Majority of Adblock users pay for digital content, and would pay publishers for an ad-free experience
One of the more interesting traits regarding adblock users is the fact that a majority of them pay for some form of online digital content. Whether it’s a streaming video… (more)
Content marketing and events are our growth areas: pv magazine
pv magazine is a publication offering daily updates on photovoltaics in many local markets worldwide. Alongside a network of sites, there is also a print publication that launched in 2008.… (more)
What do niche publications understand about their audiences’ attention, that generalized publications don’t?
There’s an arrogance in newsrooms which needs addressing. It’s nothing to do with ego. It doesn’t have anything to do with personality. While newsrooms are undoubtedly exploring alternative approaches to… (more)
Understanding Loyalty: How to measure, understand and fix the retention rates of your readers
“Gone are the days of chasing traffic,” said Stat’s Rick Berke at Nieman Lab recently. To which we say,“Amen.” Now, while there will still be publications for whom traffic is an important indicator… (more)
How publishers can turn Adblock users into paying subscribers
We’re living in challenging times for digital publishers. While the Facebook-Google duopoly continues to grab an ever-increasing share of digital advertising budgets, a growing segment of consumers are turning to… (more)
How to overcome time, budget, personnel, and strategy constraints for publishing video content
When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain… (more)
Multi-dimensional metering: The next phase of intelligent engagement and paywall content metering
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher conversion rates and stronger consumer… (more)
Less than half of Google searches now result in a click
We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com resulted in zero-clicks. Throughout… (more)
13.6% of readers still come from Facebook. Here’s why you should care about them.
“Big news outlets stupidly sold their soul to Facebook. Desperate for the referral traffic Facebook dangled, they spent the past few years jumping through its hoops only to be cut… (more)
Opinion: Google closing the Incognito loophole is an opportunity, not a disaster
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the… (more)
“Every business has to be in the content business”: How brands are using content to build and foster customer loyalty
I once had a job where one of my tasks was to “go talk to the data people” to put together some reports. The back-and-forth of “go talk to the… (more)
The ‘Acceptable Ads’ guide for digital publishers
The Acceptable Ads program, launched by the developers of Adblock Plus: what is it and how can digital publishers benefit? On the one hand, the digital ad industry is ripe… (more)
Engagement lessons for publishers, from the Moon landing story
You know the story. On 20 July 1969, the Eagle module from Apollo 11 landed at Tranquility Base. Hours later, at 21:56 CT (02:56 GMT), Neil Armstrong became the first… (more)
How to reanimate ‘zombie subscribers’ and bring paying readers back to life
Harvard Business Review once said that, depending on which study you believe and what industry you’re in, acquiring a new customer costs somewhere between 5 to 25 times more than keeping… (more)
We’re doubling down on video: Digital Trends’ Bob Gruters
With more than 100 employees in New York, Portland, Chicago, and Los Angeles and 30 million global monthly unique visitors, Digital Trends—a tech and innovation publisher—is a heady mix of… (more)
Why making content on the internet free was our biggest mistake… and how to fix it
Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at how we can turn it… (more)
The true cost of social (and it’s getting more and more expensive)
A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. Businesses are pouring generous budgets… (more)
Opinion: The problem with modern publishing – making money
According to a recent article, the team at LadBible were wrestling with the problem of modern publishing - making money. So what did they do? …[We] introduced a first-party data… (more)
“Thinking like a publisher means thinking big”: Lessons for content teams
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing… (more)
How the “pivot to privacy” puts a premium on first-party visitor relationships
The entire digital landscape is undergoing what might be called a pivot to privacy. Driven by consumer demand and a new crop of more stringent regulations, major digital platforms are… (more)