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Digital Publishing

Business Insider’s fascinating approach to paywalls and free content

As we embark on a new decade, I think it’s safe to say that the metered paywall’s best days are firmly behind it. This method of charging readers for news is so commonplace now that it’s almost hard to contemplate how revolutionary — and even radical —  it seemed when The New York Times adopted […]

How can journalists help solve the global problem of deepfakes?

The technology of deepfakes has come a long way since that groundbreaking video of former president Barack Obama mouthing words he never actually uttered first did the rounds. That video signaled a revolution in the entertainment industry, and opened up countless possibilities of media synthesis to create hyper-realistic characters. But what happens when this branch of synthetic […]

The Economist launches US election newsletter and podcast to combat “high news fatigue and a decline in media trust”

The Economist announced that it is expanding coverage ahead of the US presidential election by launching a new 2020 newsletter and podcast called “Checks and Balance”. Both the new podcast and newsletter will be accompanied by a comprehensive marketing campaign aimed at increasing readership and subscribers. The Checks and Balance newsletter will highlight the best […]

Reader Revenue

Revenue diversification for media and publishing businesses

Media brands need to develop more revenue streams as online display advertising declines. We all know this, but the challenge is working out new business models above and beyond simply charging subscriptions for content. Ahead of the Making Publishing Pay conference in London in February, Carolyn Morgan looks at some examples of media businesses developing […]

Insights on the media industry’s changing fortunes, from Dow Jones

At the recent FIPP Congress, Jonathan Wright – Global Managing Director for Dow Jones & Wall Street Journal – spoke about how media companies can build sustainable revenue models in today’s changing consumer environment. We caught up with him at the event to find out more.  When Wall Street Journal (WSJ) publisher, Dow Jones & […]

The must-read publishing stories you may have missed this week

Google to make third-party cookies ‘obsolete’ by 2022, UK digital spend to soar 8% this year, and more The third-party cookie crumbles This week, Google became the latest browser to turn against third-party cookies, announcing plans to make them ‘obsolete’ within the next two years. It’s not the first browser to do so; Apple’s Safari […]

Audience Engagement

The Economist launches US election newsletter and podcast to combat “high news fatigue and a decline in media trust”

The Economist announced that it is expanding coverage ahead of the US presidential election by launching a new 2020 newsletter and podcast called “Checks and Balance”. Both the new podcast and newsletter will be accompanied by a comprehensive marketing campaign aimed at increasing readership and subscribers. The Checks and Balance newsletter will highlight the best […]

Telegraph’s new tactic: will offering a Fitbit be enough to attract new readers?

The news that UK printed newspapers are continuing to lose circulation comes as no surprise, extending – as it does – a trend that has been gathering pace for two decades after digital media began to cannibalise print sales. But the latest release of Audit Bureau of Circulation (ABC) circulation figures came with a postscript. The ABC announced it […]

TikTok could dethrone Instagram, says Snap founder, as 2020 heralds “a significant shake-up in the social media pecking order”

The winds of change are blowing hard at the onset of 2020. Just days ago we reported about TikTok overtaking Facebook to become the 2nd most-downloaded app in the world. In the same week, we learned that Instagram’s growth is stalling and Pinterest has become the 3rd biggest social media platform in the US. “The […]

Digital Innovation

Business Insider’s fascinating approach to paywalls and free content

As we embark on a new decade, I think it’s safe to say that the metered paywall’s best days are firmly behind it. This method of charging readers for news is so commonplace now that it’s almost hard to contemplate how revolutionary — and even radical —  it seemed when The New York Times adopted […]

How can journalists help solve the global problem of deepfakes?

The technology of deepfakes has come a long way since that groundbreaking video of former president Barack Obama mouthing words he never actually uttered first did the rounds. That video signaled a revolution in the entertainment industry, and opened up countless possibilities of media synthesis to create hyper-realistic characters. But what happens when this branch of synthetic […]

“We are in the midst of a massive reinvention”: Fortune Media launches new premium offerings

Fortune Media has launched its new, premium offerings, including a faster, redesigned website, an immersive video hub, multiple new newsletters, and an upgraded print magazine, to be joined later this week by the “Fortune: Global Business News” app for iOS and Android.  Fortune is investing significantly in its journalism and platforms in an effort to […]

Platforms

Enhanced privacy, advanced publisher friendly features and steady growth make Telegram the messaging app to watch out for

There is a notable rise in the use of messaging apps for sharing news in the last few years. Antonis Kalogeropoulos, Research Fellow at Reuters Institute, wrote in a 2019 report, “People are spending less time with relatively open networks like Facebook and more time with more private messaging applications like WhatsApp, Facebook Messenger, Viber, […]

As Instagram growth stalls, Pinterest surges to become the 3rd biggest social media platform in the US

Research firm eMarketer reports that US user growth for Instagram fell to single-digits, for the first time ever, in 2019. eMarketer projects a continued decline for Instagram, and has revised its US growth rate projections for Instagram for the next two years downward, to 4.5% in 2020 from 5.4%, and to 3.2% in 2021 from […]

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TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers

TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs in Q4 of 2019 (a 24% increase over Q3 2019). It became the second-most downloaded app worldwide in 2019, after WhatsApp, and ahead of Facebook and Messenger. Sensor Tower also […]

Advertising

RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers

Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’ according to an update released on the Chromium blog. It is not the first browser to do so, but with Chrome having a 67% share of the browser market, this is a […]

UK: IPA Bellwether Q4 2019 – Digital spend to soar 8%

As Boris Johnson set out to “get Brexit done” in Q4 2019 and sent the public to the polls to vote in the “Christmas General Election”, the result has brought with it more certainty for the marketing industry. At least, this is what the latest Bellwether report from the Institute of Practitioners in Advertising (IPA) […]

The crack in the wall of the Facebook-Google ad duopoly

Could we be witnessing the decline of the Facebook-Google duopoly in advertising? We’ve seen glimmers of it, as publishers like Meredith position themselves for first-party ad revenue potential. Firefox took aim at it with their proposal for an ad-free internet experience, and other media brands are shying away from third-party platforms to unlock the paid content potential of their user […]