Topics

Digital Publishing

“We’ve debunked the myth that younger people aren’t prepared to pay for news content”: How Tortoise is using podcast subscriptions to attract new audiences

Tortoise has been slow to podcasts but quick to subscriber-only audio. The publisher, whose motto is “Slow down – Wise Up”, launched its first podcast at the end of 2019, a weekly investigative show exploring the drivers behind the headlines. Now, it is building out additional reader revenue streams with subscriber-only podcasts. Tortoise now has […]

Subscription Offers Page Benchmarks: A review of 10 digital publishers

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing on the cake might not give you a clear idea […]

Condé Nast “no longer a magazine company”: The Media Roundup

Condé’s comparison of magazine readers to web and social audiences makes no sense Our very own Peter is popping off at a statement from Condé Nast CEO Roger Lynch. He claimed that the publisher of glossy titles like Vogue, Wired, The New Yorker, and GQ, is “no longer a magazine company”. That argument seems mostly […]

Reader Revenue

“We’ve debunked the myth that younger people aren’t prepared to pay for news content”: How Tortoise is using podcast subscriptions to attract new audiences

Tortoise has been slow to podcasts but quick to subscriber-only audio. The publisher, whose motto is “Slow down – Wise Up”, launched its first podcast at the end of 2019, a weekly investigative show exploring the drivers behind the headlines. Now, it is building out additional reader revenue streams with subscriber-only podcasts. Tortoise now has […]

Subscription Offers Page Benchmarks: A review of 10 digital publishers

Discover our review of 10 subscription offer page examples, with best practices and takeaways to consider for your own strategy Few people can walk by a French bakery without stopping to have a look at the variety of cakes on display. And whilst the icing on the cake might not give you a clear idea […]

Condé Nast “no longer a magazine company”: The Media Roundup

Condé’s comparison of magazine readers to web and social audiences makes no sense Our very own Peter is popping off at a statement from Condé Nast CEO Roger Lynch. He claimed that the publisher of glossy titles like Vogue, Wired, The New Yorker, and GQ, is “no longer a magazine company”. That argument seems mostly […]

Audience Engagement

Social media influencers come under fire amidst widespread distrust 

New research from Emplifi, the customer (CX) experience platform, reveals widespread UK consumer distrust in mega influencers, amid record-high inflation and the UK government’s clampdown on undeclared advertisements.  The survey – commissioned by Emplifi and conducted by Google Surveys in April 2022 with 2,500 UK consumers – found that 41% of UK consumers ‘never’ trust the products and […]

Publishers’ most trusted engagement tools: Newsletters, podcasts and mobile apps

Innovation is a constant, but publishers can still rely on traditional audience engagement tools Publishers are suckers for bright shiny things. But while innovation is essential in the rapidly changing digital space, publishers shouldn’t forget what David Tvrdon calls the three pillars of audience engagement: newsletters, podcasts and mobile apps. He says that without these traditional […]

Brands are taking a page out of publishers’ books: Here’s why

Increasingly more brands are turning to publishing, but what’s in it for brands? How can you reap the same benefits? Across the world, a trend is developing where brands are following in publisher’s footsteps to benefit from the power of content… 2017, Stripe acquired Indie Hackers 2019, Robinhood took over MarketSnacks and Digital Ocean acquired Scotch.io 2021, Zapier acquired Makerpad, […]

Digital Innovation

eCommerce in Publishing: Why eCommerce? Why now?

This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this first chapter, we explore the growing prominence of eCommerce in publishers’ revenue strategies and the role that COVID-19 has played in accelerating this trend. An increasingly important revenue stream “Publishers say that, on average, four different revenue streams will be […]

eCommerce in Publishing: Introduction

What publishers need to know about this growing revenue stream and what it means for them This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies eCommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of […]

Publishers: What’s new in local, AI, and junk news

How recent articles have affected my thinking about the future of media One of my favorite recent articles was a newsletter post by Dick Tofel, former general manager of the investigative news site ProPublica. He asked the question, Time for local newspapers to go all-local? In other words, should local newspapers stop filling their web and print pages […]

Platforms

Social media influencers come under fire amidst widespread distrust 

New research from Emplifi, the customer (CX) experience platform, reveals widespread UK consumer distrust in mega influencers, amid record-high inflation and the UK government’s clampdown on undeclared advertisements.  The survey – commissioned by Emplifi and conducted by Google Surveys in April 2022 with 2,500 UK consumers – found that 41% of UK consumers ‘never’ trust the products and […]

Google Pagespeed insights for publishers: Tips to improve website page speed

Page loading speed is a major factor considered by Google for search result ranking. Google has been increasing their focus on the overall visitor experience, and created Google Core Web Vitals to track page loading speed, page layout stability, and how quickly a user can start engaging with a page. Google has recently begun measuring […]

The CNIL and DSB decisions on Google Analytics: How publishers can prepare for the future

The French CNIL in cooperation with other European counterparts has declared that Google Analytics’ transfers of EU data—protected under the GDPR—to the United States are in breach of the GDPR and has ordered a French website manager to comply with the regulation and, if necessary, to stop using Google Analytics under the “current conditions it provides” […]

Advertising

Affiliate Revenue: still a publisher’s best eCommerce bet?

This is an excerpt from our free-to-download report, eCommerce in Publishing: Trends & Strategies In this chapter, we examine the growing prominence of eCommerce in publishers revenue strategies and the role that COVID-19 has played in accelerating this trend. An established revenue formula For many publishers, affiliate relationships will be their first – and often primary […]

Publisher challenges using first-party data are everyone’s problem

The digital media space is experiencing a reversal of its usual order. Typically, what matters to advertisers is seen as equally vital for publishers. Currently, however, sell-side difficulties with harnessing first-party data are creating issues for buyers, particularly as 2022 presents the last chance saloon for finalizing their post-cookie preparations. It’s now widely accepted that […]

“Over £812k in eCommerce sales”: How Future plc’s PetsRadar defied the pandemic

Launched by Future plc in Sept 2020, PetsRadar has become one of the publisher’s most successful new launches of recent years and now comfortably sits in the top 50 brands within the U.S. lifestyle/pets category, according to Comscore. The launch of the new title was accompanied by raised eyebrows, coming as it did at the […]