Inspiring stories of reinventing print, why VC funding is crucial for media sustainability, and more…
Rethinking print to remain relevant
One of the standout sessions from last week’s Making Publishing Pay event in London was on ‘How to rethink print’. We heard from three publishers – Positive News, TTG Media and Future’s Home Interest titles on how they have reimagined and reinvented their print magazines to remain relevant to their audiences.
The reality is that for some publishers, print is still a significant proportion, if not the leading profit stream for the business. And as all three speakers reinforced, print titles are still a vital way of building relationships with readers, and providing a tangible touchpoint to stand out from the noise online.
We’ve written up the key learnings from the session, and we’ll leave you with our favourite takeaway from Future’s Paul Newman:
“We believe if you want to extend the shelf life of print, you have to invest in it in some way. If you don’t invest in print when it’s the core of the brand, you will fail faster, and you will fall further.”
Here, we look at how three publishers have found value in subscriber and member-only calls and meetings, not just for their audience, but as a vehicle for sourcing new stories and connecting with potential new readers.
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Although the narratives of ad decline and circulation struggles for print are well known, the reality is that for many publishers, print is still a significant profit stream for the business.
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Media consumption is now shifting from a ‘push’ to a ‘pull’ model, with consumers preferring to access just the content they want, when they want, in the way they want it.
See the rest of this week’s stories at whatsnewinpublishing.com