Digital Innovation Digital Publishing
1 min read

Transformation from print-first to digital-first brand: Insights from Glamour

woman tying shoes at gym

This week, Glamour UK’s Editor in Chief Deborah Joseph talks to us about steering the brand through its transformation from a print-first to a digital-first brand, from hiring in new talent to changing external perceptions.

She also discusses the role of influencers alongside magazine media, why celebrities are still choosing brands like Glamour to launch with, and the Glamour Beauty Festival’s upcoming Manchester debut.

See the full transcript here

In the news roundup the team discusses the fallout from Facebook’s decision to include Breitbart on its list of ‘high quality’ publishers on its new News tab, the pending closure of Asos magazine, and yet another news app launch. Chris fights with hotel wifi, loses.

Republished with kind permission of Media Voices, a weekly look at all the news and views from across the media world

Related posts

What's New In Publishing articles suggested by Bibblio
Helping publishers increase engagement, improve monetization and drive new audiences. Read more