Topics

Digital Publishing

Reading time jumped 21% in the second half of 2020:​​ US report

Among men, time spent reading rose 30% Total reading time went up by more than 21% in May–December 2020, compared to the same period in 2019, according to a survey recently released by the US Department of Labor.  The biggest increase in time spent reading was recorded among 20- to 34-year-olds, and readers over 65.  […]

Publishers, you can make native advertising work for you: Here’s how

Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, many quality-news […]

LinkedIn courts premium publishers with new program: The Media Roundup

LinkedIn looks to premium publishers as a way to drive subscriber revenue LinkedIn has quietly launched a pilot program called LinkedIn Premium News, which according to Digiday, gives LinkedIn Premium members access to content published by sites that use Piano’s paywall technology. The theory goes that LinkedIn Premium members have a number of credits they […]

Reader Revenue

Sovrn acquires Monetizer101 to expand affiliate marketing tools for publishers

Sovrn, the publisher technology platform, has announced the acquisition of Monetizer101, the leader in price & merchant comparison shopping solutions for publishers. Monetizer101 provides both price & merchant comparison shopping tools as well as in-depth reporting that helps publishers improve conversion rates and drive higher revenue. “Sovrn and Monetizer101 both share a commitment to helping […]

Taboola acquires Connexity to create ‘personalized eCommerce recommendations’

Taboola, the content recommendation engine used by thousands of publishers, has acquired Connexity for $800 million. Connexity is one of the world’s largest independent eComm media platforms serving over 1,600 direct retail merchants and 6,000 publishers. Connexity reaches more than 100 million unique shoppers per month, via relationships with premium publishers including Condé Nast, DotDash, […]

“The biggest pieces of the puzzle”: Pricing strategies publishers are using to get readers to pay and stay

“Pricing is the fastest and most effective way for media businesses to increase profits,” says INMA Researcher-in-Residence, Greg Piechota. The pandemic appears to have refocused the news industry on pricing, according to a recent INMA report. It is due to the record growth in subscriptions for many publishers, and cratering of ad revenues due to […]

Audience Engagement

Reading time jumped 21% in the second half of 2020:​​ US report

Among men, time spent reading rose 30% Total reading time went up by more than 21% in May–December 2020, compared to the same period in 2019, according to a survey recently released by the US Department of Labor.  The biggest increase in time spent reading was recorded among 20- to 34-year-olds, and readers over 65.  […]

6 must-read newsletters to stay on top of your social media game (2021 edition)

The best sources of analysis and social media insights for content creators, journalists and marketers on the web today We all know that social media moves fast. Really fast. Keeping up with the latest product innovations, usage trends and research can be exhausting. Fortunately, there’s a bunch of super-smart people who are busy monitoring and […]

Travel and recreation soar post-pandemic: Digital readership trends

Travel and recreation publications have seen the biggest jumps in readership, closely followed by home renovation and lifestyle. Readly, the digital subscription service that lets customers have unlimited access to 5,000 magazine titles worldwide, has released the latest readership trends across its platform. Unsurprisingly, for many major Northern Hemisphere economies which have emerged out of […]

Digital Innovation

Pegasus shows just how vital journalism networks and cybersecurity training are for news publishers

Spyware was used on journalists; it is a reminder for newsrooms to step up their cybersecurity training. Not even rigorous security measures could protect Hungarian investigative journalists from getting hacked by Pegasus, a cutting-edge spyware product made by the Israeli company NSO Group, writes the Organized Crime and Corruption Reporting Project (OCCRP). András Szabó and Szabolcs Panyi both work […]

Tools that can “supercharge the modern news media”: How publishers are using AI in emerging markets

“These new technologies are the new printing press” “Machine learning, automation, personalisation, data analysis and natural language processing tools can supercharge the modern news media,” says Charlie Beckett, Head of the Global JournalismAI project. They are all a part of artificial intelligence. However, being a relatively new set of technologies they come with fresh challenges […]

The importance of tags in online news media

If you work in news publishing, there’s a good chance you already use some type of tags in your published content. After all, Parse.ly found that 70 percent of digital media publishers use tags and that was back in 2015. The number is surely even higher in 2021. But as our research has shown, different […]

Platforms

LinkedIn courts premium publishers with new program: The Media Roundup

LinkedIn looks to premium publishers as a way to drive subscriber revenue LinkedIn has quietly launched a pilot program called LinkedIn Premium News, which according to Digiday, gives LinkedIn Premium members access to content published by sites that use Piano’s paywall technology. The theory goes that LinkedIn Premium members have a number of credits they […]

Facebook’s Metaverse is becoming a real thing: The Media Roundup

Facebook’s Metaverse is becoming a real thing Did you read Casey Newton’s interview with Mark Zuckerberg the other day? It’s full-on Ready Player One, all ‘embodied internet’ and ‘stronger sense of presence’ and my first thought was… what’s the boy wonder been smoking? And then, just three days after Zuck’s Metaverse musings, we’re told that Facebook is reorganizing […]

Europe’s top 20 publishers on TikTok

The booming platform offers fast growth and huge engagement to media how learn how to use it Last week TikTok became the first non-Facebook app to reach 3 billion downloads globally. The app now has over 1 billion monthly active users from 150 countries.  According to the Digital News Report 2021, TikTok reaches 24% of under-35s (although just 7% use […]

Advertising

Publishers, you can make native advertising work for you: Here’s how

Choose advertisers whose values align with yours In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer advertisers a safer environment. Although publishers sell conventional ad spaces like the platforms, many quality-news […]

Independent Publishers Alliance: 1st event review

The Independent Publisher Alliance held its first event in London last week entitled The Future of Advertising Trading –  dozens of independent publishers gathered together to discuss how they can best prepare for future changes within the advertising trading ecosystem. The event was held under Chatham House rules with no reporting or recording of the […]

Publishers: Are you ready for the first-party future?

Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions today already shows better performance. Further, new research suggests that the marketing community is eager to embrace the ‘cookieless’ future and is looking towards the publisher community to keep pace […]