Consent Management: What publishers need to know today
Trying to stay on top of this ever-changing landscape can be a nightmare for publishers, especially when there are significant penalties for failing to comply. The European Union’s General Data… (more)
The role of emojis in increasing publisher traffic: White paper
A data-driven approach to emoji use for publishers Let’s talk about emojis. Emojis are divisive; subject to polemics about the dumbing-down of language, or hyped as the next frontier in… (more)
The ending of third-party cookies: Advances in ad tech
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies Developments in first-party IDs For those publishers who have a more… (more)
Publishers know they must prepare for the cookieless future: Here’s how to do it
While Google has extended the expiration date of cookies in Chrome, the market realities that got us here -- such as consumer privacy concerns, a scattered market of regulation and… (more)
The ending of third-party cookies: Big tech developments
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies Google's FLoC, and Apple’s walled garden FLoC takes flack Although Google… (more)
Why publishers should choose editorial over generic analytics
Ah, analytics. The word alone is enough to make some cower in fear and others rub their hands in anticipation. Regardless of how you personally feel about it, it is… (more)
4 ways publishers can capitalize on demand for live streaming
Live streaming has been building steam for some time now. In the last few years, platforms such as Facebook and Instagram Live, TikTok, Twitch, Discord, and YouTube opened the floodgates… (more)
VPNs for content creators: How private are they really?
VPNs promise privacy, but The Markup found their apps and websites full of trackers For the last seven years, Shannon Morse has been making videos on security and privacy tips… (more)
Publishing trends and successes worth thinking about: Bo Sacks
"We learned that readers are willing to pay for quality journalism." Friedrich Nietzsche once said, “You have your way. I have my way. As for the right way, the correct… (more)
How The Daily Wire uses Facebook’s targeted advertising to build its brand
The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform Ben Shapiro, co-founder of The Daily Wire, a… (more)
2021 AOP Awards: What publishers can learn from the finalists (Part 2: Innovation)
Despite the unprecedented disruption caused by the Covid-19 pandemic, the UK digital publishing industry has demonstrated enormous resilience. A key part of this has been a strong focus on innovation… (more)
Publishers: Turn to AI to improve site and content performance
News publications are wrestling with uploading more content faster across more news channels and media than ever before. And with fewer resources. In the US, overall newsroom employment decreased by… (more)
M&A appetite surges for print and digital media, as markets return to pre-pandemic good health: Ciesco
As we fully unlock from Covid-19 restrictions there are clear indications that market confidence is returning to its former health. At Ciesco we recorded 832 M&A transactions in the first… (more)
2021 AOP Awards: What publishers can learn from the finalists (Part One)
Eighteen months ago, the onset of the Covid-19 pandemic swung a wrecking ball across the digital publishing industry. In the UK, over £1 billion in advertising spend was pulled during the… (more)
When is the best time to post on Instagram for publishers?
Instagram is no longer just for social posts or staying in touch – audiences worldwide are increasingly using Instagram as a news source. According to the Reuters Institute for the… (more)
TikTok for Publishers: Thoughts, stats and an exploration
If you want to reach out to a new audience between 19 and 49, this is where they spend 52 minutes a day, every day. Here are a few stats… (more)
Paid content prices, in local Big Mac equivalents
A digital subscription to the New York Times currently costs US users $18.12 per month. People in Germany only pay €8.76 per month. The Swiss quality newspaper NZZ sells its… (more)
The third-party cookie expiry date is extended, but publisher challenges remain
Google’s temporary reprieve for the third-party cookie has added 18 additional months to the clock for digital publishers looking for alternatives. Focus has predominantly fallen on the need to keep… (more)
Why your ad inventory could be hurting your Google ranking, and what you can do about it
On June 15, 2021, Google finally started rolling out its latest update to how it tracks and measures user experience (UX) across the web, called Core Web Vitals. Less than… (more)
ClubHouse, Twitter, now Facebook? Publishers need a data strategy to capture audio value
In the last year, publishers jumped at the opportunity to engage with people on Clubhouse. It’s a great way for brand building on a new channel, not just for publishers… (more)
