Topics

Digital Publishing

“Building on a relationship”: How publishers are generating revenues and deepening reader relationships through events

Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media Consulting writes in the FIPP Innovation in Media 2019-2020 World Report that most publishers have almost everything required to run a successful event. That includes relevant content, niche expertise, and […]

How publishers can add 10-15% to Instagram referral traffic

Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to sites that Facebook does. Twitter, with one-third of the active monthly users Instagram has, still sends five times the traffic in terms […]

The must-read publishing stories you may have missed this week

How QR codes are helping reinvent print magazines in South Africa, ad-blocking rates at a 3 year low, and more Learning the limits of A/B testing The Economist is known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. They’re frequently held up as being one of […]

Reader Revenue

50 Ways to Make Media Pay: Report Download

What’s New in Publishing is proud to present 50 Ways to Make Media Pay, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe.   From ecommerce to affiliate partnerships, programmatic to native ads, paywalls to micropayments, exhibitions to cruises, this free report aims to spark new ideas as well as […]

Should news publishers get in bed with Amazon?

In its 15-year lifespan, Facebook has spawned adversarial relationships with countless companies, politicians, and even its own co-founders, but perhaps no industry has garnered more distrust for the social platform than digital publishers. In fact, publishers now cite their experience with Facebook as an allegory for why one should always beware large tech platforms bearing […]

The must-read publishing stories you may have missed this week

Amazon in talks to fund publishers’ international expansion, branded content revenue grows by 40%, and more Looking to a bright future for publishing Hello from the PPA Festival in London, where WNIP are covering the latest in business models, revenue, editorial innovation and transformation. We’ll be updating the site over the next few days with stories from […]

Audience Engagement

“Building on a relationship”: How publishers are generating revenues and deepening reader relationships through events

Events are one of the many sources of revenue that publishers can tap to create a sustainable business. John Wilpers, Senior Director of Innovation Media Consulting writes in the FIPP Innovation in Media 2019-2020 World Report that most publishers have almost everything required to run a successful event. That includes relevant content, niche expertise, and […]

The must-read publishing stories you may have missed this week

How QR codes are helping reinvent print magazines in South Africa, ad-blocking rates at a 3 year low, and more Learning the limits of A/B testing The Economist is known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. They’re frequently held up as being one of […]

Reaching the ‘impossible generation’: How can publishers engage millennial audiences?

Young people and press consumption: this topic always sparks a heated debate among those in the publishing industry – and for good reason.  Stances on this topic vary. Some believe young people consume just as much news as their parents did – but on different channels. Others believe ‘digital’ generations just aren’t interested in news […]

Digital Innovation

How publishers can add 10-15% to Instagram referral traffic

Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media platform. Yet, it sends just a tiny fraction of the amount of traffic back to sites that Facebook does. Twitter, with one-third of the active monthly users Instagram has, still sends five times the traffic in terms […]

Audio beyond the Anglosphere: What publishers need to know

In our “Business of Audio” series, we have explored topics that have been commonly overlooked in the audio discussion, such as how audio is more than just podcasts and why we cannot forget the monetisation aspect. However there is another topic that does not always get the airtime it deserves: how audio is developing outside of the Anglosphere. […]

AI and media – where next?

Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp what AI actually is. What jobs can it undertake, and how can it save publishers time and money and improve their products. At DIS 2019 it was clear that there is still […]

Platforms

Despite declines in usage and engagement, marketers keep spending on problematic platforms

Despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there. eMarketer’s US Social Trends for 2019 foresees continued fallout from 2018’s social media scandals and revelations, particularly for Facebook. It appears that marketers will continue to advertise on the problematic platform, despite declines in usage and engagement along […]

Facebook Watch vs YouTube: Where you should invest your resources

In April, Digiday granted anonymity to a Facebook Watch video creator who’s built up over a half million followers on the platform. Free to speak candidly, the creator laid out a list of grievances with Watch, starting with their frustration with its lack of stability. “There are so many changes on a month-to-month basis; it’s […]

Twitter shows healthy growth signs, and ad payments to publishers are up 60%

While Twitter CEO Jack Dorsey doesn’t seem very excited about the platform at the moment, and is planning to execute “a huge fundamental shift” in how the social network works, external indicators appear to be quite favorable. Last week, Twitter Inc. exceeded Wall Street estimates for profit and revenue, while also reporting user gains in […]

Advertising

Despite declines in usage and engagement, marketers keep spending on problematic platforms

Despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there. eMarketer’s US Social Trends for 2019 foresees continued fallout from 2018’s social media scandals and revelations, particularly for Facebook. It appears that marketers will continue to advertise on the problematic platform, despite declines in usage and engagement along […]

Internet advertising rises above $100 billion

Internet advertising revenue has officially passed the US$100 billion mark growing by 386 percent in about a decade, according to a newly released report from IAB and PwC. Well-over half of advertising revenue went towards mobile. Nearly a decade ago, advertisers were not using mobile as an advertising medium at all. As consumers moved to […]

Are the NewFronts still worth it for publishers?

Certain terms like “new wave,” “new school,” and “online video” start to lose their meaning over time. The same seems to be true of the “NewFronts,” now in their eighth year in New York. The showcase for traditional and digital native publishers selling their video offerings to marketers has been split up into twice-per-year affairs […]