Digital detox offers new perspectives on our relationship with technology
OPINION In times of crisis, we turn to the media for comfort and company. We hang on to the news for updates and vital information. We facetime each other and… (more)
More valuable than ever, but less revenue: Coronavirus has shown us that the news industry needs to change
OPINION The value of news to its primary audience is highest, but the ability to generate revenue to news publishers is at its lowest. How can we fix this? In… (more)
“There’s more attention online than ever before”: The future contains 3 big waves of shifting activity
Over the last couple weeks, I’ve talked to dozens of startup founders, small business owners, and web marketers of all kinds. Folks are scared, and rightfully so. Staring into the… (more)
PPA Managing Director Owen Meredith on a successful #AxeTheReadingTax campaign
Owen Meredith, Managing Director at the Professional Publisher’s Association, talks to us about how the lobbying work the association has done on behalf of UK publishers to axe VAT on… (more)
COVID-19: a guide to good practice on keeping people well informed
Instead of real facts, people’s information channels might be dominated by fake news and fear due to the uncertainties. We’ve seen that during this pandemic – it’s not only the… (more)
COVID-19: to counter misinformation, journalists need to embrace a public service mission
As COVID-19 spreads globally, so has misinformation about how to counter it. From politicians downplaying the risk it poses to public health to journalists tweeting false claims about who can be infected, reporting the… (more)
“Publishers get anywhere between 30% to 70% of their traffic from newsletters,” the unsung hero of subscriptions and traffic acquisition
OPINION It’s been 42 years since Ray Tomlinson sent the first-ever email, but it would be another 25year until Hotmail launched the first web-based service and emailing really went mainstream.… (more)
Coronavirus: 5 ways to manage news consumption in times of crisis
Thousands of employees internationally are already working from home in COVID-19 self-isolation because of their recent travel, related symptoms or immune system vulnerability. But to do so while habitually checking… (more)
Coronavirus is a huge story, so journalists must apply the highest ethical standards in how they tell it
From an ethical perspective, covering the coronavirus story is really hard to do well. The reason for this lies in an inherent conflict between two ethical obligations: the obligation to… (more)
How the privacy narrative in display advertising has evolved
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end to an era of digital… (more)
Redefining the status quo – how publishers must evolve to thrive in this new era
OPINION In recent years, the emergence of user-centric business models has enabled companies - the likes of Uber, Airbnb, Netflix, and others - to quickly create a place of choice,… (more)
Singletrack Magazine on reader revenues vs programmatic advertising
This week, Media Voices talks to Mark Alker, Publisher of Singletrackworld.com; Europe’s biggest mountain biking website, and Singletrack Magazine; a bi-monthly print publication. As well as divulging the secrets of… (more)
YorMedia and Planet Sport: “Get your engagement right and it will lead to more organic reach”
Sport is big business, and few know this better than Andy Roberts, director of strategy and planning at YorMedia Solutions. This full-service agency works on Planet Sport Publishing's sports-specific network, a portfolio… (more)
Third-party cookie blocking: Threat or opportunity?
OPINION Since the rise of digitization, the biggest challenge for publishers has been one-dimensional: how to build channels of revenue? Most of them rely on advertising as a solution and… (more)
Informed by data, Taiwan’s female-focused startup Womany preps Asia expansion
“Women are many. You are the only,” is the company slogan written on a glass window inside Womany’s three-storey office space in Taipei City. The office is bright and open, thanks to… (more)
Chrome & YouTube will block intrusive ads in short videos
Google has an interest in keeping ads effective and unblocked by users. In order to keep the internet a free market supported by ads, the company has decided to crack… (more)
It’s time for publishers to stop playing chicken with in-app advertising
OPINION Google recently announced that the company removed 600 apps from their Play store and banned the developers from their platforms. The offending apps were kicked out for violating Google’s… (more)
The 19th co-founder Amanda Zamora on launching a U.S. news brand about women and politics
This week, Amanda Zamora talks to Media Voices about the launch of The 19th, a nonprofit, nonpartisan newsroom reporting at the intersection of gender, politics, and policy. The newsroom aims… (more)
Shifting gears: from safety to suitability
OPINION For anyone who attended the IAB’s first Digital Trust Forum this year, it was hard not to notice the appropriate choice of venue. In the hallowed halls of the… (more)
The surprising economics of the single article
OPINION Late in January, What’s New in Publishing ran a strong feature by Esther Kezia Thorpe on how publishers can generate new reader revenues from micropayments. Ms. Thorpe rightly points… (more)