Topics

Digital Publishing

“The audience growth has been too good to let it go away”: How the Wall Street Journal is adapting its live journalism in a virtual age

One of the Wall Street Journal’s newer projects is the Live Journalism team; a group of journalists who build agendas and source guests for the publisher’s events. They operate with a start-up mentality inside the well-oiled machine of the Journal’s newsroom. The Live Journalism team, like events professionals all around the world, had to swiftly […]

How the largest UK news publisher generated a 32% increase in page views

Reach plc, the largest commercial national and regional news publisher in the UK, has one of the biggest monthly multi-platform audiences in the UK and over 6 million registered customers. Like most publishers, the company’s online portfolio (70+ news websites) saw a spike in traffic following the worldwide Covid-19 lockdown in March 2020. However, the […]

What ‘trust in news’ means to users, shoppable print using image recognition, and more: This week in publishing

The must-read publishing stories you may have missed this week Shoppable print…without QR codes The poor QR code has had a rough ride. It has been largely underused in Europe – at least until the pandemic – and was hampered by confusion among mobile users about how to scan them. For print publishers, the potential […]

Reader Revenue

What ‘trust in news’ means to users, shoppable print using image recognition, and more: This week in publishing

The must-read publishing stories you may have missed this week Shoppable print…without QR codes The poor QR code has had a rough ride. It has been largely underused in Europe – at least until the pandemic – and was hampered by confusion among mobile users about how to scan them. For print publishers, the potential […]

Apple threatens to upend podcasting’s free, open architecture

Creators will now have the option to require a payment for audiences to access their content on Apple’s platform Back in 2005, an ebullient Apple CEO Steven P. Jobs announced the integration of podcasting into Version 4.9 of its desktop iTunes software, calling podcasting “TiVo for radio.” Sixteen years later, during its April 20, 2021, “Spring Loaded” […]

How do publishers get readers to keep paying for news? — The Media Roundup

How do publishers get readers to keep paying for news? Press Gazette reports that English-language publishers – led by the New York Times, Washington Post and Wall Street Journal – now have 23 million subscriptions between them. Good work everyone, but a recent report from paywall-pioneer Piano raises the specter of post COVID-19 churn. Piano […]

Audience Engagement

How the largest UK news publisher generated a 32% increase in page views

Reach plc, the largest commercial national and regional news publisher in the UK, has one of the biggest monthly multi-platform audiences in the UK and over 6 million registered customers. Like most publishers, the company’s online portfolio (70+ news websites) saw a spike in traffic following the worldwide Covid-19 lockdown in March 2020. However, the […]

Using real women in imagery: Future Publishing’s story

In late 2019, Future Publishing, the publicly listed UK and US publisher with 200 brands and a global monthly audience of 390M, launched an initiative that would dramatically change its portrayal of women within its woman&home brand. The campaign, perhaps not surprisingly entitled ‘REAL’, invited readers to casting sessions in London and Manchester (UK) with […]

Mental Floss Editor in Chief Erin McCarthy on the title’s 20-year mission to make readers smarter

This week Mental Floss Editor in Chief Erin McCarthy tells us about how it’s celebrating its 20th anniversary, how the magazine started in a university dorm room, its mission to help people feel smarter, and how the team decides what to cover. In the news roundup the team discuss a good week for a business-savvy […]

Digital Innovation

“The audience growth has been too good to let it go away”: How the Wall Street Journal is adapting its live journalism in a virtual age

One of the Wall Street Journal’s newer projects is the Live Journalism team; a group of journalists who build agendas and source guests for the publisher’s events. They operate with a start-up mentality inside the well-oiled machine of the Journal’s newsroom. The Live Journalism team, like events professionals all around the world, had to swiftly […]

Building a modern and sustainable media outlet is easier than ever

“Easier than ever”, of course, does not mean easy. Here are the tools to make sure the hard work you put toward launching a successful news media brand pays off From time to time I like to engage in a small thought experiment – I think about what it would take to start a new […]

How publishers can prepare for the sunsetting of cookies in 2022: Report

What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist, Hazel Broadley. With Google sunsetting third-party cookies on its Chrome browser next year, the report looks at what identity solutions are available to publishers and advertisers moving forwards. We also […]

Platforms

Apple threatens to upend podcasting’s free, open architecture

Creators will now have the option to require a payment for audiences to access their content on Apple’s platform Back in 2005, an ebullient Apple CEO Steven P. Jobs announced the integration of podcasting into Version 4.9 of its desktop iTunes software, calling podcasting “TiVo for radio.” Sixteen years later, during its April 20, 2021, “Spring Loaded” […]

Publishers ranking: Europe’s top 15 news media on TikTok

The trio of Daily Mail, Tagesschau and BBC dominate the ranking. But publishers from across Europe are joining the trend TikTok was the most downloaded non-game app in April, effectively maintaining the Chinese platform’s leadership position. As a result, a small but fast-growing group of media are using TikTok to reach new, often younger audiences. The Fix looked at […]

“Creative destruction driving advertising growth”: World’s largest digital media owners grew their ad businesses by 40% globally

“Years from now we might look back on this era as a mass genesis event of new business creation.” New economic data from the U.S. and Europe shows rapid growth in digital advertising for the world’s largest media owners, who collectively saw global advertising gains of around 40% in the first quarter of 2021. The […]

Advertising

What is Apple’s App Tracking Transparency (ATT) and why should publishers care?

Over the past few years, the movement towards increased data privacy has grown due to shifts in consumer mindset, legislation, and changes across the digital advertising landscape. This year, the industry has been preparing for two major developments: the end of third-party cookies with Chrome’s deprecation and the implementation of Apple’s App Tracking Transparency (ATT) […]

Will a cookieless world help publishers get ahead?

In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies, as well as its recent decision not to support Unified 1D 2.0. Now, with Apple releasing its new privacy guidelines with iOS 14.5 out of beta, the media ecosystem is […]

“Creative destruction driving advertising growth”: World’s largest digital media owners grew their ad businesses by 40% globally

“Years from now we might look back on this era as a mass genesis event of new business creation.” New economic data from the U.S. and Europe shows rapid growth in digital advertising for the world’s largest media owners, who collectively saw global advertising gains of around 40% in the first quarter of 2021. The […]