Subscription supports our mission: WPR’s founder
The global political landscape is as volatile as ever, with populism, discontent, and sabre-rattling, fueled by economic and environmental instabilities, set to hog the center stage for years to come.… (more)
To boost subscribers and ad revenue, publishers should grow social media followers
Social media has quickly become one of the most valuable ways for people to discover and engage with sites they love. Whether you measure your social media following through the… (more)
Medium’s Scott Lamb on building relationships with readers
Scott Lamb explains Medium’s publishing strength and the centrality of building relationships between readers and editorial entities. He also looks back at his time at BuzzFeed and offers his views… (more)
A powerful low-tech form of misinformation: Out-of-context photos
When you think of visual misinformation, maybe you think of deepfakes – videos that appear real but have actually been created using powerful video editing algorithms. The creators edit celebrities into pornographic… (more)
Deepfakes: 5 ways in which they are brilliant business opportunities
While we have extensively covered the dangers of deepfakes and how they can affect news organizations, there are always two sides to a coin. Here's a very different perspective. The… (more)
Insights from Mash Media, on the synergy between magazines and events
This week we hear from Duncan Siegle, Portfolio Director at Mash Media. The 25-year-old B2B company publishes magazines and runs events for event organisers, and is just about to launch Making… (more)
What the content industry can learn from the phenomenon of binge-watching
The increasing popularity of global media content like American TV series has been considered as one notable factor associated with binge-watching practices, or continuously consuming media content in a single session. With… (more)
After a decade of testing business models, a Singapore-based publisher finds its path to profitability
With a decade of covering Asia’s tech ecosystem, Tech In Asia is no stranger to the volatility of startup life — nor is it immune. Battling through its own trenches in search… (more)
5 tips for publishers to grow email subscribers fast
"Publishers have found that newsletter subscribers are more loyal and drive more revenue. The New York Times, for instance, discovered that subscribers to its free newsletters were twice as likely… (more)
Women’s lifestyle magazine In The Moment on the emerging market of mindfulness
This week Sarah Orme, digital editor of Immediate Media’s In The Moment magazine explains how the magazine has grown with the rising interest in mindfulness, its position as a women’s… (more)
“Nobody thought it would work”: India’s The Ken looks to expand beyond borders, on the wings of its unlikely success with subscriptions
Seeing a gap in Southeast Asia, The Ken plots a regional expansion with reporters across Thailand, Malaysia, Singapore, Indonesia, and the Philippines. When the team at India’s The Ken, a one-story-a-day… (more)
“Read. Debate. Engage.”: How the independent publishing platform FairPlanet mobilizes audiences worldwide, in over 40 countries
In an atmosphere of increasing global instability, the unwavering commitment of independent journalism that addresses human rights and the protection of our natural habitat has never been more valued. We… (more)
Subscriptions are not going to work for everyone, and here’s why
Subscriptions are great. They’ve really helped a beleaguered industry feel its way forward, but as we celebrate another record-breaking year for subs at The Guardian or The New York Times there is a reality… (more)
Importance of freelance journalists to the news industry
This week Media Voices’ Chris Sutcliffe takes an in-depth look at the realities of freelance journalism in 2020. We hear from journalists and academics about everything from remuneration to gaining… (more)
5 things publishers can do to increase revenues in 60 days
We get it—because many of us have been there. You have just a few weeks to deliver a serious jolt to your revenue and get it where it needs to… (more)
11 questions for publishers to ask before creating a membership
Are you ready for membership? The Membership Puzzle Project set out three years ago to prove with finality that membership could be a viable editorial and revenue model around the… (more)
Let the data tell you if your ideas were right: AFAR’s Anni Cuccinello
Travel has always held a special place in the publishing world, with businesses and individuals alike sharing their experiences and recommendations for leaving their environs and exploring. We caught up… (more)
On launching a print title for kids: Insights from The Week
This week Andrea Barbalich, Editor in Chief of The Week Junior US and The Week’s Chief Executive Kerin O’Connor tell us about the upcoming US launch of the children’s news… (more)
Newsrooms and changing demographics: Insights from a 21-year study of Canada’s largest publications
Over the past two decades, as Canada’s demographics have shifted, news organizations have failed to reflect the country’s increasing diversity in both content and staffing. On Jan. 28, two national… (more)
What does the Google move mean for the industry? The proof is in the cookie.
OPINION In evolutionary terms, we are living in the consumer data era. Google’s plan to phase out support for third-party cookies in Chrome is simply the latest development in the… (more)