231 ways publishers can make media pay, growth in gardening and sustainability titles, and more
How do I monetize thee? Let me count the ways
As COVID shutters once-reliable revenue streams for publishers, it would be easy to fall into the trap of feeling like all avenues for making money from your media business have been exhausted.
This week, we’re here to provide inspiration. Damian Radcliffe has put together a comprehensive list of 231 (proven) ways publishers can make media pay for publishers both large and small.
The ideas – many hyperlinked to examples – cover areas such as advertising, sponsorship, philanthropy, memberships, partners, eCommerce and more. We hope there is something new for everyone to consider putting into practice.
If you’re interested in exploring any of these in more detail, we’d recommend downloading 50 Ways to Make Media Pay; a report written by Damian and published by WNIP last year. It looks at examples of publishers putting these revenue ideas into practice, as well as analysing who has seen success, and who learned valuable lessons.
COVID-19 has reinforced the need for publishers to diversify their revenue sources. With advertising proving to be both a problematic, and an unreliable income stream, for many outlets right now, the race is on to find other ways to make media pay.
Spanish publisher ARA has seen its unique users increase by 38%, and page views grow by 42% over last year. It has also seen notable subscription growth since the start of COVID-19 lockdown.
Lockdown has changed many aspects of daily life, but some publishers have spotted an opportunity as interest rises in gardening and sustainable living.
“If you have no idea what your subscribers are reading, simply because the systems are not in place, then it’s going to be very difficult to retain those readers going forward.”
Cafeyn, the European streaming platform founded in 2006, has acquired Blendle, the Netherlands’ largest news platform, creating a combined offering of more than 2500 newspapers and magazines.
News UK’s commercial division has launched The Times Social Studio to target the title’s off-platform digital audiences on Facebook, Instagram, and YouTube.
What The Conversation’s experience shows is that the public appetite is finally shifting towards wanting to hear from experts.
The beauty sampling service is designed to bring added value to the brand’s readership of 8M monthly readers.
There are different kinds of paywalls to choose from, and while this may be complex on the technical side of things, the big question really is what type of content should be put behind the paywall.
The draft code allows commercial news businesses to bargain – individually or collectively – with Google and Facebook, in order to be paid for news the tech giants publish on their services.
As brands continue to boycott the social media giant and as a result of Covid-19, brands are shifting towards community advertising a report suggests.
Many news outlets have chosen to leave their content fully free — the CBC, of course, and private broadcasters, but also several newspapers. However, if enough of them decide to charge for their content, many Canadians may follow.
See the rest of this week’s stories at whatsnewinpublishing.com