Publishers see eCommerce surges, income from subscriptions rises strongly, and more
eCommerce surge offers opportunities for publishers
With shops closed around the world and millions of people in lockdown, the fact that online shopping grew should surprise few. A decade’s worth of retail sales across the industry was made on US digital channels in 8 weeks.
This has served publishers in the eCommerce space very well. Hearst UK’s eCommerce revenue grew 322% during Q2 this year. New York Magazine’s The Strategist saw an 85% year-over-year incease, and Marie Claire’s eCommerce revenue in the first seven months of this year was equal to what it generated for the whole of 2019.
As the revenue grows, publishers are starting to bring more of the eCommerce process in-house. Buzzfeed is building out its own eCommerce platform in order to reduce reliance on affiliates. And Hearst UK is one of a number of publishers now creating its own products.
As the lines between publisher and retailer continue to blur, the question for anyone in the eCommerce space is, will the surge last? As shops open back up and life returns to ‘normal’, will people return to physical stores, or will habits set during the pandemic stick in the long term?
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A decade’s worth of retail sales across the industry was made on US digital channels in eight weeks.
29% of publishers citied rises in excess of 25% year-on-year in Q1 2020, up from 24% that reported this level of growth in the previous quarter.
Trade body Digital Content Next have sent a letter to Apple asking them to “clearly define the conditions that Amazon satisfied for its arrangement so that DCN’s member companies meeting those conditions can be offered the same agreement.”
After continued surprise and outrage, Apple backed off, issuing a rare on-the-record apology.
No matter how interesting and reliable your content is, trolls have the power to ruin the way consumers see your brand.
As uptake of the product is rumoured to be lacklustre more than a year after launch, there have been yet more inexplicable decisions made by the team.
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In the world of online publishing, impressions and clicks have been the agreed system of exchange and value for advertising. This system has created a deadly race to the bottom. But what could a future model could look like?
TikTok, a social media platform targeted at young mobile phone users, was the second-most downloaded app in the world in 2019. It was the most downloaded app in July 2020.
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See the rest of this week’s stories at whatsnewinpublishing.com