The must-read publishing stories you may have missed this week
Report download: 6 publishing techs that make a difference
Today we’re pleased to launch our latest report looking at six publishing technologies that you can use to build a broader, audience-focused revenue mix for your business.
Written by respected media consultant, Peter Houston – who many of you will know – this short report dives into content analytics, first-party data, paywalls, eCommerce, newsletters and podcasting.
These six important elements of the publisher tech stack can help you take further control of your audience interactions, understand reader needs and behaviours better and open up new opportunities to generate revenue.
The report is free to download and we hope it gives you inspiration to drive your publishing business forward.
The one unifying factor in all the twists and turns of the last twelve months was the incredible acceleration in the adoption of digital publishing technologies that have loomed over late adopters for years. In this report we’ve selected six technologies that you can use to build a broader, audience-focused revenue mix for your publishing business.
News outlets can no longer afford to see customer service as an afterthought in this new era of journalism.
“Our systems are designed to use these guiding principles… They help ensure we’re elevating content from trusted, authoritative sources.”
There are opportunities for brands and publishers to adopt privacy-by-design and embrace identity solutions that protect consumer data.
Successful tech startups and new media ventures bet big on paid newsletters and podcasts. Big Tech seems to follow.
COVID accelerated wherever the magazine industry was going. It’s accelerated it by five or 10 years. And we’re doing things we never dreamed about doing before.
Local newspapers can help reduce polarization with opinion pages that focus on local issues.
Trying to avoid funding “donor darlings” can help spread resources among a broader pool of recipients. But it also creates a systemic problem that may hold back media from becoming self-sustaining.
The industry is more than ready to welcome a new solution – ideally, one that is based on industry standards, interoperability, and innovation that will have privacy and consent front of mind.
The Membership Economy author Robbie Kellman Baxter shares her insights on developing irresistible direct-to-consumer offers.
In a recent global research, more than 50% of publishers said they were unclear as to how new cookieless solutions will impact their business. It’s time to get real about what will replace third-party cookies.
To drive increased exposure for its content, the Post believes no other platform competes with YouTube. SCMP’s YouTube channel reached a staggering 1 billion views in 2020.
See the rest of this week’s stories at whatsnewinpublishing.com