Audience Engagement Digital Publishing
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Transforming a legacy brand: Insights from MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau

New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us about the work she’s done transforming the publication to bring it to new audiences, striking a balance between expert and general audiences, and what the business is doing to prepare itself for the next five years.

See the full transcript here.

In the news roundup we discuss the ruling that edition-based digital news products aren’t subject to VAT in the UK, Twitter’s changes to the reply function, and pointedly ignore any news about the royal family. Chris sets a new record with two (2) good analogies in less than 40 minutes.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

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