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Digital Publishing

“Put mobile at the heart of your engagement strategy”: Key findings from Pugpig’s State of the Digital Publishing Market report

Publishers saw significant increases in users from February (induced by Covid) with daily news media performing much better than weeklies and monthlies. Majority of the publishers have maintained most of the gains well into the autumn, according to a new report by digital publishing platform Pugpig. The platform powers apps for publishers like The Economist, […]

The user needs for news, explained

What people really need from news Different people need different things from news, and the user needs model has been developed to determine just that: six different reasons why people consume news. These needs go beyond just getting the facts, and stem from basic human desires: understanding the world around them, being able to join […]

The must-read publishing stories you may have missed this week

Daily news podcasts punching above their weight for publishers, subscription strategies in the age of Covid, and more News podcasts punching above their weight A new report from the Reuters Institute looks at the production and consumption of news podcasts by publishers, and how listening habits have changed throughout the pandemic. What is notable is just […]

Reader Revenue

The must-read publishing stories you may have missed this week

Daily news podcasts punching above their weight for publishers, subscription strategies in the age of Covid, and more News podcasts punching above their weight A new report from the Reuters Institute looks at the production and consumption of news podcasts by publishers, and how listening habits have changed throughout the pandemic. What is notable is just […]

Subscription strategies in the age of COVID: 7 developments for publishers

A version of this article was published earlier, and is now updated. Prior to the coronavirus outbreak, publishers were already pivoting to subscriptions.  At the start of the year, the Reuters Institute for the Study of Journalism (RISJ), found that 50% of digital leaders identified reader revenue as their major income focus for 2020.  “Reader […]

There are plenty of reasons for publishers to be grateful

It’s Thanksgiving week and it’s time to consider what we are thankful for. There are many things I can think of personally and in business … but COVID-19 has also tainted much this year. Still, I believe there is potential in everything if we train our minds to think beyond the crisis and look at […]

Audience Engagement

“Put mobile at the heart of your engagement strategy”: Key findings from Pugpig’s State of the Digital Publishing Market report

Publishers saw significant increases in users from February (induced by Covid) with daily news media performing much better than weeklies and monthlies. Majority of the publishers have maintained most of the gains well into the autumn, according to a new report by digital publishing platform Pugpig. The platform powers apps for publishers like The Economist, […]

The user needs for news, explained

What people really need from news Different people need different things from news, and the user needs model has been developed to determine just that: six different reasons why people consume news. These needs go beyond just getting the facts, and stem from basic human desires: understanding the world around them, being able to join […]

Building diverse and inclusive media: Insights from Project 23

Gary Rayneau, co-founder of Project 23 tells us about his time leading a diverse team at Dennis, the impact of Black Lives Matter in 2020, and how publishers can approach diversity and inclusion in the right way. Here are some highlights: Where Project 23 started So through my time with the digital team at Dennis, I worked […]

Digital Innovation

Lessons learned producing 100 podcast episodes: The Media Roundup

The lessons Simon Owens learned from producing 100 podcast episodes Simon Owens produces The Business of Content podcast about how publishers create, distribute, and monetize digital content. It took him a while to launch the podcast – he was wary of the time commitment and a steep learning curve.It turns out neither the learning curve nor the […]

Daily news podcasts are “critical brand ambassadors for the next generation of listeners”: Reuters Institute reports

“Daily news podcasts make up less than 1% of all those produced but account for more than 10% of the overall downloads in the US and 9% in France and Australia,” according to a new Reuters Institute report. The report, “Daily news podcasts: building new habits in the shadow of coronavirus,” authored by Nic Newman […]

Journalism for the next generation

The pandemic has accelerated the pace of change all over the place, also in journalism. One rising trend is youth-focused news. Recently the BBC and other media outlets published seemingly mundane information: Baby Shark, the infuriatingly catchy children’s rhyme recorded by South Korean company Pinkfong (the BBC’s words), has become the most-watched video ever on YouTube dethroning the music video for […]

Platforms

The Evening Standard and TikTok launch Future Theatre Fund, to support the next generation of theatre makers

… in partnership with National Youth Theatre The Evening Standard, London’s most iconic news brand, and TikTok, the leading destination for short-form video content, just announced the launch of the Evening Standard Future Theatre Fund, created to support the next generation of theatre makers. Developed as a response to the devastating impact of COVID-19 on […]

Snapchat will now pay creators “more than $1 million” a day, for viral posts

Snapchat has just launched a new feature called Spotlight, to “to shine a light on the most entertaining Snaps created by the Snapchat community.”  To encourage viral posts, Snapchat will pay creators whose Snaps make it to Spotlight, from a pool of “more than $1 million” set aside for distributing to creators every day. The […]

As antitrust pressure mounts, Google to pull back benefit to news sites that adopted its AMP tech

Will the AMP format die as a result? Four years after offering special placement in a “top stories carousel” in search results to entice publishers to use a format it created for mobile pages, called AMP, Google announced last week that it will end that preferential treatment in the spring. “We will prioritize pages with great page experience, […]

Advertising

Governments want Google and Facebook to pay in dollars. They should pay in data.

OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion interactions with misinformation on Facebook in Q3 this year. That’s about five times worse than Q3 in 2016 during the last election. At the same time, interaction with accurate, quality […]

Staying flexible will be key to publishing in 2021

That’s what Lucinda Southern in AdWeek believes is the key to media company stability as they look ahead to ad predictions for 2021. “While a number of digital publishers are enjoying a plentiful end to the year, the shortened sales cycle, market instability and nervous clients pushing for cancellation clauses mean there is much less in the […]

YouTube launches audio ads, to reach music and podcast listeners

YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners. Google, on its Ads & Commerce Blog, says users are consuming more audio centric-content, and creators need to tailor their media and creative approaches to the different ways consumers are engaging with […]