Topics

Digital Publishing

Publishers: Best paywall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing in popularity over recent years, allowing content producers to establish a […]

eCommerce in Publishing: 3 strategic considerations

This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies A number of publishers were already embracing the potential for eCommerce. However, the growth of the subscription economy, coupled with changing COVID-era consumer habits – and the likelihood of their continuation – has encouraged more media players into the eCommerce fold.  In […]

Can the world’s biggest subscription success recover lost ground? — The Media Roundup

Disney catches Netflix, but what next? Disney now has more streaming subscribers than Netflix. Charlotte Henry writes that Disney+ has just over 221 million, compared to the 220.7 reported by Netflix after it lost almost 1 million subscribers in the last quarter. So they’re pretty much neck and neck in the streaming race. The interesting […]

Reader Revenue

Publishers: Best paywall examples of 2022

Benchmark examples from some of the most successful content producers currently employing a paywall With print and ad revenue continuing to fall in value, digital publishers have been looking for new ways to monetize their content. For this reason, paywall and subscription strategies have been growing in popularity over recent years, allowing content producers to establish a […]

Can the world’s biggest subscription success recover lost ground? — The Media Roundup

Disney catches Netflix, but what next? Disney now has more streaming subscribers than Netflix. Charlotte Henry writes that Disney+ has just over 221 million, compared to the 220.7 reported by Netflix after it lost almost 1 million subscribers in the last quarter. So they’re pretty much neck and neck in the streaming race. The interesting […]

Publishers: 10 reasons to develop a digital subscription strategy

Subscription models are increasingly popular amongst publishers, and for good reason – diversify revenue streams, collect data & a lot more… Although once a model that was only considered as something ‘the big publishers’ do, digital subscriptions are continuing to grow in popularity year-on-year amongst publishers of all shapes and sizes. Currently valued at $650 billion, […]

Audience Engagement

Engagement strategies for digital publishers: Benchmarks 2022

Engagement strategy ideas from some of the most successful content producers There is a direct correlation between engagement and revenue – as a user becomes increasingly engaged in your content, they yield a gradually higher average revenue per user (ARPU). Engagement is therefore essential for any content producer to seek to develop throughout the audience funnel, moving users from […]

Reversing news avoidance in younger people: The Media Roundup

Meet the social-first news start-up aiming to re-engage younger people RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up is turning its attention to its own social news app. This is a write-up of […]

Meet the social-first news start-up aiming to re-engage younger people

RocaNews began after its founders struggled with news overwhelm and avoidance at the beginning of the pandemic. Now, with over a million Instagram followers and 175k newsletter subscribers, the start-up is turning its attention to its own social news app. Confidence in newspapers and television news is at an all-time low, according to the latest […]

Digital Innovation

eCommerce in Publishing: 3 strategic considerations

This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies A number of publishers were already embracing the potential for eCommerce. However, the growth of the subscription economy, coupled with changing COVID-era consumer habits – and the likelihood of their continuation – has encouraged more media players into the eCommerce fold.  In […]

Web3 for news publishers: What’s the long-term potential?

The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new “realities” of Web3 and Metaverse. In an article-series dedicated to Future Technologies, we dive into what Web3 can mean for publishers. Stay tuned for next week’s post where […]

4 ways news media companies are using personalisation: The Media Roundup

Newspapers downplay climate change to boost sales The co-founder of the Oxford Climate Journalism Network, former Conde Nast exec Wolfgang Blau, has said the long-term implications of climate change pose a bigger challenge to journalism than the advent of the internet. Speaking to Press Gazette he said editors are deliberately downplaying the threat of climate […]

Platforms

Google pauses third-party cookie phaseout until next year

The deadline for deprecating third-party cookies in Google’s Chrome browser has been moved again There were rumors at the Cannes Lions Festival this year that maybe the third-party cookie phase out wouldn’t be happening this year after all. It turned out that the whispers were exactly right – Google has delayed the death of third-party cookies in […]

In Europe TV and Facebook still rule, TikTok and podcasts are on the rise: A look at EU media habits

Key takeaways from the Media & News 2022 Eurobarometer survey In Europe, Eurobarometer regularly publishes public opinion surveys which have been conducted on behalf of the European Commission or other EU Institutions. This has been the case since 1973. To be honest, when I compare it with the amount of data and all kinds of […]

Google, Apple, and Amazon stifle innovation when they favor their own products

The SparkToro team got an exciting surprise: a mention of our research on Last Week Tonight by John Oliver. The full episode, Big Tech Monopolies, is available on YouTube. It covers an issue I’ve railed against before, but with a heightened sense of urgency: there is actually a bipartisan bill in Congress that might fix this. Like any congressional bill, it’s […]

Advertising

As buyers move closer to the sell-side, publishers have an opportunity to deliver new value

TL;DR: Publishers have suffered far too long from giving away control to the Big Tech giants and, at such an early stage in the addressability landscape, they now have a unique opportunity to rebalance the power dynamic. This needs to be based on deeper, longer-term relationships with brands through adaptability, value creation and choice writes […]

Publishers: Top digital media trends for 2H 2022

Digital publishers know the scenario all too well. There’s more competition for eyeballs than ever before and more opportunities for advertisers. As we head into 2H 2022, publishers will be assessing the landscape and trying to balance budgets while increasing audiences as consumer preferences and choices continue to evolve. It’s not a time for the […]

Google pauses third-party cookie phaseout until next year

The deadline for deprecating third-party cookies in Google’s Chrome browser has been moved again There were rumors at the Cannes Lions Festival this year that maybe the third-party cookie phase out wouldn’t be happening this year after all. It turned out that the whispers were exactly right – Google has delayed the death of third-party cookies in […]