Is there a future for marketing attribution with the demise of third-party cookies?
Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting and any other sort of… (more)
Balancing revenue and user experience doesn’t need to be mission impossible
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless ads, and poor user experience… (more)
Top 6 Apple updates that make trackers’ life harder. Or do they?
For years, companies, affiliate networks, and tracking services have relied on cookies, user IDs, IP addresses, and email to track orders. But along with the tightening of control over the… (more)
Multimedia content piles pressure on publishers to manage digital assets or lose audience
It is estimated that the global digital asset management market will grow from a value of $1.2 billion in 2018 to $6.9 billion by 2024. This massive growth in demand… (more)
Identity resolution for digital publishers
Identity resolution has been a business need for years, but most recently rose as a key concept for digital publishers, due to the convergence of 3 factors: The growing number… (more)
How to create a better user experience to convert fly-by users into loyal subscribers
Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen their relationships with visitors so… (more)
Maximizing ad revenue: a checklist for publishers
Maximising ad revenues is part of every publisher’s DNA; their success and survival depend on it. But as advertising technology and the resulting supply chain have grown more convoluted, yield… (more)
Publishers are all playing a game of tag: Here’s how to win
Tags are an important element of publisher revenue strategies, being central to monetization, fraud verification, and consent. If tags don’t work together seamlessly, however, they pose a risk to bottom… (more)
The incentives to publish no longer reward the web’s creators
Many, many web creators (those who publish, in any format, on their own sites rather than big tech’s platforms) who historically published content with great frequency are doing less of… (more)
Two truths and a lie: Helping publishers prepare for the cookie’s collapse
Google Chrome’s decision to remove support for third-party cookies, now scheduled for the end of 2023, threw the digital ecosystem into a state of uncertainty. In Q4 2021, the tech… (more)
Why the pandemic is a reset button for independent ad tech, and how can we profit from it?
The advertising industry has been hit hard, the reasons for which are not only lockdown but also tightening privacy regulations and the monopoly of walled gardens. Still, periods when the… (more)
AOP Awards 2021: What are the foundations for quality digital publishing?
As part of the Association of Online Publishers (AOP) Awards 2021, the AOP conducted an in-depth series of interviews with the finalists to tease out the strategies and innovations that have proved… (more)
“Data is Back”: Opportunities with the UK’s Post-Brexit Data Plan
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic of Korea. Digital Secretary Oliver… (more)
How to make subscription models a long-term success
Welcome to the golden age of media The media landscape has transformed beyond all recognition. Now, some of the largest companies in the world – such as Apple and Twitter… (more)
The ending of third-party cookies: Next steps for publishers
This article is an extract from our free-to-download report, Which Way Now? Publisher Options For The Ending Of Third-Party Cookies To prepare for a future without third-party cookies, publishers should take… (more)
How mission-driven news sites are betting on reader revenue in Latin America
News outlets in Colombia, Brazil and Mexico share what they’ve learned from building their membership models in the midst of a pandemic The pandemic has worsened the economic outlook for… (more)
A good time for magazines, a great time for books: Publishing Pandemic Roundtable
The Pandemic Roundtable Talks with Barnes and Nobles' Krifka Steffey Few retailers are more important to specialty magazine publishers than Barnes and Noble. The Publishing Pandemic Roundtable (Joe Berger, Bo… (more)
AOP Awards 2021: Why culture and values are becoming a strategic priority for digital publishers
As part of the Association of Online Publishers (AOP) Awards 2021, the AOP conducted an in-depth series of interviews with the finalists to tease out the strategies and innovations that… (more)
Making content analytics data actionable: A primer for publishers
From data to action Data is great and we believe that no online publishing newsroom should be without it. But that doesn't mean that any data will do, or that simply… (more)
Increased advertising, algorithm changes: Is Google getting worse?
Over the past 25 years, the name “Google” has become synonymous with the idea of searching for anything online. In much the same way “to Hoover” means to use a… (more)
