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Advertising

View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020

The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and director of global intelligence at Zenith gives his take on the latest report. We’re forecasting 4.5 per cent growth for this year, plus 4.2 per cent in 2019 and 2020. We’ve […]

View From The Buy Side: The shift towards context-based advertising

The 2016 election, Cambridge Analytica scandal, and GDPR represent a tidal shift in how the ad tech and digital media industry will monetize their audience moving forward. And it’s overdue. Demographic data doesn’t define a person’s identity. People define themselves by what matters to them, by their interests, hobbies, and values, and they show this in […]

New Condé Nast study reveals 79 percent of consumers make brand decisions pre-search

Condé Nast has released the results of a study commissioned in partnership with Tapestry, a research firm with specialisation in the consumer decision journey, which explored the crucial role and timing of influence in the path to purchase, and further examined the value of Condé Nast in the decision making process. The study identified several […]

Business

Microsoft acquires GitHub as it goes back to its roots

Microsoft has agreed to acquire GitHub according to those familiar with the matter. Bloomberg reports that the code-repository company popular with many software developers could announce the deal as soon as today. Stop Press: It has. GitHub is a vast code repository that has become popular with developers and companies hosting their projects, documentation, and code. […]

It’s new, it’s live!

You might have noticed something startlingly different about What’s New in Publishing – we’ve changed! Nothing stands still in publishing and we’re no exception. Since being purchased by Sovrn Holdings, Inc. earlier this year we’ve broadened our remit, expanded our team and moved offices to central London. Like all change, it comes with its own […]

Time Inc. UK to rebrand as TI Media

Time Inc. UK has announced that it is rebranding to TI Media. The news follows the company’s acquisition by private equity firm Epiris LLP from Meredith Corporation in March 2018, with the new name taking effect from Monday 11 June 2018. The company’s new logo will also be unveiled the same day. Marcus Rich, Time […]

Digital

9 key takeaways from the Digital News Report 2018

Damian Radcliffe rounds up the key takeaways from the seventh Digital News Report Today sees the publication of the seventh Digital News Report from the Reuters Institute for the Study of Journalism. This annual study features detailed findings from a sample of more than 74,000 digital news consumers in 37 different countries around the world. The […]

Digital ad spend reaches an all-time high of $88 Billion in 2017, with mobile accounting for 57% of revenue

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that […]

Guardian halves its losses to £19m as tabloid switch filters through

Guardian News & Media (GNM) reported a £19m loss in the year to the end of March, half the £38m loss recorded in the previous financial year. The publisher of the Guardian and Observer also stated it’s ‘on track to break even this year’. GNM’s £19m loss is 25% better than its internal target of £25m, due to […]

Magazines

Facebook’s first print magazine – will it ‘Grow’ (or go up in smoke?)

Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most ‘quintessential cannabis horticulture magazine’ in the world, available in all 50 US states, and Canada. This does beg the question: why did Facebook decide to give its first official magazine […]

Allure editor in chief on diversity and how the title became magazine of the year

Michelle Lee is Allure’s Editor in Chief and a pioneer in many aspects of magazine publishing. Her progressive approach has gained plaudits across a wide spectrum and led to Allure being awarded Magazine of the Year by Adweek last Autumn, with Michelle herself being awarded Editor of the Year. In this week’s Media Voices podcast, […]

Research shows significant increase in digital magazine consumption

Data released today shows an 80% increase in UK digital magazine consumption with over 13 million magazines read in the last year. According to Readly digital newsstand*, over the last twelve months, its subscribers spent a total of 22 million hours reading digital magazines, with an average of 22 minutes per session and 7 hours […]

Mobile

View From The Buy Side: Mobile share of advertising market to exceed 30% in 2020

The latest update of Zenith’s Advertising Expenditure Forecasts report paints a pretty positive picture of the global ad market. Jonathan Barnard, head of forecasting and director of global intelligence at Zenith gives his take on the latest report. We’re forecasting 4.5 per cent growth for this year, plus 4.2 per cent in 2019 and 2020. We’ve […]

