Topics

Digital Publishing

No peak in sight: 82% of publishers still looking to launch more newsletters

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be central to publishers’ future plans. 🎧 Listen to this article Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to […]

Media Moments 2022: Key events that have shaped the media and publishing industry this year

The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead We’re delighted to be launching the 2022 edition of Media Moments It’s nearly time for the launch of our annual media trends and analysis report Media Moments 2022, a WNIP report written by Media […]

A profitable yet dead simple business model: The Media Roundup

‘We are profitable because our business model is dead simple’ Journalism.co.uk is reporting on DAN, a US hyperlocal newspaper that has built a sustainable revenue stream by charging its 500 subscribers $10 a month for a low-tech newsletter. Four publishers pioneering with NFTs (no really) Despite the collapse in the market, there could still be opportunities […]

Reader Revenue

A profitable yet dead simple business model: The Media Roundup

‘We are profitable because our business model is dead simple’ Journalism.co.uk is reporting on DAN, a US hyperlocal newspaper that has built a sustainable revenue stream by charging its 500 subscribers $10 a month for a low-tech newsletter. Four publishers pioneering with NFTs (no really) Despite the collapse in the market, there could still be opportunities […]

“No more poaching”: News/Media Alliance calls on U.S. FTC to stop Big Tech plundering publisher data

Rule would limit platforms’ ability to reap first-party consumer data from publishers and potentially shift up to 10% of platform revenue to content creators. The News/Media Alliance, a nonprofit organization representing more than 2,000 news and magazine media organizations in the United States and globally, has filed comments and an economic study with the Federal […]

Why consumers really quit magazine subscriptions: The Media Roundup

TIME and Mather Economics on optimising subscription pricing analytics for the magazine industry Do you know what – amid all the chaos of the past few weeks in media I’d forgotten what it was like to read a really good, solid strategy article! I’d highly recommended reading this one, particularly for the explanations of what […]

Audience Engagement

No peak in sight: 82% of publishers still looking to launch more newsletters

Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be central to publishers’ future plans. 🎧 Listen to this article Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to […]

Media Moments 2022: Key events that have shaped the media and publishing industry this year

The biggest shifts this year, and how publishers can prepare for what is likely to be another challenging twelve months ahead We’re delighted to be launching the 2022 edition of Media Moments It’s nearly time for the launch of our annual media trends and analysis report Media Moments 2022, a WNIP report written by Media […]

Publishers: How audio content increases audience loyalty and revenue

Over 90% of audiences who opt to listen to content are highly engaged loyal readers Throughout the years, the media publishing industry has persevered through numerous changes. Each era presents new challenges and needs such as reaching out to new and younger generations, creating an effective first-party data strategy, and most importantly – sustaining readership […]

Digital Innovation

As hype around emerging technology comes crashing down, publishers power through

This episode looks at how the bubble has burst around many of the emerging technologies that had previously excited the industry, and where publishers are looking now for innovation. The ‘crypto winter’ has set back many of the projects we saw begin in last year’s exploration of emerging technology. The crash began early in 2022 due to rising interest […]

Automated journalism and the future of news media: INMA report

With less fear these days that robots are going to take their jobs — and a greater eagerness to welcome their assistive capabilities — newsrooms are learning to embrace automated tools. With that acceptance comes the reassurance and understanding that, no matter how capable automated software becomes, it can’t replace the skills of a good […]

Publishers: How to measure “hard-to-measure” marketing channels

I’ve ranted endlessly about how leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types of content, and word-of-mouth. But, never stepped up and made clear how to use metrics, imperfect though they may be, to turn impossible-to-measure into difficult, but possible. Sadly, I’ve never seen a high-quality offering to reliably point-to, either. So, let’s talk […]

Platforms

We can’t (and never could) depend on platforms: The Media Roundup

We can’t depend on platforms anymore Could we ever…?! ‘Anymore’ aside, Jacob Donnelly succinctly outlines something we’ve brought up many times on the podcast. To properly monetise content, publishers were always focused on getting traffic onto their own sites. But this ran counter to what the social media platforms wanted. “Traffic from these platforms will […]

The age of social media is over: The Media Roundup

The age of social media is ending. The time of the Orc… has come Well, not that last bit of the headline. This is an interesting essay on social media as a whole in the light of Meta and Twitter’s turbulent few months. I don’t necessarily agree with it – for one thing I think […]

Mastodon: How the ‘federated’ network works and why it won’t be a new Twitter

Twitter users who are fleeing to the social media platform Mastodon are finding it to be a different animal In the wake of Elon Musk’s noisy takeover of Twitter, people have been looking for alternatives to the increasingly toxic microblogging social media platform. Many of those fleeing or hedging their bets have turned to Mastodon, which has attracted hundreds […]

Advertising

To decarbonize the media industry, Cedara raises $2.7M in seed funding

Ad tech and software industry veterans have launched the first end-to-end software solution to enable the media ecosystem to reach net zero. Black Enterprise, the leading Black digital media brand, is one of the first publishers to participate. The first end-to-end carbon intelligence platform for the media industry, Cedara, has raised $2.7 million in a […]

How to generate “more sales and a greater return on investment”: Publisher insights from 2022 Magazine Media Factbook

Advertisers increased ad placement on magazine websites by 23% Magazines are valued as trusted sources of high-quality journalism and provide a brand-safe environment for advertisers. Latest research offers insights into how publishers and advertisers can work together to maximize their impact. Americans of all ages read magazines (print and digital), especially younger adults, according to […]

As tech giants spar, publishers and brands demand transparency

Geoff Wolinetz, SVP of Demand Partnerships, OpenX, explains how the ad tech landscape is evolving. Publishers and brands will select partners not for their legacy DSP or SSP capabilities, but for their ability to deliver on a new set of needs, from identity-based buying to sustainability. Key to all this will be transparency… In the past […]