Topics

Advertising

Why publishers need to rethink their attitude to below-the-fold ads

WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average ATF bids are $0.43, compared with just $0.08 below the fold (BTF). However, new research from publishing solutions provider, Sovrn, shows that what brands think they know about ads placed […]

How much should advertisers worry about the future of consumer data?

For more than a decade now, users of social media platforms and internet services have been providing personal data to companies like Facebook, Google, and Yahoo! in exchange for free services like online communities, email, and storage space. The value proposition is straightforward: We give the companies some personal information – name, birthdate, and where […]

The FreeWheel Council for Premium Video Europe underlines importance of premium in latest paper

The FreeWheel Council for Premium Video Europe (FWCE) has released a ‘Demystifying Premium’ position paper, which aims to determine what is exactly meant by the phrase ‘premium video inventory’ and create an industry-recognised definition for it. FWCE was created in June 2017 to provide advice and guidance in the premium video industry. It has 17 global members, encompassing a wide variety […]

Business

Immediate Media Co acquires BBC Good Food brand

Immediate Media Co, the special interest content company named Digital Publisher of the Year in 2017, has announced it has struck an agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The acquisition of BBC Good Food – including the digital and live events businesses – establishes Immediate as the largest […]

The evolution of bricks and mortar retail: implications for publishers

Many theories insist that the reason consumers are leaving bricks and mortar stores for web-based purchasing, is because of the Internet and online retailers like Amazon.com. In reality, these changes are nothing more than the continuing movement in retail shopping patterns for the last 50 years. RETAIL METAMORPHOSIS As a Baby Boomer, growing up in […]

IPA Bellwether Q2 2018: The UK ad industry reacts

The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last quarter saw the lowest increase since Q1 2016, an amber warning for publishers and brands alike. The Q2 report pointed to a drive in digital advertising, with upward revisions to […]

Digital

Five trends to watch as media flips to mobile-first

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here […]

Quality online environments are 42% more cost effective for advertisers

GroupM UK and Newsworks’ ground-breaking new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively impacted. The research shows that ads appearing in quality online environments are 42% more cost effective for advertisers based on levels of engagement, viewability, above the fold placement and dwell […]

Why Bolivia’s Oldest Journalist Association Went Digital To Defend Press Freedom

For over seven years, the European Journalism Centre (ECJ) has worked in Bolivia to support the independent press, accountability reporting and new innovative ways of communicating factual information. As press freedom continues its relentless slide in the country, organisations that defend journalists rights are increasingly turning to innovative tactics to push back. One of them is long-time EJC […]

Magazines

Tech billionaire to media baron: Salesforce CEO Marc Benioff buys TIME magazine for $190 million

Salesforce CEO Marc Benioff and his wife Lynne Benioff are buying TIME, the pre-eminent 95-year-old weekly newsmagazine, for $190 million. The sale comes less than a year after Meredith Corporation—which specializes in home and lifestyle magazines like People, Better Homes and Gardens, and Entertainment Weekly—bought TIME magazine and the rest of Time Inc. last November. […]

The evolution of bricks and mortar retail: implications for publishers

Many theories insist that the reason consumers are leaving bricks and mortar stores for web-based purchasing, is because of the Internet and online retailers like Amazon.com. In reality, these changes are nothing more than the continuing movement in retail shopping patterns for the last 50 years. RETAIL METAMORPHOSIS As a Baby Boomer, growing up in […]

Tearing up the rulebook – how independent magazines continue to shine

A recent exhibition of independent magazines at Somerset House in London shed more light on the bright future of independent print publishing, than its rich history. Can you guess what British magazine titles such as Spirit, New Music News, King Mob Echo, Heatwave, Nuclear Times and Sniffin Glue have in common? Like Blast, Nasty Tales […]

Mobile

Newsrooms need to step up their mobile game to satisfy the mobile majority

Americans’ changing news habits have an incredible impact on how we function as an informed society. Mobile is now the most common way US adults get news, outperforming desktop or laptop computers according to a newly released study from the Pew Research Center. In fact, more U.S. adults report they get news on a mobile device (58%) […]

