Spotify VP of EMEA Marco Bertozzi on Spotify’s evolving ad business
This week’s guest is Marco Bertozzi, who is the Vice President of EMEA Sales & Multi-Market Global Sales at Spotify. He talks to us about…
For publishers, a potential upside to YouTube’s brand safety uproar
It’s safe to say that brand safety has been one of the most pressing issues in marketing over the last two years. Advertisers have been…
“Never stop challenging yourself”: Lessons from Scandinavian publishers
“We owe it to ourselves and our communities to grow our digital revenues, in order to sustain quality journalism in our societies,” says Lena Samuelsson,…
Smart speakers offer publishers new revenue opportunities
Publishers are using voice technology, such as smart speakers (e.g. Alexa and Google Home), to create new connections with their audiences, particularly younger consumers. It’s also…
BBC Producer Dr Chadden Hunter on using media to raise global awareness of conservation issues
On this week’s episode we talk to Dr Chadden Hunter, who is a Director and Producer at the BBC Natural History Unit, and has worked…
Why brands are changing their tune about podcast advertising
Though it’s been around in some form for well over a decade, podcasting has sort of limped along in its evolution. Unlike other digital advertising…
Are you developing your paywall strategy for acquisition or retention?
We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in…
“Advertisers want to reach podcast listeners”: Audio audiences on the rise
Podcasts helped reinvented the audio audience, attracting new listeners to a robust supply of binge-worthy news and entertainment content. Now consumers can listen to what…
34M unexpected pageviews: A novel news app is helping publishers draw massive traffic
Opinion Traffic to your most engaging content can come from unexpected places. Case in point: Chartbeat’s data science team recently found that TopBuzz — a…
Podcast: Former Magfest organiser Nikki Simpson on plans for The International Magazine Centre
On this week’s episode of Media Voices, former PPA Scotland business manager Nikki Simpson introduces plans to launch The International Magazine Centre, a hub for…
Publishers of all kinds can learn from the mistake of ignoring voice technology
US$17 million voice revenue lost by NYT bestsellers in 2019; will exceed US$50 million in 2020 without changes Voice technology – more properly referred to…
Facebook’s biggest losers: Content hurt by the last product strategy update
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might…
Publishers, you’re focusing on the wrong metric for push notifications
Opinion There are well-documented ways to improve the click-through rates of push notifications. But, what they all lack is a way to determine the actual…
Stories: the format publishers need to take seriously
Increasing engagement, reaching younger audiences, habit formation…all topics keeping leaders of the news media industry up at night. While there is no magic bullet (and…
Trump Inc. senior producer Meg Cramer on the opportunities of a political podcast
On this week’s episode of Media Voices, Meg Cramer, Senior Producer of Trump Inc., takes us through why a collaborative team took on what might…
How integrating analytical and editorial teams drives subscriptions
Publishers are reclaiming their voice when it comes to how and when they are reaching their most important readers. As the market continues to feel…
How The New York Times’ free student subscriptions strategy will pay off
It does not come as a surprise that most digital publishers look to the New York Times for subscription strategy advice: On February 6th, The…
Reinventing the newspaper for the digital age
Recently we are seeing a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news…
How can mobile operators help digital publishers grow subscription revenue?
The digital publishing industry is shifting from solely focusing on ad revenue to subscriber revenue. This means publishers expect more from their readers. Instead of…
“Stand strong in front of this tsunami of poison and threats”: Report from the India news conference
The World Association of Newspapers and News Publishers (WAN-IFRA) hosted the 8th edition of its Digital Media India (DMI) conference late February in Mumbai. Over…