“Out of necessity, we small publishers must innovate”: Pandemic Roundtable, with the International Magazine Center
"Keep plugging away and you’ll be surprised what might happen." Nikki Simpson’s International Magazine Centre offers something different The first time I zoomed with Nikki Simpson, I knew that our… (more)
Public media need a special metric and content strategy
What drives journalism? Is it revenue, or a responsibility to society? Some would say both, but the reality is that most lean towards the revenue side, with the media and… (more)
Preparing for a post-cookie future: 15 publishing insights on FLoC, UID, VRM
What publishers should do right now What can publishers do today to prepare themselves for whichever post-cookie future emerges?What is the value of using regwalls to collect emails and authenticate… (more)
“The pandemic has taught us to be faster, smarter, leaner”: Publisher’s Pandemic Roundtable
"We’ve all had to up our game. Amazon set the standard for delivery. Publishers need to learn to keep up with that." David Atkins’ Newsstand Concierge Stands Ready to Assist… (more)
Harnessing 2020’s media quality lessons for greater publisher gains
It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges and the progress made during 2020 should be… (more)
5 places to source data for better data-driven content
The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple regurgitations of existing content—original… (more)
Power in numbers: 3 ways publishers can dismantle Big Tech’s ad dominance
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers at the hands of corporate… (more)
Roadmap for effective digital transformation: FIPP D2C Summit
As part of the on-demand videos at the forthcoming FIPP D2C Summit, James Hewes from FIPP and Carola York, VP of Publishing at Jellyfish, discuss what’s needed if a publisher… (more)
How media outlets can avoid ‘zombie’ readers
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are looking to readers, rather than… (more)
How publishers can unlock connected TV (CTV) to optimise revenue
Publishers have heard plenty of buzz around connected TV (CTV) over the last year. Amid booming audience engagement — with 40.9 million UK users watching video content on the big… (more)
How publishers can use context to unlock new audience revenue
The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s not hard to see why:… (more)
Technology agnosticism is the key to success for publishers in a cookie-less future
In our recent global research, we revealed that some of the world’s best publishers are still unsure of the way forward with the imminent demise of the third-party cookie. Of… (more)
South China Morning Post: Video Journalism, UGC, and the importance of YouTube
The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating in a country with a… (more)
How publishers can use award ceremonies as a platform for extending their brand and revenue stream
Following the ongoing digital disruption to the publishing industry in recent years, many magazine brands have turned to award platforms as a way of delivering another revenue stream for their… (more)
How curated marketplaces are helping boost publisher revenue
Since its inception, programmatic advertising has been constantly developing and has sought to drive efficiencies within the digital advertising landscape. However, technological advancements have come with an increasing number of… (more)
5 steps to prepare for the end of third-party cookies: Insights from FT Strategies
Publishing, media, technology and retail companies are facing an existential threat to their existing business models. Google’s announcement that they are no longer supporting third-party cookies in Chrome by 2022… (more)
Some publishers will lose access to Google Ad Manager this year. Here’s why that matters
In July 2021, Google will replace its Scaled Partner Management (SPM) programme for publishers with a new Multiple Customer Management (MCM) programme. This may not sound like the most dramatic development in the… (more)
How a Southeast Asian publisher reframed its pitch to members
A lesson in the importance of asking your community what they want from you I joined New Naratif as Membership Engagement Manager three years ago, which is apparently about as… (more)
The power of user-generated video for publishers
Let me take you back to December 2010, when Tunisian street vendor Mohamed Bouazizi set himself on fire in protest outside a government office in the town of Sidi Bouzid.… (more)
Identity Deep Dive: Q1 2021 Earnings Insights
With the Apple privacy changes happening now (Apple ATT -- App Tracking Transparency) and a cookieless future not far beyond (2022), shock waves are being felt throughout the ad tech… (more)
