Topics

Digital Publishing

eCommerce livestreaming to generate $25B in sales in the US by 2023: What publishers need to know

“This is where shopping is going,” says Nancy Berger, SVP/Publishing Director and CRO, Hearst Media, as Cosmopolitan gears up to host its second, bi-annual shopping event, “Hauliday by Cosmo x Klarna,” on March 1 and 2, 2021. It will feature sales across fashion, apparel, footwear, and beauty from brands such as Macy’s, HAUS LABORATORIES, Rebecca […]

The Independent reaps the rewards of investment: The Media Roundup

Independent eyes acquisitions as it marks fourth year of profit despite Covid-19 The Independent has achieved a fourth year in profit since going digital-only, and is also looking at making its first acquisitions. The publisher has grown overall revenue by 29% year-on-year, and advertising revenue 19%, despite challenging market conditions. They also now employ 115 […]

The Newsletter Era: Growing your newsletters starts with knowing your audience

Experts share tips on making your newsletter a success Newsletters were one of the fastest growing media distribution and marketing solutions of 2020. Publishers used the tool to quickly build an audience and convert people into paying subscribers within months. #MediaRevolution’s second session provides a deep-dive into launching a newsletter, understanding your subscribers and turning […]

Reader Revenue

“The industry is actually in better shape than many others:” How COVID-19 influenced publishing revenue trends

Publishing industry insiders and commentators have often used the word acceleration to describe the effects of the pandemic on various business trends. The latest mediafutures Europe report published by Wessenden Marketing drills down into the specifics. It examines how key business trends were accelerated and what lies ahead.  Wessenden Marketing tracks changes in the UK […]

Stronger appetite for news curation leads to subscription rise at Dennis

If you ask Julian Thorne of Dennis Publishing why UK subscription revenues are up, he won’t hesitate with the answer.  “Like many magazine publishers we are seeing continued growth in our print subscription business especially with titles such as The Week and MoneyWeek which are undoubtedly benefiting from the increased appetite for news curation and financial […]

The NYT subscriber strategy and why the model is hard to replicate

New York Times says 100 million would be willing to pay for news in English My first gig in journalism was finding stories in data, doing data-driven journalism. It wasn’t exactly a scene from Oscar-winning movie Spotlight (about The Boston Globe’s investigative journalism unit). Sometimes it was about finding outliers and trying to work out the […]

Audience Engagement

The Newsletter Era: Growing your newsletters starts with knowing your audience

Experts share tips on making your newsletter a success Newsletters were one of the fastest growing media distribution and marketing solutions of 2020. Publishers used the tool to quickly build an audience and convert people into paying subscribers within months. #MediaRevolution’s second session provides a deep-dive into launching a newsletter, understanding your subscribers and turning […]

Publishers seeing 20-50% increase in subscriptions: The importance of direct customer relationships

Bauer, Hearst, Immediate and Dennis Publishing have all seen 20-50% increases in subscriptions — print and digital — with some notable surges for individual brands Again and again, we hear the drumbeat … the big pandemic pivot for magazine media last year was to adopt a diversified direct-to-consumer (DTC) strategy. Early on in the lockdowns, […]

Audience engagement, affiliate commerce, and more… The Media Roundup

Audience Engagement = Audience Respect Engagement is one of those buzzwords; something we all acknowledge to be a worthy aim but not something we take much time to define beyond praising some nice upward trending metrics. On his blog, Adam Tinworth has taken the time to unpack one of the biggest weaknesses in our broad […]

Digital Innovation

The new publishing mantra: Adapt and diversify

“Free and unencumbered by normal constraints, everyone’s realised you’ve got to double down and try new stuff as we’re in extraordinary times.” Those words from UK-based Immediate Media’s CRO Duncan Tickell provide an excellent attitude for magazine publishers in early 2021.  According to Meg Carter writing in InPublishing, Tickell says the future looks bright because his company […]

Using data to enrich editorial content: Insights from Mapp Digital’s Emily Maitland

How do you effectively use data to enrich editorial content? What can branded content learn from luxury magazines? These are all questions that Emily Maitland has the answers to. After taking an interest in brand management during university, Emily went on to pursue a career in marketing, diving into data to help inform and shape […]

“The new era in experience will be born digital”: Lessons for publishers from Adobe’s 2021 trends report

“As business leaders look towards the new year and scan the horizon for a return to normal, it’s apparent that the new era in experience will be born digital,” writes Alvaro Del Pozo, VP, International Marketing, Adobe in the company’s 2021 Digital Trends Report.  The recently published report tracks changes among marketing, advertising, eCommerce, creative […]

Platforms

The Independent reaps the rewards of investment: The Media Roundup

Independent eyes acquisitions as it marks fourth year of profit despite Covid-19 The Independent has achieved a fourth year in profit since going digital-only, and is also looking at making its first acquisitions. The publisher has grown overall revenue by 29% year-on-year, and advertising revenue 19%, despite challenging market conditions. They also now employ 115 […]

Facebook versus News: Advertising is the real problem

The fight between Facebook and the Australian government is over almost before it began. Having drastically overplayed its hand by banning a vast range of content, Facebook has been forced to settle for what appear to be cosmetic concessions, such as a two-month period of mediation before disputes are subject to compulsory arbitration. Its apparent decision to capitulate was […]

This week’s changes are a win for Facebook, Google and the government — but what was lost along the way?

After almost a year of heated discussion about the News Media Bargaining Code, there will shortly be a new law of the land – one that’s unlikely to be applied to the platforms it was intended to reign in. But that’s not to say it hasn’t done its job. With some final tweaks expected to […]

Advertising

Study: Many publishers still looking for solutions to cover the loss of third-party tracking

Lotame, a global provider of data enrichment solutions for addressable advertising, has announced findings from its “Beyond the Cookie: The Future of Advertising for Marketers and Publishers” research. The report’s main finding reveals that the vast majority (68%) of UK marketers believe the future of advertising in a cookieless ecosystem relies on multiple interoperable ID […]

53% of digital publishers witnessed positive revenue growth in Q3 2020, boosted by a significant rise in subscription revenue

The shift to subscription revenue has gained serious momentum. The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, shows that the shift to subscription revenue amongst UK publishers has gained serious momentum. The DPRI report aims to provide an overview of revenue levels across multiple channels and platforms – as […]

6 problems with Google’s FLoC (and 1 silver lining)

Last week Google caused a media storm by announcing that third-party cookies, which are due to be banned from Chrome in 2022, will be replaced with an AI system called Federated Learning of Cohorts (FLoC). FLoC is part of the Privacy Sandbox initiative, a family of privacy-enhancing technologies developed by Google aiming to move the […]