Audience Engagement Digital Publishing
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Yahoo Finance Editor in Chief Andy Serwer on building a leading online finance publication

This week, we talk to Andy Serwer, Yahoo Finance’s Editor in Chief. He discusses what strategies he’s used to grow the publication to become the leader in financial news online, which platforms he uses to reach his business-focused audience, and how financial news has been affected by the crisis in trust.

He also talks about how the publisher is integrating new technologies into the newsroom, and why he left his legacy publishing past behind.

In the news roundup the team discusses editorial independence around DMGT’s purchase of the iBloomberg’s owner running for president, and a raft of media misbehaviour in the UK. Peter resurrects Conspiracy Corner for one week only.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

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