Time Inc. UK has announced that it is rebranding to TI Media. The news follows the company’s acquisition by private equity firm Epiris LLP from Meredith Corporation in March 2018, with the new name taking effect from Monday 11 June 2018. The company’s new logo will also be unveiled the same day.
Marcus Rich, Time Inc. UK CEO, said: “We are proud of all we have achieved as Time Inc. UK over the last four years and, before that, as IPC Media over many years. While we wanted our new name to speak to that successful past – with the T of Time Inc. and the I of IPC – we also wanted it to be adaptable to suit the ways we will evolve and look to extend that success under our new ownership. We are now looking forward to exploring those new opportunities as TI Media.”
Sir Bernard Gray, executive chairman, added: “As a company, TI Media is proud of its past and confident of the future. Our new name opens the next chapter of our story with familiarity and new energy.”
Time Inc. UK’s 40-plus brands reach 16.4 million UK adults monthly across print and digital. Its market-leading portfolio spans a range of interest areas, from entertainment and women’s lifestyle to luxury, sports and technology. Amongst its titles are household names such as Woman’s Weekly, Country Life, Ideal Home and Trusted Reviews, as well as specialist titles such as Decanter, Wallpaper*, Cycling Weekly and Horse & Hound. Its entertainment titles, including What’s on TV and TV Times, sell more than a million copies each week.
In connection with the rebranding, Time Inc. UK will change its legal name to TI Media Limited, also effective from 11 June 2018.