Why TikTok has come of age during the COVID crisis
OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers. With 10 million users in the… (more)
The conversation around men’s magazines need to change: Insights from MEL magazine
In this episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed… (more)
Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?
Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers… (more)
Publishers have attracted more readers during the pandemic, and seen subscriptions boom: Art of retention through community building
OPINION It’s time for publishers to take their brands off the page and screen, and integrate them into people’s lives to keep the subscribers they’ve attracted during the pandemic and… (more)
How to create content for younger audiences: 11 cues on connecting with millennials
If you’re measuring millennials’ engagement of news content by how they read the digital front page, you’re not getting an accurate picture. Numerous studies have demonstrated that millennials consume information… (more)
Google’s participation in TCF 2.0 could harm publishers
On June 30th, the IAB Europe’s Transparency & Consent Framework (TCF) 2.0 finally arrived, bringing a mixture of welcome changes for publishers and some concerns. With the revamp comes revised… (more)
Apple is starting a war over privacy with iOS 14: Publishers are naive if they think it will back down
iPhone users are about to receive access to Apple’s latest mobile operating system, iOS 14. It will come with the usual array of shiny new features, but the real game-changer will… (more)
The secret of Apple News+ success? Knowing your content and your audience
What does a fried egg have to do with the Wall Street Journal and Apple News+? It's all about your most important content… Apple News+ is a strange product, even… (more)
How publishers can bring their events online: A guide
OPINION Events have become a necessary part of many publishers’ business models in recent years and this trend has been accelerated by Covid-19 restrictions. However, for many publishing companies it… (more)
Platforms vs. Publishers: Australia is just the start, Facebook and Google are fighting a global battle
Google and Facebook have launched a nationwide public relations campaign in response to the Australian Consumer and Competition Commission’s draft news media bargaining code. Rather than agree to negotiate with… (more)
The publishing industry has been and is still vibrant and ever-evolving
As a former Production Director at McCall's Magazine, my friend Samir Husni’s articles in this newsletter about the Seven Sisters had me fondly reminiscing. Did you know that while I was… (more)
The billionaire boondoggle no one is talking about
OPINION The trend of major media outlets marketing their in-house software to other news organizations is bad for the news industry When it comes to news media’s declining health, technology… (more)
Publishers: Stop worrying about video header bidding and start using it
OPINION Header bidding has already conquered a significant market share and has shown a strong record of boosting publishers' ad revenue by allowing greater flexibility in choosing the demand partners. … (more)
The regional media reforms we really need: Insights from down under
After Australia’s two big local newspaper companies, Australian Community Media (ACM) and News Corporation, shut down scores of rural newspapers as part of their COVID-19 cost-saving strategies, there were heartwarming stories of retrenched… (more)
6 things you missed over summer
In this first episode back following an… eventful summer for media, the team discusses six topics you might have missed over the past month. https://soundcloud.com/media-voices/special-summer-2020 Key stories: Facebook & Google… (more)
“Don’t forget the long term goal of making money”: Lessons from award-winning publisher podcasts
Back in March, we got together with 250 publishing and media professionals to celebrate the brilliant podcasts they are producing, whether it’s to test the waters with audio capabilities, reach… (more)
How much should Facebook have to pay for news? We have a suggestion
The Australian Competition and Consumer Commission’s draft news media bargaining code has raised an interesting question: how to put a dollar value on news content? Under the code, Google and Facebook would… (more)
It’s not ‘fair’ and it won’t work: An argument against the ACCC’s news media bargaining code
Google and Facebook have threatened to limit or remove news services for Australian users, in response to the Australian Competition and Consumer Commission’s draft news media bargaining code. This week,… (more)
Saudi Arabia has the highest 5G speeds, South Korea the highest adoption: Global user experience benchmarks for publishers
Opensignal has analyzed the real-world 5G experience of our users across mobile operators in a number of countries globally, including Australia, the U.S. and South Korea. As part of those country reports, we developed… (more)
What’s behind the new push for unionization by journalists
As Labour Day approaches, consider who’s making the news. From essential workers to gig workers and those working from home, the COVID-19 pandemic has put labour issues on journalists’ agendas.… (more)
