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World Media Awards 2018 shortlist announced

The World Media Group* has unveiled the shortlist for its 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst others.

This year saw a record number of entries, up 150% since their launch three years ago, competing across eight categories. Full details about the awards can be found at

This year’s entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by Co-Chairs Arif Durrani, Executive Editor for EMEA at Bloomberg Media Group, Jodie Stranger, CEO UK Group and President Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, Partner, Global Brand and Marketing Leader at EY and Jon Gittings, Chief Strategy Officer, Americas at MediaCom.

Emma Winchurch-Beale, International Sales Director at The Washington Post and President of the World Media Group, adds, “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do.  It’s therefore really exciting to see the same values and qualities also reflected in this year’s entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”

The final category winners will be announced at the World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March. Tickets are now available for purchase at

All the winners will see their work celebrated in an advertising campaign valued at €500K which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.

The 2018 shortlist:


Brand/ CampaignEntered by
Michelin: Drivestyle Season 02Wavemaker
Porsche: Cayman vs DronesPHD Germany
SEAT Ibiza: The Most Danceable CampaignPHD Germany



Brand & Media Owner Partnership

Brand/ CampaignEntered by
Coca-Cola Western Europe: FantaXYou: FantaXEuropeUM
International Association of Athletics Federations: You Can’t Beat Them, But You Can [Emoji] Like Them!Storyful



Samsung: Samsung Gear S3: The Ultimate Survival CompanionStarComWW


Shell: Make the FutureFox
Star Alliance: Connecting CulturesWall Street Journal [WSJ Custom Studios]
The Barilla Foundation: Food Sustainability IndexThe Economist


Corporate Influencer

Brand/ CampaignEntered by
GE: Launching ‘Baker Hughes, A GE Company’: The Opening Bell for The Next Wave Of The Energy RevolutionWavemaker


HSBC: C-Suite Thought LeadershipMindshare


Shell: Shell Brand Gravity Light & Bedtime storiesMediaCom


UK DIT: Believe In The UKGyro


Financial Services

Brand/ CampaignEntered by
Credit Suisse: What happens In Davos, Shouldn’t Stay In DavosCredit Suisse


HSBC: Leveraging Agency Partnership In Driving Digital AcquisitionMindshare


S&P Global Ratings: Global Green Evaluations LaunchEI Advisory
UBS: Driving Business Objectives: Impact Investing and Innovative ChinaSpark Foundry


Luxury, Lifestyle & Fashion

Brand/ CampaignEntered by
Hennessy XO: A New Perspective Of The Silk Road


KR Media France [GroupM]
Tiffany & Co.: HardWear Launch




Timberland: Flex In The CityVizeum
Vente Privee: You Are The StylistIdeasforMusic


Media & Entertainment

Brand/ CampaignEntered by
The Walking Dead: The Walking Dead Euro TourFox
Universal Pictures – Despicable Me 3MediaCom
Warner Bros: Wonder Woman ProjectWarner Brothers


Technology & Telecoms

Brand/ CampaignEntered by
Canon: Live For The StoryPHD Media
Deutsche Telekom: The LenzMediaCom
E.on: Tomorrow Is .OnEntered by Vizeum
Samsung: Samsung Gear S3: The Ultimate Survival CompanionEntered by Samsung
Workplace: Workplace By Facebook Quartz PartnershipGyro


Travel & Tourism

Brand/ CampaignEntered by
Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017Botswana Tourism
Faroe Islands Tourism: Faroe Islands TranslateSansir and Mensch


Finavia Corporation: #LIFEINHELDagmar
Star Alliance: Connecting CulturesWavemaker


Tel Aviv Lifeguard Tower HotelThe City of Tel Aviv


*About the World Media Group: The World Media Group, hosts of the independent World Media Awards, is a strategic alliance of the world’s leading publications which incorporates the Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, The New York Times, TIME and The Wall Street Journal, plus associate members. Its aim is to promote award-winning journalism and the role of international media. 

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