Audience Engagement Platforms
1 min read

Tool for journalists: The Snap Map is now available on the web, outside of Snapchat

Looking for eyewitness media? Search and embed public posts from the Snap Map on map.snapchat.com

What is it: The website map.snapchat.com, launched yesterday, is a desktop version of the Snap Map, collecting public stories based on their location. It displays both curated stories, put together by Snapchat producers, and other posts shared publicly by Snapchat users.

Cost: Searching the map and embedding it can be done for free, and you don’t need an account to use it.

How is it of use to journalists? As user-generated content from social media has become a constant fixture in online stories, whether in breaking news situations or event coverage, finding and verifying images and videos uploaded by eyewitnesses to events can be a headache for journalists who work in newsrooms without a strong established workflow in this space.

Given that more than 25 per cent of smartphone users in the UK open Snapchat every day, the potential power and scope of this tool for publishers can’t be underestimated.

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