Mx3 Barcelona, a gathering of high-profile media-curious delegates, was an off-the-record event on 12 and 13 March. This format allows media leaders to share industry insider information and secrets without being identified and quoted directly. The trends on day two represent industry insights shared by speakers in podium conversations and attendees. Tech companies are an ongoing threat to the media Companies like Google and Meta have cast a long shadow over the media. In good times, agreements between tech and the media yielded mutually beneficial partnerships. Attitudes have, however, changed, several speakers noted. Companies have to negotiate an industry-wide shift on…