Topics

Digital Publishing

“Much-needed cash infusion at a critical time for the local news industry”: Facebook commits $100M to support publishers

Facebook has announced a $100M investment to support the news industry which has been affected by the coronavirus pandemic.  Its VP of Global News Partnerships, Campbell Brown, writes, “At a time when journalism is needed more than ever, ad revenues are declining due to the economic impact of the virus. Local journalists are being hit […]

How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners

Daily news podcasts may be an obvious choice for news publishers looking to get into podcasting, but the field is crowded and resource costs can be high. Instead, publishers are finding ways to tell stories differently using audio, both to reach new audiences and to build loyalty among existing readers. UK national newsbrand The Telegraph […]

From $100M in debt to 98% growth in digital revenues: Lessons from Trusted Media Brands’ remarkable turnaround to profitability

Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming profitable again. Its digital ad revenues are now growing, and the company is diversifying into direct-to-consumer products and membership programs.  TMB’s total digital revenue grew by 98% from January 2015 […]

Reader Revenue

gal-dem launches membership model “at a time of reckoning for the media industry”

gal-dem, a publication dedicated to sharing perspectives from women and non-binary people of colour, announced yesterday that they were launching a membership scheme. gal-dem has been publishing since 2015, but switched from being a volunteer organisation to being a professional business in March 2019 after securing investment for full-time staff. Most of the content is […]

The internal and external culture shifts needed for publishers to embrace eCommerce

As increasing numbers of media companies begin to explore the revenue potential of eCommerce, there’s a growing recognition of the impact this may have on an organisation’s business culture and practice.  Publishers need to be cognisant of this, as eCommerce has the potential to change dynamics beyond the business side of a company. More widely, […]

“Great news for publishers”: UK scraps tax on digital editions

In an unexpected bonus for publishers in the UK, Chancellor Rishi Sunak has announced that the current 20% tax on ebooks, online newspapers and digital magazine editions will be abolished on 1st December.   “A world-class education will help the next generation to thrive. Nothing could be more fundamental to that than reading. And yet digital […]

Audience Engagement

“The most important thing … is to keep delivering”: Hearst UK pivots to an online event in under a week

To ensure fitness fans everywhere are still able to get their dose of energy and endorphins this weekend, Women’s Health Live 2020 has been creatively reimagined for the digital space. The UK’s biggest health and wellbeing festival will be live-streamed via a new WH Get Fit Done community Facebook page directly to people’s living rooms. This follows the […]

From $100M in debt to 98% growth in digital revenues: Lessons from Trusted Media Brands’ remarkable turnaround to profitability

Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming profitable again. Its digital ad revenues are now growing, and the company is diversifying into direct-to-consumer products and membership programs.  TMB’s total digital revenue grew by 98% from January 2015 […]

“A sharp rise in readership”: Shift in reading trends across Europe during the coronavirus lockdown

With nations across Europe having to adapt to restrictions caused by the coronavirus crisis, magazine subscription app Readly has seen a clear shift in the reading habits on its platform. A sharp rise in the readership of key categories has seen British readers turn to Mindfulness & Health, Puzzles, and DIY over the last few weeks as […]

Digital Innovation

How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners

Daily news podcasts may be an obvious choice for news publishers looking to get into podcasting, but the field is crowded and resource costs can be high. Instead, publishers are finding ways to tell stories differently using audio, both to reach new audiences and to build loyalty among existing readers. UK national newsbrand The Telegraph […]

“The most important thing … is to keep delivering”: Hearst UK pivots to an online event in under a week

To ensure fitness fans everywhere are still able to get their dose of energy and endorphins this weekend, Women’s Health Live 2020 has been creatively reimagined for the digital space. The UK’s biggest health and wellbeing festival will be live-streamed via a new WH Get Fit Done community Facebook page directly to people’s living rooms. This follows the […]

What was new in adtech this March

The coronavirus crisis has changed the landscape of our ecosystem, and at this moment it’s unclear as to what the lasting effects will be. As we all adjust to remote working, and what will be the “new normal” for the foreseeable future, publishers, brands and agencies are changing tactics to a situation never encountered before. […]

Platforms

“Much-needed cash infusion at a critical time for the local news industry”: Facebook commits $100M to support publishers

Facebook has announced a $100M investment to support the news industry which has been affected by the coronavirus pandemic.  Its VP of Global News Partnerships, Campbell Brown, writes, “At a time when journalism is needed more than ever, ad revenues are declining due to the economic impact of the virus. Local journalists are being hit […]

“Break free from the stuffy, media-trained bubble”: How publishers are using TikTok to connect with a new generation of readers

TikTok, was the second-most downloaded app of 2019. It surpassed both Facebook and Instagram while only losing out to WhatsApp, according to The Drum. Sensor Tower said last November that the app had topped 1.5B total downloads across iTunes App Store and Google Play. It has achieved these milestones well under 4 years of its […]

“The biggest change to News Feed since 2013”: Facebook is making it easy to bypass its algorithm

Not everyone is a fan of the Facebook News Feed algorithm.  The algorithm ranks available posts that can display on a user’s News Feed based on various parameters known only to Facebook, and what the algo deems most relevant, the user might not. In a tacit acknowledgment of this problem, the company is now considering […]

Advertising

Ad blocking rates have remained stable for the last 4 years, and is at a low of 10% on smartphone browsers: IAB UK

The latest annual ad blocking survey from IAB UK, conducted by YouGov, shows that the proportion of the population currently using an ad blocker has remained stable since 2016. Currently 23.7% of online adults have ad blocking software installed. While there was an uptick in rates between October 2015 and February 2016 (17.8% to 22.1%), […]

Time is money: Why publishers can’t afford slow native advertising partners

OPINION Publishers work with ad tech partners for one reason: revenue. But when it comes to “content discovery,” publishers are learning that deals with certain types of so-called “chumbox” partners are slowing down their websites and costing them revenue. Wait a millisecond. Wasn’t content discovery supposed to be good news for publishers? First, let’s call […]

What was new in adtech this March

The coronavirus crisis has changed the landscape of our ecosystem, and at this moment it’s unclear as to what the lasting effects will be. As we all adjust to remote working, and what will be the “new normal” for the foreseeable future, publishers, brands and agencies are changing tactics to a situation never encountered before. […]