Digital Publishing
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The must-read publishing stories you may have missed this week

Inspiring stories of reinventing print, why VC funding is crucial for media sustainability, and more…

Rethinking print to remain relevant

One of the standout sessions from last week’s Making Publishing Pay event in London was on ‘How to rethink print’. We heard from three publishers – Positive News, TTG Media and Future’s Home Interest titles on how they have reimagined and reinvented their print magazines to remain relevant to their audiences.

The reality is that for some publishers, print is still a significant proportion, if not the leading profit stream for the business. And as all three speakers reinforced, print titles are still a vital way of building relationships with readers, and providing a tangible touchpoint to stand out from the noise online.

We’ve written up the key learnings from the session, and we’ll leave you with our favourite takeaway from Future’s Paul Newman:

“We believe if you want to extend the shelf life of print, you have to invest in it in some way. If you don’t invest in print when it’s the core of the brand, you will fail faster, and you will fall further.”

@WNIP

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‘ThinkIn’ outside the box: how publishers are using member-exclusive conversations to add value and originate stories

Here, we look at how three publishers have found value in subscriber and member-only calls and meetings, not just for their audience, but as a vehicle for sourcing new stories and connecting with potential new readers.

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Beyond news: New opportunities for publishers to connect with audiences

Technology is catching up with publishers’ ambitions, enabling new opportunities around payments, apps, and new content types.

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VC funding is crucial for independent media sustainability, but only with a strong social impact element

‘Social impact investing’ is a hybrid venture-capital/tech startup funding model that introduces a focus on societal returns alongside more traditional financial returns on capital invested.

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“The winners will be those heavily armed with first-party user data”: Highlights from IAB’s latest study

“Total media consumption is at an all-time high (now an average of 48% of our day),” according to IAB’s Brand Disruption 2020.

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How to rethink print: inspiring stories from three publishers

Although the narratives of ad decline and circulation struggles for print are well known, the reality is that for many publishers, print is still a significant profit stream for the business.

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Winners of the first-ever Publisher Podcast Awards announced

Media Voices are delighted to reveal the winners of the inaugural Publisher Podcast Awards, following the ceremony last night at Proud Cabaret City, London.

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Video to account for a third of all online display spend: WARC’s Adspend Outlook

Global advertising spend is set to rise by 7.1% to $660B this year, according to WARC’s latest Global Advertising Trends – The Adspend Outlook report.

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Key trends driving mobile advertising growth – what publishers need to know

Over 2B users will watch videos on mobile devices this year. This population continues to rise as viewers increasingly shift media consumption behaviors away from traditional screens.

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Time to rethink the media funding model

Despite years of philanthropic support, relatively few players have managed to grow and become sustainable. That is largely driven by structural problems in the current financing model and industry design.

What was new in adtech in February

Third-party data is fizzling out, and now, due to a policy change that Google plans to implement later in the year, user location data from apps is about to become much more scarce.

Investment in culture, personal development key to attracting and retaining staff

As a result of continuous change in the media landscape, companies are looking for talent with diverse skillsets to work with new processes, new technology and on new products.

The surprising economics of the single article

Media consumption is now shifting from a ‘push’ to a ‘pull’ model, with consumers preferring to access just the content they want, when they want, in the way they want it.

See the rest of this week’s stories at whatsnewinpublishing.com

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