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How a bet on virtual events is paying off for TechCrunch
In January, the operations team at TechCrunch made the call that no matter how tempting, all events would remain virtual for the rest of the year. Now, the publisher is on track to record its best year of revenue in company history, an achievement in which its lucrative events business has played a ‘sizeable role’.
Since last year, virtual event attendance has risen 77%, and sponsorship revenue has climbed 144%. The publisher even increased the price of its sponsorship packages by 15% compared to last year. Interestingly, TechCrunch has gone for a ‘low volume high value’ strategy when it comes to attendees. They pre-qualified registrants to ensure that those who did sign up matched the audience profile advertisers wanted, and worked with brand partners on marketing campaigns to targeted groups.
They also reduced the size of audience groups from between 150-300 people to around 40. “We found that making a big conference small is a really great way to encourage engagement,” said their Senior Director of Operations Joey Hinson.
TikTok hits 1 billion users
The video-sharing app reached the billion mark after five years of meteoric growth. Only Facebook Messenger has achieved that milestone faster, and even then that was because Facebook forced an update through for existing mobile app users. It’s particularly impressive given the increased competition and regulatory pressure the platform has been under (remember Trump attempting to ban it last year?)
More public figures expected to turn off Facebook comments after Australian defamation ruling
Publishers aren’t the only ones turning comments off on their social media pages after a high court ruling on liability for third-party comments in Australia. The ruling effectively determined that Facebook page owners were legally responsible for user comments on posts. A number of public figures and politicians are now turning off comments on their social media posts, as they simply can’t moderate all comments. Utter madness.
How to write title tags that Google likes
Figuring out what you need to sacrifice to please the Google gods is challenging at the best of times, but this post neatly breaks down how the title tag – and any algorithmic rewrites – works. One to bookmark or forward to your SEO team, until the next big update…
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