Digital Publishing Reader Revenue
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The must-read publishing stories you may have missed this week

231 ways publishers can make media pay, growth in gardening and sustainability titles, and more

How do I monetize thee? Let me count the ways

As COVID shutters once-reliable revenue streams for publishers, it would be easy to fall into the trap of feeling like all avenues for making money from your media business have been exhausted.

This week, we’re here to provide inspiration. Damian Radcliffe has put together a comprehensive list of 231 (proven) ways publishers can make media pay for publishers both large and small.

The ideas – many hyperlinked to examples – cover areas such as advertising, sponsorship, philanthropy, memberships, partners, eCommerce and more. We hope there is something new for everyone to consider putting into practice.

If you’re interested in exploring any of these in more detail, we’d recommend downloading 50 Ways to Make Media Pay; a report written by Damian and published by WNIP last year. It looks at examples of publishers putting these revenue ideas into practice, as well as analysing who has seen success, and who learned valuable lessons.

@WNIP

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231 ways publishers can make media pay

COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to be both a problematic, and an unreliable income stream, for many outlets right now, the race is on to find other ways to make media pay.

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How publishers are growing subscribers with audience-focused strategies

Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable subscription growth since the start of COVID-19 lockdown.

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Green-fingered publishers see growth in gardening and sustainability

Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living.

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The fundamentals of building a reader revenue based business model, from WAN-IFRA

“If you have no idea what your subscribers are reading, simply because the systems are not in place, then it’s going to be very difficult to retain those readers going forward.”

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Cafeyn acquires Blendle to become the leading European newspaper and magazine streaming platform

Cafeyn, the European streaming platform founded in 2006, has acquired Blendle, the Netherlands’ largest news platform, creating a combined offering of more than 2500 newspapers and magazines.

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News UK launches The Times Social Studio to target ‘off-platform’ audience

News UK’s commercial division has launched The Times Social Studio to target the title’s off-platform digital audiences on Facebook, Instagram, and YouTube.

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How The Conversation is turning 100 million pageviews into trust in experts

What The Conversation’s experience shows is that the public appetite is finally shifting towards wanting to hear from experts.

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Marie Claire launches free beauty sampling service to drive audience engagement

The beauty sampling service is designed to bring added value to the brand’s readership of 8M monthly readers.

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How to shift towards a paywall: A detailed guide

There are different kinds of paywalls to choose from, and while this may be complex on the technical side of things, the big question really is what type of content should be put behind the paywall.

In a world first, Australia releases a “media bargaining code” to force Facebook and Google to pay for news

The draft code allows commercial news businesses to bargain – individually or collectively – with Google and Facebook, in order to be paid for news the tech giants publish on their services.

What was new in adtech this July

As brands continue to boycott the social media giant and as a result of Covid-19, brands are shifting towards community advertising a report suggests.

In Canada, more people are paying for news online

Many news outlets have chosen to leave their content fully free — the CBC, of course, and private broadcasters, but also several newspapers. However, if enough of them decide to charge for their content, many Canadians may follow.

See the rest of this week’s stories at whatsnewinpublishing.com

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