Digital Innovation Platforms
1 min read

The world’s reaction to the first iPhone a decade ago…

A decade ago yesterday, Steve Jobs unveiled the iPhone, and nobody knew quite what to think. It was expensive; it didn’t have 3G; there was no physical keyboard and the touchscreen didn’t have a stylus.

Critics said that Apple was entering a bear pit where profit margins were low and tastes changed quickly. Not everyone was convinced it could repeat the success of the iPod.

Steve Ballmer: ‘No chance of any significant market share’

Then Microsoft chief executive Steve Ballmer’s comments on the iPhone would come back to haunt him. He predicted that it would be a niche product and that Microsoft would dominate the smartphone.

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