Media Voices Podcast: Paywall Special

In this bumper episode, the Media Voices team discusses the rise of the paywall. As everyone from Vanity Fair to the New Statesman have decided to launch paywalls, the team try to determine whether there is a recipe for paywall success, taking in everything from the need for brand recognition, the propensity for people to pay, and the likely outcomes of the trend towards reader revenue.

For previous podcasts, visit Media Voices website.

Further reading:

What’s New in Publishing: The good, the bad and the ugly of launching a paywall in 2018