The number of new people signing up to subscribe to The Telegraph on any given day has grown 300 percent since the newspaper put 20 percent of its content behind a hard paywall last November.
The national newspaper, which dropped its 3-year-old metered access model in favor of its new tiered model, has also grown the number of logged-in visitors 400 percent in the same time period (albeit from a relatively low base line.) The Telegraph gets 20 million monthly visitors, according to comScore.
Part of that success has been due to getting editorial buy-in on the subscriptions strategy, in a way that wasn’t previously present at the publisher. “Getting editorial buy-in sounds easy but subscriptions were often running in a very separate way to the editorial teams before last November,” said Robert Bridge, The Telegraph’s chief customer officer.