Leveraging subject matter experts and AI tools: The future of content creation
In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences.… (more)
Publishers: What is the ideal word count for articles and other content?
The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different people what the best word count is… (more)
Publishers’ guide to accurate scientific reporting
How to find reputable, easy-to-understand reports on climate change Three-quarters of adults in the UK worry about climate change, so it’s paramount for media outlets to produce reliable, accurate content.… (more)
Why SSPs are pivotal in the changing world of adtech
In pursuit of creating a more efficient supply chain, predictions that SSPs have lost their relevance have been greatly exaggerated. Beyond being a conduit for programmatic transactions and aggregators of… (more)
Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms… (more)
Inside the judging room: What can we learn about the future of digital publishing?
A peek inside the AOP Digital Publishing Awards judging room shows that publishers are becoming faster, smarter, and more creative in their strategies – and that quality journalism is alive… (more)
Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities
The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters at the FT, and previously… (more)
Pay-Per-Read: Did Elon Musk just save the media industry?
After 20 years of ‘everything is for free and financed by ads’, the industry switched to 15 years of what has felt like ‘everything is behind subscription paywalls’. Chances are… (more)
5 things publishers need to know about IAB Tech Lab’s video ad formats guidelines updates
Last year, the IAB Tech Lab made waves in the industry when it introduced several updates to its Ad Formats Guidelines for Digital Video and CTV. While the updates were… (more)
The future of TikTok: What ChatGPT has to say
With the U.S. state of Montana this week banning TikTok here is a fascinating insight into what ChatGPT 4 predicts about the future of the platform. As part of Di5rupt's… (more)
Addressing micropayments skeptics, Ben Thompson and Joshua Benton
Elon Musk’s recent Tweet sparked some excitement in the micropayments space. It triggered a response from Ben Thompson in his podcast episode on Sharptech.fm. This article is to address his… (more)
“There are a lot of positives”: Rural news readers are more open to new revenue ideas
Small-town newspaper publishers are more likely to stick with traditional income sources like ads and print subscriptions, but readers are more open to alternatives like memberships and events, a new… (more)
Publishers: 3 new things we learned about social media traffic
We looked at engagement stats for more than 4,000 publishers from countries around the world This is part 1 of a 2 part series. In the next part, we'll take… (more)
Publishers: Make the user great again
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to go in the short term.… (more)
Publishers: How we can go beyond existing revenue models
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to go in the short term.… (more)
AI: the latest big tech assault on publisher revenues
The immediate concern for publishers is not which tech giant wins the coming struggle for AI supremacy, it is the impact that generative AI will have on how people find… (more)
Tackling misinformation is an ecosystem-wide mission
Zefr's Emma Lacey dissects the role misinformation is having on the entire media landscape, and puts forward a number of key recommendations. TL;DR: Platforms, publishers, and brands must work together… (more)
Subscription Cannibalization is here. Just not as you think.
This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to go in the short term.… (more)
How UK publishers, vendors, agencies, and regulators are solving the identity conundrum: AOP CRUNCH
The UK Association for Online Publishing (AOP) - the industry body representing digital publishers - held its first CRUNCH event of the year late last month in Hoxton, London. The event looked… (more)
“The key to success is focusing on uncharted topics relevant to them”: REFRESHER shares how it connects with Gen Z
In an in-depth interview, Matus Banovic of leading central European publisher, REFRESHER, describes how they approach and engage Gen Z. The key? Keep it simple, factually correct, interesting and focus… (more)
