Audience Engagement Digital Publishing
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The Times launches Times Earth digital channel to champion sustainable living and knowledge of our planet

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The Times and The Sunday Times have this week launched the new Times Earth editorial channel to coincide with Earth Day.

Times Earth is a new digital hub for news about the planet, climate change, sustainability problems, initiatives and solutions. The hub will be housed within The Times’ environment section and access will be restricted to the news brand’s subscribers via its paywall.

The channel will become the central hub for all The Times’ environment content and is a ‘place for Times journalists to report on engaging stories, research and studies from around the world and take a deep dive economic look at sustainability’. 

Times Earth will also span across print, audio, newsletters and social and will include a new events series with lunchtime ‘Climate Sessions’ and a Climate Summit planned for later in the year.

Talking about the launch, The Times Editor, John Witherow, said: “Times readers are concerned and interested in climate change and our new Times Earth digital channel will showcase our climate and environment coverage. The Times and The Sunday Times are keen to help highlight and inform our readers on one of the great challenges facing the planet.” 

As part of a broader partnership, SSE, the energy, phone and broadband provider, has committed to advertising with Times Earth. The terms of the deal have not been disclosed.

Sales Director of The Times and The Sunday Times, Caroline Tredget, said: “Sustainability is a key topic of interest for The Times and The Sunday Times readers and advertising partners. Our titles and broadcasting platforms are uniquely placed to educate and motivate readers while providing ideal environments for brands to illustrate their own sustainability credentials and initiatives.”

Times Earth follows on from The Times’ Clean Air for All campaign which launched in May 2019 and is calling for legally binding air pollution limits based on World Health Organisation recommendations. More than a dozen front page stories, several Times leaders and almost 100 other articles have driven momentum to the campaign.

This weekend will also see the final single-use plastic removed from Times products as the final 15 tonnes of magazine polybagging is removed from The Sunday Times in Ireland, completing the titles’ pledge to remove all 250 tonnes of single-use plastic used annually from its products. The polybags have been replaced by recyclable paper banding, which have created a sustainable space for advertising wrapping the popular weekend magazines.