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Digital Publishing

Publishers are seeing revenue bumps of up to 103% from email newsletters: “It is the new homepage”

A new study by marketing platform LiveIntent shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered the highest bumps include shopping (103%), home and garden (55%) and business (31%). “The data was aggregated from the performance of 2,500 publishers and brands that work with LiveIntent from […]

What was new in adtech, in June

This month in adtech saw the IAB Tech Lab call time on DigiTrust, which was one of the industry initiatives for cookie sharing. As Google’s Chrome makes up the majority of DigiTrust’s ID footprint, the clock has been ticking for the platform as the sun sets on the third-party cookie. As a result, the IAB […]

“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out

“It’s time to re-examine all of our relationships with the big platforms.” Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may have breathed new life […]

Reader Revenue

Publishers are seeing revenue bumps of up to 103% from email newsletters: “It is the new homepage”

A new study by marketing platform LiveIntent shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered the highest bumps include shopping (103%), home and garden (55%) and business (31%). “The data was aggregated from the performance of 2,500 publishers and brands that work with LiveIntent from […]

UK’s best-selling men’s magazine launches premium gourmet meal delivery service

Men’s Health, the UK’s best-selling men’s magazine published by Hearst UK, has announced a tie-up with fitness food specialist MunchFit that sees the introduction of ‘Fuel’ – a gourmet meal delivery service tailored by leading nutritionists to assist readers with a wide range of body goals. Fuel, which can be accessed through Menshealthfuel.com, has been […]

The must-read publishing stories you may have missed this week

Supercharging engagement with subscription boxes, why trust is essential for eCommerce strategies, and more Subscription boxes show resilience As shops have shut and people have been idling at home, subscription boxes have seen a surge in popularity – welcome news for a growing number of publishers who offer them as part of an eCommerce strategy. […]

Audience Engagement

Curated platform, Forum.eu, launches to bring Europeans together

This week sees the launch of Forum.eu, a bold initiative to bring Europeans together by translating selected articles into readers’ own national languages. The aim is to foster a greater understanding between Europeans of news in neighboring countries and generate an ‘open culture of discussion’. The platform, headquartered in Berlin but with Editors based throughout […]

“A finite number of items”: Flipboard launches new tool for publishers, to reduce news fatigue and keep readers coming back

“Storyboards more closely parallel magazines in their dead-tree form than Flipboard’s digital magazines ever have” New fatigue continues to be an ongoing concern for publishers. A Pew Research published earlier this year, found that almost seven-in-ten (66%) Americans have experienced news fatigue.  Flipboard has launched a tool that can help publishers deal with news fatigue, […]

Digital News Report 2020: 5 charts you may have missed

The annual Digital News Report is a must-read for publishers and media watchers. Featuring conclusions from a survey of 80,000 people in 40 markets, the study is a rich repository of insights and trends in online news consumption.  Here at What’s New In Publishing, we’ve dived into the key takeaways, the resurgence of email newsletters, […]

Digital Innovation

“This situation brought out the best of people”: How the publishing industry is coping with COVID-19

“This situation brought out the best of people.” That’s the feeling of David Mulrenan, head of investment at Zenith UK, when asked how the publishing industry is coping with COVID-19. “Continuous innovation, whether that be in how the copy gets into consumers hands or using their first party data to help take the temperature of […]

9 types of web analytics tools — and how to know which ones you really need

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But […]

“Preparing itself for a radically different future”: How publishers are emerging from the Covid-19 crisis

“The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.” FIPP’s first Covid-19 report, ‘Publishing during a pandemic: mapping a path through the coronavirus crisis,’ looked into how publishers around the world were initially affected by, and responded to the COVID-19 crisis.  It […]

Platforms

The dirty secret to ranking #1 on Google (Part 2 of 3)

Yesterday, we explored how Google puts their own products before any others, often regardless of quality. When they do, *even* when those results are superb, it discourages competition. Why bother building something better if Google’s going to send 70, 80, 90%+ of the search traffic to their own property? Today, we’ll look at how Google uses […]

“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out

“It’s time to re-examine all of our relationships with the big platforms.” Earlier this year, we reported about trouble brewing in the Apple News universe, and the growing industry consensus that Apple’s “News+ appears to be a flop.” There’s little of news in News+, and certain potential groundbreaking innovations that may have breathed new life […]

The dirty secret to ranking #1 on Google (part 1 of 3)

For the last few years, I’ve had a tongue-in-cheek phrase on my official bio that reads: “If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.” It’s mostly there because I dislike standard, overly formal, professional bios. But… not infrequently… someone (often a podcast host or the […]

Advertising

What was new in adtech, in June

This month in adtech saw the IAB Tech Lab call time on DigiTrust, which was one of the industry initiatives for cookie sharing. As Google’s Chrome makes up the majority of DigiTrust’s ID footprint, the clock has been ticking for the platform as the sun sets on the third-party cookie. As a result, the IAB […]

The importance of fraud verification: What publishers need to know

In 2017, Uber filed a lawsuit against Fetch Media for allegedly buying fake clicks and taking credit for app installs it didn’t deserve. Fast forward to 2019 and Uber moved up a gear by going after the ad networks used by Fetch to place Uber’s media budget over the same time frame. It was, and still is, a landmark […]

The ad revenue show must go on

If I had to use one word to describe the situation with publishers and ad revenue as of late, it would be “tumultuous”.  The ad revenue game was already facing some serious headwinds before The Great Upheaval. Google was looking to kill the third-party cookie, brand safety concerns ran rampant, and the sheer amount of […]