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Inside Trusted Media Brands’ turnaround to profitability, local news traffic surges 89%, and more…
Hear ye, hear ye!
The rise in podcasts is well-documented, but a more surprising trend has been creeping up recently: audio articles. In a world where hundreds of thousands of shows are available on podcast apps, it seems improbable that consumers would really want to listen to someone simply read out an article.
But publishers who have experimented in this space have been surprised by how quickly audiences have embraced these products. This week, Simon Owens looks at some examples of this, from Bloomberg Media to the Financial Times, and recent results from Zetland, a small Danish magazine where audio versions of articles now make up 70% of content consumption time.
Owens takes a look at the New York Times’ acquisition of Audm; a company that specialises in hiring professional voice actors to convert text-based articles into audio, and which charges consumers $8.99 to access audio stories from Buzzfeed, The New Yorker, Wired and more. He speculates how Audm could change the dynamic at the NYT, and what it means for their value proposition.
Perhaps the ‘Spotify for News’ of the future will be more like Spotify than any of us initially anticipated. Listen up…!
Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming profitable again. Its digital ad revenues are now growing, and the company is diversifying into direct-to-consumer products and membership programs.
Why The New York Times bought a text-to-audio app
In a world with hundreds of thousands of shows available on podcast apps, are consumers really all that hungry for listening to someone simply read a text version of an article? In a word: yes.
How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners
Podcast Editor Theodora Louloudis talks about The Telegraph’s podcast strategy, their commissioning process, and how she uses audio to leverage talent in their newsroom.
How can publishers drive more revenue, besides ads? Firefox and Scroll team up to test a new model
Firefox Better Web essentially builds Scroll into a package of tools that Mozilla offers as a test pilot.
While The Membership Economy was about why organizations were moving to this new model, The Forever Transaction is about how they can be successful with it.
What was new in adtech this March
As we all adjust to remote working, and what will be the “new normal” for the foreseeable future, publishers, brands and agencies are changing tactics to a situation never encountered before.
COVID-19 and its impact on the publishing industry
As publisher traffic continues to surge, local news sees an 89% boost
We’re seeing similar stories of traffic growth—and consequent rise in subscriptions—from all across the globe, and not just from the major publishers.
Coronavirus: 6 ways to get your journalism in front of readers during this crisis
It is more important than ever that you are able to surface your valuable journalism to your audiences during this time.
“A sharp rise in readership”: Shift in reading trends across Europe during the coronavirus lockdown
British readers are turning to Mindfulness & Health, Puzzles, and DIY as the crisis sets in.
See the rest of this week’s stories at whatsnewinpublishing.com
