What’s New in Publishing is proud to present The Publisher’s Guide to eCommerce: Case Studies; a special Deep Dive report sponsored by Sovrn and written by regular WNIP contributor and University of Oregon Professor, Damian Radcliffe.
As eCommerce grows in importance as a revenue stream for publishers, a number of organizations have risen to the top as leaders.
In this report, Damian Radcliffe explores the eCommerce successes and failures at a selection of publishers.
From BuzzFeed to Marie Claire, POPSUGAR and more, he draws out the lessons that can be learned for those intending to launch or improve their eCommerce offering.
This case-study driven Deep Dive report is designed as an accompaniment to our full 50+ page report, The Publisher’s Guide to eCommerce.