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Revenue bumps of up to 103% coming from email newsletters, Flipboard launches new tool for publishers, and more
The NYT won’t be the only Apple News exit
This week, the New York Times announced that it was ending its partnership with Apple News, and that its articles would no longer appear in the curated feed.
Their reasoning? “Apple News does not align with our strategy to fund quality journalism by building direct relationships with paying readers,” said a spokesperson. They also added that they believe quality publishers should be fairly compensated for the expensive proposition of creating and providing platforms with valuable independent journalism.
Although Apple claims to have an audience of over 125 million monthly readers, the app has generated little revenue for news publishers. For any subscriptions sold through the app, Apple takes a 30% cut.
For publishers focusing primarily on growing audience awareness of their brand, the benefits of showing up in Apple News doubtless outweigh the negatives. But as a growing number of organisations – the New York Times included – shift their focus onto direct subscription paths and having control over their relationship with readers, Apple’s News product looks like a less and less attractive proposition.
The NYT may be the first high-profile publisher out the door, but they certainly won’t be the last.
Publishers are seeing revenue bumps of up to 103% from email newsletters: “It is the new homepage”
A new study shows that some publishers are seeing surges in revenue via online newsletters. The newsletter categories that have registered the highest bumps include shopping (103%), home and garden (55%) and business (31%).
Flipboard launches new tool for publishers, to reduce news fatigue and keep readers coming back
Curator Pro, allows publishers to curate and present news in finite packages, helping readers avoid information overload.
“Little in the way of direct relationships with readers”: Why The New York Times cut Apple News out
The New York Times has announced that it is exiting its partnership with Apple’s news aggregator, and its articles will no longer appear in the curated Apple News feed.
How publishers are emerging from the Covid-19 crisis
The impact of Covid-19 on publishing has brought with it an existential crisis for many. It has also brought innovation and resilience.
UK’s best-selling men’s magazine launches premium gourmet meal delivery service
Men’s Health has announced a tie-up with fitness food specialist MunchFit that sees the introduction of ‘Fuel’ – a gourmet meal delivery service tailored by leading nutritionists.
Curated platform, Forum.eu, launches to bring Europeans together
The aim is to foster a greater understanding between Europeans of news in neighboring countries and generate an ‘open culture of discussion’.
What was new in adtech, in June
This month in adtech saw the IAB Tech Lab call time on DigiTrust, which was one of the industry initiatives for cookie sharing.
The importance of fraud verification: What publishers need to know
Digital ad spend will hit $520 billion by 2023, but last year alone the fraudulent component of that spend totalled $42 billion. However, managing fraud verification and detection products isn’t easy.
Trust levels in news aren’t great, but here’s what you can do about it
It’s clear that when it comes to journalism, people have trust issues. It’s not something we should ignore, but it feels that it’s something that’s often pushed to the side in the daily scramble that is the life of the newsroom.
9 types of web analytics tools — and how to know which ones you really need
You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it.
How puzzles play an essential role in reader engagement
Publishers are leaning into using puzzles as a strategic tool in habit formation, so join us as we dig further into this trend.
The future of reading (is still reading)
Magazine brands are spreading out from their core in reading, into videos, events, podcasts, blogs and social sharing. But reading is still the source and anchor point.
See the rest of this week’s stories at whatsnewinpublishing.com
