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An alternative opinion about why the tech giants should be compensating publishers, and which models would work for organisations of all sizes There’s been a great deal of discussion over the past few years about the pros and cons of various acts from countries like Australia, Canada and the UK designed to give publishers negotiating […]

Today’s roundup is brought to you by Chris  Do digital pureplays have core brand strengths? This roundup from Alex Sherman suggests that the wave of consolidation that swept over digital media is finally breaking. Instead of trying to scale up, Sherman suggests that companies like BuzzFeed and Vox are instead paring back their ambitions to refocus […]

Awarded by Google as one of the “Best apps of 2022″, the read-it-later app Pocket has enormous reach because of its presence on the Firefox News Tab where it surfaces content recommendations. Carolyn O’Hara, Pocket’s Senior Director of Content Discovery, tells WNIP how publishers can get involved. Headquartered in San Francisco, Pocket is a read-it-later […]

This is a series of articles that explores where creators and publishers are today – and where the media as we know it needs to go in the short term. The author will provide solutions and concepts for how to change the status quo at the end of the series. Part 1: Beyond the paywall: Why […]

Substack UK Head of Writer Partnerships Farrah Storr on why media businesses should focus on paid newsletters This week we hear from Substack UK’s Head of Writer Partnerships Farrah Storr. Over the past decade she’s worked in leading editorial roles at some of the biggest lifestyle magazines in the UK before leaving ELLE to join […]

I love delving into the mechanics of newsletters. There are so many moving parts to get right in editorial, engagement, growth, advertising, memberships. This case study has lessons from behind the scenes at one of the fastest-growing local news organisations in the US. Scaling a single newsletter business is hard enough. Delivering a sustainable local news […]

Today’s roundup is brought to you by Chris  Do digital pureplays have core brand strengths? This roundup from Alex Sherman suggests that the wave of consolidation that swept over digital media is finally breaking. Instead of trying to scale up, Sherman suggests that companies like BuzzFeed and Vox are instead paring back their ambitions to refocus […]

Awarded by Google as one of the “Best apps of 2022″, the read-it-later app Pocket has enormous reach because of its presence on the Firefox News Tab where it surfaces content recommendations. Carolyn O’Hara, Pocket’s Senior Director of Content Discovery, tells WNIP how publishers can get involved. Headquartered in San Francisco, Pocket is a read-it-later […]

How a personal approach to delivering and introducing content can make a positive difference to user experience, leading to greater engagement and, hopefully, higher subscription conversion rates. If you want to adopt a more personal strategy to building trust there are some important lessons to be learned from The Economist. Taking a more individual approach The […]

Baidu’s stock fell 6.4% following the release; Google’s ranking algorithm may have a competitive edge The hype around generative AI seems to have lasted forever and frantic release schedules will see it continue for some time. Mid-March saw the release of next-generation AI tools from three of the world’s biggest search players, Google, Microsoft and […]

Today’s roundup is brought to you by Esther  Meta’s metaverse is on the back burner It’s been a while since I led on a Meta story, so indulge me landing this one on you first thing on a Monday. I wonder, when Facebook/Meta announced their huge metaverse push back in October 2021, did you think this […]

Earlier this year, we took a look back at what’s next for the relationship between publishers and the Metaverse to see how publishers are dealing with the early stages of emerging technologies. In this piece we continue this trend, looking at the latest developments between publishers and Web3 technologies including NFTs and Blockchain. 🎧 Listen to this […]

An alternative opinion about why the tech giants should be compensating publishers, and which models would work for organisations of all sizes There’s been a great deal of discussion over the past few years about the pros and cons of various acts from countries like Australia, Canada and the UK designed to give publishers negotiating […]

Baidu’s stock fell 6.4% following the release; Google’s ranking algorithm may have a competitive edge The hype around generative AI seems to have lasted forever and frantic release schedules will see it continue for some time. Mid-March saw the release of next-generation AI tools from three of the world’s biggest search players, Google, Microsoft and […]

There are 4.5 billion social media users worldwide, but publishers could be making more of the opportunity Social media usage is higher than ever, but publishers might not be making as much of the opportunity to reach their audiences as their competitors. A new report from publishing automation firm Echobox spotlights benchmarking data from some […]

The programmatic ecosystem is consolidating and publishers are seeking more from their remaining SSP partners. But that’s not enough – to achieve revenue growth, publishers must focus their stacks on SSPs that provide premium and direct demand via superior technology. OneTag’s Founder and CEO, Daniel Pirchio explains more… The digital advertising industry has been on […]

In six months, FLEDGE is expected to be available in Chrome, and in 18 months third-party cookies will be erased completely – so why are publishers delaying their experiments with this tech? Mateusz Rumiński of RTB House implores publishers to start testing now, before it’s too late… It has been three years since Google first […]

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting and any other sort of data-driven advertising. Marketing attribution has also been heavily reliant on access to limitless consumer data. Data-driven marketing attribution has become a key method for marketers […]