Topics

Digital Publishing

2021 Google algorithm updates will make an impact this year

Google’s expectations for content quality continue to become more demanding, and there are no signs of this stopping in 2022 With Google releasing back-to-back algorithm updates, the second half of 2021 was a busy time for SEO professionals. Publishers are still looking at the analytics to try to figure out how individual updates will impact […]

‘News’ ≠ ‘journalists’? — The Media Roundup

Divorcing the terms “journalist” and “news” Here’s a really good thought experiment, and one that gave me pause when I tried it myself. Take a look at your news consumption across traditional platforms, social channels, wherever you typically seek out current affairs and analysis. How many of those sharing it would consider themselves to be […]

Making sense of programmatic advertising: A glossary for publishers

No matter how clever or creative an ad might be, placement is the key to making sure it’s seen by the intended audience. In the modern world of online advertising, programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best […]

Reader Revenue

50 ways to make media pay: Paywalls

This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to take out digital subscriptions. Upon hitting the paywall, readers will find themselves unable to access further content unless either they become subscribers, or wait for an extended period of time […]

Nieman Lab’s predictions for 2022: Our top picks

At the end of last year, Nieman Lab published a series of predictions for journalism in 2022. The fascinating collection gathered the views of more than 60 industry specialists. You can explore the full list on their website, but here are our top picks. 🎧 Listen to this article Journalism R&D investment will drive success The […]

The start-ups saving local news in the U.S.

The narrative that local news is dead is widely accepted in the media industry. The rise of digital advertising has cut off the main source of revenue for organisations that cover local news, leading to decades of cuts and managed decline at once-lucrative publications that have struggled to adapt. But over the last few years, […]

Audience Engagement

‘News’ ≠ ‘journalists’? — The Media Roundup

Divorcing the terms “journalist” and “news” Here’s a really good thought experiment, and one that gave me pause when I tried it myself. Take a look at your news consumption across traditional platforms, social channels, wherever you typically seek out current affairs and analysis. How many of those sharing it would consider themselves to be […]

News outlets should offer disagreement checks as well as fact checks

Entering the new year, Americans are increasingly divided. They clash not only over differing opinions on COVID-19 risk or abortion, but basic facts like election counts and whether vaccines work. Surveying rising political antagonism, journalist George Packer recently wondered in The Atlantic, “Are we doomed?” It is common to blame people who are intentionally distributing false […]

What The Atlantic learned from two years studying reader needs: The Media Roundup

What The Atlantic learned from two years studying reader needs The Atlantic is keen to know what its readers (and listeners) want from it as well as other media. In this piece, executive director of audience research Emily Goligoski outlines five ‘needs’ her team has gathered from research done over two years. Current, prospective, and […]

Digital Innovation

“Better opportunities for both engagement and monetization”: Publishers prioritizing audio/video innovation in 2022

67% of publishers plan to focus on iterating and improving existing products this year, according to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 report. In comparison, 32% intend to launch new products and brand extensions.  “This is partly because publishers have less money available for risky investments,” writes author Nic Newman, “but […]

Video still an area of active investment for publishers, but it’s now substance over style

Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video well, particularly when tailored to the audiences that are primed for it. Chris Sutcliffe looks at the year in video as part of our Media Moments 2021 report. It would be tempting […]

Looking ahead for 2022, tech and talent will be key

According to the director of Oxford University’s Reuters Institute for the Study of Journalism, Rasmus Kleis Neilsen, publishers will need to start spending more money on technology and talent in 2022 if they want to make their businesses fit for a digital future. Takeaways Writing for NiemanLab’s Predictions for Journalism 2022 series, Kleis Nielsen highlighted the fact that […]

Platforms

2021 Google algorithm updates will make an impact this year

Google’s expectations for content quality continue to become more demanding, and there are no signs of this stopping in 2022 With Google releasing back-to-back algorithm updates, the second half of 2021 was a busy time for SEO professionals. Publishers are still looking at the analytics to try to figure out how individual updates will impact […]

We’ve been getting our newsletter strategies all wrong: The Media Roundup

Is Twitter the biggest driver of newsletter subscriptions? Here’s a fun breakdown from Simon Owens about Twitter’s disproportionate role in driving newsletter subscriptions. Useful for any individual or organisation looking to boost subs this year – and given that it’s just been Axios’ fifth birthday, with its success predicated almost entirely on its newsletters alone, […]

Paid podcast infrastructure sets the scene for 2022

For most of podcasting’s 20-year history, subscribing was a simple question of clicking a button to sign up for free RSS updates. But with platforms renaming subscribers as followers, the scene has been set for paid podcast producers to begin charging listeners for content. Takeaways  2021 was a busy year for the podcast sector. Spotify […]

Advertising

Expectations dampen, but sharp growth still predicted: IPA Bellwether Q4 2021

2022/2023 will see larger marketing budgets as companies continue to recover If the Q3 2021 IPA Bellwether report optimistically predicted an impressive bounce back for marketers, the latest report is a tempering of those expectations going forward into 2022. With the Omnicron variant sweeping through the UK late last year and decimating workforces, inflation rising […]

Making sense of programmatic advertising: A glossary for publishers

No matter how clever or creative an ad might be, placement is the key to making sure it’s seen by the intended audience. In the modern world of online advertising, programmatic advertising is the preferred way for advertisers to find the ad space that’s most likely to reach their target audience and buy it at the best […]

Will scrapping BBC’s license fee benefit the rest of the media world? — The Media Roundup

How the scrapping of the BBC’s licence fee might impact UK media In yesterday’s newsletter Peter spoke about the good the BBC does, from lending the UK its status as a ‘soft superpower’ to the benefits to the public in an era of digital paywalls. But, as we always say on the podcasts, the BBC […]