Threats and opportunities for news publishers in 2019
Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next…
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. Those facing these challenges are looking to offset losses by…
A new hybrid revenue model for publishers (OTT)
New times call for new hybrids. In the fragmented, highly competitive, and fast-paced world of content, publishers cannot rely on a single source for anything.…
6 Lessons for publishers in early 2019
As we begin the new year in earnest, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot…
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities…
Publishers’ guide to personalized and contextual ads
As online advertising has shifted predominantly to programmatic channels, personalized advertising has also exploded as marketers are able to leverage data at scale to reach…
Content amplification: A guide for publishers
Every day, when I log into Twitter, open up LinkedIn, read my email, browse Trending or HN or Pocket, I’m in a perpetual statement of harsh, unrelenting judgement. To amplify…
Digital strategy 2019: key tips & case studies from 5 leading news publishers
As publishers finalise their 2019 strategy, we have best practices from leading news publishers in Europe, the US, and Africa summarised in five case studies. See…
Observations and innovations from a year on the road in American newsrooms
As I enjoy holiday cheer and gather with friends and family, a piece of my heart is still out on the open road. My mind…