3 skill sets needed for successful digital news media
Global survey finds sales, tech experts help generate many times more revenue The digital media leaders we interviewed for this study are determined, dynamic entrepreneurs, committed to producing journalism that… (more)
Growing revenues: Why SSPs need to improve the publisher experience
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at the fabled Lumascape to see… (more)
Why branded content is the revenue solution publishers need now
The reason media companies have found success with branded content is because it’s what local businesses want. Over the past three years, the Meta Branded Content Project helped publishers generate… (more)
How to support and retain diverse talent in the new world of work
The past two years have remodelled the working landscape; 85% of UK adults who are currently homeworking now want a “hybrid” approach going forwards. For publishers that haven’t done so… (more)
Publishers: Just say no to exclusive rev-share contracts
It’s not easy being a publisher today. You need to support your users across multiple devices, media, and platforms, while Big Tech continues taking ad spend. If that’s not enough, you… (more)
“People no longer know what to believe”: How one publisher is breaking down information silos
To Andrew Jaspan, a veteran newspaper editor and founder of The Conversation, one of the biggest problems with news is how information is siloed. Log onto your favourite news site or fire… (more)
How content creators are using subscription services to make a living
The Creator Economy is thriving. What was once the reserve of well-known journalists and established brands is now an opportunity for the masses, with thousands going it alone as paid… (more)
From content providers to experience makers, in 7 easy steps
A Mr. Magazine™ Musing Almost every magazine and magazine media company today has a Chief Content Officer and Chief Revenue Officer. I think those media companies need to have a Chief Experience… (more)
WTF is a CMP and how to select the right one?
With a constant stream of new privacy regulations, including GDPR, CCPA, LGPD and POPI, it can be difficult for publishers to stay on top of the latest laws coming into… (more)
Why publishers should use AI to deliver a visual storytelling experience
A picture is worth arguably more than a thousand words in today’s publishing world. Imagery is an incredibly important factor for first impressions, brand recall, and engagement. Though two in… (more)
How publishing can play its part in helping promote sustainable consumerism
So who is going to solve climate change? Even most casual observers of COP 26 concluded that it’s not going to be politicians. Before we depressingly conclude we‘re all doomed,… (more)
Affiliate marketing strategies: Monetizing search traffic
Affiliate marketing provides an attractive opportunity for any online entrepreneur looking to diversify their earnings. It’s a fast-growing industry, it’s simple to understand and easy to implement, and there are practically unlimited… (more)
Is Metaverse Advertising the Next Big Thing?
The Fortnite-based Travis Scott’s online concert in April 2021 brought together over 10 million virtual attendees. And this huge audience can and should be monetized. Such an idea lies at… (more)
From human-centered tech to casual direct deals: What can publishers and advertisers expect in 2022?
Digital marketing is one of the fastest-growing internet-based verticals. The recent privacy-related concerns raised among top technology companies like Google and Apple, the changes in online behavior, shopping experiences, and… (more)
What if Digital was first and Print became the revolution? A Mr. Magazine™ Musing…
What if… What if I tell you that regardless of what area you’re interested in, I can save you time, money, effort, energy, and provide you with all the information you… (more)
How publishers can mine live events for long-lasting revenue opportunities
Last time I checked, publishers schedule and conduct events – whether live and in-person or virtually – for a singular reason. To generate additional revenues. Publishers have increasingly grown their… (more)
Drive more affiliate revenue this holiday season with price comparisons
Experts are predicting a significant uptick in holiday spending this year. In fact, the National Retail Federation (NRF) reports that 2021 may deliver record-setting holiday sales, up to 10.5% higher than… (more)
From human-centered tech to casual direct deals: What can publishers and advertisers expect in 2022?
The recent privacy-related concerns raised among top tech companies like Google and Apple, the changes in online behavior, shopping experiences, and the rise of new advertising mediums are among the… (more)
Digital natives fill coverage gaps, drive community impact: Lessons for the media industry
Public-service content attracts financial support in Africa, SE Asia, and Latin America The media in this study range from small, volunteer-run news sites to profitable corporations reaching millions of readers.… (more)
How Quartz continuously finds success in pop up newsletters
Over the past year, Quartz has been building a pop-up newsletter strategy under our Need to Know brand. While Quartz had produced short-term newsletters in the past on a somewhat… (more)
