Topics

Digital Publishing

67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control

Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify.  The growth happened across every content type and channel surveyed. Social platforms saw the biggest surge in consumption (48%) followed by digital news […]

ePaper readers are a younger, more profitable group than print readers: A case study from Germany

Aa new report on the state of ePaper readership in Germany has been released by Die Zeitungen. German-speakers can find the full report here. To bring this information to a wider audience, we have translated the findings into English for our Future of News community. Join us as we explore five key findings on who the […]

“Without technology content is nothing”: What is a media company nowadays?

“It’s about helping people find their way in a life that’s become complicated.” Marc Walder is living proof that fortune favours the brave. Over the last 13 years the CEO of Swiss media group Ringier has spearheaded a quite astonishing digital transformation at his company, branching out into marketplaces, ecommerce, ticketing and classifieds by buying […]

Reader Revenue

“Sell more than a product or a cause”: How memberships can help publishers build a sustainable future

Membership requires a “mindset shift,” suggests the Membership Puzzle Project’s newly published, The Membership Guide. “Instead of just assuming what members want, successful membership organizations have developed ways of listening, fresh thinking about what their members actually want, and strong feedback loops to get it right.” The guide lays how news publishers can do the […]

How tech is revolutionising subscription management

Turning casual browsers into followers, or ultimately into subscribers, is a challenge facing publishers in every sector of the media. Startup Zephr, which last year received a significant injection of venture capital, is pioneering customer journey solutions that are rooted in technological innovation. Here COO, Felix Danczak, details how the company has grown and how he believes […]

The must-read publishing stories you may have missed this week

The Atlantic amasses 300,000 paying subscribers in a year, finding sustainable business models, and more Using Instagram for digital growth Reuters’ 2020 Digital News Report showed that the use of Instagram for news has doubled across all age groups since 2018, with the platform now on the brink of overtaking Twitter as a news source. […]

Audience Engagement

London’s ES Magazine goes ‘all in’ on Brand Stories

Never has the phrase ‘timing is everything’ been so apt. Back in March, London’s Evening Standard newspaper halted the publication of its popular free weekly magazine, ES, with the aim of restoring it in September. The timing was fortuitous as it coincided with Boris Johnson’s ‘back to work’ initiative in late August which encouraged London’s […]

Why TikTok has come of age during the COVID crisis

OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers.  With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an […]

The conversation around men’s magazines need to change: Insights from MEL magazine

In this episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed to change and the branded media business model that is at the heart of MEL’s success. In the news roundup, we discuss growth and success […]

Digital Innovation

ePaper readers are a younger, more profitable group than print readers: A case study from Germany

Aa new report on the state of ePaper readership in Germany has been released by Die Zeitungen. German-speakers can find the full report here. To bring this information to a wider audience, we have translated the findings into English for our Future of News community. Join us as we explore five key findings on who the […]

“Without technology content is nothing”: What is a media company nowadays?

“It’s about helping people find their way in a life that’s become complicated.” Marc Walder is living proof that fortune favours the brave. Over the last 13 years the CEO of Swiss media group Ringier has spearheaded a quite astonishing digital transformation at his company, branching out into marketplaces, ecommerce, ticketing and classifieds by buying […]

Can text message-based news work? Indiana’s The New Paper thinks so

Text-based notifications have a decidedly mixed reputation amongst publishers. Associated with sensationalist headlines and annoying interruptions, they can alienate the very audiences they are meant to engage with if either the content or frequency aren’t pitched exactly right. Fast forward to 2020 and the Covid-19 pandemic has changed the zeitgeist with publishers looking to react […]

Platforms

Why TikTok has come of age during the COVID crisis

OPINION As COVID-19 continues to disrupt business and society, TikTok provides an engaging platform for publishers to reconnect with a new generation of customers.  With 10 million users in the UK, TikTok is the ‘big thing’ in social media. A truly viral content factory, TikTok is mainly aimed at Generations Z and Y with an […]

Google News favours mainstream media. Even if it pays for content, will local outlets fall further behind?

Google’s role in delivering audiences to news outlets has been under scrutiny of late. The Australian Competition and Consumer Commission’s initiative to redirect advertising revenue from Google and Facebook to news publishers has led to threats of a news boycott by both companies. Australia’s news media businesses have faced revenue loss and job cuts for some time now, blaming Google and Facebook […]

“TikTok is journalism in every sense”: How The Washington Post raked in 647,700 followers since its launch last year

When you say the name The Washington Post you don’t automatically think of 15-second viral dance videos and haiku challenges. Yet, thanks to the passion and vision of one man the venerable newspaper now has a hugely popular TikTok account, which has raked in 647,700 followers since its launch last year. At FIPP’s World Media Congress […]

Advertising

67% consumers likely to engage with ads on trusted publisher sites: Contextual advertising promises better revenue and control

Content consumption has doubled during the pandemic. It is up from 3 hours 17 minutes per day, to 6 hours 59 minutes, according to a new report by media measurement company DoubleVerify.  The growth happened across every content type and channel surveyed. Social platforms saw the biggest surge in consumption (48%) followed by digital news […]

London’s ES Magazine goes ‘all in’ on Brand Stories

Never has the phrase ‘timing is everything’ been so apt. Back in March, London’s Evening Standard newspaper halted the publication of its popular free weekly magazine, ES, with the aim of restoring it in September. The timing was fortuitous as it coincided with Boris Johnson’s ‘back to work’ initiative in late August which encouraged London’s […]

Ad industry invites Apple to the table on IDFA usage

Apple’s much-talked-about iOS 14 was supposed to include a major advancement for user privacy… and it was poised to have a massive impact on the digital ad industry. “When iOS 14 rolls out to the public this fall, users would be greeted with a dialog that asks them to ‘Allow Tracking’ or ‘Ask App Not To […]