Texere Publishing: Our solid line between content and ads
Founded in 2012 by heavyweight publishing entrepreneurs, VC-backed Texere Publishing is an emerging market leader within scientific, technical and medical markets. Covering research, business and societal impacts across their seven… (more)
Ai-Lite is the newsroom’s friend: 5 tools for being more creative with less
Opinion Artificial intelligence is so 2018. We’re over it now. Here’s living proof: UK interest in the subject has plateaued according to Google search trends, as you’ll see from the… (more)
Hearst MD of Men’s Lifestyle Alun Williams on Esquire and the importance of brand
This week, Hearst’s Managing Director of Men’s Lifestyle and Health & Fitness Alun Williams treats us to a look inside the Esquire Townhouse, and takes us through the importance of… (more)
How to build your own paid newsletter, and the people who are doing it
This article was originally published by Revue, the editorial newsletter tool for writers and publishers. Newsletters are seeing a renaissance, particularly as algorithmic timelines have become saturated with click-bait, advertising, and… (more)
Japan’s Nordot is building a common publishing platform to unite media outlets, and lower their costs
Common plumbing is exactly what the media industry needs. This Japanese startup thinks it has the right solution. Social media remains a dominant source of news for consumers in many… (more)
Email newsletters bring in loyal audiences: Here’s how publishers can improve their newsletter strategy
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying customers at a higher rate. “More than half the time spent… (more)
Micropayments in publishing: where are we at?
It’s not something that exactly fills you with confidence when the CEO of one of the more high-profile micropayment sites says, “I have to be honest: We are still not… (more)
How publishers can effectively manage technology and transformation: Insights from Aller Media
In this week’s episode, we talk to Christoph Schmitz, Aller Media’s Product Owner for paywalls, login, subscriptions and CRM (and recent interim CTO). He discusses managing technology and transformation across… (more)
“Most of Google’s public statements are false or misleading”: Field report on what actually works
In July and August of 2019, 1,589 web marketers completed an online questionnaire as part of SparkToro’s Google Ranking Factors Survey. The survey aggregated marketers’ perceptions of the ranking elements used… (more)
Insights on increasing circulation, from Vanity Fair and Tatler
This week, Kate Slesinger, the Publishing Director of luxury Condé Nast titles Vanity Fair and Tatler talks to us about what’s behind a rise in print circulation. She also discusses how… (more)
How to start your own media newsletter
You’re a journalist or a social media manager or a comms business lead or a media distribution analyst or a media startup. Or whatever — but you have a point… (more)
Using data as content: The publishers’ “secret weapon” to break through the noise
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise,… (more)
Slow Journalism… the importance of explaining the news, not just breaking it
Time well spent. Less is more. Slow but steady wins the race. Digital wellness. Slow down, wise up. Can these catchy taglines also work in the ad-driven world of digital… (more)
Be mindful of personalization: Yoga International’s John Daskovsky
In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International's Chief Technology Officer, John Daskovsky. Trusted as the "authentic voice of yoga" since 1991, US-based Yoga International… (more)
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often placed on similar areas, there… (more)
Insights on “stories that power communities” from the Engaged Journalism Accelerator
What do you know about engaged journalism? The term has been around for a while, and many of us may intuit that it means journalists, editors and media organizations should… (more)
Top 6 publisher subscription benchmarks, from Google News Initiative
Digital media subscriptions are predicted to continue strong growth of 20 per cent year over year, with digital news subscriptions specifically reaching twenty million subscribers, according to research by Deloitte Global.… (more)
A publication’s evolution into a fully-funded business: Insights from gal-dem
This week, gal-dem’s Head of Editorial Charlie Brinkhurst-Cuff talks about the publication’s evolution into a fully-fledged and funded publishing business, why they decided to have a print magazine alongside the… (more)
How to start a newsletter: Lessons from the launch of Dutch newsletter platform Revue’s own newsletter
This article was originally published by Revue, the editorial newsletter tool for writers and publishers. Revue has helped many authors and publishers launch new newsletter products. But until now, we… (more)
Content Recommendations: How to drive revenue by increasing relevance and avoiding clickbait
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next… (more)