5 innovative news formats to try out in 2021 – and tools to implement them
Getting creative with content for the new year More and more people get their news from places like social media or comedy shows. As a result, journalists have to get… (more)
Something is rotten in online advertising
What the #$%* is going on with the digital advertising ecosystem? Where to even begin… Should we start with the upcoming loss of third-party cookies? The bizarre Google & Facebook duopoly teamup… (more)
Consumer trust: COVID-19 edition
Consumer trust. If there's one thing that 2020 has taught this industry, marketers and publishers alike, it’s that consumer trust is the virtue we must strive for. But while we… (more)
Berlin-based news startup aims to shake-up the pan-European media market
Forum.eu is looking to turn the pan-European media utopia into reality Despite many similar problems and stories, it was always a bit of stretch to call Europe a single media… (more)
Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less severe than reported in the… (more)
The Mobile Future: Predictions for 2021 and beyond
Mobile telecom networks and service provider businesses have proved incredibly resilient during the last year despite the increased reliance placed upon them. And alongside the operational challenges of meeting demand… (more)
The year transparency became more than an industry buzzword
OPINION It’s fair to say that the year 2020 will undoubtedly go down in history. But while the world continues to tackle COVID-19, enforce social distancing and roll out vaccines,… (more)
Google Chrome scales adblocking impact to publishers
Back in May, on the Chromium Blog, Google announced plans that the company was planning to make important changes in the way its Chrome adblocker functioned. Now we are starting to… (more)
Google’s ranking system is changing: “Vastly superior” inferred links will replace the link graph
For 25 years, links have been core to how Google ranks web pages. But, today, I think most marketers dramatically overestimate their importance. There’s good evidence that over the long… (more)
It’s the operations, stupid: Media transformation case study
hromadske's experience underscores importance of managing process and operations at media Media successes and failures happen in public. Or, at least, that is the conventional wisdom. Much of a media… (more)
European publishers should pay attention to US local news experiments in 2021
Smaller, European markets can learn more from similar-sized rather than international US-based giants European publishers can learn more from a successful US local news site than giants like New York Times or Washington… (more)
16 trends and predictions for media and journalism in 2021
The Reuters Institute for the Study of Journalism published its sixth annual edition of ‘Journalism, media, and technology trends and predictions’. 1) Covid-19 is accelerating digital transformations One of the… (more)
Splainer is re-imagining what it means to build a direct relationship with an audience
Serial media entrepreneur Lakshmi Chaudhry is testing a space for constructive and empathetic journalism in the middle of a pandemic. Lakshmi Chaudhry had struggled to include female consumers when she started… (more)
Diversity and inclusion in the year of the pandemic
The year of the pandemic, 2020, brought with it not only pain and suffering from the COVID 19 virus, but also saw major social upheavals on diversity and inclusion issues. Magazines,… (more)
German publishers sell paid content worth more than €700m a year
Each year in its #1 issue, published at the beginning of January, pv digest estimates the turnover German publishers generate by selling their paid digital products. The €-figures are based upon gross consumer… (more)
Do women and men consume news differently?
Key findings from a RISJ report Research has definitively shown that women have been disproportionately affected by the COVID-19 pandemic, from being more likely to lose a job to having to assume additional unpaid… (more)
Omnichannel header bidding brings better monetization
Some omnichannel publishers have been slow to adopt omnichannel header bidding strategies, but for those who do, the payoff seems worth the effort. This is the key finding of a… (more)
Are free subscription trials more effective than paid ones?
Der Spiegel’s experience suggests freebies are less effective Media chased subscriptions and reader revenue in 2020, looking to compensate for falling ad sales. To grow subscriptions, many offered free trials,… (more)
Publishers: From direct-to-consumer to direct-to-believers
“Your competition isn’t limited to other organizations that also do news. Your competition is what your true believer spends her time doing instead of reading your Very Important Article.” A… (more)
The key 2021 trends in affiliate marketing that publishers need to know
As a turbulent year comes to a close, and 2021 begins in earnest, it's an appropriate time to reflect on those revenue strategies that have proven robust for publishers. One… (more)