New revenue opportunities as third-party cookies crumble, programmatic on the rise, and more
Opportunities abound as the third-party cookie crumbles
Reducing reliance on third-party cookies may not be at the top of every publisher’s agenda as we deal with the fallout from the coronavirus crisis. But the clock continues to tick on Google’s promise to ‘phase out’ support for third-party cookies, following in the footsteps of Safari and Firefox, who have already taken more aggressive moves against trackers.
Some publishers who have started the move away from third-party cookies are seeing success in alternative solutions. This week we’ve rounded up some of these examples, including Dutch public broadcaster Nederlandse Publieke Omroep who switched to contextual targeting in January, and has since seen its revenue increase.
Other publishers, including The New York Times, Vox, Condé Nast, Insider Inc., The Washington Post and The Telegraph have also launched advertising solutions that do not involve third party data.
Publishers are in a unique position to take advantage of the move away from third-party cookies. With their own trusted audiences and quality content at their fingertips, a future based around contextual targeting is a bright one indeed.
Dutch public broadcaster Nederlandse Publieke Omroep (NPO) stopped using third party cookies and switched to contextual targeting in January. It has seen its revenue increase in the following months. Other publishers, including The New York Times, Vox, Condé Nast, Insider Inc., The Washington Post and The Telegraph have also launched advertising solutions that do not involve third party data.
Jason Orme, Future’s Managing Director of Homes explains how its new gardening brand has fared post-launch, how it plans to weather the winter months, and its long-term growth strategy.
The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year.
Podcasting is still a relatively new medium for many publishers, which means that routes to revenue sustainability can seem a long way off. But some publishers are making quiet strides forward.
Facebook is testing a new feature that allows paying news subscribers to link their Facebook accounts to their subscriptions.
By summarizing the day’s top stories into a concise daily text message, The New Paper helps people start their day with a common set of facts.
The International Magazine Centre’s next Troika on 9 September will include a range of knowledgeable and experienced magazine experts as facilitators.
The series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020.
Facebook has announced it will ban publishers and people in Australia from sharing local and international news on Facebook and Instagram if a proposal to force tech giants to pay for news becomes law.
Since 2015, journalists have unionized at more than 80 digital and legacy media outlets, including at BuzzFeed, VICE Canada, Vox, Canadaland and 28 brands owned by the conglomerate Hearst Magazines.
The long-feared ‘adblocking battle’, which Digiday predicted would cost publishers $35 billion, might just be winding down.
Merkle has released it’s Q2 2020 Digital Marketing Report (DMR) , showing advertising trends, charts, and insights for online publishers who generate revenues through online ads.
See the rest of this week’s stories at whatsnewinpublishing.com