How commercial partnerships are driving growth, digital ad spending to bounce back, and more
Partnerships paying off for publishers
As the industry starts to see the first signs of concrete recovery from the coronavirus crisis, collaboration and sharing between publishers will play a key part in not just our survival, but our growth as an industry.
Speakers at recent FIPP Insider Webinars have highlighted the importance of commercial partnerships, which FIPP have rounded up neatly in an article this week. It explores how Dow Jones is accelerating growth for its brands in new markets outside the US through mutually beneficial partnerships, and how The Atlantic is working with advertisers on bespoke partnerships to reach their highly engaged subscribers.
“What is important is to be really clear about what we can bring to a partnership, and also what we need from a partnership and what we don’t have,” explained Nick Pimm, VP of Commercial Partnerships at Dow Jones. “It’s much more of a two-way partnership than before. We are aligning along mutual goals.”
Due to the overall consensus on the seriousness of climate change, many publishers are making efforts to deal with the issue through better coverage, as well as making their operations sustainable.
The economic impact of the coronavirus has resulted in major pullbacks from the travel and automotive sectors. But there are now strong signs of recovery.
The majority of CMOs believe the post-COVID-19 economic curve will be V-shaped, with a staggering 95% consensus on a positive outcome.
As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important.
For publishers, assessing what your readers now need – and striking the right balance between informing and entertaining – is a crucial part of forging a way forward.
Retention numbers are steady, but to keep them steady, publishers need to invest in a long-term strategy.
Reports over the past week or two show newspaper readership is on the rise more or less across the board and, what’s more, a greater number of consumers are now paying for online news.
Legacy news brands have remained extremely resilient across the crisis, even despite ongoing debates about the quality of their scrutiny of the government’s pandemic policies.
Over the years, we have seen more and more publishers prioritise owning the relationship with their audience directly, rather than being at the mercy of the platform.
With months spent in lockdown, there has been a need for individuals to move from physical spaces to virtual ones in performing, practising or discussing their hobbies.
Everlasting content increases brand authority, continually drives relevant traffic to your domain and holds a valuable position in search engine rankings for months – or even years – from when it was first published.
Two weeks ago our Publishing Pandemic Roundtable of Joe Berger, Samir Husni, Bo Sacks, Gemma Peckham, and Sherin Pierce was joined by Jim Bilton. Jim Bilton is the Managing Director of Wessenden Marketing.
See the rest of this week’s stories at whatsnewinpublishing.com