Publisher reduces churn to 1% using iPads, Sweden’s Dagens Nyheter increases operating profit by 50%, and more
How far would you go to reduce churn?
This week, we’re bringing you the story of how one publisher used a very unusual method to transition its readers from print to digital, reduce costs and reduce churn to a mere 1%.
The Arkansas Democrat-Gazette were sceptical about the longevity of their print edition. “I’m real pessimistic about print,” Democrat-Gazette Publisher Walter Hussman commented. “I just don’t see how a print model can work seven days a week for a daily newspaper in the United States. I don’t care what size you are.”
The publisher’s strategy for the past two years has involved lending iPads to subscribers to read the online replica of the print edition. It is laid out like a traditional newspaper, and when readers click on a story, they can read it in an easier HTML format. Subscribers can keep the iPad for the length of the subscription.
But the title isn’t just throwing iPads at readers and hoping for the best. It is doing training sessions and guiding them individually on how to read news on the device. This may seem like an expensive proposition, but their maths works out that the iPad subscribers are far more valuable in the long run.
What’s New in Publishing talked to a number of UK publishers to find out what various preparations and contingencies they’ve made, what lessons they learned from lockdown #1, and what specific advice they would give other publishers in the event of another blanket lockdown.
It is not just the big players going from strength-to-strength. Regional and specialist brands have also registered impressive growth.
This free-to-download report from us at WNiP brings together the best examples we’ve seen of how organisations have risen to meet the challenges of COVID-19.
The publisher’s strategy involves lending iPads to subscribers to read the online replica of the print edition.
“Financially, we’re heading for one of our best years, maybe the best year, since the 1990s. If somebody had told me that at the start of the pandemic, I would not have believed it.”
“It’s far too easy to ignore something that’s obvious, especially when it’s scary. We are a global, connected world but we very rarely act that way.”
National Geographic, more than most brands, would be excused for embracing the past. But rather than sit comfortably on it, Goldberg wants them to use it for the future.
This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies.
This week, we hear from Anna Bassi, Editor in Chief of The Week Junior. They’ve had a milestone couple of months, recently releasing their 250th issue and increasing circulation during lockdown by 22% year on year.
New technologies and social media have given birth to new careers – outside of corporate structures and traditional media, driven by individuals with charisma and skills that clients want. Kenyan Connie Aluoch is the epitome of that new career path.
This year, for the first time, DMEXCO (the largest congress trade fair for the digital industry in Europe) was delivered virtually.
The merge will allow shared messaging across both platforms, as well as video calls and the use of a range of tools drawn from both platforms.
See the rest of this week’s stories at whatsnewinpublishing.com