Reasons for optimism: Journalists and media organizations around the world
Thousands of organizations are collaborating to produce public-service journalism Why write about “reasons for optimism” when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence… (more)
4 lessons for 2022 publisher fundraising campaigns
Ready to take a breather now that you made it through the year-end campaign season? Not so fast. Now is the time to establish an ambitious campaign roadmap for 2022… (more)
Digital subscriptions for publishers: The getting started guide
With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users and enable a direct-to-consumer revenue stream.… (more)
What publishers can expect in 2022: Adverity
From a third lockdown, to postponed sporting events and the threat of one more canceled Christmas, 2021 was another rollercoaster year. As a result, customer-centric businesses will be looking to… (more)
Hook, line, and sinker: A model for crafting successful, viral content
Despite studying content that overachieves for years, it’s only in the past few months that I’ve stumbled into a mental model I’ve called: Hook, Line, and Sinker. My goal here… (more)
Reasons for optimism: Edwy Plenel and Mediapart in France
Few believed a subscription-only website of investigative journalism could survive Why write about Reasons for optimism when so much is going wrong in our politics, economy, and environment? Optimism gives us confidence… (more)
5 tips to create distinctive longtail content
What is longtail content? Longtail content is content that continues to generate traffic more than three days after publishing. These articles mostly feature topics that aren’t particularly time-sensitive. But there… (more)
Publishers: Test these 3 things for small steps toward big conversions
Picture this: Your digital subscription service is, by all considerations, a success. You have an engaged user base that’s consuming multiple pieces of content per session; they share articles with… (more)
How can publishers stop cookie deprecation from impacting their revenue?
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy to the ongoing changes caused… (more)
The death of news has been greatly exaggerated
In a Spanish podcast, we talked about what digital native media are getting right Recently I had the good fortune to be interviewed by my friend and former colleague José Luis… (more)
A silver lining for publishers and brands with attribution
Apple’s decision last year to add privacy features to its IOS 14.5 browser, and force iPhone app users to opt into tracking them, continues to be felt throughout the digital… (more)
The easiest way for a publisher to make money online
The Publisher’s Pandemic Roundtable Meets with Dominic Young Soon everyone will be going their separate ways for holidays and vacations, but our Publisher’s Pandemic Roundtable—Joe Berger, Bo Sacks, Samir Husni,… (more)
Protecting critical content: How the decentralized web is opening up new paths for archivists
Smartphones have revolutionized our lives – we carry a powerful tool in our pockets that allows us to capture and share content immediately. Yet, one question that has emerged is how… (more)
2021: The year the user was finally put front and centre
Glancing back over the past year before we stride into the next When we were writing our takeaways of 2020 a year ago, we never imagined that the pandemic would still have… (more)
How can publishers get brands back on the first-party data train?
Earlier this year, publishers and brands were united in their commitment to adopt first-party data solutions. Although 90% of marketers in the UK had no established solution for managing the… (more)
In a new ad tech landscape, a strong brand and publisher relationship is key
The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become a regular occurrence as consumers… (more)
What journalists can leave behind on our way to the Promised Land
I often refer to the journalism community as a diaspora. Like the Jews in the biblical story of Moses, we've left. Most people know the basics of the story; After… (more)
Help springs from many sources for media startups
Global study recommends new tactics for funders, universities, tech platforms What follows is an edited excerpt of the Recommendations chapter of SembraMedia’s Inflection Point International study of 201 digital native media in Africa, Southeast… (more)
The rise and rise of data journalism
It's December 2021 and the headlines are full of numbers and statistics once again. Headline, top-of-the-hour news has rarely been quite as full as over the last two years of… (more)
5 publisher video strategies for a successful Christmas shopping season
Christmas is here, and publishers are in prime position to capitalize on the annual holiday surge in traffic and digital video viewership. An analysis of JW Player’s network of over… (more)
