What is Apple’s App Tracking Transparency (ATT) and why should publishers care?
Over the past few years, the movement towards increased data privacy has grown due to shifts in consumer mindset, legislation, and changes across the digital advertising landscape. This year, the… (more)
Will a cookieless world help publishers get ahead?
In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies, as well as its recent… (more)
“We will once more meet face to face”: Publisher’s Pandemic Roundtable
Pandemic Roundtable with Lizanne Barber of Distripress Our Pandemic Roundtable, comprising Joe Berger, Bo Sacks, Gemma Peckham, Samir Husni, Sherin Pierce, and me, started one year ago and is, amazingly,… (more)
On with The Alliance: Publisher Roundtables
Following the UK launch of The Independent Publishers Alliance (The Alliance) in March of this year, its founders outline the latest developments and initiatives for the remainder of 2021. The… (more)
Pandemic sees digital consumption rise 30%+, forming lasting consumer habits
WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer. No one doubts that the… (more)
“Next golden age of publishing”: A candid conversation with Bo Sacks and the MCMA
Media & Content Marketing AssociationReporting on this event provided by: Greg Wolfe, MCMA Board Member The MCMA held another zoom “Candid Conversation” event on Friday 4/24. Noted magazine expert and publisher… (more)
Why there is still scope for monetization after opt-outs
Google’s latest announcement is yet another sign of the fast-changing times for digital advertising. With the tech giant choosing not to support cross-site tracking once third-party cookies fade out, the… (more)
How Philly and Boston Magazines pivoted to a reader revenue model
In the recent Piano Academy session, “How Local and National Publications are Transforming Their Businesses Through Reader Revenue,” we compared how local publications Philadelphia and Boston Magazines and national publication… (more)
Bullet Comments: The cross-cultural trend publishers need to know
The first generation of internet users tended to use social platforms to exchange information. Newer generations are now using platforms intended to make that exchange more interactive and fun. Subsequently,… (more)
When you stop covering something, tell your audience
Newsrooms are pretty good at announcing the launch of things. New sections, new columns, new beats, new hires ... it's exciting to point to new investments the newsroom is making in… (more)
Google’s ad targeting changes: How it impacts publishers and advertisers
Google's decision to end support for behavior-based targeting creates questions for publishers, advertisers, and identity resolution companies. Summary: Google shifts from behavioral targeting to cohort-based FLoC, confirming they do not… (more)
How publishers can make the most of emojis on Facebook
Are emojis a staple of your communication on social media? Or do you find them grating? No matter your personal view of emojis, there’s no denying these inescapable ideograms have… (more)
Why publisher first-party data is a privacy-safe solution for brands
Marketers and advertisers are set to lose huge pools of data that help them build their data-driven marketing strategies. But there are opportunities among the threats, as research shows that… (more)
As the third-party cookie crumbles, is first-party data the key to successful publishing?
It’s been a tough twelve months for magazines and journals many of which are desperate to generate more revenue. One major concern is Google’s intention to phase out third-party cookies… (more)
Publishers may know their worth, but they still need the metrics to prove it
Stop the press! Using newsbrands in campaigns boosts trust: Peter Field’s latest study may have told us something we instinctively knew, but having our assumptions confirmed with hard data is… (more)
Finding a better way forward for truth and trust in journalism
Journalism is under tighter scrutiny than ever. After a year where fast-changing global events drove huge demand for digital media, this development isn’t just natural; it’s necessary. COVID-19 has underscored… (more)
Google’s FLoC: What publishers need to know
Google Chrome's dropping of support for 3rd party cookies accelerated the rush to find new ad targeting options that improve privacy while delivering ads that are relevant to visitors. Google's… (more)
How a little-known Nashville company grew to play a pivotal role in transforming global book publishing
Ingram Content Group’s fiftieth year of operation has been no ordinary year. In 2020, Ingram Industries, like practically every business, found its usual operations seriously disrupted by the COVID-19 pandemic that was sweeping… (more)
Story prioritisation for publishers: How to write more about less and make the most of your online presence
Media companies are publishing too many stories There's too much content on the web. Every day, millions of blogs, videos, podcasts and other content are published by creators all over the… (more)
Climate crisis: Publishers can lead by example
The media are an important resource on the journey to raise awareness of environmental issues. But taking a closer look, the publishing industry is, in itself, a contributor to the… (more)
