Topics

Digital Publishing

What publishers need to know before implementing a paywall: FIPP report on subscription strategies

FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls – How to start your subscription strategy, provides an overview of the strategies that publishers across the world are applying to create sustainable subscription revenue from readers.  It emphasizes the role of customer centricity and building personal relationships with […]

PSFK’s Piers Fawkes: Our B2B publication works due to relentless iteration

PSFK founder, president & editor-in-chief Piers Fawkes unveils how his B2B company helps brands and retailers build tomorrow’s customer experiences. Bibblio CEO Mads Holmen had a chat with Piers about being service-minded as a publication, their spin-off event this January and developing their paywall solution Wallkit that they’re offering to others. Mads: Who is your PSFK’s target audience? Piers: Our […]

Bellwether Report: Internet marketing growing strongest as firms target digital and social media

According to the latest IPA Bellwether Report, internet marketing is growing strongest as firms target digital and social media, and adspend is rising modestly, with bigger improvements forecast for 2020 onwards. However, political and economic uncertainty has generated caution among businesses, with firms reporting no change in available marketing budget expenditure. Following a return to […]

Reader Revenue

What publishers need to know before implementing a paywall: FIPP report on subscription strategies

FIPP has released a new report in collaboration with London-based media consultancy Blaize. The report, Paywalls – How to start your subscription strategy, provides an overview of the strategies that publishers across the world are applying to create sustainable subscription revenue from readers.  It emphasizes the role of customer centricity and building personal relationships with […]

“We’re putting the reader at the heart of everything:” Inside the Guardian’s journey to profitability

Two months ago, the Guardian achieved what many in the industry thought would be impossible: they recorded a small operating profit, following 20 years of multi-million pound losses. This was aided by record online traffic, reduced costs, and financial contributions from readers, putting the business in a sustainable position. Now that seemingly impossible goal has […]

How to make money as a publisher: NYC execs talk monetization

We invited the NYC publishing community to share insights on monetization strategies in the industry. On June 19, Bibblio hosted the fifth edition of the ‘Future of Media & Publishing’ event series at WeWork Penn Station. The evening featured a panel with contributors Josh Kaufman (VP Client Development at Digital Trends), Jennifer Bartner Indeck (CEO & Group Publisher at Den of […]

Audience Engagement

First impressions count. How publishers can create a truly satisfying user experience

It’s no secret that a great user experience is the key to attracting and retaining customers. There are plenty of articles out there highlighting the obvious UX design must-haves: “offer real-time support,”  “create a good 404 page,” “have a working search function,” “make sure you have a quick load time,” etc. However, a good user […]

The demand for cross-sectional content: Using NLP to find niche audiences

Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers find what they need. How can I communicate the most unique, relevant attention patterns without stating the obvious?  In this […]

Where the world of content is heading: London event highlights

We were invited to ‘PACE: The Future of Content’, an event hosted by Pragmatic, with a particular focus on content-driven businesses, publishers and brands that publish. On 27 June 2019, I attended this London event and enjoyed talks by Gina Roughan (Director of Content Services at Zone), Dmitry Shishkin (Chief Content Officer at Culture Trip), Gay Flashman (CEO at Formative Content) […]

Digital Innovation

PSFK’s Piers Fawkes: Our B2B publication works due to relentless iteration

PSFK founder, president & editor-in-chief Piers Fawkes unveils how his B2B company helps brands and retailers build tomorrow’s customer experiences. Bibblio CEO Mads Holmen had a chat with Piers about being service-minded as a publication, their spin-off event this January and developing their paywall solution Wallkit that they’re offering to others. Mads: Who is your PSFK’s target audience? Piers: Our […]

Ecom ad spending is growing “much faster” than total digital advertising: GroupM

According to the latest report on E-commerce trends by GroupM, e-commerce related spending on advertising is growing much faster than total digital advertising, and holds implications for both marketers and media owners. “The increasing importance of e-commerce is two-fold,” the report notes. “It shapes the behaviors of consumers and manufacturers and it also has a […]

Google is building a social network (again)

Shrugging off its monumental failure with Google+, the search giant is again dipping its toes into the social networking waters. It’s latest initiative is Shoelace, a mobile app that, according to the company, helps connect people with shared interests through in person activities. Learning from its previous experiences, Google has decided to start small this […]

Platforms

Apple is looking to stay one step ahead in the audio game… by funding exclusive podcasts

Podcasting is having a bit of a moment. Advertising revenue from the format is expected to pass $1 billion by the end of this year, and the number of adults in the US who listen to a podcast is growing steadily, with more than one in three now listening each month.  These trends haven’t gone […]

Clash of the News tabs: Apple, Google and Facebook square off

When it comes to Apple, Facebook and Google, the publishing industry hasn’t exactly been a fan. The tech giants have been repeatedly accused of driving away eyeballs and ad revenue, causing the demise of many a noted publisher, not to mention assisting in the rapid proliferation of fake news. The silicon valley giants have all […]

Google is building a social network (again)

Shrugging off its monumental failure with Google+, the search giant is again dipping its toes into the social networking waters. It’s latest initiative is Shoelace, a mobile app that, according to the company, helps connect people with shared interests through in person activities. Learning from its previous experiences, Google has decided to start small this […]

Advertising

How magazines can take a strategic approach to advertising

How far can a magazine go without compromising its brand values? Mary Hogarth looks at strategies to improve advertising revenue. When I first began my magazine career back in the late Nineties, the revenue model was more straightforward. Most proceeds came from copy sales and display advertising.  Today, not so much. While advertising sales still […]

Ecom ad spending is growing “much faster” than total digital advertising: GroupM

According to the latest report on E-commerce trends by GroupM, e-commerce related spending on advertising is growing much faster than total digital advertising, and holds implications for both marketers and media owners. “The increasing importance of e-commerce is two-fold,” the report notes. “It shapes the behaviors of consumers and manufacturers and it also has a […]

The Guardian’s Chief Revenue Officer Hamish Nicklin on sustainable journalism and fair advertising

On this week’s episode of Media Voices, the Guardian’s Chief Revenue Officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and contributions, the reestablishment of ‘premium’ advertising, and its plans through to 2022. In the news roundup Chris and Peter take a look at TikTok, an audio collaboration between Reach plc […]