Google Analytics 4 vs. Universal Analytics: Key differences and what they mean for publishers
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4)… (more)
Publishers: Is science a match for sensationalism?
Tactics and strategies for engaging the public Scientists have been battling for the hearts and minds of the public for centuries, and not always winning. To avoid being burned at… (more)
AOP CRUNCH: The Great Resignation… or the Great Opportunity?
The media industry can be a hostile environment for people who aren’t straight, white, cisgender, male graduates. While diversity is improving at entry-level, there is a drop-off at each consecutive… (more)
Future plc: Learnings from 2021 to drive results in 2022
With consumer behaviour constantly changing, it’s no surprise that one of the most prominent topics among publishers right now is revenue diversification, with ecommerce taking centre stage. Key retail events… (more)
What Analytics taught me about my community
My newsletter and publishing partners matter more than social media and search I’ve been publishing a blog for some 12 years now and have never been dazzled by the visitor traffic. I… (more)
The EU Digital Services Act: What it is, and what it could mean for publishers
The act signals the beginning of a significant shift in governments' approach to regulating big tech Recently, the 3 branches of the EU agreed upon the outlines of what could… (more)
Why AI is the secret sauce for publishers’ cookieless environments
As we steer toward a rapidly approaching post-cookie world, one thing we hear again and again is: this will be great for publishers. Savvy publishers will see this as an… (more)
How a new type of news brand in Italy hit 50,000 paying subscribers
Digital native differentiates itself with scrupulous precision, transparency Luca Sofri is a personality in Italian media. He has been a print journalist with several major publications and a television and… (more)
Why is image streaming the next logical step for the publishing industry?
Image streaming can increase public trust in online images while simultaneously helping publishers guarantee their authenticity In recent years we’ve seen the huge growth of streaming platforms, with many consumers… (more)
Essential branding tips for publisher websites
Running a publisher website is hard work, but one of the biggest challenges is finding both readers and content creators. This is where your brand can help significantly. With the… (more)
Cutting through the static: What publishers should consider before tuning into digital audio
Despite hitting new heights during the pandemic, digital audio’s growth isn’t slowing down. With podcasts predicted to hit a ‘golden age’ and audiobook sales soaring, digital audio has become part… (more)
How publishers can prepare for the third-party cookie phaseout
It’s never been more critical for publishers to take control of their first-party data and customer relationships The death knell for third-party data was sounded yet again by Google recently.… (more)
Content of the future: the demand for faster, more succinct and digestible storytelling
In today’s digital environment, content creators are having to exercise increasing levels of creativity in their quest to reach and engage with target audiences. This means breaking new ground and… (more)
Evergreen content is a publisher’s best friend… if you do it right
Resharing evergreen content on social media is one of the simplest and most cost effective methods of maximizing the value of your content. You may have hundreds if not thousands… (more)
Publisher challenges using first-party data are everyone’s problem
The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently, however, sell-side difficulties with harnessing… (more)
Google Pagespeed insights for publishers: Tips to improve website page speed
Page loading speed is a major factor considered by Google for search result ranking. Google has been increasing their focus on the overall visitor experience, and created Google Core Web… (more)
Publishers: Stop relying on standard content taxonomies
The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising is one approach that is… (more)
The CNIL and DSB decisions on Google Analytics: How publishers can prepare for the future
The French CNIL in cooperation with other European counterparts has declared that Google Analytics’ transfers of EU data—protected under the GDPR—to the United States are in breach of the GDPR and… (more)
Google Topics FAQ: What publishers need to know
Here are the most frequently asked questions about Google Topics What is Google Topics?How does Google Topics work?What is the Google Topics API?How Long with Google Topics Last?How many Google… (more)
Digital media entrepreneurs: How much fuel is left in the tank?
Free-spending startups can die in one of two ways: either cancer or heart attack In a recent newsletter, I talked about how misinterpreting audience metrics can mislead digital news publishers into developing… (more)
