Global UK ad spend bounced back, but the industry is not out of the choppy waters yet
Also, what does it mean for creativity? The disruption we’re facing in 2022 has led many to argue that this year is in fact '2020 too'. But whilst we may… (more)
19.42% of active Twitter accounts are fake or spam: Analysis
SparkToro and Followerwonk joint Twitter analysis TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90… (more)
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how to engage with them, how… (more)
Influencer marketing and protecting brand values: How to get the balance right
Influencer marketing has become a commonly used alternative to traditional advertising and a great way to increase brand awareness and consumer reach in an authentic way. Although this can be… (more)
What are the benefits of better knowledge management for content engagement and reach?
Publishers are aware of the challenges they face in a disruptive and competitive environment, but many do not know how to maximize the value of their content in order to… (more)
Publishers: What’s new in local, AI, and junk news
How recent articles have affected my thinking about the future of media One of my favorite recent articles was a newsletter post by Dick Tofel, former general manager of the investigative… (more)
Engagement on mobile vs desktop: Data study
One of the biggest changes - and challenges - for newsrooms over the past twenty years has been the increased number of options readers have to read the news. Once,… (more)
Google Analytics and GDPR: What publishers need to know
There’s no denying that Google Analytics and their (lack of) compliance with the General Data Protection Regulation (GDPR) has become the subject of heated discussion of late. Earlier this year,… (more)
Visual storytelling for publishers: 9 winning advertising techniques
We’ve all heard the phrase: “A picture is worth a thousand words.” And you might also have come across a snappy-sounding statistic that claims people retain 80% of the information they… (more)
Making the Cross Industry Programmatic Taskforce work
The creation of the Cross Industry Programmatic Taskforce earlier this year is a very encouraging and positive step forward. It is great to see parties involved in the programmatic supply… (more)
Ad revenues up as internet grows 7X faster than US economy
Digital advertising spending in the US grew more than 35% in 2021 — an increase of more than $50 billion in a single year. A newly released report from the Interactive… (more)
Why positive news should have publishers’ attention
The most striking result is actually the drop of shares in relation to the negative stories Short notice in advance We understand that the world has changed after Russia’s invasion… (more)
Showcase of media innovation: View from Latin America
At ISOJ, stories of collaboration on viability, fact-checking, free expression The International Symposium of Online Journalism (ISOJ) has been a showcase of media innovation since its launch in 1999 by Rosental Alves,… (more)
Bridging the gap between advertising and subscription revenue
How can publishers find the right balance between digital advertising and subscription models? How is the industry going to create a sustainable, long-term revenue model – especially with the shifting… (more)
The rise of ethical advertising
Around 80% of global digital ad spend goes to the walled gardens, despite people actually spending half their time outside of these ecosystems on the open internet. The imbalance means… (more)
Publishers: To reach your audiences where they gather, learn new technologies
How a novice launched a newsletter and podcast A friend of mine, Loren Feldman, made a career change a few years ago from magazine editor to digital media entrepreneur. He has… (more)
“Find an audience, craft journalism and monetize it”: Super Niche Media Conference 2022
Last week I had a moment of professional delight that is hard to express. What did I do you ask to get that feeling? Why I went to The Super Niche… (more)
6 reasons why publishers should consider building a mobile app
News and magazine publishers have been building mobile apps since the early days of smartphones and the App Stores, but is this still a winning idea in 2022? There are… (more)
Media usage and expenditure among youth: A survey
Their cellphone apps ping, buzz, or flash dozens of notifications every hour Note to readers: Two years ago I asked my second-year students in Media Economics at the University of Navarra… (more)
Publishers: Grants can be a treadmill and a trap
The help is welcome, but the donor can pull the plug at any time A common stuggle for digital news startups is that they depend on grants to fund operations… (more)
