“We will rise from this abyss with experimentation, innovation and determination”: A Dickensian take on the media industry
Most of us naturally track our industry and know the score of what the plague and the media tech platforms (FANG) are doing to us. It is a toxic combination… (more)
From radio to “digital-first”: How a publisher in a war zone covers the tribal regions of Pakistan
It all started with an idea for a dial-for-news phone number. Reporting from conflict zones is risky business anywhere in the world. But in Pakistan’s restive border region with Afghanistan,… (more)
“Google gets far more of the credit”: Publishers’ attribution problem—a marketer’s perspective
You’re listening to a podcast. The guest describes a product that sounds compelling, alluring, something you’ve been looking for… What happens next? Yup. You search Google. And then what? Google… (more)
How publishers can amplify ad revenues with AMP
AMP is already five years old, but there is still some apathy among publishers towards adopting the framework. This reluctance means many are missing out on the opportunity to offer… (more)
6 potential solutions to ease the COVID-19 news media crisis
The ongoing, coronavirus-fuelled media crisis has in fact been in the works for more than 30 years. It is not a new phenomenon. In the early 1990s, we saw mergers… (more)
Building a newsroom dedicated to diversity: An Indian story
At Khabar Lahariya, women from remote villages of north India are trained to be professional journalists and produce local news in their languages. Takeaways India’s Khabar Lahariya believes that diversity… (more)
Advertiser boycotts: What do they mean for publishers and inclusivity?
A “perfect storm” of events including the Black Lives Matter movement and Covid-19 has elevated the importance of premium publishers in the eyes of advertisers and agencies, but more must… (more)
Lessons from award-winning podcasts: Olive Magazine’s Janine Ratcliffe
The winner of the Lifestyle category in the 2020 Publisher Podcast Awards was the Olive Magazine podcast from Immediate Media. We asked Janine Ratcliffe, Food Director and podcast host, to share some of her… (more)
2020 has transformed brand safety and consumer outreach: Where do we go from here?
2020 was always set to be a transformative year for advertising. From the emergence of CTV to the diminishing focus on third-party cookies, marketers were preparing for significant shifts. However,… (more)
Do people hate advertising? No, they hate bad advertising.
There is a brief comment in the article How to shift towards a paywall that I sent out earlier. It is an oft repeated expression throughout the industry that “We have to… (more)
In Canada, more people are paying for news online: Publishers with paywalls report growth in consumer revenue
It is said that in every crisis, there are opportunities A new study suggests more Canadians are paying for news online. Some news outlets with paywalls or premium paid content… (more)
How to shift towards a paywall: A detailed guide
The reader revenue (or paid model) based on subscriptions is often perceived as the latest saviour of online journalism. Media are reporting that it’s working well: a few weeks ago,… (more)
In a world first, Australia releases a “media bargaining code” to force Facebook and Google to pay for news
The Australian Competition and Consumer Commission has released its draft news media bargaining code, announced by Treasurer Josh Frydenberg. The draft code allows commercial news businesses to bargain – individually or… (more)
Publishers can use registration walls to drive revenue. This is how.
A registration wall will quickly identify a publisher’s most loyal and engaged visitors. These super users are much more likely to convert to long term subscribers. Interest in registration walls is growing,… (more)
The untimely and sad deaths of Folio: and Publishing Executive Magazine
Sometimes I have to put the bourbon aside and deliver a sobering report to the industry. I do this because I love the magazine media industry, and I don't want… (more)
AOP CRUNCH 3.3: Is purpose beyond profit the answer to a healthier ad industry?
OPINION Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing… (more)
Building community around expertise: Insights from The Conversation
This week Chris Waiting, chief executive of The Conversation UK, tells us about the lessons his team is taking forward from its record-breaking corona coverage, why newsletters and live events… (more)
Too big to fail: What the Facebook boycott means for brand safety
“It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in an unprecedented world with a… (more)
3rd party cookie alternatives: Doubts and proposals grow
The world’s most popular browser, Google’s Chrome, announced they would be phasing out third-parties cookies within two years. Safari already blocks third-party cookies and Firefox blocks them when they're used for tracking.… (more)
In a publishing COVID-19 world is networking still a thing?
OPINION There was a time when I was a monthly columnist for Publishing Executive magazine. Each year my editor asked me to do a tips and tricks article offering suggestions… (more)