Podcast: Best practice in mobile journalism and digital storytelling

In this episode of Media Voices, Corinne Podger takes us through best practice in mobile journalism and digital storytelling, and how varying mobile consumption habits affect journalism in different territories across the globe. For those unaware, Corinne Podger is a renowned media consultant and digital multimedia educator based in Sydney, Australia. With a strong background […]

Five trends to watch as media flips to mobile-first

It is official: We are finally “mobile-first.” At the conclusion of Q2, we reached the much-anticipated pivot point when all mobile traffic (direct and referred) caught up with desktop (see chart below). But while we waited, the mobile ecosystem and what we thought we knew about mobile has evolved. Is your media company prepared? Here […]

Newspapers

The New York Times’ T Brand content studio: The simple formula that works

In just a few years, the number of publishers building out branded content has soared from 15 to more than 600—and counting. But it’s not just their ranks that have grown. Many publishers have expanded their capabilities, harnessing teams, talent and tech to help brands create sponsored content and capture audiences. The New York Times […]

Digital subscribers for local newspapers: After adding 36,000, The Seattle Times lays out its strategy

Large newspapers like The New York Times and The Washington Post have started mastering the shift to digital, and are seeing their circulations surge, led by a growth in digital subscriptions. And now local newspapers, like The Seattle Times, are also catching up, with an aggressive digital push. Here’s how. A rising digital tide The New […]

Overwhelmed with the nonstop news cycle? NY Times designs an “enjoyable” solution

The New York Times is no stranger to news overwhelm. One might argue that the newspaper—which publishes around 160 stories per day—is itself one of the causes of reader overwhelm with the news cycle. To address this concern, the NY Times undertook an initiative for regular news consumers to easily keep up with the stories […]

Social Media

How social media platforms discriminate against small publishers

Back in 2012, I was working as an editor at a major national magazine, and running the publication’s social media accounts fell under my purview. One day I received an email from a Google employee. She worked as a media liaison for Google Plus, a platform that, at this point in time, Google was still […]

Vero App: what publishers need to know, and why GQ has partnered with it

Do publishers need yet another social network to follow and post on? Apparently GQ does. Whether this is GQ’s play to remain current and ‘on trend’ with Gen Z audiences is a moot point, but when the world’s leading men’s publication partners with a new social media app, it’s worth investigating further. What is Vero? […]

Facebook loses over 25% of its app users in US: Pew Research

Americans’ relationship with Facebook is getting increasingly complicated, with a significant portion of the population joining the #DeleteFacebook movement. More than a quarter (26%) of U.S. Facebook users say they have deleted the app from their cellphone over the past year, according to a new Pew Research Center survey. Over half of Facebook users (54%) […]

Video

Facebook Watch and the battle of the video platforms

A year after its launch Facebook is finally rolling out its new video service, Facebook Watch, across the globe. Yet its expansion arrives at an intriguing time for the video market. There are the first signs that the hegemony enjoyed by YouTube for nigh on a decade is now potentially under threat, not just from Facebook, […]

The FreeWheel Council for Premium Video Europe underlines importance of premium in latest paper

The FreeWheel Council for Premium Video Europe (FWCE) has released a ‘Demystifying Premium’ position paper, which aims to determine what is exactly meant by the phrase ‘premium video inventory’ and create an industry-recognised definition for it. FWCE was created in June 2017 to provide advice and guidance in the premium video industry. It has 17 global members, encompassing a wide variety […]

IAS and FreeWheel announce global measurement solution to verify video ad inventory

Leading third-party verification company, Integral Ad Science (IAS), and video ad-serving platform, FreeWheel (part of Comcast), have this week announced a new global partnership to provide publishers with a simple solution for verifying and protecting their premium video ad inventory. The partnership integrates the measurement capabilities of both companies to empower publishers to better understand […]