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The must-read publishing stories you may have missed this week
Apple looking to create the Netflix of podcasts
Apple’s ‘Spring Loaded’ event this week brought a number of interesting updates for publishers. We’ve written a summary here, but of particular note is their announcement that they are bringing subscriptions to their Podcasts app.
This update would let users pay creators directly, as well as offer benefits like ad-free listening, bonus content, and early access. It would also allow podcast publishers to create ‘channels’ to bring together multiple shows under a single banner.
Naturally with Apple, all of this comes at a price – 30 percent of revenue for the first year of a subscriber’s lifetime, and 15 percent for the years following.
Whether publishers choose to go all-in on subscription experiments or hang back remains to be seen. But often, where Apple leads, others follow, and this could be a positive step in getting audiences used to paying for podcasts.
“A monumental change is coming”: Apple’s first 2021 event, and what publishers need to know
In addition to the new iPad Pro with an M1 chip (that also powers the latest Macs), the company’s other announcements of interest to publishers include subscriptions coming to the Podcasts app, and the dreaded iOS privacy update.
Looking towards a cookieless future for publishers: Part 2
With a risk of collaborative solutions being hampered by privacy legislation, is there a way of using the data without breaking compliance? Arguably, edge computing provides a perfect solution.
What publishers can learn about media innovation, from The Guardian, BBC, FT, NYT and WSJ
If you want case studies and experimental news products, a few outlets are worth paying extra attention to. They regularly share their explorations with details that can guide your own experiments.
Google’s FLoC: What publishers need to know
Publishers need to understand FLoC and it’s alternatives, to navigate towards their best path forward for sustainable revenues and CPMs rates.
The Telegraph’s subscriber experience: A lever to accelerate growth
Prior to lockdown, there was the challenge of supporting traditional readership paper subscribers while the industry heads into a digital-focused future. When lockdown hit, the pressure dialed up.
2021’s Publisher Podcast Award winners revealed, and a new podcasting conference for 2022
Media Voices have revealed the winners of 2021’s Publisher Podcast Awards, following a virtual ceremony which took place yesterday evening.
Looking towards a cookieless future for publishers: Key takeaways
With Google sunsetting third-party cookies on its Chrome browser next year, we look at what identity solutions are available to publishers and advertisers moving forwards.
How Spain’s infoLibre managed to increase subscribers, staff, audience during the Covid crisis
This year infoLibre is looking to end their string of losses, totaling 1.89 million euros over its first eight years ($US 2.4 million).
7 media TikTok accounts worth following
The fast-growing platform presents a unique opportunity for media to reach new audiences – if they figure out how.
The Wall Street Journal’s Editor of Live Journalism and Special Content Kim Last talks about the role of live journalism at the publication, how they adapted when the pandemic hit, and what they are doing to bring events and networking to life virtually.
Future Publishing expands its eCommerce outreach with NET-A-PORTER partnership
The new service aims to create a ‘unique, first-in-class beauty shopping platform’ offering more than 200 specialist beauty brands such as Dr Barbara Sturm, Augustinus Bader, La Mer, Summer Fridays, Medik8 and Tata.
What I’ve learnt from 12 weeks of transcripts, on 21st-century publishing
Print as a medium still continues to shine. The impact of the pandemic has meant that our lives have been forced online like never before. Many are turning to print to take a break from the digital screens that take-up most of our day.
See the rest of this week’s stories at whatsnewinpublishing.com
