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Advertising

Whitepaper: We need to move beyond dwell time when measuring audience engagement

WNIP sponsored post The longer ads are in front of people the more effective they are. The percentage of people who recall seeing a brand when exposed to an ad for less than five seconds is 17%, but when exposed to an ad for more than five seconds that figure leaps to 30.5%. For this […]

Sovrn releases OneTag to help publishers grow their business

Sovrn, which offers products and services to more than 25,000 independent online publishers, has announced the official release of OneTag, a unified mechanism to simplify the installation, management, and reporting of multiple products and functionality on publisher sites. Publishers adopting OneTag will immediately get access to three of Sovrn’s core products with a single line […]

BoSacks Speaks Out: Ad Spending Disappearing as Most Magazines Continue to Fumble

I just spent a few days in Florida speaking to a group of below-the-radar publishers from The Coastal Angler. These are a collection of local magazines focused on the niche topic of angler fishing. Angler fishing, (I had to look it up), is just what you might have expected. It’s a method of fishing by […]

Business

IPA Bellwether Q2 2018: The UK ad industry reacts

The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last quarter saw the lowest increase since Q1 2016, an amber warning for publishers and brands alike. The Q2 report pointed to a drive in digital advertising, with upward revisions to […]

Future Publishing to acquire Purch’s Consumer Division

Future Publishing has announced the proposed acquisition of the consumer division of NYC-based Purch, the next generation of digital publishing and marketplace platform, operating in the consumer technology and science verticals. The deal is expected to be worth £105.7m ($132.5m), which will be funded by a rights issue. Assuming the deal goes through as expected – […]

Microsoft acquires GitHub as it goes back to its roots

Microsoft has agreed to acquire GitHub according to those familiar with the matter. Bloomberg reports that the code-repository company popular with many software developers could announce the deal as soon as today. Stop Press: It has. GitHub is a vast code repository that has become popular with developers and companies hosting their projects, documentation, and code. […]

Digital

Whitepaper: We need to move beyond dwell time when measuring audience engagement

WNIP sponsored post The longer ads are in front of people the more effective they are. The percentage of people who recall seeing a brand when exposed to an ad for less than five seconds is 17%, but when exposed to an ad for more than five seconds that figure leaps to 30.5%. For this […]

Five trends to watch as media flips to mobile-first

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here […]

Quality online environments are 42% more cost effective for advertisers

GroupM UK and Newsworks’ ground-breaking new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively impacted. The research shows that ads appearing in quality online environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above the fold placement and dwell […]

Magazines

Meredith’s Shape magazine: A year-long brand evolution

Meredith’s Shape magazine spent the last year thinking over and creating its own evolution. Shape, which is published 10 times a year, reaches a rate base of 2.5 million and an audience of 14 million across platforms, focuses on healthy living for the 21st century woman. The magazine, which was launched in 1981, underwent a […]

BoSacks Speaks Out: Ad Spending Disappearing as Most Magazines Continue to Fumble

I just spent a few days in Florida speaking to a group of below-the-radar publishers from The Coastal Angler. These are a collection of local magazines focused on the niche topic of angler fishing. Angler fishing, (I had to look it up), is just what you might have expected. It’s a method of fishing by […]

How brand magazines are becoming more sophisticated – and successful

The world’s best brand magazines learnt early on not to push their products, but rather rely on the merits and value of content to engage readers. Today, they are getting even better at it. Magazine aficionados get all excited when the title, The Furrow is mentioned. When the first edition of The Furrow appeared in 1895, the […]

Mobile

Newsrooms need to step up their mobile game to satisfy the mobile majority

Americans’ changing news habits have an incredible impact on how we function as an informed society. Mobile is now the most common way US adults get news, outperforming desktop or laptop computers according to a newly released study from the Pew Research Center. In fact, more U.S. adults report they get news on a mobile device (58%) […]

Podcast: Best practice in mobile journalism and digital storytelling

In this episode of Media Voices, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect journalism in different territories across the globe. For those unaware, Corinne Podger is a renowned media consultant and digital multimedia educator based in Sydney, Australia. With a strong background […]

Five trends to watch as media flips to mobile-first

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here […]

Newspapers

Overwhelmed with the nonstop news cycle? NY Times designs an “enjoyable” solution

The New York Times is no stranger to news overwhelm. One might argue that the newspaper—which publishes around 160 stories per day—is itself one of the causes of reader overwhelm with the news cycle. To address this concern, the NY Times undertook an initiative for regular news consumers to easily keep up with the stories […]

Print ad revenue rises for UK newspapers, reversing a 7-year trend

The latest Advertising Association/WARC Expenditure Report is just out, and it comes with welcome news. Print display ad revenue for national UK newspapers has gone up for the first time in seven years, reversing a trend of decline since 2011. The last time any growth was recorded was in the last quarter of 2010. Advertiser […]

Trust in mainstream newspapers is growing in the US

Of late there has been a noticeable trend suggesting a resurgence of the newspaper, albeit mostly in a digital avatar. To recap, just earlier this month, we reported about The Times of London and The Sunday Times reaching 500,000 subscribers, with digital subscribers overtaking print subscribers for the first time. On the other side of the […]

Social Media

How publishers are using Instagram’s IGTV

2018 might have been a challenging year for its parent company Facebook, but for Instagram, it has largely been business as usual. The image/video based platform has posted excellent traffic and revenue figures and has continued to establish itself as one of the social media channels of choice for Generation Z. Instagram/Forbes So not surprisingly […]

Snap rises as Facebook falls

For so long, Facebook has been the classroom bully in social media, with Snapchat taking it on the chin when Facebook copied Snapchat’s Stories format on FB, Instagram and WhatsApp. But now, the little tyke is exacting revenge as Facebook deals with blow after blow in the public arena: ongoing Russian meddling on the platform, incendiary […]

How to delete your past tweets — in bulk and for free — and perhaps save your career

Publishing is one of those industries, like advertising and other media sectors, that is more vocal and certainly more high profile than many other industries. We wouldn’t have it any other way. Publicity is our life blood. But it comes with a warning. What was acceptable in the past may not always be acceptable now, […]

Video

IAS and FreeWheel announce global measurement solution to verify video ad inventory

Leading third-party verification company, Integral Ad Science (IAS), and video ad-serving platform, FreeWheel (part of Comcast), have this week announced a new global partnership to provide publishers with a simple solution for verifying and protecting their premium video ad inventory. The partnership integrates the measurement capabilities of both companies to empower publishers to better understand […]

Zenith: Online video now the world’s fastest-growing ad format

Global consumers will spend an average of 67 minutes a day watching online video* this year, up from 56 minutes last year, according to Zenith’s Online Video Forecasts 2018, published this week. “By 2020 we expect the average person to spend 84 minutes a day watching videos online,” says Jonathan Barnard, head of forecasting and […]

Twitch, Facebook, YouTube and the future of Interactive Video

With the huge amounts of investment into digital video over the past few years, from all corners of the media industry, the question on everyone’s lips is “what is the future of interactive video?” We’ve seen everything from the famous stunts of people watching puddles and watermelons to the rapid rise and disappearance of circular […]