Cookie-pocalypse: Will the death of third-party cookies kill digital advertising?
With Google Chrome set to pull the plug on third-party cookies in January 2022, marketers will soon lose the primary tech system that tracks identity across the web, opening up… (more)
How news apps can keep their readers engaged using push notifications
For news apps, strong user engagement rates are hard to achieve. People are no longer devoted to one source — they prefer updates from social media, messengers, and news aggregators.… (more)
Lessons in transitioning from legacy media to digital: Expert tips from Asia
It’s a truism that journalism — and especially investigative journalism, which takes even more time and resources — can’t survive without sustainable media organizations. But the COVID-19 pandemic has posed… (more)
How a small publisher used first-party data to scale its reach 50x
Last month Penske Media, which owns Hollywood Reporter, Billboard and Vibe, announced a new data services division called Atlas Data Studio that creates first-party data segments for marketers to target… (more)
Have I got your attention? What’s next for the magazine landscape
As the anniversary of working from home for many of us passes, it is of course a time for reflection on the last 12 months and optimistic anticipation as the… (more)
2 out of 3 Google searches end without a click: The “zero-click search” problem for publishers
2020 recorded the highest-ever share of zero-click searches, ending without a click to any web property in the results In August of 2019, I published research from now-defunct clickstream data provider, Jumpshot, showing that 50.33%… (more)
“Video is more important than ever”: Publishing insights from Cosmopolitan’s Edie Jefferys
Cosmopolitan saw video views grow by 40% last year and revenue for 2020 was up 27% year on year Working as the Video Lead for Cosmopolitan, Edie Jefferys believes that… (more)
The CMS is holding publishers back from delivering better digital ad experiences
Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher prices for custom sponsored articles,… (more)
We need racial equity in the newsrooms
The last few weeks have been a reality check for the media industry. The ongoing fallout of Meghan Markle’s Oprah interview has enlightened many of us to the problem that… (more)
Publisher strategies for navigating the programmatic future
2020 threw a new level of challenges at the advertising industry. A pandemic, politically charged social and cultural unrest, and a pending loss of identity (via third party cookies and… (more)
Proof that print is dead and why it should be: Bo Sacks
"Tell me one other living industry that makes the public wait over two months for delivery? Name just one!" I was looking in my files for something about the newsstand… (more)
Data driven vs data informed, in the newsroom
Like it or not, data’s not leaving the newsroom any time soon. Debating on its merits is therefore a bit like debating whether we should be using computers: that ship… (more)
Four must-dos for publishers to mature their ad tech processes and get away from the day-to-day grind
From third party cookies to identity, visitor relationship management (VRM), GDPR, CCPA, CPRA, IDFA, consent, privacy, TCF 2.0 and buyers.json, the publishing business has gotten even more complex. Leadership teams… (more)
11 ways to make your membership comms more relevant than ever
Last February, before the global pandemic had dismissed us from our offices, we sent out a survey to membership professionals to find out how they were planning to communicate with… (more)
Listen up: Prospering in podcasts in a post-pandemic world
In the pre-pandemic world, the time that most people turned to a podcast was during their morning or evening commute, so when the pandemic hit, the initial assumption was that… (more)
How publishers are engaging new audiences on messaging apps in the Global South
Newspapers and startups from Zimbabwe, Brazil and South Africa are using WhatsApp in innovative ways, Laura Oliver reports In 2019,the city of Salvador in Bahia, Brazil, got a new saint: Irmã… (more)
A Cause for Collaboration: Can audience exchange level the publisher playing field?
With people’s internet usage on the rise and an increasing amount of competition for attention, publishers need to open up, collaborate and give the audiences ways to discover content which… (more)
Video-conferencing is changing the way digital news tackles interviews
As news evolves, the rise of interdisciplinary fields, such as tech and translation, are finding their way into investigative journalism. Virtual reality has changed the industry--just look at The New… (more)
Google is nixing identifiers: Why people-powered contextual will be the next chapter
So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to within its ecosystem, either. Whichever… (more)
What publishers need to know about social video advertising — malpractices and scams
Social media ad scams are on the rise as marketers are estimated to suffer a loss of USD 10.9 billion by the end of this year. In fact, for every… (more)