Server-side tagging 101: What publishers need to know
A creative solution to data capture challenges, server-side tagging is a means of collecting valuable data without worrying about privacy concerns The future without third-party data is imminent. This should… (more)
How digital media can reach net-zero carbon emissions by 2030
One ad impression represents one gram of carbon, and the digital media industry produces a lot of it. In this opinion piece, Sharethrough's Frank Maguire outlines what publishers, advertisers, and… (more)
Publishers: 10 things you should know about AI in journalism
When I was asked to give a talk about AI in journalism at Media Party, I panicked. How do I share what I learned in four years on such a huge… (more)
330,000 regional headlines analysed: Key takeaways for publishers
Newsrooms are already struggling with the threats of infobesity, the news averse, and the challenge of converting browsers to subscribers; so every resource has to yield results. We analysed 330,000… (more)
Google Chrome’s “heavy ad” intervention: What publishers need to know
Everything a publisher needs to know to make sure heavy ads aren’t negatively impacting ad impressions and revenues The publisher and ad landscapes have changed significantly over the past several… (more)
Consumption is king: Creating content is table stakes
Within the next year, digital media consumption is set to increase to more than eight hours per day. Content is ubiquitous. For publishers, the challenge remains not only how to… (more)
3 steps publishers must take to maximize first-party data
If and when third-party cookies finally go away, it is critical that advertisers and publishers bring these capabilities in-house. However, all this first-party data needs to be centralized, standardized and… (more)
Publishers: 5 things you should always include in a newsletter
As newsletters are quickly regaining in popularity with consumers and becoming an essential element of any marketing strategy, many sources have outlined competing ideas surrounding what it takes to craft a successful newsletter strategy,… (more)
Clean room hype is fading: Now the confusion begins
TL;DR: Clean rooms are not a magic panacea or even a business tool - they are an environment. However, when we stop trying to fit a square peg in a… (more)
For local publishers seeking to boost monetization, is email the key?
While on-site and traditional ad revenue declined for many local publishers during the pandemic, newsletter revenue actually grew. As third-party cookies go away, newsletters' importance becomes even clearer, offering local publishers… (more)
The data is in: The industry will be all right
The Publisher’s Pandemic Roundtable A couple of weeks ago, Joe Berger, Samir Husni, Sherin Pierce, Bo Sacks, and I met with the Mather Economics Group – CEO Matt Lindsay, Advisory… (more)
Get past the paywall: Personalize engagement to reach users
Reach and engagement capture and retain audiences, but personalization amplifies engagement. Personalization demonstrates to users that you not only understand their needs, but that you’ll go above and beyond to… (more)
Publishers: Revenue continuity focus now may prevent job losses in 2023
July 2022 saw the lowest ad revenue in two years and a double-digit decline from levels a year ago. Rising inflation, concerns about the economy, and worries about an economic… (more)
Advertising is often the commercial backbone of the publishing business: But has the industry forgotten what else marketing can do for it?
Publishers advertise their own publications based on their product, not their point of view, attitude or brand story. However, it is by thinking 'purpose-first', not product, that will help win… (more)
Why audience experience should be a publisher’s top priority in a cookieless future
Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity solutions, writes Ryan Afshar, Head… (more)
6 things to know about ad blocking: How to restore revenue with the right response
This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions. Whether it’s filtering out your on-page ads or affecting your… (more)
Publishers: Know your worth and start demanding it
It's time for publishers to understand their true value, and to demand a greater share of advertising revenue by playing to their strengths, and in the process reset their advertiser… (more)
Prospective publisher partnerships: Leveling the programmatic advertising playing field
The sunsetting of third-party cookies gives publishers a new opportunity to reset their relationship with advertisers, create new partnerships and to level the playing field - with first-party data strategies… (more)
The new brand priorities in digital advertising
TL;DR: The advertising ecosystem is rapidly evolving and brands are looking for partners who can offer sustainability, innovative ad formats, and accurate attention metrics. Brands are also negotiating beyond the… (more)
Metaverse Media: Should you pay attention?
TL;DR: Like many disruptive technologies before it, the Metaverse has been met with a rolling of the eyes and a shrug of the shoulders. But publishers take note - the… (more)
