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What’s New in Publishing is proud to present The Publisher’s Guide to Navigating COVID-19, a special insight report sponsored by Sovrn and written by regular WNiP contributor and University of Oregon Professor, Damian Radcliffe.
The report has also been made possible with the help of additional financial support for the author provided during summer 2020 by the School of Journalism and Communication at the University of Oregon.
We’ve been following the pandemic’s impact on publishing closely over the past few months. While it has been sad to read of the inevitable closures of titles as margins are squeezed, there have also been some really encouraging successes.
This free-to-download report brings together the best examples we’ve seen of how organisations have risen to meet the challenges of COVID-19. Damian Radcliffe looks at a range of tips and tactics to help all kinds of publishers, from subscriptions to eCommerce, the state of ad tech, and tools for building loyalty.
:: Download the report here ::
The Publisher’s Guide to Navigating COVID-19 report’s 80+ pages are split into seven chapters covering the pandemic’s impact on the media, what it means for subscription strategies, and how publishers are building loyalty and engagement.
It concludes with a chapter exploring the legacy of COVID-19; the structural issues it has accentuated, the trends it has accelerated, and what this means for publishers looking at their business plans for 2021 and beyond.
The report also comes packed with charts throughout and a comprehensive appendix, as well as recommendations for further reading.
