The Sun makes landmark breakthrough in identifying print readers after 500,000 sign up for its reward scheme

The Sun is claiming to run “the richest rewards scheme in the country” after paying out millions of pounds in cash to 500,000 purchasers of its print newspaper who have signed up to the Sun Savers programme in its first six months.

Sun Savers, launched in June as a “reverse subscription” scheme to incentivise loyal buyers of the red top tabloid, pays £5 to readers every time they provide 28 proofs of purchase. Crucially, these readers must input their personal data by registering online, or via the Sun Savers app with its distinctive red pound-sign logo.

Executives at News UK believe that the scheme represents a historic breakthrough in enabling the publisher and its commercial partners to identify and market products and services to the previously anonymous readers who casually purchase the paper at newsstand.

The Sun has so far paid out more than £2m in rewards.

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