Scaling the Maturity Model: B2B media’s innovation imperative
Despite nuggets of resilience within B2B media, failure to adopt innovative digital marketing strategies poses a serious risk of being left behind, co-author of The…
AI iQ: A FIPP Congress Call to Action
A leading pioneer with extensive experience in AI transformation at Fortune 500 companies will be a keynote speaker at our FIPP World Media Congress in Cascais, Portugal,…
The Shift’s Sam Baker: How to make your own media (and conquer advertisers’ menopause fear)
Sam Baker never wanted to be a spokesperson for menopause. But with advertisers and magazines avoiding the issues midlife women experience, she wrote a ‘menopause…
Behind a velvet rope: How membership models can build castles for digital publishers
The rise in paid online membership communities has unlocked value where ‘communities’ with similar interests have become the product, but publishers have been slow to…
Revolutionising training and membership models: Kademy’s Victoria Mellor punts data tools to plug skills gaps
B2B businesses should build their commercial strategies around meaningful relationships with buyers through insight and content, Victoria Mellor of Kademy tells Piet van Niekerk. At…
From skepticism to strategy: How publishers will embrace AI in 2024
Despite initial apprehension about implementing generative AI, publishers are warming up to its benefits. As such, 2024 will see the AI debate shift from pondering…
A century after fact checking’s humble (female) beginnings, it may just save journalism
In 2024, the world will go to the ballot box. From the USA to the UK, India, Russia, Indonesia, Taiwan, Ukraine and South Africa will…
Boom saloon’s membership banishes the gloom
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice…
AI in the workplace: balancing rights, ethics and risks
It is vitally important to differentiate between rights and risks when crafting policies for using artificial intelligence in the workplace. This was a key take-way…
2024: It’s all about AI (again) and lawsuits
Will Elon Musk’s X tank in 2024 and go bankrupt? And what are the chances Musk will still own the platform he bought as Twitter…
2023: The year of niche media, misinformation, podcasts and AI
At MX3, we wrote and talked a lot about the rise of niche media, the future of third-party cookies in ads, and the decline of…
TikTok, TikTok: Why my time has run out to host a short-form vertical video
I’ve learned two intriguing things about the short-form video-sharing app TikTok in the past week. The first is largely insignificant, the second, however, is illuminating. …
LADbible Group’s Jake Strong-Jones on the best use of social platforms
We have entered into a collaboration agreement with our friends at Media Voices to bring their podcasts directly to you, to add to the range of global…
Seeking truth in the online maelstrom: 7 fact-checkers to follow on Israel-Hamas war
The American supermodels Bella and Gigi Hadid have long had their every word about Israel and Palestine pored over and dissected. Their father, Mohamed Hadid,…
Gen Z and the 2024 elections: Why brands should take a stand
Gen Z is changing everything, blurring the lines between content and commerce, entertainment and education. And they will have a big say in elections in…
Breaking down walls: How News Revenue Hub supports community-funded journalism
I’ve sat through my fair share of publishing industry conferences, congresses, and fireside chats. The number of times I had to endure CEOs, CCOs, CTOs,…
Embracing the robot overlords: Charlie Beckett on the power of being human
It didn’t take long for the (AI) penny to drop. In a world where generative AI is beginning to march into newsrooms, it seems the…
The quest for a news platform: Is LinkedIn the panacea after Twitter chaos and Facebook decline?
As the platform formerly known as Twitter becomes increasingly hostile for news organisations to use, journalists are looking for new spaces to share, gather and…
Steffen Damborg: Publishers must urgently draw up AI guidelines
Many publishing companies are so keen to make the most of generative artificial intelligence, they’ve failed to draw up proper guidelines for their workforce. It’s…
How publishers can overcome potential culture clashes: Insights from HBM Advisory
As part of our Collectif, in which we feature the work of our partners (see more here), the team from HBM Advisory looks at how UK publishers are…