View From The Buy Side: Mobile Advertising

In 2018 people in the UK will spend an average of 2 hours and 7 minutes every day on mobile devices compared to 1 hour 56 minutes on desktops and laptops, according to eMarketer. Unsurprisingly, advertising budgets are following consumers’ eyeballs with more than half of all digital ad spend going on mobile ads. There […]

Can a smartphone really be a suitable device for reporters? The BBC aims to find out

BBC News is evaluating smartphones by putting ‘mojo kits’ in the hands of its most experienced camera crews. The project is designed to see, once and for all, whether a smartphone really is a suitable device for daily newsgathering. “These are people that have been using big cameras for years,” Duncan Stone, senior cameraperson, BBC News, told […]

Newspapers

London Evening Standard defends claim it sold ‘favourable’ news coverage to Google and Uber in £3m deal

The Evening Standard has defended its editorial integrity as “beyond question” after claims emerged that it had sold “favourable” news coverage to advertisers including Google and Uber. In an article on media platform Open Democracy, the newspaper was believed to have agreed a £3m deal with six companies promising them “’money-can’t-buy’ positive news and ‘favourable’ […]

Why The Guardian believes its app can convert avid readers into paying subscribers

The Guardian is developing a two-tier digital model aimed at driving thousands of its most avid readers who currently do not pay for its journalism towards an enhanced and increasingly distinct service for which they will pay a monthly fee. The strategy will enable the publisher to continue its tradition of open publishing, and will rely […]

Google News is getting an overhaul and customized news feeds

Google is giving Google News a refresh that brings all its news products into one experience, the company announced at its annual developer conference. The new Google News experience begins with a “For You” section that has a briefing of five top stories Google has pulled for you. This is a mix of global headlines, local news, […]

Social Media

Can Instagram’s YouTube rival IGTV become an alternative for publishers?

When Instagram was born in 2010, it was simply a mobile photo sharing app. But fast forward three years and in 2013, it began moving into video. Now eight years after making the initial push into the digital space, at a conference in San Fransico, Instagram announced IGTV, a standalone app which will feature videos up […]

“Trending” no more… Facebook removes news feature, but it’s not all bad news for publishers

Facebook users around the world have started receiving notifications that the company is removing the “Trending” news feature from readers’ News Feeds. While this appears to be consistent with Facebook’s recent policy of reducing content from brands and publishers—so people see more updates from friends and families, especially ones that receive a lot of engagement—the […]

How Google News App is tackling some of social delivery’s tough problems

Google’s CEO Sundar Pichai kicked off last month’s Google I/O by stating that “there is more great journalism being created today than ever before.” Pichai and Trystan Upstill, Head of News Product and Engineering at Google, went on to highlight the programs and products Google was working on to help publishers sustain quality journalism. A […]

Video

How Publishers Can Succeed In The Social Video Space

It’s widely recognised that younger audiences are spending far less time with traditional media in favour of digital media – and specifically social –  which continues to dominate throughout the media landscape. For publishers, the time is ripe to adapt to suit their audiences’ new habits. By capitalising on the latest consumption trends, publishers can reclaim […]

6 things publishers need to know about Facebook videos in 2018

Facebook videos are one of the key aspects of the platform, and Facebook has repeatedly committed to the format going into 2018. We look at the data to see what’s working in video so far this year. Even with Facebook’s recent algorithm shift, which is said to have reduced the visibility of viral videos on the platform, video […]

How Cheddar is creating a non-patronising environment for younger audiences

Cheddar is a new media company that focusses on delivering business and finance content to younger audiences through an on-demand news channel. Here, executive vice president Melissa Rosenthal talks us through evolving distribution, the dangers of Facebook, and why millennials are still being talked down to by the traditional media. Cheddar was created by Jon Steinberg, […]