other industries, what exactly is its value? If your organization is accustomed to the immediate return of most marketing and advertising metrics, then… (more)
How to win in the fight against ad-blockers
Advertising is an enormous industry. Every day, companies of all sizes and from all corners of the world spend billions of dollars to promote their brands, services, and products through… (more)
How a publisher used organic search to boost on-site recirculation by 300%
Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their thirties and forties, going through major life changes like getting married, having kids, buying homes,… (more)
5 biggest native advertising challenges, and how to overcome them
For respected publishers, native ads (also known as sponsored content) are a true goldmine. According to last year’s FIPP report, more than a couple of organizations out there have generated large… (more)
What the British Airways fine can teach publishers about online security
Opinion British Airways’ (BA) £183 million fine signals more than a definite end to the GDPR grace period; it illustrates the high price companies could now pay for poor data… (more)
Facebook and Google: The echo chamber effect
Echo Chamber: a room with sound-reflecting walls used for producing hollow or echoing sound effects —often used figuratively. Most of the time, echo chambers are amazing, secret shared spaces, acoustic marvels.… (more)
PSFK’s Piers Fawkes: Our B2B publication works due to relentless iteration
PSFK founder, president & editor-in-chief Piers Fawkes unveils how his B2B company helps brands and retailers build tomorrow's customer experiences. Bibblio CEO Mads Holmen had a chat with Piers about being service-minded… (more)
First impressions count. How publishers can create a truly satisfying user experience
It’s no secret that a great user experience is the key to attracting and retaining customers. There are plenty of articles out there highlighting the obvious UX design must-haves: “offer… (more)
The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly… (more)
Where the world of content is heading: London event highlights
We were invited to 'PACE: The Future of Content', an event hosted by Pragmatic, with a particular focus on content-driven businesses, publishers and brands that publish. On 27 June 2019, I… (more)
The Guardian’s Chief Revenue Officer Hamish Nicklin on sustainable journalism and fair advertising
On this week’s episode of Media Voices, the Guardian’s Chief Revenue Officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and contributions, the reestablishment of ‘premium’… (more)
88% of young adults consume news regularly, but they are losing faith
The good news is that young people continue to read the news. The bad news is that they are losing faith in it. A report released by the John S. and James… (more)
How publishers can grow ad revenue with the help of right metrics
Our goal is to help publishers understand which metrics to look at in order to get the maximum value out of their chosen publishing model (and ensure stable growth for… (more)