Ukrayinska Pravda builds travel, payments industry solutions into unique membership model
The “Toloka” or “communal” membership level is the third subscriber product launch this year for Ukrayinska Pravda, one of Ukraine’s leading publishers Ukraine’s legacy media heavyweight Ukrayinska Pravda announced a novel membership… (more)
The rise of content, a path to sustainable growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors… (more)
How to calculate what news is worth for Facebook? A Canadian perspective
It’s a promise I can’t wait to see fulfilled. In its recent speech from the throne, Justin Trudeau’s government pledged to ensure the revenue of web giants “is shared more fairly… (more)
How ‘hyperlocal’ journalism can restore trust in the media
It is a critical time for public interest journalism. Trust in the mainstream media is a major problem as fake news spreads unabated on social networks. One of the key issues is… (more)
Should publishers stop writing about Corona?
Our expectations at the start of this year were probably very different from how things have actually turned out. We've been forced to change the way we work, shop, exercise,… (more)
How publisher data can define the “next web”
The Telegraph’s subscription business has overtaken its advertising revenues as the publisher says it has stopped chasing scale at all costs. It has launched a suite of first-party advertising solutions… (more)
Traditional publishers stand to win in scorched earth aftermath of struggle with tech giants
The Australian government’s attempt to make Google and Facebook pay for news looks likely to destroy media startups caught in the crossfire as the platform giants become more extreme in… (more)
Publishing Pandemic Roundtable: For magazines, Barnes and Noble is holding up nicely
Krifka Steffey, Director, Merchandise, Newsstand at Barnes & Noble, Inc. returned for the second time to deliver an update to the Publishing Pandemic Roundtable—Joe Berger, Samir Husni, Bo Sacks, Sherin… (more)
“It’s not all doom and crisis and hysteria”: Why The Week Junior is doing so well in 2020
This week, we hear from Anna Bassi, Editor in Chief of The Week Junior. They’ve had a milestone couple of months, recently releasing their 250th issue and increasing circulation during… (more)
Streaming in 2020-2021: What should publishers and advertisers expect?
Video streaming has become the new black. It has dramatically increased popularity and is expected to account for 82% of all internet traffic by 2022. With the arrival of new… (more)
Zuckerberg is merging Messenger and Instagram features: Facebook would effectively become “invisible”
Facebook Messenger and Instagram’s direct messaging services will be integrated into one system, Facebook has announced. The merge will allow shared messaging across both platforms, as well as video calls and… (more)
Going all-digital with B2B magazines: Insights from Cognitive Publishing
"Now we’ve gone completely digital with the magazine, we’re finding that actually we’re getting a lot more people visit the magazine and enjoy the longer read." This week we hear… (more)
“If you don’t replace your current businesses, someone else will do it for you”: Disruption and leadership during a pandemic
The world is facing a moment that seems to be of historic proportions. It is an oddity of biblical timing, something akin to a comet strike, an ice age, rising… (more)
Memberships are at the core of everything we do: elDiario.es
The Fix launched Toolbox, a series on digital tools used by the media. The aim of Toolbox is to help managers pick the most appropriate tools for themselves, rather than throwing a… (more)
Google shouldn’t subsidise journalism, but the government could
You might have missed it – what with the biggest recession since the 1930s and a pandemic going on – but there may be big, and bad, changes happening to… (more)
Insights on growing a membership-driven media business, from Black Ballad
This week, we hear from Tobi Oredein, Co-Founder and CEO of Black Ballad, a UK-based lifestyle platform for Black British women. She talks about what drove her to found the site,… (more)
Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the… (more)
The conversation around men’s magazines need to change: Insights from MEL magazine
In this episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed… (more)
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers… (more)
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve attracted during the pandemic and… (more)
