Digital Spy launches first magazine exclusively with Apple News+, Hearst opens new product testing facility, and more
Back to the future for digital magazines
One news story we were not expecting to write here at WNIP this week was that a new digital magazine has been launched, custom-designed for none other than Apple News+.
The publisher is Hearst UK’s Digital Spy, the UK’s biggest TV and movies website. Digital Spy have never published a ‘magazine’ before as they’ve been wholly a digital site, which makes this especially curious.
The magazine has been created exclusively for Apple News+, and has been designed with assistance from Apple’s News team. It contains exclusive features, videos, interviews and illustrations from the world of TV, film and entertainment in a ‘premium and enhanced experience’ – or as we used to say in the digital magazine world a decade ago, it’s an ‘interactive edition’.
We could spend hundreds of words speculating about Digital Spy’s motivations for launching this, especially given the troubled history of digital magazines. But more interesting for now is Apple’s motivations. Apple News+ has been struggling for over a year – is this their solution to driving more subscriptions?
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Managers hoping to capture all the upside of newsletters without the risks, have begun testing out ways to give their reporters newsletters that they control.
For publishers, ad tech vendors, and agencies who haven’t started to prepare, the deadline is fast approaching.
Custom designed by the Digital Spy and Apple News-teams, the new, interactive Digital Spy magazine premieres exclusive features, videos, interviews and illustrations.
Such is the growth of global audiences attracted to English publications, a number of international publishers are now creating English-language editions specifically to capture new markets.
A registration wall will quickly identify a publisher’s most loyal and engaged visitors. These super users are much more likely to convert to long term subscribers.
Not all CMPs work for all regulations. There are subtle differences, which means that a one-size-fits-all approach won’t work.
Our industry is under extreme duress, and so too are trade organizations that track our industry.
While it seems a lot of kids his age were playing Fortnite or tormenting the family cat, 10-year-old Arlo Lippiatt created a music fanzine that’s become a cult hit during the UK’s lockdown.
With the potential to disrupt the entire digital advertising industry and disrupt publisher revenue streams, there’s still no viable replacement solution.
In this podcast, Chris Waiting, chief executive of The Conversation UK, tells us about the lessons his team is taking forward from its record-breaking corona coverage.
See the rest of this week’s stories at whatsnewinpublishing.com