YouTube Shorts monetization: What creators need to know
Short-form video is gaining huge traction – YouTube Shorts are attracting 1.5 billion monthly viewers alone whilst TikTok witnessed a meteoric rise in 2022. Now, YouTube is allowing creators to… (more)
The State of (Dis) Union: Insights from the WEF in Davos
The World Media Group is an alliance of leading, global media organizations united in providing trusted and renowned journalism. Here, WMG's Chief Executive, Belinda Barker, offers a post-Davos wrap-up from… (more)
The Future of Publishing: AI, digital transformation and the biggest challenge ahead
In thinking about the future of publishing, AI provides many opportunities beyond ChatGPT. Here are some of the best strategies and tactics that are driving growth in audiences, revenue and innovation… (more)
How publishers can weather the economic storm in H1
Video, audio, and gaming are all areas publishers need to explore and diversify into as economic storm clouds gather, says Lucy Zakrzewska, Director of Supply at Azerion. In doing so,… (more)
ChatGPT in journalism: Let’s not have an identity crisis
Publishers are in the driver’s seat. The AI is not in control, you are. With extensive experience over many years, United Robots has pioneered the use of automated articles in… (more)
AI will play a major role in publishing: Bo Sacks
AI will become to be an essential and necessary media tool; it has the potential to significantly improve efficiency and effectiveness in the publishing industry I am increasingly convinced that… (more)
World Media Awards: Focus on new talent and sustainable campaigns for 2023
An annual event hosted by The World Media Group (an alliance of global media organizations including Reuters, The New York Times, Forbes, Fortune, and others), The World Media Awards showcase the… (more)
Communicating complex data with infographics
The use of scientific visuals in mainstream media is not new - however, with the advent of the Covid-19 pandemic, the requirement to use scientific imagery has greatly increased. Here… (more)
How seasonal trading events can unlock robust year-round eCommerce strategies for publishers
Black Friday and Christmas shopping may be in the rearview mirror for now, but insight gleaned from these seasonal trading events and proprietary research can be invaluable for helping publishers… (more)
“Drama, angst, and potential abuse”: Dark side of AI for the publishing industry
As a devoted optimist I need to point out that there are several potential negative impacts that AI could have on the publishing industry I make no bones about it.… (more)
2023: Welcome to the Year of Uncertainty
2023 promises to be a year of rapid change, disruption, and opportunity. Pepe Cerezo, one of Spain's and Latin America's leading publishing consultants, explains how publishers need to embrace the… (more)
Publishers need to start demanding increased transparency
Most publishers know exactly what net revenue they receive each month from their ad tech vendors, but how many know the gross revenue? Adnimation's Yakir Biton explains why this distinction… (more)
Top 5 trends for online video in 2023
eMarketer forecasts double-digit growth for short-form video advertising, and predicts it will be the fastest-growing ad segment in 2023 2022 was a strong year for online video with almost 93%… (more)
Third-party monetization: How publishers can manage the potential of ad tech vendors
A number of larger publishers are switching to PMP deals and selling their ad inventory directly to advertisers, cutting out ad tech intermediaries. This option, however, isn't open to all… (more)
“Membership accounts for 30% of revenue”: How two U.S. newsrooms attract regular donations from loyal supporters
At the Cap Times in Madison, Wisconsin, and Santa Barbara's Noozhawk, a sizeable percentage of revenue comes from their membership programs. The key? Be transparent with your community about your… (more)
Ones to watch: Top social media trends to look out for in 2023
As YouTube launches its music library, virtual influencers sign NFT deals, and platforms battle to offer the best monetization options, 2023 is set to be a year of transformation across… (more)
Publishers: How to increase revenue of a subscription-based app
Subscription-based apps are taking over. According to a 2022 Sensor Tower report, the revenue of the top 100 subscription apps increased by 41% reaching $18.3 billion. To unleash the potential… (more)
How technology can help publishers eliminate the threat of news deserts
Since 2005, the U.S. has lost more than one-fourth of its newspapers and is on track to lose a third by 2025. News deserts pose a threat to local communities… (more)
Publishers, you should start using Mastodon: 10 reasons why
While this network is rising rapidly, there are exciting opportunities; and there’s no logical reason to miss out I joined Twitter in June, 2007. It turned out to be a… (more)
Redefining the Premium Web?
The term 'Premium Publishing' is ubiquitous but can mean different things to different people. Seedtag's David McConachie examines what the term really means, and why it needs to be redefined… (more)
