Topics

Advertising

Publishers’ guide to personalized and contextual ads

As online advertising has shifted predominantly to programmatic channels, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, user privacy has increasingly become a global focal point for both consumers and the advertising industry as a whole. Both publishers and advertisers now need to adapt […]

2019 and the new age of advertising: in-housing, 5G and XR

Rising tensions over data regulation, transparency and privacy dominated the ad world in 2018. Advertisers and publishers will face more challenges in 2019 including more consolidation and talent going in-house. But there is also a great opportunity to innovate and create new and exciting experiences for consumers as technology takes another leap forward with 5G. […]

2019 will be tough on ad fraud—and that’s great news for publishers

As the year winds down and we look ahead to 2019, it’s time to take stock of what changed in 2018, and what it means for the year to come. This year’s changes are not only next year’s challenges, but also next year’s opportunities. The digital landscape will become tougher in 2019 and the digital […]

Business

Sovrn raises $25M to broaden its range of publisher solutions

Sovrn, which offers products and services to more than 25,000 independent online publishers, has raised upwards of $25M to accelerate its move towards a more diverse range of publisher solutions – both through acquisition and internal investment. The company, which was born out of Federated Media and renamed in 2014, is best known for its ad tech […]

How publishers are navigating the perilous path to diversification

Many quality publishers are navigating the “valley of death” on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s not a journey that they’ll all survive. But publishers are being driven by the realization that solely ad-funded models won’t work in the age of platform intermediaries and tech giants, which […]

Immediate Media Co acquires BBC Good Food brand

Immediate Media Co, the special interest content company named Digital Publisher of the Year in 2017, has announced it has struck an agreement to acquire BBC Good Food, the UK’s biggest food media brand, from BBC Studios. The acquisition of BBC Good Food – including the digital and live events businesses – establishes Immediate as the largest […]

Digital

3 rules for a successful digital news product strategy

As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key essentials […]

How we can make local journalism thrive: takeaways from News Impact Summit, Cardiff

For decades, we have been able to take local journalism for granted. Today, we no longer can. Local journalism is facing a number of challenges. Traditional newspapers look to transform processes into the digital space and shift the internal culture towards new ways to engage with their communities. At the same time, some pioneering news […]

The powerhouses of the Internet are turning hostile to websites

Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans caveats or exceptions), we probably shouldn’t be surprised. But, we should be prepared. Google is referring less outgoing traffic to websites for the first time in its 17 year history (at least in the […]

Magazines

Magazine media M&As – what happened in 2018 in review

In this industry, change is constant. Though, over the last number of years, we’ve seen increasing numbers of mergers and acquisitions on the media landscape. 2018 was no different, with magazine media marketplaces restructuring, consolidating and diversifying.  “The trends we are seeing are diversification and consolidation. Media and publishing companies need to have more diverse […]

Opinion: Magazines in 2035

Despite magazines facing strong headwinds throughout 2018, publishers should remain confident about the long-term future of the format. Indeed, I would like to propose three compelling reasons for such optimism among the next generation of the magazine industry’s publishers and entrepreneurs. 1. The commercial tide in content publishing is moving strongly in the direction of […]

Condé Nast merges US and international businesses under one umbrella

“We are in a state of transformation,” said Wolfgang Blau, the president of Condé Nast International, earlier this year. Yesterday, when the publisher announced that Condé Nast and Condé Nast International will be integrated, we got to witness the significance of that statement, with a glimpse into the extent of the transformation that’s been initiated. […]

Mobile

Understanding the mobile streaming video audience – global insights for publishers

Opinion Online video viewership is growing worldwide. As publishers evolve their media platforms to offer video content, it’s valuable to understand how different audiences experience streaming content in their day-to-day lives, in order to get the experience right and drive engagement. We recently conducted an international survey examining in detail how viewers in10 different countries—UK, […]

Engage your mobile audience: how to create mobile-friendly stories

Forty-four per cent of the world’s news consumers get their news primarily via the smartphone, Reuters Institute states in its 2018 Digital News Report. But although technology has changed the distribution of news dramatically, the stories are still told in the same way as they were 100 years ago. When it comes to mobile storytelling, […]

Are mobile news aggregators on the rise as referral traffic sources?

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day at the beginning of October I was looking at a story in Currents and noticed another referrer in the mix: SmartNews. SmartNews is an app that aggregates and serves “impartial, trending […]

Newspapers

NYT’s chief technology officer on how the newspaper harnesses technology to innovate

It has been a fascinating decade for The New York Times, a newspaper that has done perhaps more than any of its rivals to recalibrate online news media business models.  Much of the success of its paid for content programme though has been underpinned by its innovative use of technology. Ensuring that its apps and […]

3 years to a million paying supporters: Guardian’s alternative model of growth without paywalls

With revenues from print circulation and advertising in steep decline, and the duopoly gobbling up most of what comes from digital advertising, news outlets are increasingly being forced to go behind a paywall to sustain themselves. In this scenario, the news that The Guardian has become sustainable with the help of its reader-supported business model […]

“Read in every country on earth”: NY Times charts its course to 10 million subscribers with a dynamic paywall plan

The New York Times Co. is on a tear. The Manhattan-based news publisher announced earlier this month that its digital-subscription sales grew strongly in the third quarter, and digital advertising rebounded. Nearly two-thirds of the quarter’s $417 million in revenue came from subscriptions, and with more than 200,000 new digital subscribers, the Times ended the […]

Social Media

Publishers have finally fallen out of love with platforms, but it has been a hard lesson to learn

In a year dominated by headline-grabbing failures from Facebook, many news and magazine brands have learned the hard way that third-party platforms ultimately only have their own interests at heart. If 2017 showed signs of a strain in the relationship between publishers and the platforms which had promised to save them, this year put the […]

“Stories to rule the world”: The great social media pivot

Once upon a time, the News Feed took over the world, with Facebook at the helm. Industries were upended, new fortunes were created, and there were grand visions of using its power to connect everyone, and create a global community to make the world a better place. Then came the barrage of privacy scandals, erosion […]

BuzzFeed CEO Jonah Peretti’s increasing pessimism and why it matters

I can’t be the only person who was genuinely perplexed by the interview BuzzFeed CEO Jonah Peretti gave to The New York Times last week. In it, he floated the idea of a sort of mega-merger between several of the biggest digitally native news organizations, including Vice, Vox Media, Group Nine, and Refinery. The motivation […]

Video

Understanding the mobile streaming video audience – global insights for publishers

Opinion Online video viewership is growing worldwide. As publishers evolve their media platforms to offer video content, it’s valuable to understand how different audiences experience streaming content in their day-to-day lives, in order to get the experience right and drive engagement. We recently conducted an international survey examining in detail how viewers in10 different countries—UK, […]

70% UK publishers look at video content as top priority for 2019

Videos have a compelling way of stimulating engagement, yielding results like click-throughs, shares, lead generation, and sales. Video content is among the more effective tactics for getting exposure to a brand, as well as generating revenue. A Hubspot study found that 83% of consumers would consider sharing videos with their friends if it is specific […]

Opinion: How publishers can seize the premium video opportunity

Linear TV and online video viewing are converging, with audiences now watching a blend of live, on-demand, and DVR (digital video recorded) content. The same is true of advertising, where sophisticated new technologies enable digital-like capabilities and impression-based delivery to be applied to premium video, creating an overlap between traditional linear TV advertising and digital […]