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Will Google’s Pixel smartphone change the game?

Moving away from being involved in Nexus phones made by third parties, Google has introduced its own product with anticipation to change the game of smartphones.

Google has launched two own-brand smartphones, the Pixel and Pixel XL, in a bid to take on Apple and its iPhone 7 head on.

The two Android smartphones are the first to carry Google’s branding without being associated with another manufacturer and are a clear mark in the sand by the Android-maker: the fight with Apple is now on for the top premium smartphone.

Google even went as far as to reference Apple on stage, showing a “storage full” message from an iPhone, something it said the Pixel would avoid with unlimited full resolution backups of photos and videos using Google Photos’ cloud storage.

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